Yaguar

What Yaguar does

Yaguar (legal entity: Supermercados Mayoristas Yaguar S.A., also operating as Mayorista Yaguar) is a private Argentine wholesale supermarket chain headquartered at Avenida José María Moreno 960 in the Parque Chacabuco neighborhood of Buenos Aires. Founded in 1988 in Tigre, Greater Buenos Aires, by the Blanco family (with earlier roots in a 1982 beverage business called 'La Casa del Vino'), the company operates 18+ physical retail branches across Argentina spanning CABA, Greater Buenos Aires, and interior provinces including Córdoba, Santa Fe, Mendoza, San Juan, Neuquén, Salta, Jujuy, Chaco, Misiones, Río Negro, Chubut, and Buenos Aires (Mar del Plata, Bahía Blanca). Each branch serves both B2B merchants — supermarkets, autoservicios, despensas, kioskos, perfumerías, restaurants, and hotels — purchasing on volume/bulto (full-case) wholesale terms, and final consumers purchasing at standard retail prices without registration requirements. The company reports 75,000+ commercial clients in its portfolio.

The core product is grocery, beverage, household, and personal-care merchandise sold in physical stores; the company complements this resale business with three private label brands (My Hogar for household products, New Top for general merchandise, Kalindys for cost-effective categories), gift cards valid nationwide, seasonal Cajas Navideñas (Christmas gift boxes), and the 'Recetas con Propósito' entrepreneur education program delivered in partnership with brand sponsors Knorr, Pureza, Frigorífico, San Remo, and Emeth. Revenue mechanics are entirely transactional in-store: unit-priced wholesale for merchants (with bulk/case discounts) and standard retail for consumers, supplemented by an online merchant portal ('Acceso Comerciantes') for catalog and offer access. Distribution and demand-generation are driven through weekly promotional catalogs, an extensive regional banking-partner installment-promotion network (Banco Galicia, Naranja X, Su Crédito, Banco Santa Fe, Bancor, Banco del Chubut, Tarjeta Tuya, Tarjeta 365, BMV, and municipal Soy Tigre), and the 'La Hinchada del Ahorro' loyalty program distributed via WhatsApp and social channels.

Yaguar is a 100% Argentine, family-owned private company with no disclosed external investors, parent company, or subsidiaries, and no funding history. Reported headcount is 101–250, which appears low for an 18-branch operation and suggests possible reliance on third-party logistics, franchised/agent operators, or under-stated employee reporting. The company has no proprietary technology platform, no e-commerce checkout, no mobile app, no API, no AI/ML capabilities, and no disclosed patents, certifications, or regulatory actions. Its growth to date has been organic and geographically driven, with branch openings as the primary expansion lever.

Name

Yaguar

Legal name

Mayorista Yaguar

Website

https://yaguar.com.ar

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Yaguar is a private Argentine wholesale supermarket chain operating 18+ physical branches across Argentina, serving 75,000+ B2B merchants (supermarkets, kioskos, restaurants) and final consumers with groceries, beverages, private-label brands, and corporate gift-card programs.

Ownership category

akta.pro rank

Product category

Wholesale Grocery Retail

NAICS

Grocery and Convenience Retailers (4451), Other Grocery and Related Products Merchant Wholesalers (42449), General Merchandise Retailers (455)

SIC

Wholesale-Groceries, General Line (5141), Retail-Grocery Stores (5411), Wholesale-Groceries & Related Products (5140)

akta.pro industry

PRIMARYCRAHACAG

Private-Label/Own-Brand Warehouse Grocers

Consumer Products & Retail/Grocery & Food Retail/Warehouse Clubs & Cash-and-Carry Food Retail

SECONDARYCRAHAMAG

Bulk Confectionery, Nuts & Snack Wholesalers-to-Consumer

Consumer Products & Retail/Grocery & Food Retail/Wholesale-to-Consumer & Bulk Food Stores

SECONDARYCRAGAEAG

Off-Price Department Store Chains (National)

