BW Events
BW Events Tech is a platform-agnostic event technology consultancy that designs, implements, and supports event tech stacks for enterprise corporations, associations, and trade shows, leveraging its proprietary ShowUp™ suite and experience across 50+ platforms.
- Company typePrivate
- Founded2012
- HeadquartersGilbert, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BW Events does
BW Events (DBA BW Events Tech) is a platform-agnostic event technology consulting and implementation firm headquartered remotely across 12+ time zones, legally organized as BW Events, LLC in Delaware and operating primarily out of the United States. The company delivers end-to-end event technology services, including strategy and platform selection, registration build, mobile app implementation, API integrations, custom development, on-site event support, video production, full-service event agency work, and financial reconciliation as merchant of record, for corporate events, trade shows, association meetings, event agencies, and event platforms. Its technology stack centers on the proprietary ShowUp™ suite (On-Site, Lead Retrieval, Session Scanning, Ready Kit equipment rental, and Digital Badge wallet pass) layered on AWS, Heroku, MongoDB, and GitHub, with certified experience across 50+ third-party event platforms including Cvent, Swoogo, Bizzabo, RainFocus, Amego, Eventbase, Brella, Splash, Accelevents, and Zuddl.
The business model is predominantly professional services sold through Statements of Work on hourly or fixed-price terms, supplemented by hardware rental for the ShowUp™ Ready Kit ($3,000-$4,500 per kit), potential recurring ShowUp™ subscriptions, and Stripe-based transaction fees from the Financial Reconciliation merchant-of-record service. Go-to-market is enterprise field sales targeting marquee accounts such as Zapier, Oracle, IHG, Intuit, Atlassian, and Cadence Travel, augmented by lead capture at IMEX America and Event Tech Live, a content engine (blog, webinars, "Widget of the Month"), and channel partnerships including an exclusive Japan reseller agreement with Yururito. The company received a growth investment from Serent Capital in June 2022 to scale sales and product, currently supports 500+ events annually, reports an 86 NPS score, 90%+ client retention, and is pursuing ISO 27001 and SOC 2 Type II certifications alongside existing GDPR and CCPA compliance.
BW Events firmographics
Firmographics- Name
- BW Events
- Legal name
- BW Events, LLC
- Website
- https://bweventstech.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BW Events Tech is a platform-agnostic event technology consultancy that designs, implements, and supports event tech stacks for enterprise corporations, associations, and trade shows, leveraging its proprietary ShowUp™ suite and experience across 50+ platforms.
- Ownership category
- akta.pro rank
BW Events industry classification
Industry- Product category
- Event Technology Services
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)
- akta.pro secondary industries
- Event Mobile Apps & Second-Screen Experiences (Agendas, Messaging, Push, Check-in) (THAHAOAG), Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)
Keywords
Where BW Events is headquartered
LocationHeadquarters
- HQ city
- Gilbert
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
BW Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Event Technology Consulting & Implementation: Consulting services for event technology strategy, platform selection, implementation, configuration, and project management. Includes registration build support, mobile app implementation, integrations and API support, and custom solutions development. Billed through Statements of Work with pricing based on hourly fee rates or fixed price basis.
- Event Agency Services: Full-service event management including event design, planning and production, content/speaker/exhibitor management, and hotel/room/flight management. Vendor selection, financial and budget management, compliance and risk, logistics and operations support.
- On-Site Event Support: On-site technical support during events including registration desk operations, session scanning, lead retrieval, mobile app help desk, and content management. Staffing ranges from 1 professional for small events to 30+ specialists for large events. Pricing customized based on event duration, team size, travel requirements, and scope.
- ShowUp™ On-Site Ready Kit Rental: Equipment rental for badge printing and check-in including The Magic Trunk ($3,000 USD for 250 attendee kit, 3-day rental) and The Magician ($4,500 USD for 500 attendee kit, 3-day rental). Add-ons available for on-site support, lead retrieval, and meetings manager.
- Production Services: Video production services including remote recordings, live streaming, hybrid event production, video editing, scaled recording projects (20-400+ sessions), on-site video crews, and embedded production team services. Project-based and retainer-based pricing options available.
- Financial Reconciliation & Merchant Services: Acting as merchant of record for event payments, processing attendee transactions, exhibitor payments, and vendor payments. Multi-currency reconciliation and financial compliance services. Use of company's Stripe account for credit card processing.
