Sterling Urgent Care

What Sterling Urgent Care does

Sterling Urgent Care, operated under Sterling Medical LLC, is a regional walk-in urgent care network founded in 2013 and headquartered in Idaho Falls, Idaho. The company operates 21 clinic locations across Idaho, Utah, and Wyoming, delivering a hybrid care model that combines in-person urgent care, primary care, occupational medicine, direct-access laboratory testing, and a telehealth platform accessible via web and a native iOS application. Technology is assembled on third-party healthcare infrastructure, with Docutap/eClinicalWorks powering the patient portal, healow enabling virtual visits, Patient Notebook handling online billing, and Solve Health supporting patient engagement.

The company monetizes through multiple streams: monthly Sterling Membership subscriptions priced as low as $60 per month with unlimited visits, $20 labs, and $15 prescriptions; fee-for-service visits starting at $30 for self-pay patients; insurance billing (claimed at 96% claim coverage); employer healthcare contracts covering occupational medicine, workplace injuries, drug testing, employment physicals, and Workers Compensation case management; and franchise licensing fees under its Sterling Urgent Care franchise program. Sterling serves individual and family patients seeking affordable walk-in care, the uninsured and underinsured, and small and mid-sized employer partners across the Mountain West, with an integrated product surface designed to reduce reliance on hospital emergency rooms and traditional primary care gatekeeping.

Name

Sterling Urgent Care

Legal name

Sterling Medical

Website

https://sterlingurgentcare.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Sterling Urgent Care operates 21 walk-in clinics across Idaho, Utah, and Wyoming, offering affordable urgent care, primary care, occupational health, direct-access labs, and virtual care to individuals, families, and employers via membership and fee-for-service models.

Ownership category

akta.pro rank

Product category

Urgent Care Services

NAICS

Offices of Physicians (62111), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

After-Hours & Walk-In Primary Care Clinics (HLAFADAH)

akta.pro secondary industries

Virtual Urgent Care & On-Demand Teletriage Services (HLAFADAJ), Primary Care & General Medicine Virtual Care (HLALAAAA)

Keywords

• Urgent care services
• Occupational health services
• Walk-in clinic services
• Telehealth consultations
• Healthcare membership programs

Headquarters

HQ city

Idaho Falls

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Monthly subscription memberships providing unlimited urgent care visits, with discounted rates on labs ($20), X-rays, and prescriptions ($15). Membership covers entire family.
2. Fee-for-Service Visits: Per-visit charges for non-members, with self-pay option starting at $30. Insurance accepted and billed for most plans.
3. Insurance Billing: Claims submission to insurance providers, with stated 96% of claims covered. Handles in-network and out-of-network billing scenarios.
4. Employer Healthcare Contracts: B2B services including occupational medicine, workplace injury care, drug testing, employment physicals, and on-site clinics. Employees receive membership benefits.
5. Franchise Fees: Licensing and franchise fees from franchise operators receiving Sterling brand, training, and operational support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Sterling Urgent Care operates a network of 21 walk-in urgent care clinics across Idaho, Utah, and Wyoming providing affordable treatment for common illnesses, minor injuries, in-house diagnostics (X-ray, EKG, 160+ lab panels), vaccinations, and employment physicals. The company integrates telehealth services (Virtual Care, Virtual Assist Care, Virtual Remote Care) and offers a Sterling Membership subscription program starting at $60/month covering unlimited visits, $20 labs, and $15 prescriptions for the entire family.

Product overview

Sterling Urgent Care operates as a unified healthcare platform offering walk-in urgent care clinics alongside integrated virtual care services. The core offering consists of Sterling Urgent Care physical clinics supported by Virtual Care (telehealth platform with video consultations, Virtual Assist Care, and Virtual Remote Care for employers). Add-on services include Sterling Membership (subscription-based unlimited visits and discounted services), Sterling Labs (direct-access testing), Primary Care Services (chronic disease management and preventive care), and Occupational Health Services for employers. The company also offers franchise opportunities based on their proven 21-location model.

Differentiator

Problem solved

Functional benefit

Products and services

• Sterling Urgent Care Walk-In Clinic Services Walk-in urgent care clinic services for treatment of common illnesses and minor injuries, offered without appointments across 21 locations in Idaho, Utah, and Wyoming. Targets adults, children, and families seeking affordable same-day care.
• Virtual Care (Telehealth) Telehealth platform providing remote access to healthcare providers through secure video consultations, including follow-up visits, prescription refills, weight loss support, cold and flu treatment, and mental health consultations. Accessible via website and iOS mobile app.
• Sterling Membership Monthly subscription healthcare program starting at $60/month providing unlimited urgent care visits, deep discounts on lab work ($20), X-rays, and prescriptions ($15), with coverage for the entire family and workplace testing and physicals included.
• Sterling Labs (Direct-Access Lab Testing) Direct-access laboratory testing service offering over 160 labs and lab panels without requiring a doctor's order, with reduced pricing for Sterling Membership holders. Includes in-house X-ray and EKG services at 16 lab locations.
• Primary Care Services Long-term primary care services including preventive and wellness care, chronic disease management (diabetes, hypertension, asthma, COPD), women's and men's health, behavioral and mental health, and diagnostics.
• Occupational Health / Employer Services Employer-focused healthcare services providing worksite screenings, clinic services, Workers Compensation case management, employment physicals, drug testing consultations, return-to-work evaluations, and employee coverage through Sterling Memberships designed to reduce healthcare costs and minimize employee downtime.
• Sterling Urgent Care Franchise Franchise opportunity offering the proven Sterling Urgent Care business model with 21 existing locations, providing licensing assistance, world-class training, and comprehensive support including accounting, IT, sales/marketing, accreditation, billing, and human resources for franchisees in target markets.

Quantifiable outcome

• Save thousands of dollars compared to hospital visits with high-deductible insurance or no insurance
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Docutap (eClinicalWorks)coreTechnology or IntegrationPatient portal provider powering Sterling's patient portal functionality including health records access, appointment scheduling, and provider communication.
• healowcoreTechnology or IntegrationTelehealth technology platform enabling Sterling's virtual care services including video consultations, appointment booking, and patient-provider connectivity.

Scale indicators7 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Premise Health: National direct-to-employer on-site and near-site health provider. Comparable to Sterling's employer on-site clinic and occupational health vertical, but at far greater scale and scope.
• Concentra: National occupational health and urgent care provider owned by Select Medical. Comparable to Sterling's employer services, Workers Comp, drug testing, and on-site clinic offerings at much larger scale.
• CVS MinuteClinic: Retail clinic inside CVS pharmacies offering walk-in acute and preventive care. Comparable retail-clinic model with insurance billing and transparent per-visit pricing, but at massive national scale.
• Walgreens Healthcare Clinic: Retail clinic strategy inside Walgreens stores, recently expanded via VillageMD partnership. Comparable walk-in primary/urgent care model within a national pharmacy footprint.

Direct peers

• American Family Care (AFC Urgent Care): Largest AFC/franchise-style urgent care network in the US with hundreds of clinics. Directly comparable to Sterling on walk-in urgent care, employer occupational services, and franchise-based expansion.
• NextCare Urgent Care: Multi-state urgent care chain operating walk-in clinics with virtual care and occupational health services. Closely matches Sterling's hybrid clinic-plus-telehealth model and employer services vertical.
• FastMed Urgent Care: Regional urgent care operator offering walk-in care, occupational health, and virtual visits. Comparable to Sterling on clinic-based urgent care and employer-focused occupational medicine.
• CityMD: Large walk-in urgent care chain (now part of VillageMD/Summit Health) offering urgent and primary care. Comparable as a direct retail urgent care competitor with hybrid virtual care capabilities.

Regional players

• MD Now Urgent Care: Florida-focused urgent care chain (acquired by HCA). Comparable on walk-in urgent care, X-ray/labs, employer services, and membership/insurance billing models, but operating in a different geography.

Emerging players

• DispatchHealth: In-home urgent care provider delivering same-day acute care visits. Comparable to Sterling Virtual Care on the on-demand/urgent care telehealth dimension, but focused on house calls rather than clinic visits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sterlingmedicalllc1741
• Facebookfacebook.com/SterlingUC
• LinkedInlinkedin.com/company/sterlingmed
• Instagraminstagram.com/sterling_uc
• Xx.com/Sterling_UC

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sterling Urgent Care