Wallop
Wallop Creative Inc. is a Vancouver-based creative and digital marketing agency founded in 2004 that exclusively serves luxury travel, hospitality, and real estate brands with branding, performance digital marketing, custom WordPress website development, and in-house film production on multi-year flat-fee retainers.
- Company typePrivate
- Founded2004
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Wallop does
Wallop Creative Inc. is a Vancouver, British Columbia-based creative and digital marketing agency founded in 2004 that exclusively serves travel, hospitality, and real estate brands. The firm operates across four integrated disciplines: branding (strategy, identity, voice), digital marketing (paid media across Google, Meta, TikTok, and Microsoft, plus SEO, email, and paid social), custom website and app design and development on WordPress, and in-house film production through its Wallop Film sub-brand. Supporting these services are two proprietary technology assets: the Boilerplate Framework, a scalable multi-property website platform, and Archetype, a modular WordPress framework purpose-built for hotels and resorts. The agency integrates with hospitality-specific platforms including Revinate, Mews, The Hotels Network, Triptease, and Hotelchamp.
The business model is direct, enterprise-focused B2B professional services. Wallop sells multi-year flat-fee retainers (value-based pricing rather than time-based billing) through dedicated Lead Strategist relationships, targeting luxury and independent hospitality brands such as Ace Hotel, Miraval Resorts, Fairmont, Bunkhouse Group, Scandinave Spa, Graduate Hotels, Brush Creek Ranch, Alisal Ranch, White Lodging, and Bushtops Camps. The agency employs 11-50 people organized around a small leadership team (President, Directors of Growth, Finance, Client Services, Technology, Creative Direction, and Cinematography) with a remote-first workforce anchored by a Vancouver headquarters at 22 E 5th Ave, Suite 400. Geographic reach spans North America and select African safari hospitality markets.
Wallop Creative is privately held with no external funding rounds, no parent company, and no institutional investors identified. The firm operates an employee profit-sharing program allocating 20% of profits to staff, is a member of 1% for the Planet (donating 1% of annual revenue to environmental nonprofits), and self-attests to WCAG 2.0/2.1 Level AA and Accessible Canada Act compliance on its own website. The 20-year operating history, marquee luxury client roster, and integrated services model position the firm as a specialized boutique agency rather than a scaled platform.
Wallop firmographics
Firmographics- Name
- Wallop
- Legal name
- Wallop Creative Inc.
- Website
- https://wallop.ca
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wallop Creative Inc. is a Vancouver-based creative and digital marketing agency founded in 2004 that exclusively serves luxury travel, hospitality, and real estate brands with branding, performance digital marketing, custom WordPress website development, and in-house film production on multi-year flat-fee retainers.
- Ownership category
- akta.pro rank
Wallop industry classification
Industry- Product category
- Hospitality Digital Marketing and Branding Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)
Keywords
Where Wallop is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Wallop business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Marketing Services: Performance-driven digital marketing strategies including SEO, paid advertising, email marketing, paid social, and first-party data integration. Billed on flat-fee basis rather than commission or time-based billing.
- Website Design and Development: Custom website creation and development services including UX/UI design, WordPress development, and ongoing maintenance. Project-based pricing with typical 12-16 week timelines for custom websites.
- Branding Services: Brand strategy, identity development, visual identity creation including logo design, typography, and color palette. Includes brand voice and messaging development.
- Film Production: Video production services including concept, creative direction, casting, production, aerial footage, editing, and color grading for hospitality brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Flat-fee value-based pricing for all client engagements |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Wallop product offering
Product offeringCore offering
Wallop is a creative and digital agency that drives growth for travel and hospitality brands. It delivers four core service lines: Branding Services (brand strategy, identity, and messaging), Digital Marketing (paid advertising, SEO, email, paid social, and first-party data integration), Websites & Apps (custom WordPress design and development on proprietary frameworks), and Wallop Film (in-house video production for hospitality marketing). All engagements are sold on a flat-fee, value-based pricing model.
Product overview
Wallop is a creative and digital agency specializing in driving growth for travel and hospitality brands. The company operates as a unified service offering organized around four core disciplines: Branding Services (brand strategy and identity), Digital Marketing (paid advertising, SEO, email, social), Websites & Apps (custom design and development), and Wallop Film (video production). Supporting these core services are proprietary platforms including Archetype (a modular WordPress-based website framework for hotels and resorts) and the Boilerplate Framework (for scalable multi-property deployments). The agency was founded in 2004 and maintains a focus on the hospitality, travel, and real estate sectors exclusively.
Differentiator
Problem solved
Functional benefit
Brands
- Wallop Film: Award-winning production company that captures the unique essence of hospitality offerings through video content.
