What Biddyco does

Biddyco is a US-based creative agency founded in 2014 and headquartered in Culver City, California, specializing in paid social advertising creative for Meta and TikTok platforms. The firm produces end-to-end ad creative across four core formats — UGC, UGC + Motion hybrids, Motion/animation, and Statics + Minimal Videos — covering concepting, scripting, creator sourcing, editing, and animation. Its proprietary Andromeda-Aligned Creative Strategy methodology is designed to feed Meta's ranking algorithm with diversified messaging, themes, and visuals, while an AI-assisted research process mines Reddit, Instagram comments, and reviews to extract customer pain points and language. The agency serves brands spending $100k-$5M per month on paid social, with a client roster spanning enterprise (Uber, Constant Contact, iHerb) and growth-stage DTC brands (Momofuku, MagicSpoon, SmartyPants Vitamins, Fellow, ZBiotics, JuneShine).

Biddyco operates on a flat-fee monthly retainer model with packages ranging from $10k to $50k per month, scaled by ad volume. It employs 11-50 US-based senior creatives with no offshore fulfillment, emphasizing direct client access to creative directors, designers, animators, copywriters, and strategists. Distribution is direct and consultative, with no self-serve, marketplace, or channel partner routes; the firm acquires clients through website contact, portfolio/case study pages, a 3x-per-week newsletter, Instagram presence, and its own Meta advertising. The firm analyzes over $20M in monthly ad spend across 100+ brand accounts, providing a cross-market data perspective that informs its creative recommendations.

The company is privately held with no disclosed institutional investors, funding rounds, acquisitions, or M&A activity. Its leadership comprises founder and CEO Ben Philabaum and Partner & Chief Creative Officer Meredith Schoenberger. Technology dependencies are limited to standard SaaS tools — Webflow for hosting, Wistia for video, Kit/ConvertKit for newsletter delivery, and Tally for form processing — with Meta Pixel for advertising measurement. The agency's competitive positioning rests on hyper-specialization in paid social creative only, senior US-based talent, full-spectrum creative format coverage, and a methodology that proactively recommends what creative to build next rather than executing client briefs passively.

Name

Biddyco

Legal name

Biddyco

Website

https://biddyco.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Biddyco is a Culver City-based creative agency producing paid social ad creative for Meta and TikTok, serving brands spending $100k-$5M monthly on retainer fees of $10k-$50k.

Ownership category

akta.pro rank

Product category

Advertising Creative Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Paid Social Advertising (BPAFACAB)

akta.pro secondary industries

Paid Social Advertising Management (MPAAACAC), Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

Keywords

• Paid social advertising
• Ad creative production
• UGC content creation
• Motion animation ads
• Meta TikTok agency

Headquarters

HQ city

Culver City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Agency Services: Monthly retainer-based creative services with flat fee billing. Packages range from $10k to $50k per month depending on the number of ads produced. The company handles end-to-end ad creative including concepting, scripting, creator sourcing, editing, and animation for Meta and TikTok platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Biddyco is a creative agency that produces paid social ad creative for brands spending between $100k and $5M per month on Meta (Facebook and Instagram) and TikTok. The agency delivers end-to-end ad creative production including concepting, scripting, creator sourcing, editing, and animation across four formats: UGC, UGC + Motion hybrids, Motion/animation, and Statics + Minimal Videos. Services are sold on monthly retainer packages ranging from $10,000 to $50,000.

Product overview

Biddyco is a Meta and TikTok creative agency that provides end-to-end ad creative production services. The company offers four main creative formats: UGC (User Generated Content), UGC + Motion (hybrid format), Motion (advanced animation), and Statics + Minimal Videos. Services span from concepting and scripting to creator sourcing, editing, and animation, handling all aspects of ad creative production within brand guidelines. The agency specializes in building high-performing UGC, motion/animation, videos and statics that provide the creative diversity needed to scale ad spend. Pricing typically ranges from $10k to $50k per month with a flat fee billing model.

Differentiator

Problem solved

Functional benefit

Products and services

• UGC (User Generated Content)

Quantifiable outcome

• 3x ROAS for Fellow brand
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability1 record

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Meta Platforms, Inc.coreTechnology or IntegrationMeta is the primary platform for Biddyco's creative services. The company uses Meta Pixel for advertising performance tracking and retargeting on Facebook and Instagram. Biddyco's methodology is specifically designed around Meta's Andromeda algorithm for optimal creative distribution and performance.
• TikTokcoreTechnology or IntegrationTikTok is identified as a key advertising platform alongside Meta. Biddyco creates content for both Meta and TikTok platforms as part of their core service offering.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ladder: Ladder is a growth marketing agency offering paid media, creative production, and CRO services for DTC and e-commerce brands. Directly comparable to Biddyco in target customer (DTC brands scaling ad spend) and creative-led approach to paid social.
• Mighty Roar: Mighty Roar is a digital agency focused on paid media, creative, and analytics for DTC and growth-stage brands. Comparable to Biddyco in target customer profile and emphasis on creative-led paid social performance.
• Single Grain: Single Grain is a digital marketing agency offering paid media, SEO, and creative services for growth-stage and enterprise brands. Comparable to Biddyco in serving scaling brands with paid social as a core channel, with similar retainer-based service model.
• Common Thread Collective: Common Thread Collective is a growth marketing and creative agency focused on DTC and e-commerce brands, offering paid media, creative production, and lifecycle services. Directly comparable to Biddyco in target customer (DTC brands) and overlap in paid social creative production.
• Structured Agency: Structured Agency is a paid social creative agency producing UGC, motion, and static ads for performance-driven brands. Closely overlaps Biddyco's service mix (UGC + Motion hybrids), customer profile (growth-stage DTC), and Meta/TikTok focus.

Broad incumbents

• Disruptive Advertising: Disruptive Advertising is a larger performance marketing agency offering paid media, creative, and lifecycle services across multiple channels. Overlaps with Biddyco in paid social creative for scaling brands but operates a broader service portfolio at larger scale.
• Directive Consulting: Directive is a B2B and SaaS-focused performance marketing agency offering paid media and creative services. Partial overlap with Biddyco in paid social creative production methodology, though Directive skews more B2B/SaaS than Biddyco's DTC/CPG focus.
• Hawke Media: Hawke Media is a full-service digital marketing agency serving mid-market and enterprise brands with paid media, creative, and e-commerce services. Comparable in serving growth-stage brands but with a broader channel and service mix than Biddyco.
• Power Digital Marketing: Power Digital is a tech-enabled performance marketing agency serving mid-market and enterprise brands across paid media, creative, and analytics. Comparable to Biddyco in serving scaling brands with paid social creative but operates at much larger scale and broader service scope.
• Tinuiti: Tinuiti is a large independent performance marketing agency covering paid social, search, programmatic, and creative across major platforms. Overlaps with Biddyco in Meta/TikTok paid social creative for scaling brands but operates at significantly greater scale and breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hellobiddyco
• Xx.com/hellobiddyco
• Facebookfacebook.com/BiddycoAdvertising
• LinkedInlinkedin.com/company/biddyco-advertising

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biddyco