What Structured Agency does

Structured Agency (legal name: Structured Digital Marketing Agency) is a privately held, bootstrapped performance marketing agency founded in 2017 by Nick Shackelford and Jake Schmidt. Originally a paid media shop launched after the founders could not extract incremental performance for their own e-commerce venture, the firm has expanded into a full-funnel integrated marketing platform serving direct-to-consumer (DTC) and e-commerce brands. Its core services span Lifecycle Marketing (email and SMS), Paid Media (TikTok, Google, Meta, Microsoft, Pinterest, Snapchat), Conversion Rate Optimization (CRO), UGC creative sourcing, Creative production, Financial Analysis grounded in unit economics, and a newer AI Advertising & SEO service line. The December 2022 acquisition of Loop.Club added CRO capabilities to the platform.

The firm's underlying technology is not a single proprietary product but an integrated stack of best-in-class third-party tools — including Klaviyo and Attentive for lifecycle, Northbeam and Visually.io for attribution and A/B testing, Replo, VWO, Convert, Intelligems, and Shopify for CRO, plus paid APIs from Meta, Google, and TikTok — orchestrated by senior strategists under a unified financial-analysis framework. AI is applied through Midjourney for creative production, LLMs for SEO and ad targeting, and algorithmic dynamic discounting via partner Monocle, with no disclosed proprietary model training.

Structurally, Structured generates revenue through monthly retainer-based professional services engagements, supplemented by a lower-priced $3,000/month AI Advertising & SEO subscription (3-month minimum). Default contract terms are 60 days initial then month-to-month, with most partners fully onboarded in 2-3 weeks. The go-to-market is sales-led and consultative, anchored on free 20-point marketing funnel audits and discovery calls, and supported by content assets including a blog, the bi-weekly "Aligned" podcast, and a free resources hub. The 51-100 person team is led by CEO & Chairman Jake Schmidt and President & COO Ruthie Abraham, alongside co-founders Nick Shackelford and Chase Dimond.

Name

Structured Agency

Legal name

Structured Digital Marketing Agency

Website

https://structured.agency

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Structured Agency is a privately held, integrated digital marketing agency serving DTC and e-commerce brands with paid media, lifecycle, CRO, UGC, creative, financial analysis, and AI advertising services across 51-100 employees.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Full-Service Media Planning & Buying (MPAAABAA), Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

Keywords

• Paid media management
• Ecommerce marketing services
• Lifecycle email marketing
• Conversion rate optimization
• Digital advertising agency

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services Retainer: Monthly retainer-based professional services covering paid media management, lifecycle marketing (email/SMS), CRO, creative production, UGC, financial analysis, and AI advertising/SEO. Services are offered as full-service packages including technical support, copywriting, design and strategic services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Structured Agency is an integrated digital marketing agency that delivers paid media management, lifecycle email and SMS marketing, conversion rate optimization, UGC and creative production, financial analysis, and AI advertising/SEO services for direct-to-consumer and e-commerce brands. Offerings are bundled as full-service retainers that align paid acquisition, retention, on-site conversion, creative and unit-economics analysis around shared growth goals rather than channel-level metrics. The agency supports clients with technical, copywriting, design and strategic services under month-to-month engagements following an initial 60-day term.

