Idaho Steelheads

What Idaho Steelheads does

Idaho Steelheads is a professional hockey franchise founded in 1997 and based at Idaho Central Arena in Boise, Idaho. The team competes in the ECHL and, beginning in the 2025-26 season, operates as the official ECHL affiliate of the Dallas Stars (NHL), functioning as a developmental node in the NHL player pipeline. The franchise is owned and operated within ECHL Properties, LLC, a holding structure headquartered in New Jersey.

The team's product surface centers on live professional hockey entertainment delivered through tiered ticketing (single-game, season, group, premium suites, Gold Club), ancillary in-arena revenue (concessions, group meal deals, merchandise at store.idahosteelheads.com), out-of-market streaming via FloHockey, and community programming (Healthy Kids Partnership with Blue Cross of Idaho and The Idaho Statesman, Keep Kids Warm with Intermountain Gas, Junior Steelheads youth hockey). Distribution runs through Ticketmaster for primary ticket sales, TicketSmarter for resale, and direct inside sales (208-383-0080) for corporate groups and premium seating.

Revenue is generated across four primary streams: ticket sales (transactional and subscription), corporate sponsorships across beverage (Pepsi, Coors, Miller Lite), healthcare (Blue Cross of Idaho, St. Luke's, Delta Dental), automotive (Kendall Ford), homebuilding (CBH Homes), and financial services (Idaho Central Credit Union); merchandise sales via the online storefront; and event-driven revenue from specialty activations. The franchise operates with a small staff (11-50 employees) and a single-venue footprint in the Mountain West, with planned expansion of competitive geography via the 2026-27 New Mexico Goatheads series and the 2027 ECHL All-Star Classic hosting.

Name

Idaho Steelheads

Legal name

ECHL Properties, LLC

Website

https://idahosteelheads.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Idaho Steelheads is a professional hockey team founded in 1997 in Boise, Idaho, competing in the ECHL as the official affiliate of the Dallas Stars (NHL). The franchise generates revenue through ticket sales, corporate sponsorships, premium suites, merchandise, streaming, and community programming at Idaho Central Arena.

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Ice Hockey Leagues (MPAKAAAE)

akta.pro secondary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

Keywords

• Professional hockey team
• Minor league hockey
• Live sports entertainment
• Season ticket memberships
• Hockey game tickets

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from selling tickets to hockey games including single game tickets, season tickets, group tickets (20+), and premium seating options such as suites and Gold Club memberships. Ticket sales conducted through Ticketmaster and direct office sales.
2. Sponsorships and Partnerships: Corporate sponsorship revenue from multiple partners across various industries including beverage (Pepsi, Coors, Miller Lite), healthcare (Blue Cross of Idaho, St. Luke's, Delta Dental), automotive (Kendall Ford), and homebuilding (CBH Homes). Sponsors receive branding, marketing activation, and VIP experiences.
3. Merchandise Sales: Online merchandise store selling team apparel, collectibles, and memorabilia. Merchandise available through the team's e-commerce storefront at store.idahosteelheads.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Idaho Steelheads operate a professional minor-league hockey franchise that delivers live sports entertainment at Idaho Central Arena in Boise, Idaho, as an ECHL member team and affiliate of the Dallas Stars (NHL). Core offerings include home-game ticketing (single-game, season, group, and premium suites), live streaming via FloHockey, branded merchandise sales, and community-facing programs. Revenue is generated through ticket sales, corporate sponsorships, suite and premium-seat rentals, merchandise, and group hospitality packages.

Product overview

Idaho Steelheads is a professional hockey team in the ECHL and affiliate of the Dallas Stars, based in Boise, Idaho at Idaho Central Arena. The organization's product portfolio centers on live hockey entertainment and comprises several interconnected offerings: core ticketing products (Single Game Tickets, Season Tickets, Group Tickets) that provide access to home games at Idaho Central Arena; premium seating options including 2nd Floor Suites, 3rd Floor Suites, and the Gold Club experience; and the Group Meal Deal add-on for enhanced dining during games. Beyond live games, the team offers ECHL.TV/FloHockey streaming for remote viewing, and operates an official merchandise store. The organization also runs community programs including the Healthy Kids Partnership, Keep Kids Warm program, Junior Steelheads youth hockey, and Idaho Steelheads Booster Club. In 2027, the team will host the Warrior/ECHL All-Star Classic. The team integrates with Ticketmaster for primary ticket sales, TicketSmarter for resale, FloSports for streaming, and DASH for auctions, while offering calendar integrations for Apple, Google, Microsoft, and Yahoo calendar systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Game Tickets

Quantifiable outcome

• Healthy Kids program visits elementary schools throughout Treasure Valley with Be Hip, Get Fit, Play Hockey message

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• CBH HomescoreGTM or Marketing Partner · 12 December 2025Expanded partnership with CBH Homes including opening of CBH Hockey House in Boise, Idaho, providing VIP game viewing experience. Partnership also featured unveiling of 'Heart of Steel' art installation in downtown Boise. CBH Homes is a local homebuilder and significant community partner.
• Dallas StarscoreStrategic or Co-development PartnerOfficial ECHL affiliate of the Dallas Stars (NHL). The partnership provides player development pathway between organizations. Steelheads serve as developmental team for Dallas Stars prospects.
• Blue Cross of IdahocoreGTM or Marketing PartnerTitle sponsor of Healthy Kids Partnership program (Be Hip, Get Fit, Play Hockey). Blue Cross of Idaho teams up with the Steelheads to visit elementary schools throughout Treasure Valley promoting healthy lifestyles and physical activity through hockey.
• The Idaho StatesmanminorGTM or Marketing PartnerCo-sponsor of the Healthy Kids Partnership program alongside Blue Cross of Idaho, supporting youth health education initiatives in the Treasure Valley community.
• ECHLcoreStrategic or Co-development PartnerMember team of the ECHL (East Coast Hockey League), a 30-team professional hockey league spanning 23 states and one Canadian province. The ECHL provides league infrastructure, officiating, and developmental framework for the team.
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial primary ticketing partner for Idaho Steelheads home games at Idaho Central Arena. Tickets sold through Ticketmaster platform for single games, groups, and premium seating.
• TicketSmarterminorChannel Partner/ Reseller/ DistributorOfficial Ticket Resale Marketplace partner providing secondary market ticket sales platform for the team.
• Idaho Central ArenacoreStrategic or Co-development PartnerHome venue for Idaho Steelheads located at 233 S Capitol Blvd, Boise, ID 83702. All Steelheads home games hosted at this facility with puck drop at 7:10 PM MST.
• PepsicoreGTM or Marketing PartnerOfficial beverage sponsor of the Idaho Steelheads. Pepsi provides beverage products and branding at games and events.
• Idaho Central Credit UnioncoreGTM or Marketing PartnerNamed sponsor with significant branding presence. Idaho Central Credit Union is a major regional financial institution.
• St. Luke'sminorGTM or Marketing PartnerHealthcare partner sponsoring team with presence in the arena. St. Luke's is a major Idaho healthcare provider.

Scale indicators3 records

Recent moves6 records

Broad incumbents

• Dallas Stars (NHL affiliate): The Dallas Stars are the NHL parent affiliate that dictates the Steelheads' player development pipeline. While not a direct competitor, the Stars set the structural framework for roster turnover, league positioning, and developmental economics that materially shape Steelheads' on-ice product and brand.

Direct peers

• Norfolk Admirals: Norfolk Admirals is one of only three ECHL teams to have hosted the All-Star Classic twice, putting it in an extremely tight peer set with the Steelheads for All-Star hosting experience, league reputation, and event-revenue execution.
• Utah Grizzlies: Utah Grizzlies is an ECHL team in the Mountain West geographic orbit of the Steelheads, sharing regional media overlap, sponsor pools (e.g., healthcare and beverage), and a similar single-arena operating structure. The closest geographic ECHL peer.
• Greenville Swamp Rabbits: Greenville Swamp Rabbits is an ECHL franchise with comparable mid-tier market scale and an NHL affiliation structure similar to the Steelheads-Dallas Stars relationship. Direct comp on development pipeline value.
• Allen Americans: Allen Americans is an ECHL team with similar Texas/Mountain-adjacent market profile and a comparable corporate entertainment focus with suites and group offerings. Comparable on revenue mix and ticket-tiering strategy.
• Rapid City Rush: Rapid City Rush is an ECHL franchise operating in a similar smaller-market environment with a comparable reliance on season tickets, corporate suites, and local sponsorship. Useful comp for per-team revenue range in smaller ECHL markets.
• Toledo Walleye: Toledo Walleye is an ECHL professional hockey team operating in the same league as the Steelheads, with a similar mid-size market footprint, multi-tier ticketing model (single game, season, suites, groups), and event-driven GTM motion centered on a single home arena. Most direct comp for revenue scale and operating model.
• Florida Everblades: Florida Everblades is one of the most established ECHL franchises with a similarly long operating history, deep community programming, and a multi-channel ticketing/sponsorship model. A comparable league peer with mature sponsor and merchandise monetization.
• Tulsa Oilers: Tulsa Oilers is an ECHL team with overlapping ticketing, suite, and sponsorship product lines and similar event-driven game night economics. Comparable peer for sponsorship book and group-ticket economics.
• Wichita Thunder: Wichita Thunder is an ECHL team operating with a similar single-venue, season-ticket-anchored business model in a comparable mid-size U.S. market. Direct comp on operational structure.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/steelheads
• Facebookfacebook.com/IdahoSteelheads
• Instagraminstagram.com/idahosteelheads/?hl=en
• LinkedInlinkedin.com/company/idaho-steelheads

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idaho Steelheads