Regional

What Regional does

Regional Truck & Trailer (DBA Regional International Corp.) is a privately-held, family-owned full-service commercial truck and trailer dealership group founded in 1989 by Jim Carello and headquartered in Henrietta, New York. The company operates three primary dealership locations (Henrietta/Rochester, Buffalo, Geneva) and two affiliate locations (Jamestown, Avoca), serving more than 2,000 commercial customers per year across Western New York and Northwest Pennsylvania. Core offerings span new and used truck sales (primarily International brand across CV, HV, HX, MV series, plus Battle Motors in electric/diesel/natural-gas variants), new and used trailer sales (Wabash, Trailstar, Trail-Eze, Manac, Fontaine), tow and recovery vehicles (Jerr-Dan), an all-makes parts department (the largest in New York State with twice-daily delivery), full-service and collision repair (65+ mechanics across three locations), Navistar Financial financing, and Idealease full-service leasing and rental with access to a 430-location North American network. The company also operates Regional Defense, LLC (since 2010), serving military accounts, and holds International's Diamond Edge / Prestige Standard certification at all three primary locations.

The underlying technology stack is OEM-provided rather than proprietary: Navistar's OnCommand Connection (multi-make vehicle telematics and fault-code monitoring), International 360 (i360) service communications platform, and RepairLink parts ordering. Recent product investments include the 2023 launch of the International eMV Electric Series (210kWh battery, 135-mile range medium-duty EV) and the 2024 launch of the International S13 Integrated Powertrain (13L diesel with up to 15% fuel-efficiency improvement, 515 hp, 1,850 lb-ft torque, paired with a T14 14-speed overdrive transmission). Pricing is predominantly quote-based for vehicles, with unit pricing for ancillary services such as DPF/DOC cleaning ($125-$275) and inventory value disclosed at approximately $11M across trucks, trailers, and parts.

Revenue mechanics span eight streams: one-time sales of new trucks, used trucks, trailers, and tow/recovery equipment; recurring or transactional parts sales and service/repair work; subscription/recurring Idealease leasing and rental; and transaction-fee financing through Navistar Financial. The company employs 145 full-time staff across sales, parts, service, and management, and remains under family ownership and control: founder Jim Carello (Dealer Principal and Co-Chair of the Navistar Product Board / Chair of the International Dealer Council), daughter Gina Carello (EVP, GM of Regional Defense), and son Jason Carello (VP of Sales). No institutional investors, PE backing, or public shareholders are present, and no AI/ML capabilities are evident in the operation or product stack.

Name

Regional

Legal name

Regional International Corp.

Website

https://regionaltruckandtrailer.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Regional Truck & Trailer is a privately-held, family-owned full-service commercial truck and trailer dealership operating three primary locations in Western New York, serving 2,000+ commercial fleet, municipal, military, and tow/recovery customers annually with new/used vehicle sales, parts, service, leasing, and financing.

Ownership category

akta.pro rank

Product category

Commercial Truck and Trailer Dealership

NAICS

Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120), Heavy Duty Truck Manufacturing (33612), Truck Trailer Manufacturing (336212)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013), Truck Trailers (3715)

akta.pro primary industry

Heavy-Duty Commercial Truck Leasing & Rental (Class 7–8 Tractors & Straight Trucks) (TLABABAC)

akta.pro secondary industries

Tow Trucks & Recovery Vehicles Leasing & Rental (TLABAEAF), Heavy-Duty Truck & Tractor Rentals (THADAJAC), Trailer Maintenance, Inspection & Roadside Programs (as part of lease/rental) (TLABACAK), Commercial Truck Leasing & Rental (Light/Medium/Heavy Duty) (TLABAHAB)

Keywords

• Commercial truck dealership
• Trailer sales service
• Truck leasing rental
• Heavy duty parts
• Fleet maintenance services

Headquarters

HQ city

Henrietta

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. New Truck Sales: Sales of new commercial trucks including International brand trucks (CV, HV, HX, MV series), day cabs, sleeper trucks, cab & chassis trucks. Battle Motors vehicles also offered in electric, diesel, and natural gas variants.
2. Used Truck Sales: Sales of pre-owned semi trucks and commercial vehicles including International, Peterbilt, Kenworth, Ford, and Freightliner. Large selection of well-maintained used inventory.
3. Trailer Sales: Sales of new and used trailers including dry van, flatbed, dump, lowboy, reefer, and drop deck trailers. Authorized Wabash dealer and reseller of Trailstar, Trail-Eze, Manac, and Fontaine.
4. Tow/Recovery Equipment Sales: Sales of Jerr-Dan rollbacks and wreckers. New International tow trucks and used Peterbilt, Kenworth, Ford and Chevy tow/recovery vehicles.
5. Parts Sales: Commercial truck parts sales across all makes. Largest all-makes and proprietary inventory in New York State. Parts delivery twice daily to customer areas. DPF and DOC cleaning services also offered.
6. Service and Repair: Full service and collision repair for medium and heavy trucks, tow equipment, garbage trucks, trailers, and diesel engines. Services include maintenance, DOT inspections, alignments, warranty work, and body shop services.
7. Idealease Leasing and Rental: Full service lease, short-term and long-term rental of commercial trucks and trailers. Dedicated maintenance programs for customer-owned equipment. Idealease network provides 430+ locations across US, Canada, and Mexico.
8. Financing Services: Vehicle financing assistance through Navistar Financial services for truck purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Regional Truck & Trailer is a full-service commercial truck and trailer dealership that sells new and used trucks (primarily International brand and Battle Motors electric/alternative-fuel), new and used trailers (Wabash, Trailstar, Trail-Eze, Manac, Fontaine), and Jerr-Dan tow and recovery vehicles. It also operates an all-makes parts department, a full-service and collision repair shop, commercial financing through Navistar Financial, and Idealease full-service leasing, rental, and dedicated maintenance programs.

Product overview

Regional Truck & Trailer operates as a full-service commercial truck and trailer dealership with a multi-location presence in Western New York. The company offers a unified portfolio combining new and used vehicle sales (International trucks, trailers from Wabash/Trailstar/Trail-Eze/Manac/Fontaine, and Jerr-Dan tow vehicles) with integrated service capabilities including a dedicated parts department, full-service and body shop facilities, and commercial financing through Navistar Financial. The Idealease division extends the portfolio with full-service leasing and rental options. The company has recently expanded into electric vehicles with the International EMV Series and advanced powertrains with the S13 Integrated Powertrain system, positioning the dealership to serve both traditional diesel and emerging electric commercial vehicle markets across the region.

Differentiator

Problem solved

Functional benefit

Brands

• Regional Idealease of Rochester: Full-service commercial truck leasing, rental, and maintenance services under the Idealease brand network.
• Regional Defense Services, LLC

Products and services

• New Truck Sales Sale of new commercial trucks including International brand trucks (CV, HV, HX, MV series), day cabs, sleeper trucks, and cab & chassis trucks, plus Battle Motors vehicles in electric, diesel, and natural gas variants. Sales team assists with truck specifications and coordinates with upfitters for specialized applications; targeted at commercial fleet operators, municipal buyers, and retail customers.
• Used Truck Sales Sale of pre-owned semi-trucks and commercial vehicles including International, Peterbilt, Kenworth, Ford, Freightliner, and Chevy. Targets commercial fleet operators, owner-operators, and retail buyers.
• Trailer Sales Sale of new and used trailers including dry van, flatbed, dump, drop deck, lowboy, reefer, and traveling axle trailers. Authorized Wabash dealer and reseller of Trailstar, Trail-Eze, Manac, and Fontaine. Targets freight transportation, flatbed hauling, refrigerated goods, and construction materials haulers.
• Jerr-Dan Tow and Recovery Vehicles Sales, parts, and service of tow and recovery vehicles including Jerr-Dan rollbacks and wreckers. Also offers new International tow trucks and used tow/recovery vehicles from Peterbilt, Kenworth, Ford, and Chevy. Targets tow and recovery operators in upstate New York.
• Parts Department Heavy-duty truck and trailer parts sales across all makes, advertised as the largest all-makes parts inventory in New York State. Includes over 10 delivery vehicles, drop-ship programs, DPF and DOC cleaning services, and flywheel resurfacing. Targets commercial fleet operators and owner-operators.
• Service Department Complete truck service including maintenance, repair, and collision services for medium and heavy trucks, tow equipment, garbage trucks, trailers, and diesel engines. Includes DOT inspections, wheel alignments, warranty work, accelerated express diagnostics, and 65+ mechanics and service writers across three locations. Diamond Edge Certified at all three primary locations.
• Body Shop Collision repair and custom paint services for trucks, trailers, recovery, and construction equipment. Includes on-site estimations, certified welders, paint booths, truck and flatbed body installations, liftgate work, and vehicle refurbishment. Targets commercial fleet operators and tow/recovery companies.
• Commercial Vehicle Financing Commercial vehicle financing services through Navistar Financial, offering loan options for purchased trucks and equipment. Targets commercial truck buyers.
• Idealease Leasing and Rental Full-service commercial truck leasing, short-term and long-term rentals, and dedicated maintenance programs. Includes 24/7 roadside assistance, fleet services with fuel tax reporting, and safety compliance training through partnership with the National Private Truck Council. Operates as Regional Idealease of Rochester with access to 430+ Idealease locations across US, Canada, and Mexico.
• International eMV Electric Series Electric medium-duty truck line with 210kWh battery pack, 135-mile range, up to 335 hp, and AC/DC charging including up to 125kWh DC fast charge. Features HSLA steel cab construction and three levels of regenerative braking. Targeted at commercial fleet operators transitioning to electric vehicles.
• International S13 Integrated Powertrain Advanced diesel powertrain combining the S13 13-liter engine with T14 14-speed overdrive transmission. Provides up to 515 hp, 1,850 lb-ft torque, and up to 15% fuel efficiency improvement, with dual-stage aftertreatment and no EGR cooler requirement. Targeted at commercial fleet operators seeking fuel efficiency.

Named customers3 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

13 partnerships are on record, tiered strategic, core and minor.

• Navistar Defense, LLCstrategicStrategic or Co-development Partner · 1 January 2010Regional established Regional Defense, LLC in 2010, providing heavy trucking parts and vehicle solutions specifically for military accounts. This subsidiary is a strategic partnership providing specialized military vehicle support.
• Jerr-DancoreChannel Partner/ Reseller/ Distributor · 1 January 2007Regional became an authorized Jerr-Dan dealership in 2007, establishing itself as a premier supplier of tow and recovery vehicles in upstate NY. The company sells Jerr-Dan rollbacks and wreckers and provides Jerr-Dan parts and service.
• Boyles Motor SalesminorChannel Partner/ Reseller/ Distributor · 1 January 2003Associate Dealer alliance formed in 2003 as part of Regional's expanded territory for International Truck product sales covering additional counties in Western NY and PA.
• Main Tire ExchangeminorChannel Partner/ Reseller/ Distributor · 1 January 2003Associate Dealer alliance formed in 2003 as part of Regional's expanded territory for International Truck product sales.
• Portville Truck and AutominorChannel Partner/ Reseller/ Distributor · 1 January 2003Associate Dealer alliance formed in 2003 as part of Regional's expanded territory for International Truck product sales.
• International Trucks (Navistar)coreChannel Partner/ Reseller/ Distributor · 1 January 1989Regional Truck & Trailer is an authorized International Trucks dealer. As the primary truck brand sold, this is the company's core manufacturing partnership. Jim Carello serves as Co-Chair on the Navistar Product Board and Chair of the International Dealer Council, representing North American dealers.
• WabashcoreChannel Partner/ Reseller/ DistributorAuthorized Wabash dealer for trailer sales. Wabash is highlighted as a key trailer brand alongside Trailstar, Trail-Eze, Manac, and Fontaine.
• IdealeasecoreChannel Partner/ Reseller/ DistributorRegional Idealease of Rochester operates as part of the Idealease network with 430+ locations across US, Canada, and Mexico. Services include full-service leasing, short/long-term rental, and dedicated maintenance programs. Regional Idealease locations in Buffalo and Henrietta, NY.
• TrailstarminorChannel Partner/ Reseller/ DistributorReseller of Trailstar trailers alongside Wabash, Trail-Eze, Manac, and Fontaine brands.
• Trail-EzeminorChannel Partner/ Reseller/ DistributorReseller of Trail-Eze trailers alongside Wabash, Trailstar, Manac, and Fontaine brands.
• ManacminorChannel Partner/ Reseller/ DistributorReseller of Manac trailers alongside Wabash, Trailstar, Trail-Eze, and Fontaine brands.
• FontaineminorChannel Partner/ Reseller/ DistributorReseller of Fontaine trailers alongside Wabash, Trailstar, Trail-Eze, and Manac brands.
• Battle MotorscoreChannel Partner/ Reseller/ DistributorRegional proudly offers Battle Motors vehicles in Electric, Diesel, and Natural Gas variants. Battle Motors is highlighted as a key brand alongside International.

Scale indicators6 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Rush Enterprises: The largest commercial truck dealership network in North America, operating Rush Truck Centers across the U.S. Directly comparable multi-brand full-service dealer model (Peterbilt, International, Ford, Isuzu) with parts, service, and Idealease-style leasing — the dominant scale player in the same category as Regional.
• Velocity Vehicle Group: Western U.S.-headquartered multi-brand commercial truck dealer (Daimler, Volvo, International, Ford). Directly comparable full-service commercial truck and trailer dealership with parts, service, and financing — same product mix and customer base as Regional, but at larger geographic scale.
• Premier Truck Group: Multi-location commercial truck dealer group selling Freightliner, Western Star, and Autocar. Closely comparable full-service model with parts, service, and used truck operations — directly competitive in the same commercial truck dealership category as Regional.
• Truck Country: Midwest commercial truck dealer network (Freightliner, Western Star, Autocar). Comparable multi-location full-service commercial truck dealership with parts and service — relevant regional peer with similar customer base in trucking fleets.
• M&K Truck Centers: Multi-location Volvo, Mack, and Hino commercial truck dealer across the Midwest. Directly comparable full-service dealership model serving commercial fleet operators — closely aligned product/customer overlap with Regional.
• SelecTrucks: Daimler Truck's used commercial vehicle retail network. Comparable used truck sales and trade operations; relevant competitor in Regional's used truck sales line.
• Stoops Freightliner Quality Trailer: Midwest full-service Freightliner commercial truck dealership. Comparable dealership structure selling new/used trucks and trailers with parts and service — relevant peer for Regional's commercial truck and trailer sales model.
• W.W. Williams: Heavy-duty truck service, parts, and dealer network primarily serving fleets. Closely comparable parts-and-service heavy-duty truck operations — direct competitor in Regional's service territory adjacency.

Regional players

• Crawford Sales & Service: Midwest International and Mack commercial truck dealer. Comparable full-service dealership model and OEM (International) brand alignment — relevant for benchmarking Regional's International franchise performance.

Others

• Jerr-Dan: OEM manufacturer of tow and recovery vehicles (rollbacks, wreckers). Functions as Regional's supplier and channel partner (since 2007) rather than direct competitor, but represents a key product line dependency in Regional's tow/recovery segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/regional_intl
• Facebookfacebook.com/RegionalInternationalCorp
• LinkedInlinkedin.com/company/regional-international-corp-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regional