Brightmetrics
Brightmetrics is a Petaluma, CA-based SaaS company founded in 2010 that provides contact center analytics and reporting for organizations running on Genesys Cloud, Mitel, and RingCentral unified-communications platforms, serving 4,000+ customers across healthcare, financial services, BPO, retail, and insurance verticals via direct sales, channel partners, and marketplace listings.
- Company typePrivate
- Founded2010
- HeadquartersPetaluma, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Brightmetrics does
Brightmetrics is a Petaluma, California-based SaaS company founded in 2010 that provides contact center analytics and reporting for organizations running on Genesys Cloud, Mitel (MiContact Center, MiVoice Business, MiVoice Connect), and RingCentral RingEX unified-communications platforms. The cloud-native platform, hosted on Microsoft Azure, ingests raw API outputs from these contact-center systems and transforms them into structured KPIs such as Service Level, Average Speed of Answer, Average Handle Time, Call Abandonment Rate, and Agent Utilization, presented through customizable dashboards, real-time wallboards, automated email reports, and drill-through analytics. A distinctive architectural choice — storing only aggregated data and pulling detailed records directly from customer cloud environments — is positioned as a security and data-residency advantage. The company is privately held, employs 11-50 people, reports 4,000+ customers and 100+ channel partners, and maintains SOC 2 Type II and HIPAA compliance posture serving healthcare, financial services, BPO, retail, and insurance verticals.
Brightmetrics operates a pure subscription SaaS revenue model with platform-specific pricing pages for each supported UC system. Go-to-market combines direct enterprise sales (demos, personalized onboarding), product-led self-serve free trials, marketplace listings on Genesys AppFoundry and RingCentral App Gallery, and an indirect channel of 100+ resellers/VARs who bundle Brightmetrics into UC maintenance agreements — generating recurring revenue for partners and pipeline for the company. Distribution reaches USA, Canada, and the United Kingdom, with a 4.9/5 G2 rating and a self-reported 100% CSAT score.
The technology stack emphasizes rapid deployment (under 10 minutes per platform), user-friendly interfaces that require no specialized training, and integrations with enterprise BI tools (Tableau, Power BI). The product portfolio is modular, with a core analytics platform and dedicated modules per UC vendor, supported by capabilities in predictive analytics, anomaly detection, and automated reporting. Leadership comprises CEO Jim Lewis, CTO/CXO Andrew Gaskill, VP Sales Peter Hornberger, Director of Product and Engineering Chris Aberle, and Marketing lead Azure Beatrice. No outside investors, funding rounds, M&A activity, or revenue figures are disclosed in available materials.
Brightmetrics firmographics
Firmographics- Name
- Brightmetrics
- Legal name
- Brightmetrics
- Website
- https://brightmetrics.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brightmetrics is a Petaluma, CA-based SaaS company founded in 2010 that provides contact center analytics and reporting for organizations running on Genesys Cloud, Mitel, and RingCentral unified-communications platforms, serving 4,000+ customers across healthcare, financial services, BPO, retail, and insurance verticals via direct sales, channel partners, and marketplace listings.
- Ownership category
- akta.pro rank
Brightmetrics industry classification
Industry- Product category
- Contact Center Analytics Software
- NAICS
- Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF)
- akta.pro secondary industries
- eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ), Unified Communications & Contact Center for Workplace (UCaaS/VoIP, Meeting Rooms) (BPAEAIAE)
Keywords
Where Brightmetrics is headquartered
LocationHeadquarters
- HQ city
- Petaluma
- HQ country
- United States
- HQ region
- North America
Markets served
Brightmetrics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - Genesys Cloud: Subscription-based pricing model for Brightmetrics analytics specifically designed for Genesys Cloud contact centers. Pricing is per-seat or platform-based with rapid deployment in under 10 minutes.
- SaaS Subscription - Mitel Platforms: Subscription pricing for Mitel MiContact Center, MiVoice Business, and MiVoice Connect integrations. Includes unified data view consolidating MiVB, MiCollab, and MIR Call Recording systems.
- SaaS Subscription - RingCentral: Subscription model for RingCentral (RingEX) integration, available through RingCentral App Gallery with quick setup and unified data view.
