Al Naghi

What Al Naghi does

Al Naghi is a privately held, family-owned distribution company headquartered in Jeddah, Saudi Arabia, founded in 1911. It operates as the national distributor for a portfolio of global pharmaceutical manufacturers (including Pfizer, Roche, Novartis, GSK, AstraZeneca, Johnson & Johnson, MSD, Abbvie, Takeda, Organon, and Viatris) and multinational FMCG principals (including P&G, Nestle, Unilever, Beiersdorf, Red Bull, Haleon, Kimberly-Clark, and AbInBev), distributing their products to private and government accounts across all trade sectors throughout the Kingdom of Saudi Arabia. Revenue is generated through transaction-based distribution fees under contract arrangements with these principals. The company is led by Sheikh Mohammed Ahmed Naghi (President) and Sheikh Walid Ahmed Naghi (Vice President), who assumed operational leadership in 1988 in the third generation of family ownership.

In 2024 Al Naghi launched a portfolio of six proprietary digital platforms covering the operational lifecycle of distribution: Warehouse Management System (WMS), Delivery Management System (DMS), Sales Force One mobile (SF1 Mobile), Al Naghi Merchandising System (AMS), Health Connect (HCP engagement, digital campaigns, sampling and analytics), and DTTS (Drug Track & Trace System providing SFDA RASD-compliant serialization and aggregation). The platforms integrate with Power BI for analytics and with ERP systems for order entry, invoicing, and collections, and are positioned as mission-critical systems built for scale and real-time visibility. The company holds ISO 9001, ISO 13485, and ISO 27001 certifications and operates in alignment with Saudi Vision 2030. Pricing is contract-based and not publicly disclosed; no revenue, headcount, or branch-level operating figures are released.

The go-to-market is channel-partner/distributor-led: Al Naghi secures exclusive or principal-level distribution rights from multinational brand owners and uses specialized sectoral sales structures to reach retailers, pharmacies, and government accounts. Marketing presence is limited to corporate social channels (LinkedIn, Facebook, Twitter, Pinterest, Instagram). The company has no disclosed M&A activity, no funding rounds (privately held by the founding family), no public listing, and no disclosed international expansion beyond the Saudi market.

Name

Al Naghi

Legal name

Al Naghi Company

Website

https://alnaghi.com

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Al Naghi is a privately held, Jeddah-headquartered Saudi distribution company founded in 1911 that distributes branded pharmaceutical and FMCG products from multinational manufacturers (Pfizer, Roche, P&G, Nestle, and others) across the Kingdom, supported by a proprietary suite of digital supply chain, sales, and compliance platforms.

Ownership category

akta.pro rank

Product category

Pharmaceutical and FMCG Distribution Services

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Full-Line Pharmaceutical Wholesalers (HLAIAJAA)

akta.pro secondary industries

Prescription Pharmaceutical (Rx) Wholesale Distribution (CRAOAHAA), Pharmacy Front-End & Sundries Distribution (Health & Wellness, Personal Care, Convenience) (CRAOAHAG)

Keywords

• Pharmaceutical distribution
• FMCG distribution
• Warehouse management systems
• Drug track and trace
• Consumer goods logistics

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Pharmaceutical Distribution: Distribution of branded pharmaceutical products for multinational pharmaceutical companies including Pfizer, Roche, GSK, AstraZeneca, Johnson & Johnson, and others throughout Saudi Arabia.
2. FMCG Distribution: Distribution of fast-moving consumer goods including products from P&G, Nestlé, Nivea, Red Bull, Unilever, and other global brands across the Kingdom.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Al Naghi distributes branded pharmaceutical products from global manufacturers including Pfizer, Roche, GSK, AstraZeneca, and Johnson & Johnson, and distributes fast-moving consumer goods from brands such as P&G, Nestlé, Nivea, Red Bull, and Unilever, throughout the Kingdom of Saudi Arabia. The company provides warehousing, transportation, merchandising, regulatory compliance (SFDA RASD), and digital promotional and marketing services to its brand partners. It supports these operations with proprietary digital platforms for warehouse, delivery, sales force, merchandising, healthcare engagement, and drug track and trace management.

Product overview

Al Naghi operates as a pharmaceutical and consumer goods distribution company offering a suite of six proprietary digital platforms for supply chain management, sales operations, and regulatory compliance, alongside its core distribution and marketing services. The digital portfolio includes WMS (Warehouse Management System), DMS (Delivery Management System), SF1 Mobile (Sales Force One), AMS (Merchandising System), Health Connect, and DTTS (Drug Track & Trace System) — each designed as a tailored innovative system addressing specific operational needs from warehouse optimization to SFDA compliance. These platforms are positioned as mission-critical systems built for scale, compliance, and real-world performance.