Product overview

Structured Agency is an integrated digital marketing agency offering a unified platform of services for DTC and e-commerce brands. The core offering consists of Paid Media Marketing (TikTok, Google, Meta, Microsoft, Pinterest, Snapchat), Lifecycle Marketing (Email & SMS), Conversion Rate Optimization (CRO), UGC Creative Services, Creative Production, Financial Analysis, and AI Advertising & SEO — all working together through an integrated strategy aligned around shared business goals (revenue, CAC, LTV, contribution margin). The agency was founded in 2017, acquired Loop.Club in December 2022 to strengthen its CRO capabilities, and expanded from a paid media focus to a full-funnel integrated marketing platform. Supporting content assets include the Aligned Podcast and a free growth resources hub.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Media Marketing End-to-end paid media management across TikTok, Google, Microsoft, Meta (Facebook/Instagram), Pinterest and Snapchat, covering media buying, strategic planning, creative strategy and full-funnel campaign execution for e-commerce brands seeking profitable, predictable scale.
• Lifecycle Marketing (Email & SMS) Full-funnel retention service covering email and SMS marketing that increases customer value, cuts churn and builds loyalty. Combines first-party data, segmentation and behavior-based automation to deliver personalized marketing across the customer lifecycle from acquisition to repeat purchase to retention.
• Conversion Rate Optimization (CRO) Website and landing page optimization service focused on turning traffic into conversions, including sitewide testing, A/B testing, landing page strategy and development, and user experience improvements from click to checkout.
• UGC (User-Generated Content) Authentic creator content sourcing and strategy service producing semi-scripted UGC that earns trust and drives action, including script writing, creator network management, influencer whitelisting and affiliate management for paid social advertising.
• Creative Creative production service including graphic design, video production, post-production editing and copywriting, supporting all other service lines with design assets and strategic creative direction.
• Financial Analysis Unit economics and profitability analysis service that reviews P&L, defines true net margins, maps LTV and payback windows, and recommends CAC, ROAS and spend targets to ground paid media strategy in real financial data.
• AI Advertising & SEO LLM-based advertising and SEO service that helps brands appear in AI-generated recommendations and search results, combining LLM Marketing (campaign setup, management, targeting, reporting) with LLM SEO Ranking (strategy, roadmap and execution to improve visibility in AI platforms).
• TikTok Services TikTok-specific performance marketing offering including TikTok-first creative production, affiliate and GMV Max activation, full-funnel campaigns, TikTok Spark Ads, TikTok Instant Pages, trend sourcing, and creator and whitelisting management.

Quantifiable outcome

• 80% Performance Recovery for Dinovite
• +6 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability8 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• MonoclecoreTechnology or IntegrationMonocle is a technology partner powering dynamic discounting for Hulken. The partnership enabled personalized discount offerings (10-15%) that varied based on customer behavior analysis, maintaining luxury positioning while increasing conversion rates. This demonstrates Structured's ability to integrate third-party technology to solve complex client challenges.
• Email & SMS PlatformscoreTechnology or IntegrationTechnology platforms for lifecycle marketing including Klaviyo, Attentive, and other ESPs. These platforms enable behavior-triggered flows, segmentation, and automation for retention programs.
• CRO & Experience PlatformscoreTechnology or IntegrationPlatforms including Replo, Recharge, Convert, VWO, Shoplift, Intelligems, Visually, and Shopify that enable conversion rate optimization, A/B testing, and website optimization.
• Paid Media PlatformscoreTechnology or IntegrationMajor paid advertising platforms including Meta, Google, TikTok, and other channels for acquisition campaigns.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SmartSites: Digital marketing agency offering paid media, SEO, web design, and lifecycle services with strong e-commerce and DTC exposure; comparable in service breadth and SMB-to-mid-market positioning.
• Wpromote: Large US-based performance marketing agency offering paid media, SEO, and creative across channels with a strong DTC and e-commerce book of business; directly comparable in service mix and target customer profile to Structured.
• Tinuiti: Full-service digital marketing agency focused on paid media, lifecycle, and CRO for retail and DTC brands; closely overlaps Structured's integrated, data-driven model and e-commerce customer base.
• Power Digital Marketing: Full-funnel growth marketing agency combining paid media, SEO, CRO, and creative for DTC and e-commerce brands; similar integrated approach and reliance on performance outcomes.
• Hawke Media: LA-based DTC and e-commerce marketing agency offering paid acquisition, retention, and creative services; comparable in geography, customer focus, and full-service positioning.
• Common Thread Collective: DTC-focused growth agency delivering paid media, lifecycle, and CRO with a heavy emphasis on subscription and e-commerce unit economics; highly comparable to Structured's integrated subscription playbook.
• Disruptive Advertising: Performance marketing agency providing paid media, CRO, and lifecycle services primarily to e-commerce and SaaS clients; comparable in core service mix and mid-market positioning.
• Ladder: Performance marketing agency focused on growth experimentation, paid media, and CRO for DTC and subscription brands; aligned with Structured on data-driven, full-funnel methodology.
• LYFE Marketing: Full-service digital marketing agency offering social media advertising, SEO, and email/SMS for small and mid-sized e-commerce brands; overlaps Structured's lower end of the SMB-to-mid-market spectrum.

Emerging players

• Tuff Growth: Growth marketing agency focused on performance creative, paid media, and CRO for DTC and Shopify brands; overlapping customer segment with a more boutique, creative-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AlignedPodxStructured
• LinkedInlinkedin.com/company/structured-social
• Instagraminstagram.com/structuredagency/?hl=en
• TikTokstructured.agency/tiktok

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Structured Agency