- Partner Maintenance Agreements: Partners bundle Brightmetrics into maintenance agreements with end customers, generating recurring revenue for partners. Adding Brightmetrics to 100 customers can add over $200k to partner bottom line.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Genesys Cloud pricing - included with existing Genesys Cloud infrastructure |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Brightmetrics product offering
Product offeringCore offering
Brightmetrics provides a cloud-based SaaS analytics platform built on Microsoft Azure that integrates with leading contact center and unified communications platforms including Genesys Cloud, Mitel (MiContact Center, MiVoice Business, MiVoice Connect), and RingCentral (RingEX). The platform transforms raw API outputs from these systems into actionable KPIs such as Service Level, ASA, AHT, Call Abandonment Rate, and Agent Utilization, offering real-time monitoring, historical analytics with drill-through, customizable dashboards, automated reporting, and BI tool integration for contact centers of all sizes.
Product overview
Brightmetrics is a unified intelligent analytics platform designed specifically for contact centers and unified communications environments. The core platform integrates with leading contact center solutions—Genesys Cloud, Mitel MiContact Center, Mitel MiVoice Business, Mitel MiVoice Connect, and RingCentral—to transform raw platform data into actionable business intelligence. The product portfolio consists of platform-specific modules for each supported contact center system, all powered by shared core capabilities including real-time analytics (live agent tracking, queue management, drill-throughs), historical analytics and reporting (trend analysis, benchmarking, automated reports), and customizable dashboards/wallboards. The platform emphasizes rapid deployment (under 10 minutes), user-friendly design for non-technical users, and seamless integration with existing contact center infrastructure and BI tools like Tableau and Power BI.
Differentiator
Problem solved
Functional benefit
Products and services
- Brightmetrics Intelligent Analytics Platform The core SaaS analytics platform that integrates with contact center and unified communications solutions to transform raw API data into actionable insights, featuring real-time monitoring, historical reporting, customizable dashboards, and drill-through capabilities. Designed for contact center operators, supervisors, and managers across industries.
- Brightmetrics for Genesys Cloud Analytics solution available on the Genesys AppFoundry that provides comprehensive KPIs including Service Level, ASA, AHT, Call Abandonment Rate, and Agent Utilization, with seamless integration in under 10 minutes. Built for organizations using Genesys Cloud as their contact center platform.
- Brightmetrics for Mitel MiContact Center Analytics solution that unifies data from MiContact Center, MiVoice Business, MiCollab, and MIR Call Recording systems, providing real-time and historical insights for contact center optimization. Built for organizations using Mitel MiCC.
- Brightmetrics for Mitel MiVoice Business Analytics platform that consolidates data from MiVB, MiCollab, and MIR Call Recording systems, offering unified visibility across ACD Paths, Ring Groups, Hunt Groups, and Pickup Groups. Designed for Mitel MiVoice Business deployments.
- Brightmetrics for Mitel MiVoice Connect Call analytics solution that transforms raw MiVoice Connect call data into insights, tracking metrics including ASA, AHT, and Call Abandonment Rate. Configures in under 10 minutes for consolidated call data views.
- Brightmetrics for RingCentral Analytics platform available via RingCentral App Gallery that delivers real-time monitoring and historical analysis of RingEX communication data, including live user activity tracking, queue management, and proactive alerts. Built for RingCentral customers.
Quantifiable outcome
- 35% reduction in abandon rates
- +7 more outcomes
Companies that use Brightmetrics
Customer profileNamed customers10 records
Segments9 records
Ideal customer profiles6 records
Brightmetrics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature7 records
Brightmetrics partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- GenesyscoreBrightmetrics integrates seamlessly with Genesys Cloud platform, available on Genesys AppFoundry. Provides real-time and historical analytics, drill-through capabilities, and customizable dashboards for Genesys Cloud contact centers. Setup takes under 10 minutes with no extensive training required.
- MitelcoreBrightmetrics integrates with Mitel MiContact Center, MiVoice Business, and MiVoice Connect platforms. Provides unified view consolidating data from MiVB, MiCollab, and MIR Call Recording systems into a single dashboard.
- RingCentralcoreBrightmetrics integrates with RingCentral RingEX platform, available through RingCentral App Gallery. Offers quick setup in under 10 minutes with seamless integration delivering instant access to RingEX call data.
- Microsoft AzurecoreBrightmetrics is hosted on Microsoft Azure cloud environment, utilizing state-of-the-art physical data centers and global security infrastructure. Azure maintains over 100 compliance certifications including SOC2, ISO27001, and PCI-DSS.
- AtlascoreChannel partner featuring Brightmetrics in partner materials. Atlas uses Brightmetrics to differentiate their UC/contact center offerings and provide critical insights to end customers.