Differentiator

Problem solved

Functional benefit

Brands

• WMS (Warehouse Management System): Automated warehouse optimization system with real-time inventory management, smart routing, and enhanced security.
• DMS (Delivery Management System)
• SF1 Mobile (Sales Force One)
• AMS (Al Naghi Merchandising System)
• Health Connect
• DTTS (Drug Track & Trace System)

Products and services

• Warehouse Management System (WMS) Automated proprietary system providing real-time inventory and location management, smart inbound/outbound tracking, automated pallet routing, and enhanced warehouse security and visibility. Used internally by Al Naghi to manage pharmaceutical and FMCG warehousing at scale.
• Delivery Management System (DMS) Proprietary system that connects dispatch teams and drivers via live dashboards and mobile tracking, enabling instant delivery assignment, full route optimization, precise time tracking, and real-time performance insights with complete delivery reconciliation.
• Sales Force One (SF1 Mobile) Unified mobile platform for field sales and finance teams enabling live order entry, invoicing, collection updates, statement of accounts, credit control, market analytics, stock visibility, and route performance reports with ERP/WMS synchronization.
• AMS (Al Naghi Merchandising System) Proprietary retail execution system with geo-verified visits, task-based merchandiser workflows, planogram compliance guarantee, and real-time data streaming to Power BI for actionable field insights.
• Health Connect Healthcare industry-specific platform unifying HCP visits, digital campaigns, sampling, and performance analytics with 360-degree visibility and workflow automation, transforming scientific insights into market impact.
• DTTS (Drug Track & Trace System) SFDA Drug Track & Trace (RASD) compliant system providing end-to-end serialization and aggregation, seamless IGR reporting, full traceability, and partner support for pharmaceutical compliance.
• Pharmaceutical Distribution Distribution services for branded pharmaceutical products from global manufacturers including Pfizer, Roche, GSK, AstraZeneca, Johnson & Johnson, Novartis, MSD, Takeda, Abbvie, Organon, Viatris, Servier, Leo, IBSA, Mundi Pharma, Spimaco, Tabuk, Bausch & Lomb, Dr. Reddy's, Luye Pharma, BeiGene, Abbott, and others across Saudi Arabia to healthcare providers and retailers.
• FMCG Distribution Distribution of fast-moving consumer goods from global brands including P&G (Oral-B, Crest, Gillette, Braun, Duracell), Nestlé, Nivea (Beiersdorf), Red Bull, Unilever, Kimberly-Clark, Haleon, LG Household & Health Care, Rauch, AbInBev, Babyliss, and others to retail outlets across Saudi Arabia.
• Digital Promotional and Marketing Solutions Dedicated Promotional and Marketing Team delivering innovative digital promotional and marketing solutions for pharmaceutical and cosmaceutical brand partners, reinforcing impactful engagement and innovation.

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

34 partnerships are on record, tiered core.

• AspencoreChannel Partner/ Reseller/ DistributorPharmaceutical distribution partner for Aspen products in Saudi Arabia.
• AstraZenecacoreChannel Partner/ Reseller/ DistributorPharmaceutical distribution partner for AstraZeneca products in Saudi Arabia.
• NovartiscoreChannel Partner/ Reseller/ DistributorPharmaceutical distribution partner for Novartis products in Saudi Arabia.
• PfizercoreChannel Partner/ Reseller/ DistributorPharmaceutical distribution partner for Pfizer products in Saudi Arabia.
• RochecoreChannel Partner/ Reseller/ DistributorPharmaceutical distribution partner for Roche products in Saudi Arabia.
• GSKcoreChannel Partner/ Reseller/ DistributorPharmaceutical distribution partner for GSK products in Saudi Arabia.
• AbbviecoreChannel Partner/ Reseller/ DistributorPharmaceutical distribution partner for Abbvie products in Saudi Arabia.
• Johnson & JohnsoncoreChannel Partner/ Reseller/ DistributorPharmaceutical distribution partner for Johnson & Johnson products in Saudi Arabia.
• MSDcoreChannel Partner/ Reseller/ DistributorPharmaceutical distribution partner for MSD products in Saudi Arabia.
• TakedacoreChannel Partner/ Reseller/ DistributorPharmaceutical distribution partner for Takeda products in Saudi Arabia.
• P&GcoreChannel Partner/ Reseller/ DistributorConsumer goods distribution partner for P&G products including Oral-B, Crest, Gillette, Braun, Duracell in Saudi Arabia.
• NestlécoreChannel Partner/ Reseller/ DistributorConsumer goods distribution partner for Nestlé products in Saudi Arabia.
• UnilevercoreChannel Partner/ Reseller/ DistributorConsumer goods distribution partner for Unilever products in Saudi Arabia.
• BeiersdorfcoreChannel Partner/ Reseller/ DistributorConsumer goods distribution partner for Beiersdorf products including Nivea, Eucerin in Saudi Arabia.
• Red BullcoreChannel Partner/ Reseller/ DistributorConsumer goods distribution partner for Red Bull products in Saudi Arabia.
• AbbottcoreChannel Partner/ Reseller/ DistributorConsumer goods and pharmaceutical distribution partner for Abbott products in Saudi Arabia.
• Kimberly-ClarkcoreChannel Partner/ Reseller/ DistributorConsumer goods distribution partner for Kimberly-Clark products in Saudi Arabia.
• OrganoncoreChannel Partner/ Reseller/ DistributorPharmaceutical distribution partner for Organon products in Saudi Arabia.
• ViatriscoreChannel Partner/ Reseller/ DistributorPharmaceutical distribution partner for Viatris products in Saudi Arabia.
• ServiercoreChannel Partner/ Reseller/ DistributorPharmaceutical distribution partner for Servier products in Saudi Arabia.
• LeocoreChannel Partner/ Reseller/ DistributorPharmaceutical distribution partner for Leo products in Saudi Arabia.
• IBSAcoreChannel Partner/ Reseller/ DistributorPharmaceutical distribution partner for IBSA products in Saudi Arabia.
• Mundi PharmacoreChannel Partner/ Reseller/ DistributorPharmaceutical distribution partner for Mundi Pharma products in Saudi Arabia.
• SpimacocoreChannel Partner/ Reseller/ DistributorPharmaceutical distribution partner for Spimaco products in Saudi Arabia.
• TabukcoreChannel Partner/ Reseller/ DistributorPharmaceutical distribution partner for Tabuk products in Saudi Arabia.
• Bausch & LombcoreChannel Partner/ Reseller/ DistributorPharmaceutical distribution partner for Bausch & Lomb products in Saudi Arabia.
• Dr. Reddy'scoreChannel Partner/ Reseller/ DistributorPharmaceutical distribution partner for Dr. Reddy's products in Saudi Arabia.
• Luye PharmacoreChannel Partner/ Reseller/ DistributorPharmaceutical distribution partner for Luye Pharma products in Saudi Arabia.
• BeiGenecoreChannel Partner/ Reseller/ DistributorPharmaceutical distribution partner for BeiGene products in Saudi Arabia.
• HaleoncoreChannel Partner/ Reseller/ DistributorConsumer goods distribution partner for Haleon products in Saudi Arabia.
• LG Household & Health CarecoreChannel Partner/ Reseller/ DistributorConsumer goods distribution partner for LG products in Saudi Arabia.
• RauchcoreChannel Partner/ Reseller/ DistributorConsumer goods distribution partner for Rauch products in Saudi Arabia.
• AbInBevcoreChannel Partner/ Reseller/ DistributorConsumer goods distribution partner for AbInBev products in Saudi Arabia.
• BabylisscoreChannel Partner/ Reseller/ DistributorConsumer goods distribution partner for Babyliss products in Saudi Arabia.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Tamer Group: Tamer Group is one of Saudi Arabia's largest pharmaceutical and consumer healthcare distributors, partnering with many of the same multinational pharma principals as Al Naghi. It is the most direct head-to-head competitor for exclusive distribution mandates in the Kingdom.
• Cigalah Healthcare: Cigalah Healthcare is a major Saudi pharmaceutical and consumer goods distributor with a comparable principal portfolio and nationwide KSA coverage, competing directly with Al Naghi for multinational pharma distribution mandates.
• Abudawood Pharma: Abudawood Pharma is a leading Saudi pharmaceutical distributor and part of the Abudawood Group, with overlapping principal relationships and parallel nationwide distribution infrastructure. Direct competitor in pharma distribution.
• Astra Pharma: Astra Pharma is a Saudi pharmaceutical marketing and distribution company serving multinational principals, with overlapping pharma distribution capabilities and customer base in Saudi Arabia.
• Banaja Holding (Banaja Trading): Banaja is a Saudi importer and distributor of pharmaceuticals, cosmetics, and consumer goods, with comparable principal relationships and distribution footprint in KSA.

Broad incumbents

• Al-Dawaa Pharmacies: Al-Dawaa is one of the largest retail pharmacy chains in Saudi Arabia and a downstream customer of pharmaceutical distributors like Al Naghi. It represents both a customer relationship and an adjacent incumbent in pharmaceutical distribution.
• Nahdi Medical Company: Nahdi is the largest retail pharmacy chain in Saudi Arabia and a downstream buyer of pharmaceutical distribution services. Listed on Tadawul, it represents a major institutional counterpart and adjacent incumbent in the KSA pharma value chain.
• SPIMACO: SPIMACO is a leading Saudi pharmaceutical manufacturer (and listed company) that both produces and distributes through its own channels, overlapping with Al Naghi in pharma distribution in Saudi Arabia.
• Tabuk Pharmaceuticals: Tabuk Pharmaceuticals is a major Saudi pharma manufacturer with its own distribution capabilities, appearing as both a principal partner of Al Naghi and a competitor in select distribution activities in KSA.

Regional players

• Dallah Healthcare: Dallah Healthcare is a Saudi-listed healthcare group operating hospitals, clinics, and pharmaceutical services. It operates in an adjacent healthcare-services segment rather than pure pharma distribution, but competes for principal relationships and Saudi healthcare value-chain positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ahmed_alnaghi
• Facebookfacebook.com/AlNaghiCompany
• LinkedInlinkedin.com/company/al-naghi-company

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al Naghi