Consumer Products & Retail/General Merchandise & Department Stores/Off-Price Department Stores

Keywords

• Wholesale supermarket
• Grocery distribution
• Private label brands
• Merchant supply
• Retail grocery

Headquarters

HQ city

San Isidro

HQ country

Argentina

HQ region

Latin America

Offices17 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale and Retail Supermarket Sales: Yaguar generates revenue primarily through in-store sales of consumer goods and groceries to both business merchants (wholesale) and final consumers. The company offers volume pricing and bulk purchase options for merchants.
2. Gift Cards: Yaguar sells gift cards for corporate benefits, anniversaries, and incentives. Gift cards are valid in all branches nationwide.
3. Private Label Products: Yaguar markets private label brands (My Hogar, New Top, Kalindys) offering competitive pricing for retailers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Yaguar operates a network of wholesale supermarket branches across Argentina, selling groceries, beverages, household items, and personal care products to two customer groups: registered merchants (supermarkets, autoservicios, kioskos, restaurants, hotels) who buy in bulk at wholesale/bulto pricing, and final retail consumers who purchase without registration at standard in-store prices. The company complements its physical retail with private label brands (My Hogar, New Top, Kalindys), corporate Gift Cards, Christmas gift boxes, and the Recetas con Propósito entrepreneur program.

Product overview

Yaguar is a wholesale supermarket chain operating as a single unified retail platform with physical stores across Argentina. The core offering consists of physical retail locations selling groceries, beverages, household items, and personal care products to merchants, retailers, and final consumers. The company supplements its retail operations with private label brands (My Hogar, New Top, Kalindys) for competitive product offerings, a Gift Cards program for corporate benefits, the Recetas con Propósito entrepreneur program, and Christmas boxes. The company operates 18+ branches nationwide including locations in Buenos Aires, Santa Fe, Córdoba, Mendoza, San Juan, Chaco, Posadas, Salta, Jujuy, Neuquén, General Roca, Trelew, and Mar del Plata.

Differentiator

Problem solved

Functional benefit

Brands

• My Hogar: Private label brand for household products
• New Top
• Kalindys

Products and services

• Wholesale Supermarket Retail Operations (Supermercado Mayorista Yaguar) Physical wholesale supermarket chain operating 18+ branches across Argentina, selling groceries, beverages, household items, and personal care products to both registered merchants (supermarkets, autoservicios, kioskos, restaurants, hotels) at wholesale/bulto pricing and final consumers at standard retail prices. No online sales capability; all transactions occur in-store.
• My Hogar (Private Label) Yaguar private label brand offering household products including paper products, cleaning supplies, and home care items at competitive prices for merchants to resell.
• New Top (Private Label) Yaguar private label brand offering competitive, quality products enabling retailers to expand their assortment at attractive price points.
• Kalindys (Private Label) Yaguar private label brand providing reliable, cost-effective products for merchants.
• Gift Cards Yaguar Corporate gift cards for employee benefits, anniversaries, and incentives, available in customized amounts and valid at all branches nationwide.
• Cajas Navideñas (Christmas Gift Boxes) Christmas gift box service for corporate teams and businesses, available for custom quotation via WhatsApp or email.

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor, core and regional.

• KnorrminorGTM or Marketing PartnerBrand partner in 'Recetas con Propósito' program - a program for entrepreneurs teaching smart purchasing at Yaguar. Knorr contributes recipes and cooking expertise to the program.
• PurezaminorGTM or Marketing PartnerBrand partner in 'Recetas con Propósito' program offering flour products and recipes for entrepreneurs.
• FrigoríficominorGTM or Marketing PartnerBrand partner in 'Recetas con Propósito' program providing meat and protein products for recipe development.
• San RemominorGTM or Marketing PartnerBrand partner in 'Recetas con Propósito' program offering pasta and grain products.
• EmethminorGTM or Marketing PartnerBrand partner in 'Recetas con Propósito' program.
• Banco GaliciacoreGTM or Marketing Partner3 installments without interest from Thursday to Sunday valid in all branches nationwide. Key banking promotion partner.
• Naranja XcoreGTM or Marketing Partner3 installments without interest every day in all branches nationwide. Major credit card promotion partner.
• Banco Santa FeregionalGTM or Marketing Partner10% discount plus 3 installments without interest on Wednesdays, valid in Santa Fe branches only. Regional banking partner.
• Su CréditocoreGTM or Marketing Partner4 installments without interest every day in all branches nationwide. Credit card promotion partner.
• Bancor (Banco Provincia de Córdoba)regionalGTM or Marketing Partner4 installments without interest in Córdoba branches only. Regional banking partner for Córdoba province.
• Tarjeta 365 (Clarín)coreGTM or Marketing Partner10% discount every Saturday valid in all branches nationwide with $10,000 cap per purchase. Loyalty program partner.
• Soy TigreregionalGTM or Marketing Partner10% discount on Thursdays and Fridays exclusive to Tigre and Maschwitz branches with $7,500 monthly cap. Municipal program partner.
• BMV (Banco Masventas)regionalGTM or Marketing Partner3 installments without interest in Trelew, Salta, and Jujuy branches. Regional banking partner.
• Banco del ChubutregionalGTM or Marketing Partner20% discount on Thursdays exclusive to Trelew branch with $10,000 monthly cap. Provincial bank partner.
• Tarjeta TuyaregionalGTM or Marketing Partner2 and 3 installments without interest on Fridays and Saturdays exclusive to Chaco branches. Regional banking partner.

Scale indicators3 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Maxiconsumo: Argentina's largest wholesale supermarket chain (mayorista), directly comparable to Yaguar in serving SMB merchants and final consumers with bulk groceries, household goods, and private label brands across multiple branches nationwide.
• Diarco: Major Argentine wholesale/mayorista chain with comparable B2B and B2C model, broad assortment of groceries and household goods, and a national branch network competing directly for the same SMB merchant and final-consumer customers.
• Makro Argentina: International cash-and-carry operator serving SMB merchants (restaurants, retailers) with bulk groceries and HORECA supplies; same wholesale supermarket model, scaled by global parent.
• Vital: Argentine wholesale supermarket chain with a similar modelo mayorista of bulk groceries, beverages, cleaning, and personal care targeting retailers and consumers — direct competitor in the cash-and-carry segment.

Broad incumbents

• Coto CICSA: Large Argentine grocery and general merchandise chain with national presence; competes with Yaguar in groceries and household categories and is significantly larger, with broader assortment and online channels.
• Carrefour Argentina: Major mass-market grocery and general merchandise retailer in Argentina, overlapping in groceries, household, and personal care, with broader portfolio including hypermarkets and e-commerce that Yaguar lacks.
• Día Argentina: Hard-discount grocery chain with neighborhood proximity stores; overlaps with Yaguar's value-price positioning for final consumers, though its model is small-format retail rather than wholesale.
• Jumbo / Cencosud Argentina: Large multi-format grocery and general merchandise chain (Jumbo, Disco, Vea) under Cencosud; competes with Yaguar for grocery spend and SMB supply, but operates in a broader portfolio of retail formats.

Regional players

• Nini Mayorista: Regional wholesale supermarket (mayorista) operating in Argentina with a similar bulk-grocery merchant model, though smaller in geographic reach than Yaguar's national footprint.
• Cooperadora: Argentine wholesale/mayorista retailer with comparable SMB merchant focus and grocery assortment; competes in similar category but with a smaller regional branch footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mayoristayaguar8042
• Facebookfacebook.com/mayoristayaguarsa
• LinkedInlinkedin.com/company/supermercados-mayoristas-yaguar-s-a
• Instagraminstagram.com/mayoristayaguarsa
• TikToktiktok.com/@mayoristayaguarsa
• Xx.com/yaguar_arg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yaguar