- Platform Subscriptions (ShowUp™): Platform subscription services for ShowUp™ suite including digital badges, lead retrieval, and session scanning capabilities. Billed as part of project engagements or potentially as recurring SaaS.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | The Magic Trunk - 250 Attendee Kit (3-Day Rental) |
| Unit Pricing | Multi-year contract | The Magician - 500 Attendee Kit (3-Day Rental) |
| Other | Multi-year contract | On-Site Services |
| Other | Multi-year contract | Production Services |
| Other | Monthly | Event Technology Consulting |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
BW Events product offering
Product offeringCore offering
BW Events Tech is a platform-agnostic event technology consulting and implementation firm that helps enterprises, associations, trade shows, and agencies select, configure, integrate, and operate event technology platforms for virtual, hybrid, and in-person events. The company delivers end-to-end services spanning strategy, registration build, mobile app implementation, API integrations, custom development, on-site support, and video production, complemented by its proprietary ShowUp™ suite of on-site tools (digital badges, lead retrieval, session scanning, and badge-printing kits).
Product overview
BW Events Tech (also known as BW Events or BW) is an event technology consulting and implementation company offering a comprehensive suite of technology solutions and professional services. The company's offerings are organized around its proprietary ShowUp™ product suite (On-Site, Lead Retrieval, Session Scanning, Ready Kit, Digital Badge) complemented by a broad range of consulting and implementation services including Strategy & Implementation, Registration Build Support, Integrations & API Support, Mobile App Implementation, Custom Solutions & Development, On-Site Event Support, Production Services, Event Agency Services, and Financial Reconciliation. With experience across 50+ technology platforms, the company operates on a platform-agnostic basis, helping clients select and integrate the best tools for their specific event needs.
Differentiator
Problem solved
Functional benefit
Brands
- ShowUp™: A suite of on-site event technology products including ShowUp™ On-Site, Lead Retrieval, Session Scanning, ShowUp™ Ready, and ShowUp™ Digital Badge for event check-in, badge printing, and attendee data management.
Products and services
- ShowUp™ On-Site Comprehensive on-site event technology solution providing badge printing, check-in management, lead retrieval, session scanning, and mobile app support for events of any size.
- ShowUp™ Lead Retrieval Real-time exhibitor lead capture solution enabling sponsors to collect, manage, and export attendee contact information during events.
- ShowUp™ Session Scanning Session attendance tracking solution that scans attendees into sessions, manages access permissions (registered, waitlisted, qualified, blocked), and provides real-time attendance data.
- ShowUp™ Ready Kit Value-first on-site equipment rental solution providing badge printers, laptops, tablet stands, hotspots, and thermal badges for events up to 500 attendees.
- ShowUp™ Digital Badge Digital wallet pass solution enabling attendees to store event credentials in Apple Wallet or Google Wallet with push notifications, customizable branding, and offline access capabilities.
- Strategy & Implementation Event technology consulting service helping clients choose and implement technology platforms that fit their needs, budget, and event goals with a platform-agnostic approach.
- Registration Build Support Registration flow design and configuration service creating intuitive attendee registration experiences that are efficient for teams and optimized to capture required attendee data.
- Integrations & API Support Custom integration development and API support service connecting event platforms with CRM, financial, payment, and other business systems to ensure seamless data flow.
- Mobile App Implementation Event mobile app configuration and support service helping clients leverage apps to keep attendees informed, engaged, and connected throughout events.
- Custom Solutions & Development Custom development service filling gaps in standard platform features using front-end and full-stack engineering capabilities to create bespoke event experiences.
- On-Site Event Support On-site technical support providing experts for setup, troubleshooting, real-time updates, registration desk management, session scanning, and lead retrieval during live events.
- Production Services Event video production service offering live and pre-recorded content creation, streaming, scalable recording (20-400+ sessions), post-event editing with up to three revision rounds, graphics and branding, and embedded production team services.
- Event Agency Services Full-service event management including event design, planning, production, content/speaker/exhibitor management, hotel and travel coordination, vendor selection, budget management, compliance, and logistics.
- Financial Reconciliation Event financial management service acting as merchant of record, processing payments via Stripe, managing multi-currency transactions, handling vendor payments, and providing post-event reconciliation reporting.
