What Press Record Media does

Press Record Media (DBA "Press Rec") is a private, for-profit branded documentary film production studio founded in January 2020 and headquartered in Durham, North Carolina. The company produces documentary-style video content for B2B and enterprise clients, working with in-house marketing teams and agencies to develop authentic stories about customers, projects, products, and corporate purpose. Its primary verticals are construction/architecture/engineering and biotech/life sciences, with additional work in investor relations, customer testimonials, sports, real estate, and nonprofit sectors. Named clients include Bobcat Company, United Therapeutics, Revivicor, Biogen, Red Bull, Discogs, Research Triangle Foundation, Carolina Hurricanes, Compass Realty, Montrose Environmental, and the National Disaster Search Foundation.

The core product is a four-step branded documentary engagement: Discovery (30-minute goal-setting call), Research (leadership, customer, and competitive research), Capture (on-location filming with professional cinema equipment), and Campaign (delivery of main film plus social cutdowns at 90s, 60s, 30s, full photography library, and motion graphics). Production uses Sony FX6 Cinema Line cameras, Sigma Art lenses, a probe lens for internal machinery shots, FPV drones, SmallHD monitors, and fog machines. Deliverables carry no licensing restrictions or usage clocks. Most projects wrap in 6-10 weeks.

The business is project-based professional services with custom quote pricing and a consultative, sales-led go-to-market motion. Inbound is driven by an SEO-optimized blog, LinkedIn presence, and organic referrals; outbound is via Calendly discovery bookings and direct email. The company is bootstrapped with no disclosed funding rounds and operates with an 11-50 employee team. Recognitions include the 2022 Gold Hermes Award for Brand Marketing Film (Bobcat T7x launch), CES 2022 awards in Vehicle Intelligence & Transportation and Smart Cities categories, multiple Telly Awards, and inclusion in SetHero's top Raleigh video production companies list.

Name

Press Record Media

Legal name

Press Record Media

Website

https://pressrecordmedia.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Press Record Media is a Durham, NC-based branded documentary film production studio founded in 2020 that produces authentic documentary-style videos and derivative social cutdowns for enterprise clients in construction, biotech, and corporate communications.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Dailies, Ingest & Media Prep (On-Set/Near-Set) (MPAHAAAE)

Keywords

• Branded documentary production
• Corporate video production
• Documentary video services
• Short-form social content
• Drone aerial videography

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Branded Documentary Production: Project-based professional services for branded documentary films. Services include story development, location shooting, editing, post-production, short-form social cutdowns, and still photography. Most projects wrap in 6-10 weeks with no scope creep.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Press Record Media is a branded documentary film production company that creates documentary-style video content for B2B clients. Founded in January 2020 and based in Durham, NC, the studio produces full-length branded documentaries, short-form social cutdowns, still photography, drone aerial footage, and event livestreaming primarily for enterprise marketing teams, agencies, and internal communications groups across construction, biotech/life sciences, real estate, and sports verticals.

Product overview

Press Record Media is a branded documentary film production company based in Durham, NC, specializing in authentic storytelling through documentary-style video content. Their core offering is Branded Documentary Films, which serve as the anchor for a suite of production services including Short-Form Social Cutdowns (available in 90, 60, and 30-second formats), Still Photography Packages, Story Development & Subject Sourcing, Location Filming Services, Editing & Post-Production with motion graphics, Drone Production (including FPV capabilities), and Event Livestreaming. They also produce specialized content under sub-brands including Customer Story Films, Investor Relations Films, Corporate Documentary Production, and Biotech & Life Sciences Films. Their workflow follows a four-step process: Discovery (initial consultation), Research (learning about brand and competition), Capture (on-location filming), and Campaign (delivery of final content library). Projects typically wrap in 6-10 weeks with most content delivered to clients without licensing restrictions.

Differentiator

Problem solved

Functional benefit

Products and services

• Branded Documentary Films Full-length documentary-style video content produced for enterprise marketing teams, agencies, and internal communications groups. Projects typically follow a 6-10 week timeline covering planning, production, and post-production.
• Short-Form Social Cutdowns Short-form video edits derived from longer documentary projects, optimized for social media distribution and paid campaigns.
• Still Photography Packages Professional still photography captured during documentary productions, provided as a supplementary deliverable for marketing use.
• Drone Aerial Production Aerial cinematography and FPV drone footage services captured by an in-house drone pilot for project b-roll, real estate showcases, construction sites, and event coverage.
• Event Livestreaming Multi-camera live event broadcasting service providing livestream production for corporate events, conferences, and special occasions.

Quantifiable outcome

• 30,000 YouTube views in first 7 days for Discogs documentary
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Research Triangle FoundationcoreStrategic or Co-development Partner · 1 January 2024Press Rec produced the Horseshoe/HUB documentary for Research Triangle Park, part of the RTP 3.0 initiative. The project included the topping out ceremony livestream with drone footage broadcast to RTP partners worldwide. Content continues to be used in decks and presentations years after completion.
• National Disaster Search FoundationminorStrategic or Co-development PartnerCollaboration documenting the partnership between Bobcat equipment and the foundation's canine search and rescue training. Press Rec captured footage showing how Bobcat machinery creates realistic disaster scenarios for training dogs, highlighting the humanitarian use of construction equipment.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sandwich Video: Los Angeles-based creative video production agency known for storytelling-driven brand films and documentaries. Highly comparable to Press Record Media in its emphasis on authentic, story-led branded video for marketing and product launches.
• Redglass Pictures: Branded documentary and video production studio producing long-form brand films for enterprise clients. Direct competitor in the documentary-style branded content space with a similar enterprise client mix.
• Lemonlight: Full-service video production agency producing branded content, customer stories, and product launch videos for B2B and B2C clients. Direct competitor in the project-based branded video production space.
• Bonfire Labs: Creative content studio producing brand films, customer stories, and documentary-style content for enterprise marketing teams. Direct peer in branded documentary production.
• Versus Creative: Creative video agency producing brand films and documentary-style content for enterprise clients. Comparable in production approach and client mix to Press Record Media.
• Studio B Films: Documentary-style branded content and customer story production studio. Direct peer focused on the same authenticity-first, documentary-driven approach to brand storytelling.
• Coolfire Studios: Branded video and documentary production studio producing customer stories, product launches, and brand films for enterprise marketing teams. Closely comparable in services and customer segment focus.

Emerging players

• Demo Duck: B2B video production agency specializing in customer story films, brand videos, and product launch content. Overlaps with Press Record Media on the customer-story and product-launch use cases, though it leans more animated/explainer in style.
• Variable: Branded entertainment and documentary-style video production studio. Comparable to Press Record Media in its documentary-first approach and focus on long-form brand storytelling for enterprise clients.

Broad incumbents

• Wyzowl: Larger, established video production agency producing explainer videos, brand films, and customer testimonials at scale. Comparable on the branded video production axis, though Wyzowl is a broader incumbent with templated offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/press-record-media
• Instagraminstagram.com/pressrecordmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Press Record Media