Erath Winery
Erath Winery is an Oregon wine producer founded in 1968, specializing in Willamette Valley Pinot Noir. Operating as a brand within Ste. Michelle Wine Estates Ltd., it sells through DTC e-commerce, a twice-yearly Cellar Society wine club, and national wholesale to retailers and restaurants across 36+ U.S. states.
- Company typePrivate
- Founded1968
- HeadquartersNewberg, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Erath Winery does
Erath Winery is an Oregon wine producer founded in 1968 by Dick Erath, recognized as one of the pioneers of the Willamette Valley's Pinot Noir industry and the first commercial winery in Dundee Hills. The company operates as a brand within Ste. Michelle Wine Estates Ltd., a diversified wine conglomerate headquartered in Woodinville, Washington, and is functionally based in Newberg, Oregon. Its portfolio spans roughly 44 active SKUs across current releases, single-vineyard designates, the limited-production La Collection Magique cuvées, whites and rosés, plus branded merchandise and gift cards.
The product line is built around terroir-driven single-vineyard Pinot Noir and Chardonnay from respected sites (Dundee Hills, Eola-Amity Hills, Yamhill-Carlton, Chehalem Mountains, The Rocks District of Milton-Freewater). Winemaking is described in traditional craft terms under Head Winemaker Leah Adint (appointed 2022, the fourth winemaker in 50+ years), using native yeast fermentation, cold soaking, whole cluster fermentation, and extended maceration tailored to each site. There is no proprietary technology platform, mobile app, or AI/ML component disclosed; the commercial engine is a content-and-commerce website backed by social, email, and event channels.
The business model is a hybrid direct-to-consumer plus wholesale structure. Revenue streams include (1) DTC e-commerce selling individual bottles and mixed cases shipped to 36+ U.S. states, (2) the twice-annual Cellar Society wine club with two tiers (Cellar Society at $240-$360 per shipment and Cellar Society Elite at $480-$720 per shipment), and (3) wholesale distribution to national retailers and on-premise restaurants. Pricing is tiered from under $20 to over $80 per bottle. Marketing emphasizes content (Winemaker's Journal, recipes and pairings, B Corp and IWCA Silver sustainability credentials) plus community partnerships (¡Salud!, Women in Wine, One Tree Planted, local Willamette Valley events).
Erath Winery firmographics
Firmographics- Name
- Erath Winery
- Legal name
- Ste. Michelle Wine Estates Ltd. d/b/a Erath
- Website
- https://erath.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Erath Winery is an Oregon wine producer founded in 1968, specializing in Willamette Valley Pinot Noir. Operating as a brand within Ste. Michelle Wine Estates Ltd., it sells through DTC e-commerce, a twice-yearly Cellar Society wine club, and national wholesale to retailers and restaurants across 36+ U.S. states.
- Ownership category
- akta.pro rank
Erath Winery industry classification
Industry- Product category
- Premium Oregon Wines
- NAICS
- Wineries (312130), Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ)
Keywords
Where Erath Winery is headquartered
LocationHeadquarters
- HQ city
- Newberg
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Erath Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct-to-Consumer Wine Sales: Erath sells wine directly to consumers through its e-commerce website, offering individual bottles, mixed cases, and direct shipping to addresses across 36+ U.S. states.
- Erath Cellar Society Wine Club: Erath operates a wine club with two tiers: Cellar Society (6 bottles, $240-360 per fulfillment, twice annually) and Cellar Society Elite (12 bottles, $480-720 per fulfillment, twice annually). Members receive 20% off all wine purchases and 25% off case purchases, along with ground shipping benefits.
- Wholesale and Retail Distribution: Erath wines are available nationally at retailers and restaurants. Select wines are distributed through wholesale channels, reaching consumers who prefer purchasing through local wine shops and dining establishments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Value Tier: Wines priced under $20 |
| Unit Pricing | Pay-as-you-go | Mid-Tier: $20-$60 range |
| Unit Pricing | Pay-as-you-go | Premium Tier: $60-$80 range |
| Unit Pricing | Pay-as-you-go | Luxury Tier: $80+ |
| Subscription | Multi-year contract | Cellar Society Wine Club |
| Subscription | Multi-year contract | Cellar Society Elite Wine Club |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Erath Winery product offering
Product offeringCore offering
Erath Winery produces and sells Oregon wines from the Willamette Valley, with Pinot Noir as the flagship varietal, alongside Chardonnay, Pinot Gris, Rosé, sparkling wines, and limited-production Magique cuvées. The brand sells directly to consumers through its e-commerce site and twice-yearly Cellar Society wine club, and distributes wholesale through retailers and restaurants nationwide. Erath also offers branded merchandise such as corkscrews, growlers, and gift cards.
Product overview
Erath Winery is an Oregon wine brand offering a portfolio of primarily Pinot Noir wines from the Willamette Valley. The product line consists of Current Releases (Pinot Noir, Chardonnay, Pinot Gris, Rosé), Best Sellers (Resplendent wines, Knight's Gambit), Single Vineyard Collection (premium site-specific wines), the limited-production La Collection Magique (La Nuit Magique Pinot Noir, Le Jour Magique White Pinot Noir, L'Eclipse Magique Syrah), and Whites & Rosé wines. Additional offerings include a Wine Club membership (Cellar Society and Cellar Society Elite tiers) and branded merchandise (corkscrews, wine growlers, gift cards). As a certified B Corporation, the winery emphasizes sustainability and environmental stewardship across its product offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Current Releases Collection
Quantifiable outcome
- 94 Points - James Suckling for 2023 Willakia Pinot Noir (April 2026)
- +3 more outcomes
Companies that use Erath Winery
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Erath Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Erath Winery partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ¡Salud!coreErath is a founding winery in support of ¡Salud!, a cause dedicated to providing healthcare to vineyard workers and their families. This partnership reflects Erath's commitment to the community behind the bottle.