Products and services
- Branding Services
Quantifiable outcome
- 82% reduction in social CPC for Miraval Resorts
- +7 more outcomes
Companies that use Wallop
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Wallop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Wallop partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 1% for the PlanetcoreWallop is a member of 1% for the Planet, a global organization connecting companies with environmental nonprofits. As part of this commitment, Wallop donates 1% of annual revenue to environmental causes including Sustainable Travel International, Adventure Travel Conservation Fund, Surfrider Foundation, and Ocean Wise. This aligns with Wallop's recognition of travel's environmental impact and commitment to sustainability.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Wallop competitors and assessment
Company assessmentBroad incumbents
- Sojern: Sojern is a larger travel-marketing platform serving hotels, airlines, and destinations with programmatic advertising and guest-acquisition tools. Broader than Wallop across travel verticals and larger in scale, but overlaps in hospitality digital marketing and direct-demand generation.
Direct peers
- Avvio: Avvio is a hospitality technology company offering direct-booking websites, booking engines, and digital marketing solutions for hotels and groups. Directly comparable to Wallop in hospitality-only focus and direct-revenue orientation.
- Travel Tripper: Travel Tripper provides hotel-centric digital marketing, booking-engine, and metasearch solutions to independent hotels and groups. Comparable to Wallop in target customer, vertical specialization, and direct-booking emphasis.
- Leonardo (formerly VFM Leonardo): Leonardo provides visual media management and digital marketing solutions for hotels, including a media library, content syndication, and direct-booking tools. Comparable to Wallop in hospitality-exclusive focus and marketing technology for hotels.
- Net Affinity: Net Affinity is a digital marketing and CRM platform purpose-built for hotels, providing websites, email marketing, booking-engine optimization, and direct-booking campaigns. Comparable to Wallop in hospitality exclusivity and direct-booking focus.
- Fuel Travel: Fuel Travel is a digital marketing agency serving hotels, resorts, and DMOs with website, SEO, paid media, and content services. Directly comparable to Wallop in vertical focus, agency model, and hospitality client base.
- Cendyn: Cendyn is a hospitality CRM, marketing, and data platform serving hotels and groups with guest-engagement, email, and direct-booking tools. Comparable to Wallop in hospitality specialization and the direct-booking value proposition, though delivered as a SaaS platform rather than an agency.
- Tambourine: Tambourine is a digital marketing agency specializing exclusively in hospitality and travel, offering website design, paid media, SEO, email, and creative services. Directly comparable to Wallop in vertical focus, integrated offering, and target customer (luxury hotels and resorts).
- Screen Pilot: Screen Pilot is a hospitality-focused digital agency providing website design, digital marketing, CRM, and booking-engine optimization to hotel brands and groups. Closely matches Wallop's hospitality-exclusive, performance-driven positioning and client base.
- Milestone Inc. Milestone is a digital agency focused on hospitality and tourism, providing website development, SEO, paid media, and content solutions to hotels and DMOs. Directly comparable to Wallop in vertical specialization and integrated service offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wallop social profiles
Digital presenceWallop compliance and trust
Trust signalCompliance3 records
Wallop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wallop leadership team
Management profileNumber of profiles
Profiles11 records
Wallop funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wallop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wallop
What does Wallop do?
Wallop is a creative and digital agency that drives growth for travel and hospitality brands. It delivers four core service lines: Branding Services (brand strategy, identity, and messaging), Digital Marketing (paid advertising, SEO, email, paid social, and first-party data integration), Websites & Apps (custom WordPress design and development on proprietary frameworks), and Wallop Film (in-house video production for hospitality marketing). All engagements are sold on a flat-fee, value-based pricing model.
Is Wallop a public or private company?
Wallop is a private company. It is classified as management employee owned and is currently operating.
When was Wallop founded?
Wallop was founded in 2004. It employs 11 to 50 people.
Where is Wallop based?
Wallop is headquartered in Vancouver, Canada, in the North America region.
How does Wallop make money?
Four revenue lines are on record. Digital Marketing Services are the primary driver. The others are website Design and Development, branding Services and film Production.
Who are Wallop's main competitors?
Sojern is listed as a broad incumbent. Direct peers are Avvio, Travel Tripper, Leonardo (formerly VFM Leonardo), Net Affinity, Fuel Travel, Cendyn, Tambourine, Screen Pilot and Milestone Inc..
Does Wallop have an API?
No public API is recorded for Wallop.
What industry is Wallop in?
Wallop's product category is Hospitality Digital Marketing and Branding Services. Its primary akta.pro industry code is THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty). Its NAICS code is 5418 and its SIC code is 7310.