ZnanyLekarz

What ZnanyLekarz does

ZnanyLekarz is a Polish online healthcare marketplace and practice management SaaS company headquartered in Warsaw. It operates a two-sided platform that lists 146,000+ doctors and medical specialists, allowing patients to search providers by specialty and location, read verified reviews, and book appointments online 24/7, while healthcare professionals subscribe to a tiered Pro offering for premium profile visibility, automated scheduling, appointment reminders, patient communication, and analytics. The company is the Polish brand of Docplanner Group, a multinational healthcare technology conglomerate operating 13 country-level platforms (including Doctoralia, MioDottore, Jameda, and Doktortakvimi) serving over 2 million providers and 60 million monthly patients.

The technology stack combines a marketplace directory with a SaaS suite: ZnanyLekarz Pro supplies practice management functionality for individual doctors and clinics, MyDr EDM provides integrated electronic medical documentation, and Noa Notes is a 2025-launched generative AI assistant that converts doctor-patient conversations into structured visit summaries. The platform is SEO-optimized across thousands of specialty and city combinations, processes payments via Visa and Mastercard, integrates with Google Maps, and is certified to ISO/IEC 27001 for information security.

Revenue is generated entirely from healthcare provider subscriptions in a freemium model, with patient access remaining free. The go-to-market combines self-serve onboarding for individual doctors with a sales-assisted enterprise motion for multi-location clinics. The company is structured as a private Polish limited liability company (Sp. z o.o.), does not publicly disclose revenue or funding, and is led by co-founder and co-CEO Mariusz Gralewski.

Name

ZnanyLekarz

Legal name

ZnanyLekarz Sp. z o.o.

Website

https://znanylekarz.pl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

ZnanyLekarz is a Polish online healthcare marketplace and practice management SaaS platform that connects patients with 146,000+ doctors for online booking and serves medical professionals with subscription-based scheduling, EMR, and AI documentation tools.

Ownership category

akta.pro rank

Product category

Healthcare Appointment Booking & Practice Management Software

NAICS

Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Virtual Pharmacy & Medication Management Integration Platforms (HLALABAL)

akta.pro secondary industries

DTC Telehealth with Integrated Online Pharmacy (Cash-Pay/Subscription) (HLALAIAA), Specialty Pharmacy & Complex Therapy Management Platforms (HLACAKAG)

Keywords

• Online doctor booking
• Healthcare appointment marketplace
• Medical practice management
• Patient review platform
• Telemedicine appointment system

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Plans for Healthcare Professionals: Doctors and specialists pay subscription fees for premium profile features on ZnanyLekarz Pro. Tiered pricing offers increasing visibility, tools, and functionality at higher price points.
2. Subscription Plans for Medical Facilities: Medical facilities (clinics, hospitals) pay for comprehensive practice management solutions including multi-doctor scheduling, analytics, and marketing tools.
3. Patient Service (Free for Patients): Platform is free for patients to use - they can search doctors, read reviews, and book appointments at no cost. Revenue is generated entirely from healthcare provider subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

ZnanyLekarz operates a two-sided online healthcare marketplace that allows patients in Poland to search, compare, and book appointments with doctors and specialists across more than 146,000 listed practitioners. For healthcare professionals, the company sells ZnanyLekarz Pro, a SaaS practice management suite covering online scheduling, automated visit reminders, patient communication, reviews management, online payments, analytics, and an electronic medical records module (MyDr EDM), with an AI-powered visit documentation assistant called Noa Notes.

Product overview

ZnanyLekarz operates a dual-sided healthcare marketplace with three core product lines: (1) the consumer-facing ZnanyLekarz patient platform for appointment discovery and booking across 146,000+ doctors; (2) ZnanyLekarz Pro, the professional SaaS suite for doctors and clinics offering scheduling, reminders, payments, reviews, and EDM; and (3) Noa Notes, an AI-powered documentation assistant that generates visit summaries. ZnanyLekarz Pro for Clinics extends the platform for multi-facility operations, while MyDr EDM provides electronic medical records functionality. The ecosystem serves 60 million monthly patients across 13 countries through the Docplanner Group.

Differentiator

Problem solved

Functional benefit

Brands

• ZnanyLekarz Pro: Professional software solutions for doctors and medical facilities including online booking, patient management, electronic medical documentation, and practice marketing tools.
• Noa Notes
• MyDr EDM

Products and services

• ZnanyLekarz Patient Platform Consumer-facing online marketplace enabling patients to search for and book appointments with doctors and medical specialists across 146,000+ listed practitioners. Features include doctor profile search by specialty and location, verified patient reviews, online and in-office booking, and a Q&A section for medical questions.
• ZnanyLekarz Pro SaaS practice management platform for individual doctors, specialists, and medical facilities. Offers online appointment scheduling, automated SMS/email visit reminders, patient communication tools, review management, online payments, marketing campaign tools, electronic medical records, statistics dashboards, and waiting list management on a tiered subscription basis.
• Noa Notes AI-powered virtual medical assistant that automatically generates structured visit summaries from doctor-patient conversations in real time, reducing manual documentation burden for healthcare professionals.

Quantifiable outcome

• 60 million+ unique patients visit platforms monthly
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• Docplanner GroupcoreStrategic or Co-development PartnerZnanyLekarz is part of the Docplanner Group, a global healthcare digital platform operating in 13 countries (Poland, Turkey, Spain, Italy, Germany, Czech Republic, Portugal, Mexico, Colombia, Brazil, Argentina, Peru, Chile). The group connects over 2 million healthcare providers with 60 million monthly patients, enabling shared technology, brand, and operational resources across markets.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Doctolib: Leading European healthcare booking and telehealth platform operating primarily in France and Germany. Directly comparable doctor/patient booking marketplace model, but Doctolib is significantly larger, offers integrated video consultations, and serves as both a market leader and a threat to Docplanner/ZnanyLekarz brands in overlapping geographies.

Direct peers

• Zocdoc: US-based healthcare appointment booking marketplace connecting patients with doctors and specialists. Closest direct analog to ZnanyLekarz's core marketplace model — directory of providers, patient reviews, online booking, subscription revenue from providers. Geographic complement as the US counterpart.
• Practo: India-headquartered healthcare platform combining doctor booking, telemedicine, and practice management SaaS. Operates as a two-sided marketplace with provider subscriptions in a different geography but the same fundamental business model as ZnanyLekarz. Comparable scale, monetization approach, and product roadmap including AI features.
• Doctoralia (Docplanner sister brand): Sister brand of ZnanyLekarz under Docplanner Group, operating the same marketplace model in Spain, Portugal, Mexico, Brazil, Argentina, Colombia, Peru, and Chile. Identical product, business model, and customer segments — directly comparable as a same-platform peer in different geographies.
• Jameda (Docplanner sister brand): German healthcare booking platform operating under Docplanner Group. Same platform model as ZnanyLekarz but focused on the German market — comparable product offering, customer segments, and competitive dynamics.
• MioDottore (Docplanner sister brand): Italian healthcare booking platform under Docplanner Group. Identical marketplace model and product stack as ZnanyLekarz, serving Italian providers and patients. Functions as a country-level direct peer.

Emerging players

• KRY / Livi: European digital healthcare provider offering video consultations and appointment booking across Sweden, UK, France, and Germany. Comparable in patient-facing booking layer but telehealth-first rather than marketplace-first; emerging as a competitive threat in markets where Docplanner operates.
• Headway: US healthcare marketplace focused on mental health provider booking, with insurance verification and provider SaaS tooling. Comparable two-sided marketplace model and provider subscription monetization, though narrowly focused on behavioral health rather than full medical specialties.
• Booksy: Booking SaaS platform for beauty, wellness, and health professionals with two-sided marketplace dynamics. Comparable business model in serving SMB professionals with subscription SaaS and patient/client booking — though primarily serving beauty/wellness rather than medical doctors.
• Sesame: US healthcare marketplace offering direct-pay appointment booking with providers. Comparable in connecting patients to providers through online booking, though operates on a cash-pay model rather than insurance-billed visits. Smaller scale and narrower geographic focus than ZnanyLekarz.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ZnanyLekarz
• LinkedInlinkedin.com/company/docplanner
• Xx.com/znanylekarzpl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZnanyLekarz