The Preserve

What The Preserve does

The Preserve is a nonprofit senior living community in Fort Myers, Florida, operated by Volunteers of America National Services (VOANS), offering a continuum of care that includes assisted living (Estuary), memory support (The Harbor), skilled rehabilitation (The Lagoon), long-term skilled nursing (Cypress), and outpatient services. The community operates from a single 118,000-square-foot, three-story facility licensed for 75 skilled nursing suites, 21 assisted living apartments, and 17 memory support suites, and sits within the Hope Preserve healthcare network one mile from Gulf Coast Medical Center. The 75 skilled nursing beds were awarded through a Florida Certificate of Need in 2015, establishing a regulated supply barrier in Lee County. Hurricane-resistant concrete-block construction rated to Category 3 standards, with first-floor mechanical systems elevated above 19.6 feet and a 1000Kw backup generator supporting four days of runtime, anchors operational resilience, and every apartment and suite includes wall-mounted smart TVs and WiFi.

The Preserve monetizes through recurring monthly fees for assisted living and memory support (priced by suite size) and daily rates for skilled nursing, with Medicare, Medicaid, and private insurance as acceptable payors. The technology stack centers on the iN2L (It's Never 2 Late) picture-based touchscreen engagement platform for cognitive stimulation, alongside the proprietary QUILT (Quality in Living Today) six-dimension wellness philosophy covering spiritual, physical, emotional, occupational, social, and intellectual needs. The go-to-market motion is sales-led and referral-driven, anchored by healthcare-system partnerships with Lee Health and Hope Healthcare, hospital discharge planner relationships, and community engagement (events, local PR, organic social on Facebook and LinkedIn). The community holds a 5-star CMS rating for the Skilled Nursing Campus (July 2022) and U.S. News & World Report High Performing recognition in 2025 and 2026, positioning clinical quality as the primary purchase driver for families and discharge partners.

The Preserve opened in February 2020 as part of the VOANS national footprint of 30+ senior living communities, with reported headcount of 480 employees growing toward 900+. Since opening, the community has served more than 2,142 older adults. As a nonprofit subsidiary, The Preserve does not pursue equity financing; capital and operating scale flow through the VOANS parent organization, which reported combined revenues of nearly $1.25 billion in fiscal year 2016. Recent strategic priorities have emphasized workforce development (Hodges University corporate education partnership, December 2022), operational leadership bench (Sarah Richard promotion to Assistant Administrator), and sustained clinical-quality benchmarking.

Name

The Preserve

Legal name

Volunteers of America National Services

Website

https://thepreservevoa.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

The Preserve is a nonprofit senior living community in Fort Myers, Florida, operated by Volunteers of America National Services, offering assisted living, memory support, skilled nursing, rehabilitation, and outpatient services across 113 licensed units in a single 118,000-square-foot facility within the Hope Preserve healthcare network.

Ownership category

akta.pro rank

Product category

Senior Living and Skilled Nursing Care

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Single-Site CCRCs (HLADAEAE)

akta.pro secondary industries

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Long-Term Care Rehabilitation Centers (HLAFAFAD)

Keywords

• Assisted living services
• Memory support care
• Skilled nursing care
• Senior rehabilitation therapy
• Long-term care services

Headquarters

HQ city

Fort Myers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Monthly Assisted Living Fees: Monthly fee based on apartment/suite size and type, including meals, amenities, and scheduled activities. Care services available in tailored packages.
2. Skilled Nursing Daily Rates: Daily rate pricing for skilled nursing living options. May be covered by Medicare, Medicaid, or private insurance plans.
3. Memory Support Monthly Fees: Monthly fee based on suite size, includes all meals, building amenities, and scheduled activities in addition to specialized memory care services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Preserve operates a continuing care senior living community providing assisted living, memory support, skilled nursing and long-term care, short-stay rehabilitation, and outpatient therapy services. Care is delivered across four named service lines — Estuary (assisted living), The Harbor (memory support), The Lagoon (skilled rehabilitation) and Cypress (long-term care) — within a single three-story, 118,000-square-foot facility in Fort Myers, Florida. The community is operated by Volunteers of America National Services (VOANS), a nonprofit organization with more than 125 years of senior services experience.

Product overview

The Preserve is an amenity-rich senior living community offering a continuum of care with multiple specialized service lines. The community is organized into four distinct living options: Estuary Assisted Living for those needing help maintaining independence; The Harbor Memory Support for individuals with Alzheimer's disease and other memory loss conditions; The Lagoon Skilled Rehabilitation for post-hospitalization recovery; and Cypress Long-Term Care for 24-hour skilled nursing needs. Additionally, Outpatient Services are available. The community provides integrated services including chef-prepared meals, housekeeping, WiFi, wall-mounted smart TVs, and 24-hour professionally licensed nursing care, all delivered with hospitality-focused approach under Volunteers of America National Services.

Differentiator

Problem solved

Functional benefit

Brands

• Estuary: Assisted living living option at The Preserve offering tailored personal and health care to help each person maintain their highest level of independence.
• The Harbor
• The Lagoon
• Cypress

Products and services

• Estuary Assisted Living
• The Harbor Memory Support
• The Lagoon Skilled Rehabilitation

Quantifiable outcome

• 2,142 older adults served since opening in 2020
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Dr. Piper CenterminorStrategic or Co-development Partner · 1 December 2022Nonprofit serving underprivileged children, at-risk youth, seniors, and communities. The Preserve served as drop-off location for annual toy drive collecting toys for Dunbar community children.
• Hodges UniversitycoreStrategic or Co-development Partner · 1 December 2022Corporate education partnership allowing The Preserve to recruit through the university, offer internship opportunities, guest lectures, and job shadowing. Employees receive 20% per credit hour discount for most credit-bearing programs.
• Hope HealthcarecoreStrategic or Co-development Partner · 27 October 2022Collaboration on community events and healthcare initiatives. Hope Healthcare and CareUnit.us partnered with The Preserve to host first responder appreciation events. Hope Healthcare is part of the Hope Preserve network dedicated to caring for older adults.
• CareUnit.usminorStrategic or Co-development Partner · 27 October 2022Healthcare organization that partnered with The Preserve and Hope Healthcare to host National First Responders Day drive-thru BBQ event for first responders.
• American Medical GroupminorOthers · 1 October 2022Miami-based medical equipment company that donated walkers, wheelchairs, and bedside commodes to The Preserve following Hurricane Ian to help with resident discharges.
• Lee HealthcoreStrategic or Co-development Partner · 1 January 2015Healthcare system collaboration identified need for senior services in Southwest Florida. Collaborated with Lee Health and Hope Healthcare to develop The Preserve in response to Certificate of Need.
• Gulf Coast VillagecoreStrategic or Co-development PartnerSister community in Cape Coral sponsored by Volunteers of America National Services, serving Southwest Florida for 30+ years. Provided mentorship and staff training support during The Preserve's planning and construction phases.
• The Colonnade of EsterominorStrategic or Co-development PartnerFirst continuing care retirement community in Estero, part of expanding VOANS presence in Southwest Florida.
• It's Never 2 Late (iN2L)coreTechnology or IntegrationTechnology provider for adaptive engagement technology. iN2L provides picture-based touch screen interface for residents to access internet, email, games, music therapy, cognitive stimulation, and Skype communication regardless of physical or cognitive abilities.
• The Roads Home HealthminorStrategic or Co-development PartnerHome health partner that co-hosted community cookout for first responders and healthcare workers following Hurricane Ian.
• Lee County Sheriff's OfficeminorOthersPresented 'Getting to Know Your Lee County Sheriff's Office' program to residents. Crime Prevention Practitioner Victoria Staryk provided educational presentations on LCSO history, departments, and safety initiatives.
• Mariners High School JROTCminorOthersNinth-place nationally ranked JROTC team. The Preserve sponsored team trip to nationals and hosted Fourth of July celebration with Color Guard presentation and patriotic ceremony.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Life Care Centers of America: Large U.S. skilled nursing and rehabilitation operator with 200+ facilities; comparable because The Preserve's Cypress long-term care and The Lagoon skilled rehabilitation are core competencies Life Care also delivers at scale.
• LCS (Life Care Services): Third-party manager of 140+ senior living communities including CCRCs, assisted living, and memory care; highly comparable because LCS manages CCRCs that mirror The Preserve's single-site continuum-of-care model via management contracts.
• National HealthCare Corporation (NHC): Operates skilled nursing, assisted living, memory care, home health, and hospice across ~75 facilities; comparable because NHC runs an integrated post-acute and senior living model similar to The Preserve's four-pillar offering.
• Five Star Senior Living: Operates assisted living, memory care, and skilled nursing communities, many within continuing care settings; directly comparable service mix to The Preserve and also affiliated with a larger parent organization (Diversified Healthcare Trust).
• The Ensign Group: SNF and senior living operator with 300+ facilities across 12 states, with strong post-acute rehabilitation focus; comparable to The Preserve's Lagoon/Cypress operations and often pursues Certificate-of-Need-constrained markets similar to The Preserve's position.
• Gulf Coast Village (VOANS sister community): Sister VOANS-operated CCRC in Cape Coral, FL, directly comparable because it shares parent, regulatory approach, and Southwest Florida market; serves as The Preserve's most direct intra-portfolio benchmark for occupancy, staffing, and rates.

Emerging players

• Encompass Health: Operator of inpatient rehabilitation hospitals and home health; comparable because The Preserve's skilled rehabilitation offering (The Lagoon) and outpatient rehab compete for similar post-acute patient populations and hospital discharge referrals.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with ~640 communities across assisted living, memory care, and skilled nursing; comparable because it offers the same continuum-of-care segments (AL, memory support, SNF) that The Preserve operates, just at a vastly larger scale.
• Sunrise Senior Living: Premium U.S./UK senior living operator with strong memory care emphasis; comparable to The Preserve's Harbor memory support program and QUILT wellness philosophy, particularly in offering signature dementia care programming.
• Atria Senior Living: Major assisted living and memory care operator with 200+ communities in the U.S. and Canada; comparable because its core offering matches The Preserve's Estuary and Harbor service lines, and it also operates in Florida.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thepreserveseniorliving
• LinkedInlinkedin.com/company/the-preserve-senior-living
• Xx.com/thepreservefl

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Preserve