Floral
- Company typePrivate
- Founded1982
- HeadquartersBangkok, Thailand
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
Floral firmographics
Firmographics- Name
- Floral
- Legal name
- Floral Hotel Supply
- Website
- https://floralhotelsupply.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Floral is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices2 records
Markets served
Floral business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hotel Amenities Manufacturing and Sales: OEM manufacturing and direct sales of hotel amenities including amenity sets, slippers, towels, bathrobes, and guest room essentials. Both ready-to-ship and custom-made products.
- Personal Care Liquid Products: Manufacturing and sales of shower gels, shampoos, conditioners, body lotions, and body oils for hospitality clients. Available in bulk refills (3L, 5L, 20L, 30L) and individual packaging.
- Bulk Refill Solutions: 3-liter bulk containers for dispenser refills. Cost-effective solution for hotels to reduce plastic waste and lower operational expenses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Amenity Sets with varying MOQ |
| Unit Pricing | Pay-as-you-go | Slippers - MOQ varies by model |
| Unit Pricing | Pay-as-you-go | Towels - MOQ 12 pieces |
| Unit Pricing | Pay-as-you-go | Bulk Refill Gallons - MOQ 6 Gallons |
| Unit Pricing | Pay-as-you-go | Canheat Chafing Fuel - MOQ 24 Cans |
| Unit Pricing | Pay-as-you-go | OEM Personal Care Manufacturing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Floral product offering
Product offeringCore offering
Floral Hotel Supply is a Thailand-based manufacturer and direct supplier of hotel amenities and guest essentials, operating from an 8,000 sq.m. GMP-certified facility. The company produces and distributes amenity sets, slippers, towels, bathrobes, personal care liquids (OEM), mattresses, flatware, plateware, guestroom accessories, RFID key cards, chafing fuel, and F&B amenities. It serves hotels, resorts, hospitals, airlines, and spas worldwide with both ready-to-stock and fully customized OEM/ODM offerings.
Product overview
Floral Hotel Supply is a Thailand-based manufacturer and distributor of hotel amenities and guest essentials, operating since 1982. The company offers a comprehensive portfolio organized around OEM manufacturing and ready-to-stock products, including Hotel Amenities Sets (U Collection, Black Collection, White Tea, Silhouette, Merci, The Plantation, The Standard, Animo V Kids, Gentle FSC Box, Gentle Sugarcane, Kraft and Kind), Hotel Slippers, Hotel Towels, Personal Care Liquids via OEM contract manufacturing, Bathrobes, Mattresses, Flatware, Plateware, Bottle & Dispenser Systems, Guestroom Accessories, RFID Wooden Key Cards, Canheat Chafing Fuel, and Food & Beverage Amenities. The company also provides OS&E procurement services and offers extensive packaging solutions including FSC-certified, bio-based, and recyclable materials. Their 8,000 sq.m. GMP-certified facility in Bangkok serves over 4,500 clients worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel Amenities Sets
- Hotel Slippers Wholesale hotel slippers in Waffle, Jute (Eco), Terry Wave Floor, Minimal, Paper, Nonwoven, and Economy styles for hotel guests.
- Hotel Towels Premium 100% cotton hotel towels including bath towels, hand towels, face towels, spa/pool towels, and bath mats with custom logo embroidery options.
- OEM Personal Care Liquids Contract manufacturing of body wash, conditioning shampoo, shampoo, conditioner, and body lotion with 4-tier formulations (Basic, Comfort+, Signature, Earth) and custom signature scent development. GMP-certified production.
- Bottle & Dispenser Systems Biodegradable pump dispensers and wall-mounted bracket systems for shampoos, lotions, and shower gels, available in Teak Forest Woods, Merci Sakura, Yuzu Orange, and Earth Eco Earl Grey fragrances.
- Bathrobes Luxury bathrobes in waffle and plush terry fabrics, customizable with brand embroidery, designed for cloud-like softness.
- Hotel Mattresses High-performance mattresses engineered from premium materials, fully customizable for luxury hotels, premium resorts, and private residences.
- Flatware Premium cutlery sets with elegant functional design for professional hotel and restaurant use, engineered for durability.
- Plateware High-quality ceramic dinnerware for luxury hotels and fine-dining establishments, combining sophisticated aesthetics with industrial-grade resilience.
- Guestroom Accessories Multi-purpose trays, sleek waste bins, and room accessories designed to blend elegance with functionality for hotel guestrooms.
- Canheat Chafing Fuel Professional-grade canned chafing fuel providing 6-8 hours of consistent, smokeless and odorless heat for hotels, restaurants, and catering events.
- RFID Wooden Key Cards Eco-friendly wooden RFID key cards as a plastic-free alternative for modern hotels, compatible with major industry-standard hotel lock systems.
- Bulk Refill Solutions 3-liter bulk containers for shower gels, shampoos, and conditioners in multiple signature fragrances (Teak, Earth Eco, Merci, Silhouette, U Collection, White Tea, Yuzu, Floral Dovy, Floral Lemongrass, Floral Marine Sport).
- OS&E (Operating Supplies & Equipment) Service End-to-end Operating Supplies & Equipment procurement services for hotels, managing everything from high-standard essentials to bespoke project-specific requirements for property launches and upgrades.
