ProTunes

What ProTunes does

ProTunes is a B2B music licensing marketplace that aggregates catalogs from 100+ production music libraries — including major-label arms such as BMG Production Music and Warner/Chappell Production Music alongside boutique providers like APM, 5Alarm, Musicbed, audiomachine, deWolfe, Brand X, and 411 Music — into a single searchable index described as encompassing millions of licensable tracks. The platform serves advertising agencies, brands, and production companies, with named enterprise customers spanning the major advertising holding companies (BDDO, Havas, Leo Burnett, Publicis, Saatchi & Saatchi, TBWA) and extending into adjacent verticals such as telecommunications (T-Mobile). Core product surfaces include similarity-based search (upload a guide track to find similar licensable music), a Playlist Request System that broadcasts creative briefs to provider music supervisors, instant licensing with online rate cards, centralized purchase-order and invoicing across providers, automated license renewal notifications, and a Music License Management dashboard for enterprise users.

The underlying technology combines a multi-provider catalog aggregation layer, similarity search algorithms, and an emerging voice interface (VoiceLink) on top of what is primarily a workflow and rights-management platform. Beyond transaction processing, ProTunes sells managed services: major-label clearances, composer/indie artist indemnification, custom music project management, blanket license brokerage across multiple libraries, and global royalty administration connecting sync licensing to performance royalties.

ProTunes operates a dual go-to-market — a free self-serve platform with pay-as-you-go license transactions, plus enterprise field sales targeting advertising agencies and brands. Revenue is generated via transaction fees on licensing flows and fees from managed services such as clearance, indemnification, and royalty administration. The company is privately held as PROTUNES, Inc., was founded in 2011, maintains offices in Los Angeles (HQ), Beverly Hills, New York, Chicago, Seattle, and Dublin, Ireland, and operates with 1-10 employees on a bootstrap basis with no disclosed institutional funding rounds. Leadership consists of Co-Founder and CFO/COO Declan Mohan and CPO Lars Fabig.

Name

ProTunes

Legal name

PROTUNES, Inc.

Website

https://protunes.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

ProTunes is a B2B music licensing marketplace that aggregates catalogs from 100+ providers into a single searchable index of millions of tracks, serving advertising agencies, brands, and production companies with search, licensing, billing, and rights management.

Ownership category

akta.pro rank

Product category

Music Licensing Platform

NAICS

Software Publishers (513210), Music Publishers (512230)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Micro-Licensing & Direct Licensing Platforms (UGC, SMB venues, online uses) (MPAIAKAJ)

akta.pro secondary industry

Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights) (MPACAFAK)

Keywords

• Music licensing platform
• Synchronization licensing
• Production music search
• Music rights management
• Blanket music licensing

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Music Licensing Transaction Fees: Platform facilitates music licensing transactions between music users (agencies, brands) and music providers, taking a commission on each license processed through the platform
2. Platform Services: Licensing services including major label clearances, composer/artist indemnification, music license management, blanket license brokerage, and royalty administration services

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

ProTunes provides a B2B music licensing platform and search engine that aggregates catalogs from music publishers, labels, libraries, composers, and indie artists into a single interface for search, discovery, licensing, clearance, and rights administration. It serves advertising agencies, brands, and production companies needing sync and production music for commercials, branded content, film, and television, combining software-based search with managed services such as major-label clearances, blanket-license brokerage, custom music management, composer/indie-artist indemnification, and royalty administration.

Product overview

ProTunes is a unified B2B music licensing platform that aggregates music from hundreds of providers, offering millions of licensable tracks through a single interface. The core ProTunes Platform serves as the central hub connecting music users (advertising agencies, brands, production companies) with music providers (libraries, artists, labels). The platform encompasses Search + Discovery with similarity search and music supervisor assistance, Licensing with instant rate cards and automated processing, and Billing with centralized invoicing. Enterprise Solutions include Music License Management (dashboard for tracking licenses), Blanket License Brokerage (multi-library agreements), and Royalty Administration (sync to royalty tracking). Protection services cover Major Label Clearances and Composer/Indie Artist Indemnification. VoiceLink provides voice-enabled music search capabilities. The platform serves as the complete solution connecting the world of music licensing.