Quantifiable outcome
- 86 Net Promoter Score (NPS)
- +3 more outcomes
Companies that use BW Events
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
BW Events technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
AI capability12 records
Feature8 records
BW Events partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
BW Events competitors and assessment
Company assessmentBroad incumbents
- Cvent: Dominant enterprise event management platform and BW's largest named partner (Trailblazer Partner Awards 2025). Cvent offers an overlapping set of capabilities including registration, mobile apps, and on-site solutions, but as part of a much broader SaaS portfolio. BW serves as a preferred implementation partner within Cvent's ecosystem while also competing indirectly through its platform-agnostic stance.
- Freeman: Global experiential and event services giant with deep technology, AV, and on-site execution capabilities. Operates at a much larger scale and serves overlapping Fortune 500 customers, but with a heavier live-experience orientation versus BW's technology-led delivery model.
Direct peers
- Bizzabo: Event Experience OS platform offering in-person, digital, and hybrid event capabilities. Bizzabo is one of BW's named implementation partners and operates in the same enterprise conference and trade show segment. Comparable customer profile and overlapping product surface (registration, mobile app, integrations).
- RainFocus: Enterprise event marketing platform with deep integrations (Adobe, Oracle, Eloqua) that BW actively implements for clients. Targets the same large enterprise conferences (Oracle World, Adobe Summit) and provides competing on-site tooling, making RainFocus both a partner and adjacent competitor.
- Splash: Event marketing platform with CRM integrations (Salesforce, HubSpot, Marketo). Listed as one of BW's 50+ supported platforms. Comparable mid-market to enterprise customer base and overlapping registration-to-check-in workflow.
- Swoogo: Event management platform with strong CRM/marketing-automation integration story (Eloqua, HubSpot, Marketo, Salesforce). BW lists Swoogo as one of its primary implementation partners, and the two compete indirectly for the same enterprise conference buyer.
- Hopin: Virtual and hybrid event platform founded during the pandemic-era boom. Competes in the same digital event agency space (CN Agency Awards Digital Event Agency of the Year 2024, which BW also won). Overlapping capability set around registration, mobile, and on-demand content.
- Stova (formerly Aventri): Event management platform offering registration, mobile apps, and on-site solutions for conferences and trade shows. Comparable mid-market to enterprise customer profile and similar technology surface area; competes for the same RFPs BW pursues.
- Notified: Event technology and communications platform with PR, investor relations, and event management modules. Overlap with BW in enterprise conferences, trade shows, and media-facing events; comparable buyer personas in corporate communications.
Emerging players
- Goldcast: B2B-focused virtual and hybrid events platform with content marketing and demand-gen orientation. Targets enterprise marketing teams similar to BW's customer base, with a more software-led model versus BW's services-led delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
BW Events social profiles
Digital presenceBW Events compliance and trust
Trust signalCompliance4 records
BW Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
BW Events leadership team
Management profileNumber of profiles
Profiles8 records
BW Events funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BW Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BW Events
What does BW Events do?
BW Events Tech is a platform-agnostic event technology consulting and implementation firm that helps enterprises, associations, trade shows, and agencies select, configure, integrate, and operate event technology platforms for virtual, hybrid, and in-person events. The company delivers end-to-end services spanning strategy, registration build, mobile app implementation, API integrations, custom development, on-site support, and video production, complemented by its proprietary ShowUp™ suite of on-site tools (digital badges, lead retrieval, session scanning, and badge-printing kits).
Is BW Events a public or private company?
BW Events is a private company. It is classified as venture growth investor backed and is currently operating.
When was BW Events founded?
BW Events was founded in 2012. It employs 11 to 50 people.
Where is BW Events based?
BW Events is headquartered in Gilbert, United States, in the North America region.
How does BW Events make money?
Seven revenue lines are on record. Event Technology Consulting & Implementation is the primary driver. The others are event Agency Services, on-Site Event Support, showUp™ On-Site Ready Kit Rental, production Services, financial Reconciliation & Merchant Services and platform Subscriptions (ShowUp™).
Who are BW Events's main competitors?
Broad incumbents on record are Cvent and Freeman. Direct peers are Bizzabo, RainFocus, Splash, Swoogo, Hopin, Stova (formerly Aventri) and Notified. Goldcast is listed as an emerging player.
Does BW Events have an API?
No public API is recorded for BW Events.
What industry is BW Events in?
BW Events's product category is Event Technology Services. Its primary akta.pro industry code is THACAFAB, Meeting & Event Program Technology (Registration, Apps, Badging), with a secondary code of THAHAOAG, Event Mobile Apps & Second-Screen Experiences (Agendas, Messaging, Push, Check-in). Its NAICS code is 56192 and its SIC code is 7370.