Quantifiable outcome
- Trusted by over 4,500+ clients worldwide
- +2 more outcomes
Companies that use Floral
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Floral technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Floral partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Global Cosmetic Ingredient ManufacturersminorPartnership with leading global manufacturers for sourcing highest quality materials for personal care formulations. Ensures premium quality raw materials for cosmetic and amenity production.
- France-based Beauty and Hospitality Training InstitutionscoreR&D team undergoes biennial training in France to stay at the forefront of international beauty and hospitality trends, ensuring cutting-edge expertise in product development and formulation.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Floral competitors and assessment
Company assessmentBroad incumbents
- Diversey (Solenis): Diversey (acquired by Solenis) provides hygiene, cleaning, and personal care products for hospitality, healthcare, and food service markets. Its hospitality segment competes with Floral's amenity and personal care product lines as part of a much broader commercial hygiene portfolio.
- Ecolab: Ecolab is a global leader in water, hygiene, and infection prevention products serving hospitality, healthcare, and food service customers. It is a broad incumbent whose hospitality hygiene/personal care portfolio competes with Floral's personal care liquids and amenity programs at larger hotel chains.
- Sysco Guest Supply: Sysco Guest Supply (a Sysco subsidiary) is a large North American distributor and manufacturer of hospitality amenities, textiles, and guest room products serving hotel chains and cruise lines. It is a broad incumbent in the same hospitality supply category Floral serves, with overlapping products (amenities, slippers, towels) but a different go-to-market focused on distribution scale rather than direct manufacturing.
- Standard Textile: Standard Textile is a US-based manufacturer and distributor of textiles, linens, and terry products for hotels, hospitals, and healthcare facilities globally. Its hotel towel, bathrobe, and slipper categories directly overlap with Floral's textile product lines, serving the same hospitality and healthcare customers.
Emerging players
- Pharmacopia: Pharmacopia is a US-based hotel amenity manufacturer specializing in eco-friendly and sustainably formulated personal care products for boutique and lifestyle hotels. It competes with Floral's Earth Formulation tier and sustainable packaging offerings in the same ESG-focused hospitality segment.
Direct peers
- GCX Guest Cosmetics eXperience: GCX is a European designer and manufacturer of hotel guest amenities and personal care products for boutique and luxury hotels. It competes directly with Floral's premium Signature and Earth Formulation tiers, offering comparable custom scent and packaging capabilities to similar hospitality customers.
- Groupe GM: Groupe GM is a French designer and manufacturer of luxury hotel amenities and guest room products, serving five-star hotels, resorts, and spas worldwide. It is directly comparable to Floral in targeting the same hospitality customers with cosmetic amenities, custom branding, and signature scent development capabilities.
- WestPoint Hospitality: WestPoint Hospitality is a US manufacturer of hotel textiles including towels, bathrobes, and bedding for the hospitality industry. It is a direct peer in the hotel textile category that Floral serves, with comparable products (bath towels, spa towels, bathrobes) sold to similar hotel and resort customers.
- ADA Cosmetics International: ADA Cosmetics is a German OEM manufacturer of hotel amenities (shampoo, body wash, soap) and personal care liquids for hospitality clients globally. It is the closest functional peer to Floral's OEM liquid manufacturing business, operating in the same product category with similar customers (hotel chains) and an equivalent formulation/contract manufacturing model.
- Selective Beauty: Selective Beauty is a Spanish contract manufacturer of personal care products and hotel amenities supplying hotel chains across Europe, Middle East, and Asia. Its OEM liquid manufacturing, customizable packaging, and hospitality-focused customer base directly mirror Floral's business model and target segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Floral social profiles
Digital presenceFloral compliance and trust
Trust signalCompliance5 records
Floral financial estimates
Financial estimateRevenue estimate
Valuation estimate
Floral leadership team
Management profileNumber of profiles
Profiles2 records
Floral funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Floral M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Floral
What does Floral do?
Floral Hotel Supply is a Thailand-based manufacturer and direct supplier of hotel amenities and guest essentials, operating from an 8,000 sq.m. GMP-certified facility. The company produces and distributes amenity sets, slippers, towels, bathrobes, personal care liquids (OEM), mattresses, flatware, plateware, guestroom accessories, RFID key cards, chafing fuel, and F&B amenities. It serves hotels, resorts, hospitals, airlines, and spas worldwide with both ready-to-stock and fully customized OEM/ODM offerings.
Is Floral a public or private company?
Floral is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Floral founded?
Floral was founded in 1982. It employs 101 to 250 people.
Where is Floral based?
Floral is headquartered in Bangkok, Thailand, in the Asia region.
How does Floral make money?
Three revenue lines are on record. Hotel Amenities Manufacturing and Sales are the primary driver. The others are personal Care Liquid Products and bulk Refill Solutions.
Who are Floral's main competitors?
Broad incumbents on record are Diversey (Solenis), Ecolab, Sysco Guest Supply and Standard Textile. Pharmacopia is listed as an emerging player. Direct peers are GCX Guest Cosmetics eXperience, Groupe GM, WestPoint Hospitality, ADA Cosmetics International and Selective Beauty.
Does Floral have an API?
No public API is recorded for Floral.