Differentiator

Problem solved

Functional benefit

Products and services

• ProTunes Platform Cloud-based B2B music licensing and search platform that aggregates catalogs from music publishers, labels, libraries, composers, and indie artists into a single interface for search, discovery, licensing, and rights management; used by advertising agencies, brands, and production companies licensing music for commercials, branded content, film, and television.
• VoiceLink Voice-enabled music search tool that lets users describe or vocalize a desired track to surface matching options across ProTunes' aggregated catalog of providers.
• Major Label Clearances Service Managed clearance service that handles negotiations and rights acquisition for major-label music used in client campaigns, reducing the operational burden on agency and brand teams.
• Blanket License Brokerage Brokerage service for blanket music licenses, enabling agencies and brands to secure broad pre-cleared rights for ongoing or high-volume music usage.
• Custom Music Management Service for sourcing, producing, or commissioning custom music for brands and agencies, including coordination with composers and libraries outside standard catalog tracks.
• Royalty Administration Administration service that tracks music usage and manages royalty flows across multiple rights holders for licenses executed through the ProTunes platform.
• Composer & Indie Artist Indemnification Indemnification coverage bundled with licenses sourced through ProTunes, protecting clients against certain infringement claims related to composer- and indie-artist-supplied music.

Quantifiable outcome

• Reduce admin and legal costs with standard contracts and automated licensing
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core.

• APM MusiccoreTechnology or IntegrationMusic provider catalog available on proTunes platform. APM Music provides production music for search and licensing through the platform.
• BMG Production MusiccoreTechnology or IntegrationMajor production music library whose catalog is searchable and licensable through the proTunes platform.
• Warner/Chappell Production MusiccoreTechnology or IntegrationMajor label production music publisher available on the platform for unified search and licensing.
• 5Alarm MusiccoreTechnology or IntegrationProduction music library provider integrated into the proTunes catalog for search and licensing.
• MusicbedcoreTechnology or IntegrationMusic licensing platform whose catalog is searchable alongside other providers on the proTunes platform.
• 411 MusiccoreTechnology or IntegrationMusic provider with catalog available for search and licensing through proTunes.
• West One Music GroupcoreTechnology or IntegrationProduction music library with catalog searchable on the proTunes platform.
• audiomachinecoreTechnology or IntegrationProduction music provider whose catalog is searchable on the platform.
• deWolfe MusiccoreTechnology or IntegrationMusic library provider integrated into the proTunes catalog for licensing.
• Brand X MusiccoreTechnology or IntegrationProduction music library available for search and licensing on the platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Music Vine: Music Vine is a sync licensing platform focused on high-quality music for film, TV, advertising, and branded content. It targets the same advertising/agency buyer segment as ProTunes.
• Musicbed: Musicbed is a B2B sync music licensing platform serving filmmakers, brands, and agencies. It is simultaneously a ProTunes partner and a direct competitor, making it the most comparable peer in advertising music licensing.
• Epidemic Sound: Epidemic Sound is a venture-backed subscription music licensing platform serving brands, agencies, and content creators. It is a direct competitor in the brand/advertising licensing segment with significant capital and global reach.
• Artlist: Artlist is a subscription-based music licensing platform popular with video creators, agencies, and brands. It overlaps with ProTunes' advertising use case on the buyer side while operating a different business model.
• Songtradr: Songtradr operates a global B2B music licensing marketplace and licensing platform, directly competing with ProTunes in aggregating rights-holders and enabling brand/agency licensing at scale.

Broad incumbents

• PremiumBeat (Shutterstock): PremiumBeat is a curated royalty-free music library owned by Shutterstock. It competes in the same advertising/film sync licensing space as ProTunes but as part of Shutterstock's broader stock media portfolio.
• Universal Production Music: Universal Production Music is a major-label-owned production music catalog and licensing operation. As one of the world's largest music licensors, it overlaps with ProTunes' supply side and competes for direct ad/film licensing.

Others

• APM Music: APM Music is one of the world's largest production music libraries and a current ProTunes partner. It is listed because large libraries represent both upstream supply and a potential direct-to-buyer competitive threat.
• 5Alarm Music: 5Alarm Music is a production music library and current ProTunes partner. It is relevant as a peer because production libraries of this size maintain direct licensing channels and could disintermediate platforms like ProTunes.

Emerging players

• Marmoset: Marmoset is an independent sync music licensing agency and platform serving brands and agencies. It overlaps with ProTunes' advertising buyer segment with a more curated/agency-led model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/protunesmusic
• LinkedInlinkedin.com/company/3113895

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProTunes