Thinqi

What Thinqi does

Thinqi (legally CDSM Interactive Solutions Ltd) is a UK-based SaaS provider of a unified Learning, Talent, and Performance platform operated from its Swansea headquarters. Founded in 1998 and serving over 25 million users globally, the company consolidates what it describes as traditionally siloed functions — learning management, talent development, and performance measurement — into a single system, with feature modules covering compliance training, employee onboarding, frontline staff training, workforce development, global multilingual learning, and analytics. The platform integrates with Coursera, LinkedIn Learning, eLearning for Health, Workday, SAP, IBM, and Active Directory/SSO, and incorporates AI-powered features including an Evaluations Summary that interprets 360-degree feedback and prescribes personalised learning pathways. Thinqi Academy, launched in 2022, provides a companion L&D content hub and practitioner community.

The company serves five primary verticals — healthcare (NHS trusts), education (universities and multi-academy trusts), local government (councils), police forces, and commercial enterprises — with documented customers including NHS Trusts, London Business School, KAUST, Welsh Government, Police Scotland, Neath Port Talbot Council, Dulux Academy (AkzoNobel), Silverbean, iamsold, TXM Group, LiveWest, and Norfolk & Suffolk Constabularies. Go-to-market is direct enterprise field sales targeting L&D and HR leaders, supported by the UK Crown Commercial Service G-Cloud framework for public sector procurement, with a content marketing engine (L&D maturity assessment, expert guides, webinars, customer success stories). The company holds ISO 27001, ISO 9001, SOC 2, Cyber Essentials, and GDPR certifications.

Thinqi operates a per-learner SaaS subscription model with annual or multi-year contracts, scaling from 100 to 10,000+ users and offering flexible payment terms for the public sector. Implementation typically runs 4-8 weeks from contract signature, including data migration, system configuration, and administrator training. The company is privately held and founder-led by Danis Sivak (Co-Founder, Owner & Managing Director) and Cathy Sivak (COO), with no disclosed institutional investment beyond modest Development Bank of Wales funding in 2001 and 2008. Thinqi hosts on AWS infrastructure and operates UK-based data centres.

Name

Thinqi

Legal name

CDSM Interactive Solutions Ltd

Website

https://thinqi.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Thinqi is a UK-based SaaS provider of a unified Learning, Talent, and Performance platform serving healthcare, education, local government, police, and commercial clients. It combines compliance training, talent management, and analytics on a per-learner subscription model with G-Cloud public sector procurement.

Ownership category

akta.pro rank

Headquarters

HQ city

Swansea

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription Licensing: Annual or multi-year subscription model based on number of learners accessing the platform. Pricing scales from first 100 users to 10,000+ users. Flexible payment terms available for public sector organisations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Thinqi is a unified learning, talent, and performance SaaS platform that consolidates compliance training, employee onboarding, frontline staff training, workforce development, and global multilingual learning in a single system. The platform connects workforce development to business outcomes through AI-powered learning pathways, competency frameworks, and real-time behaviour-led analytics. It is delivered via per-learner subscriptions and integrates with HR systems (Workday, SAP), content libraries (Coursera, LinkedIn Learning, eLearning for Health), and identity platforms.

Product overview

Thinqi is a unified learning, talent, and performance platform that consolidates what traditional systems separate. The core Thinqi Platform combines three integrated modules — Learning (development aligned to business needs with AI-powered pathways), Talent (career paths and succession based on proven capability), and Performance (business outcomes that prove development impact) — into one cohesive system. The companion Thinqi Academy provides an exclusive L&D learning hub with expert guidance and practitioner community. Feature modules include Compliance Training, Employee Onboarding, Frontline Staff Training, Workforce Development, Global & Multilingual Learning, and Analytics & Insights, all accessible through a single platform architecture that scales from 100 to 10,000+ users.

Differentiator

Problem solved

Functional benefit

Products and services

• Thinqi Platform
• Thinqi Academy

Quantifiable outcome

• 25 million users globally served across all sectors
• +8 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• eLearning for HealthcoreTechnology or IntegrationSpecialist integration for healthcare sector providing NHS-approved health learning content integrated directly into Thinqi for healthcare customers.
• WorkdaycoreTechnology or IntegrationIntegration with Workday HR system enables automatic user provisioning, seamless authentication, and consolidated reporting for enterprise customers.
• SAPcoreTechnology or IntegrationIntegration with SAP HCM systems enables enterprise customers to connect workforce data for learning assignments and talent management.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud hosting provider using high percentage renewable hosting. Thinqi uses AWS for compute infrastructure with next-generation high-efficiency CPUs consuming less power and requiring less cooling.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SAP SuccessFactors Learning: Learning module within the SAP SuccessFactors HCM suite. Competes with Thinqi in large enterprises while remaining an integration partner, mirroring the Workday dual dynamic.
• Cornerstone OnDemand: Large incumbent talent and learning management suite with broad enterprise reach. Competes with Thinqi in learning, talent, and performance but bundles a much wider HCM-adjacent portfolio at scale.
• Workday Learning: Learning module embedded in the Workday HCM suite. Represents both a Thinqi integration partner and a structural competitive threat as enterprises consolidate learning into their HCM vendor.

Direct peers

• Litmos: Cloud LMS targeting enterprise sales, onboarding, and compliance training. Comparable in use cases and customer segments, especially for frontline worker training where Thinqi also plays.
• Filtered: UK-based AI-augmented learning and capability platform targeting enterprise L&D teams. Comparable geography and buyer, with an AI-led positioning that pressures Thinqi's AI roadmap.
• Degreed: Learning experience platform focused on skills, content aggregation, and capability development. Targets the same enterprise L&D buyers with a skills-first positioning adjacent to Thinqi's Success Profiles framework.
• TalentLMS: Cloud LMS targeting small and mid-market L&D teams with subscription pricing. Operates in the same LMS category with comparable SaaS economics, though skewed toward smaller deployments.
• Docebo: AI-powered enterprise LMS and learning platform competing for the same mid-market and enterprise learning buyers. Comparable subscription model and feature breadth, but with deeper AI investment.
• Kallidus: UK-based LMS, talent, and learning experience platform serving mid-market and enterprise customers across similar regulated verticals. Closest direct comparable in scale, geography, and product positioning.

Emerging players

• Sana: AI-first learning and knowledge platform building generative AI authoring, AI tutors, and personalised learning journeys. Represents the emerging AI-native threat to traditional LMS architectures like Thinqi's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thinqilearning
• Facebookfacebook.com/CdsmThinqi
• LinkedInlinkedin.com/company/cdsm-interactive-solutions

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thinqi