Wallop

What Wallop does

Wallop Creative Inc. is a Vancouver, British Columbia-based creative and digital marketing agency founded in 2004 that exclusively serves travel, hospitality, and real estate brands. The firm operates across four integrated disciplines: branding (strategy, identity, voice), digital marketing (paid media across Google, Meta, TikTok, and Microsoft, plus SEO, email, and paid social), custom website and app design and development on WordPress, and in-house film production through its Wallop Film sub-brand. Supporting these services are two proprietary technology assets: the Boilerplate Framework, a scalable multi-property website platform, and Archetype, a modular WordPress framework purpose-built for hotels and resorts. The agency integrates with hospitality-specific platforms including Revinate, Mews, The Hotels Network, Triptease, and Hotelchamp.

The business model is direct, enterprise-focused B2B professional services. Wallop sells multi-year flat-fee retainers (value-based pricing rather than time-based billing) through dedicated Lead Strategist relationships, targeting luxury and independent hospitality brands such as Ace Hotel, Miraval Resorts, Fairmont, Bunkhouse Group, Scandinave Spa, Graduate Hotels, Brush Creek Ranch, Alisal Ranch, White Lodging, and Bushtops Camps. The agency employs 11-50 people organized around a small leadership team (President, Directors of Growth, Finance, Client Services, Technology, Creative Direction, and Cinematography) with a remote-first workforce anchored by a Vancouver headquarters at 22 E 5th Ave, Suite 400. Geographic reach spans North America and select African safari hospitality markets.

Wallop Creative is privately held with no external funding rounds, no parent company, and no institutional investors identified. The firm operates an employee profit-sharing program allocating 20% of profits to staff, is a member of 1% for the Planet (donating 1% of annual revenue to environmental nonprofits), and self-attests to WCAG 2.0/2.1 Level AA and Accessible Canada Act compliance on its own website. The 20-year operating history, marquee luxury client roster, and integrated services model position the firm as a specialized boutique agency rather than a scaled platform.

Name

Wallop

Legal name

Wallop Creative Inc.

Website

https://wallop.ca

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Wallop Creative Inc. is a Vancouver-based creative and digital marketing agency founded in 2004 that exclusively serves luxury travel, hospitality, and real estate brands with branding, performance digital marketing, custom WordPress website development, and in-house film production on multi-year flat-fee retainers.

Ownership category

akta.pro rank

Product category

Hospitality Digital Marketing and Branding Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

Keywords

• Hospitality digital marketing
• Luxury hotel branding
• Travel website development
• Hospitality video production
• Hotel direct booking marketing

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Performance-driven digital marketing strategies including SEO, paid advertising, email marketing, paid social, and first-party data integration. Billed on flat-fee basis rather than commission or time-based billing.
2. Website Design and Development: Custom website creation and development services including UX/UI design, WordPress development, and ongoing maintenance. Project-based pricing with typical 12-16 week timelines for custom websites.
3. Branding Services: Brand strategy, identity development, visual identity creation including logo design, typography, and color palette. Includes brand voice and messaging development.
4. Film Production: Video production services including concept, creative direction, casting, production, aerial footage, editing, and color grading for hospitality brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Wallop is a creative and digital agency that drives growth for travel and hospitality brands. It delivers four core service lines: Branding Services (brand strategy, identity, and messaging), Digital Marketing (paid advertising, SEO, email, paid social, and first-party data integration), Websites & Apps (custom WordPress design and development on proprietary frameworks), and Wallop Film (in-house video production for hospitality marketing). All engagements are sold on a flat-fee, value-based pricing model.

Product overview

Wallop is a creative and digital agency specializing in driving growth for travel and hospitality brands. The company operates as a unified service offering organized around four core disciplines: Branding Services (brand strategy and identity), Digital Marketing (paid advertising, SEO, email, social), Websites & Apps (custom design and development), and Wallop Film (video production). Supporting these core services are proprietary platforms including Archetype (a modular WordPress-based website framework for hotels and resorts) and the Boilerplate Framework (for scalable multi-property deployments). The agency was founded in 2004 and maintains a focus on the hospitality, travel, and real estate sectors exclusively.

Differentiator

Problem solved

Functional benefit

Brands

• Wallop Film: Award-winning production company that captures the unique essence of hospitality offerings through video content.

Products and services

• Branding Services

Quantifiable outcome

• 82% reduction in social CPC for Miraval Resorts
• +7 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• 1% for the PlanetcoreOthersWallop is a member of 1% for the Planet, a global organization connecting companies with environmental nonprofits. As part of this commitment, Wallop donates 1% of annual revenue to environmental causes including Sustainable Travel International, Adventure Travel Conservation Fund, Surfrider Foundation, and Ocean Wise. This aligns with Wallop's recognition of travel's environmental impact and commitment to sustainability.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sojern: Sojern is a larger travel-marketing platform serving hotels, airlines, and destinations with programmatic advertising and guest-acquisition tools. Broader than Wallop across travel verticals and larger in scale, but overlaps in hospitality digital marketing and direct-demand generation.

Direct peers

• Avvio: Avvio is a hospitality technology company offering direct-booking websites, booking engines, and digital marketing solutions for hotels and groups. Directly comparable to Wallop in hospitality-only focus and direct-revenue orientation.
• Travel Tripper: Travel Tripper provides hotel-centric digital marketing, booking-engine, and metasearch solutions to independent hotels and groups. Comparable to Wallop in target customer, vertical specialization, and direct-booking emphasis.
• Leonardo (formerly VFM Leonardo): Leonardo provides visual media management and digital marketing solutions for hotels, including a media library, content syndication, and direct-booking tools. Comparable to Wallop in hospitality-exclusive focus and marketing technology for hotels.
• Net Affinity: Net Affinity is a digital marketing and CRM platform purpose-built for hotels, providing websites, email marketing, booking-engine optimization, and direct-booking campaigns. Comparable to Wallop in hospitality exclusivity and direct-booking focus.
• Fuel Travel: Fuel Travel is a digital marketing agency serving hotels, resorts, and DMOs with website, SEO, paid media, and content services. Directly comparable to Wallop in vertical focus, agency model, and hospitality client base.
• Cendyn: Cendyn is a hospitality CRM, marketing, and data platform serving hotels and groups with guest-engagement, email, and direct-booking tools. Comparable to Wallop in hospitality specialization and the direct-booking value proposition, though delivered as a SaaS platform rather than an agency.
• Tambourine: Tambourine is a digital marketing agency specializing exclusively in hospitality and travel, offering website design, paid media, SEO, email, and creative services. Directly comparable to Wallop in vertical focus, integrated offering, and target customer (luxury hotels and resorts).
• Screen Pilot: Screen Pilot is a hospitality-focused digital agency providing website design, digital marketing, CRM, and booking-engine optimization to hotel brands and groups. Closely matches Wallop's hospitality-exclusive, performance-driven positioning and client base.
• Milestone Inc. Milestone is a digital agency focused on hospitality and tourism, providing website development, SEO, paid media, and content solutions to hotels and DMOs. Directly comparable to Wallop in vertical specialization and integrated service offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/wallopfilm
• LinkedInlinkedin.com/company/wallop-creative
• Instagraminstagram.com/wallopinc
• Xx.com/wallop
• Facebookfacebook.com/wallopcreative

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wallop