- Groupe PicardcoreChannel partner using Brightmetrics as a key differentiator. Groupe Picard integrates Brightmetrics analytics into their customer offerings to add perceived value to maintenance agreements.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Brightmetrics competitors and assessment
Company assessmentDirect peers
- CallMiner: CallMiner is a leading speech and customer interaction analytics platform that provides real-time and historical analytics for contact centers, directly competing with Brightmetrics in conversation analytics and agent performance insights.
- Calabrio (formerly Teleopti): Calabrio offers workforce engagement management and contact center analytics including real-time dashboards, historical reporting, and quality monitoring — closely aligned with Brightmetrics' core offering for mid-market contact centers.
Broad incumbents
- Genesys Cloud CX: Genesys is a global leader in CCaaS whose platform Brightmetrics integrates with; Genesys also offers its own native analytics and reporting capabilities that compete directly with Brightmetrics for analytics budget allocation.
- RingCentral Contact Center: RingCentral offers RingEX and contact center solutions with built-in analytics through its App Gallery where Brightmetrics is listed, creating both a partnership and competitive overlap for analytics spend.
- NICE Ltd. (NICE inContact): NICE provides comprehensive contact center, workforce engagement management, and analytics solutions that compete with Brightmetrics on enterprise reporting and quality monitoring at much larger scale.
- Verint Systems: Verint provides enterprise contact center analytics, workforce engagement, and customer engagement solutions that overlap with Brightmetrics' analytics and reporting capabilities for larger customers.
- Five9: Five9 is a major CCaaS provider with native analytics capabilities; while not a direct integration partner like Genesys/RingCentral, it represents a competitive CCaaS+analytics bundle in the same mid-market and enterprise segments.
- Talkdesk: Talkdesk offers a cloud contact center platform with embedded AI-powered analytics and reporting that competes with Brightmetrics for analytics budget in the same customer segments.
Emerging players
- PlayVox: PlayVox provides quality management, performance tracking, and analytics for contact centers, serving a similar mid-market customer profile with overlapping dashboards, wallboards, and historical reporting functionality.
- Cresta: Cresta is an AI-native contact center analytics and agent coaching platform that competes with Brightmetrics on real-time agent insights, though with a more generative-AI-led differentiation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Brightmetrics social profiles
Digital presenceBrightmetrics compliance and trust
Trust signalCompliance7 records
Brightmetrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brightmetrics leadership team
Management profileNumber of profiles
Profiles5 records
Brightmetrics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brightmetrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brightmetrics
What does Brightmetrics do?
Brightmetrics provides a cloud-based SaaS analytics platform built on Microsoft Azure that integrates with leading contact center and unified communications platforms including Genesys Cloud, Mitel (MiContact Center, MiVoice Business, MiVoice Connect), and RingCentral (RingEX). The platform transforms raw API outputs from these systems into actionable KPIs such as Service Level, ASA, AHT, Call Abandonment Rate, and Agent Utilization, offering real-time monitoring, historical analytics with drill-through, customizable dashboards, automated reporting, and BI tool integration for contact centers of all sizes.
Is Brightmetrics a public or private company?
Brightmetrics is a private company. It is classified as unknown and is currently operating.
When was Brightmetrics founded?
Brightmetrics was founded in 2010. It employs 11 to 50 people.
Where is Brightmetrics based?
Brightmetrics is headquartered in Petaluma, United States, in the North America region.
How does Brightmetrics make money?
Four revenue lines are on record. SaaS Subscription - Genesys Cloud is the primary driver. The others are saaS Subscription - Mitel Platforms, saaS Subscription - RingCentral and partner Maintenance Agreements.
Who are Brightmetrics's main competitors?
Direct peers on record are CallMiner and Calabrio (formerly Teleopti). Broad incumbents are Genesys Cloud CX, RingCentral Contact Center, NICE Ltd. (NICE inContact), Verint Systems, Five9 and Talkdesk. Emerging players are PlayVox and Cresta.
Does Brightmetrics have an API?
No public API is recorded for Brightmetrics.
What industry is Brightmetrics in?
Brightmetrics's product category is Contact Center Analytics Software. Its primary akta.pro industry code is HDAIAHAF, Contact Center (CCaaS) & Customer Engagement Voice, with a secondary code of HDAEAHAJ, eSignature, Forms & Digital Workflow Platforms. Its NAICS code is 541512 and its SIC code is 7370.