- One Tree PlantedminorDuring Oregon Wine Month, Erath partners with One Tree Planted to support reforestation efforts, planting trees as part of the brand's environmental stewardship initiatives.
- International Wineries for Climate Action (IWCA)coreErath is a Silver status member of IWCA, a global coalition of wineries committed to climate action. This membership reinforces Erath's dedication to environmental stewardship and sustainable winemaking.
- Women in WineminorErath sponsors Women in Wine, an initiative championing diversity and empowerment within the wine industry, demonstrating the brand's support for gender equity in winemaking.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Erath Winery competitors and assessment
Company assessmentDirect peers
- Ponzi Vineyards: Second-generation Willamette Valley winery founded in 1970, focused on Pinot Noir and Chardonnay with single-vineyard tier and DTC club. Shares Erath's pioneer heritage and premium positioning.
- Beaux Frères: Pioneer Oregon Pinot Noir winery in the Ribbon Ridge AVA, founded in 1986. Competes in the same ultra-premium single-vineyard Willamette Valley Pinot Noir category with similar terroir-driven positioning.
- Eyrie Vineyards: Original Oregon Pinot Noir pioneer (founded 1965 by David Lett), producing terroir-focused Pinot Noir from Willamette Valley vineyards. Closest heritage peer to Erath in terms of pioneer status and stylistic philosophy.
- King Estate Winery: Oregon winery producing Pinot Noir and Pinot Gris from estate vineyards, with national DTC and restaurant distribution. Similar scale and channel mix as Erath.
- Willamette Valley Vineyards: Larger Oregon Pinot Noir producer with DTC focus, wine club, and national wholesale distribution. Competes across similar price tiers and channels in the same AVA system.
- Sokol Blosser Winery: Willamette Valley pioneer (founded 1971) producing estate Pinot Noir, Chardonnay, and rosé. Also B Corp certified, making it a direct peer on sustainability credentials and DTC wine club structure.
- Domaine Drouhin Oregon: Oregon Pinot Noir producer based in the Dundee Hills, similarly focused on Burgundian-style Pinot Noir and Chardonnay from single vineyards. Competes directly for premium on-premise and DTC Pinot Noir consumers.
- A to Z Wineworks: Oregon producer offering value-tier Pinot Noir and Chardonnay with broad national wholesale distribution. Competes with Erath's entry-level and mid-tier SKUs at retail and restaurants.
Emerging players
- St. Innocent Winery: Boutique Willamette Valley winery focused on single-vineyard Pinot Noir and Chardonnay. Competes in the same premium single-vineyard tier as Erath's Knight's Gambit, Willakia, and Magique collections.
Broad incumbents
- Ste. Michelle Wine Estates: Parent company of Erath and the largest wine producer in the Pacific Northwest. Provides distribution, production, and back-office infrastructure; portfolio-wide competitor in Oregon and broader U.S. wine market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Erath Winery social profiles
Digital presenceErath Winery compliance and trust
Trust signalCompliance2 records
Erath Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Erath Winery leadership team
Management profileNumber of profiles
Profiles2 records
Erath Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Erath Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Erath Winery
What does Erath Winery do?
Erath Winery produces and sells Oregon wines from the Willamette Valley, with Pinot Noir as the flagship varietal, alongside Chardonnay, Pinot Gris, Rosé, sparkling wines, and limited-production Magique cuvées. The brand sells directly to consumers through its e-commerce site and twice-yearly Cellar Society wine club, and distributes wholesale through retailers and restaurants nationwide. Erath also offers branded merchandise such as corkscrews, growlers, and gift cards.
Is Erath Winery a public or private company?
Erath Winery is a private company. It is classified as corporate owned and is currently operating.
When was Erath Winery founded?
Erath Winery was founded in 1968. It employs 1 to 10 people.
Where is Erath Winery based?
Erath Winery is headquartered in Newberg, United States, in the North America region.
How does Erath Winery make money?
Three revenue lines are on record. Direct-to-Consumer Wine Sales are the primary driver. The others are erath Cellar Society Wine Club and wholesale and Retail Distribution.
Who are Erath Winery's main competitors?
Direct peers on record are Ponzi Vineyards, Beaux Frères, Eyrie Vineyards, King Estate Winery, Willamette Valley Vineyards, Sokol Blosser Winery, Domaine Drouhin Oregon and A to Z Wineworks. St. Innocent Winery is listed as an emerging player. Ste. Michelle Wine Estates is listed as a broad incumbent.
Does Erath Winery have an API?
No public API is recorded for Erath Winery.
What industry is Erath Winery in?
Erath Winery's product category is Premium Oregon Wines. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of AFAFAAAB, Wine Production & Winemaking. Its NAICS code is 312130 and its SIC code is 5180.