HEROfarm

What HEROfarm does

HEROfarm is a privately held, founder-led marketing and public relations agency headquartered in Metairie, Louisiana (New Orleans metro), operating since 2009 under co-founders Reid Stone (CEO) and Shaun Walker (Creative Director). The firm delivers four integrated service pillars — Strategy & PR, Branding & Design, Digital Experiences (website and mobile app development, UX/UI), and Growth Solutions (SEO, SEM, email, text messaging) — to small and medium businesses, nonprofit organizations, and regional/enterprise brands across the Gulf South. Customer logos span hospitality (AC Hotel Bourbon New Orleans, Renaissance Hotels Baton Rouge, Bodega), nonprofits (Covenant House, American Cancer Society, Catholic Charities, Boy Scouts of America), healthcare (MHM Urgent Care, Karen T Stall Research and Breast Institute), food service (Sonic Drive-In, Louisiana Fresh Produce), government (New Orleans City Council), and media (WRBH 88.3 FM).

The business runs on a professional-services revenue model — retainer agreements, project-based fees, and consulting engagements — using a direct, consultative sales motion anchored by a free project review as a lead-generation tool. The agency has no proprietary technology platform and operates as a relationship-driven, embedded-partnership boutique rather than a productized or platform business. The portfolio is rounded out by a free public-facing web tool, the New Orleans Restaurant Roulette (launched 2025), a dining-decision spinner built to support the city's COOLinary promotion in partnership with New Orleans & Company.

Strategically, HEROfarm positions itself as a values-driven, community-rooted boutique ("Do great work for good people.™"), with credentials including APR accreditation, Goldman Sachs 10,000 Small Businesses alumni status, #DoGood Network certification, and recognition from Clutch (2025, four categories) and Localities (2022–2024). The firm has not raised external capital, has no disclosed subsidiaries, and has no recorded M&A, restructuring, or leadership-change activity in the available data, reflecting a deliberately stable, bootstrap operating model.

Name

HEROfarm

Legal name

HEROfarm

Website

https://theherofarm.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

HEROfarm is a New Orleans-based, founder-led marketing and public relations agency delivering Strategy & PR, Branding & Design, Digital Experiences, and Growth Solutions to SMBs, nonprofits, and regional brands across the Gulf South.

Ownership category

akta.pro rank

Headquarters

HQ city

Metairie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing & PR Services: Service-based agency revenue generated from retainer agreements, project-based fees, and consulting engagements for advertising, marketing, public relations, branding, website development, and digital services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

HEROfarm is a values-driven marketing and public relations agency offering integrated services across four pillars: Strategy & PR (marketing, public relations, consulting, paid campaigns), Branding & Design (brand identity, graphic design, logo creation, content), Digital Experiences (website development, mobile app development, UX/UI design), and Growth Solutions (SEO, SEM, email marketing, text messaging). The agency also operates as a free public-facing web tool called New Orleans Restaurant Roulette, a dining-decision spinner for the city's COOLinary promotion.

Product overview

HEROfarm is a marketing and public relations agency offering a suite of integrated services under one roof: Strategy & PR, Branding & Design, Digital Experiences (website development, mobile app development, UX/UI design), and Growth Solutions (SEO, SEM, email marketing, text messaging). The agency also maintains a free public-facing web tool, New Orleans Restaurant Roulette, a dining-decision spinner for the city's COOLinary promotion. The portfolio is organized around four core service pillars rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & PR Marketing strategy, public relations, consulting, and paid campaign services that position brand messages where they matter most, targeted at businesses and organizations.
• Branding & Design Brand identity, graphic design, logo creation, and content production services that give brands a memorable visual presence.
• Digital Experiences Website development, mobile app development, and UX/UI design services for digital brand touchpoints.
• Growth Solutions SEO, SEM, email marketing, and text messaging services aimed at growing audience reach and driving measurable results.
• New Orleans Restaurant Roulette A free, web-based spinner tool that randomly selects a New Orleans restaurant for diners during the city's COOLinary promotion, helping users choose where to eat without decision fatigue.

Quantifiable outcome

• 5.0 Google Rating based on customer reviews
• +1 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• Inc MagazineminorGTM or Marketing PartnerFeatured in article on corporate social responsibility, providing thought leadership exposure and credibility through major business publication
• ForbesminorGTM or Marketing PartnerFeatured contributor on CSR benefits, establishing company thought leadership in business media
• WWL RadiominorGTM or Marketing PartnerRadio interview appearances and media collaboration through local broadcasting
• WWNO 89.9 FMminorGTM or Marketing PartnerPublic radio collaboration and community media partnerships
• Audubon Nature InstituteminorGTM or Marketing PartnerSpeaking engagement on SEO practices with Audubon Institute staff and departments, building community presence
• New Orleans & CompanyminorGTM or Marketing PartnerPartnership supporting COOLinary dining promotion; created Restaurant Roulette tool for citywide dining campaign
• Social Entrepreneurs of New Orleans (seNO)minorStrategic or Co-development PartnerCollaborative partnership with local social entrepreneurship ecosystem

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Clyde Group: Mid-size strategic communications and PR firm serving consumer, healthcare, and nonprofit clients. Comparable to HEROfarm in boutique-to-mid-tier service model and mission-oriented client base.
• Peter Mayer Advertising: Long-standing New Orleans–headquartered creative and media agency serving regional and national brands. Comparable to HEROfarm in market and integrated service model, though larger in scale and brand portfolio.
• M+R Strategic Services: Boutique-leaning marketing and communications agency with deep specialization in nonprofit and advocacy clients. Directly comparable to HEROfarm's nonprofit segment emphasis and values-driven positioning.
• Zehnder Communications: New Orleans–based integrated marketing and communications agency of similar regional boutique size. Directly comparable to HEROfarm in geography, service mix (PR, advertising, branding), and target SMB/mid-market customer profile.

Broad incumbents

• Havas PR: Global PR and communications network within Havas. Overlaps with HEROfarm's integrated service pillars (PR, creative, digital) at network scale with holding-company data and tooling.
• Edelman: World's largest global PR and communications firm. Overlaps HEROfarm's PR and brand strategy service pillars but operates at vastly greater scale, with global holding-company resources and proprietary tools.
• Weber Shandwick: Global public relations and communications agency. Comparable to HEROfarm's PR and earned-media service line as part of a much broader portfolio serving enterprise clients worldwide.
• 5W Public Relations: US-headquartered, mid-to-large PR agency serving consumer, lifestyle, health, and tech clients. Closely comparable to HEROfarm's consumer/hospitality/nonprofit client mix, though at meaningfully larger scale.
• Golin: Global public relations and communications agency. Comparable to HEROfarm in PR and integrated marketing service scope, operating as a broad incumbent with significantly larger talent and client base.
• Ogilvy PR: Global marketing communications network. Provides integrated PR, advertising, and digital services analogous to HEROfarm's four-pillar offering but at network scale with deep enterprise relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/herofarm
• Facebookfacebook.com/herofarm
• LinkedInlinkedin.com/company/herofarm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HEROfarm