What Rocky Mountain Adaptive does

Rocky Mountain Adaptive (RMA) is a Canadian registered charity founded in 2012 and headquartered in Canmore, Alberta, that delivers adaptive sport and recreational programming to individuals living with physical and neurodivergent challenges. The organization operates across the Bow Valley and Kananaskis Country regions of Alberta, offering 20+ sport and recreational activities spanning snow (sit-ski, alpine skiing, snowboarding, snowshoeing), water (adaptive kayaking, canoeing, paddleboarding, rafting), and land (hiking via TrailRider, hand cycling, mountain biking) disciplines. RMA serves six core service categories — Lessons (skill development), Experiences (guided activities), Programs (multi-week courses), Camps (multi-day), Rentals (adaptive equipment hire), and Buddies (companion support) — delivered through a volunteer-driven model with a specialized adaptive equipment fleet and trained instructors. Distribution is regional and partner-mediated: programs are delivered at five major ski resorts (Sunshine Village, Lake Louise, Mt Norquay, Nakiska, Marmot Basin), Alberta Parks' William Watson Lodge, and via community partners such as Aquabatics, Bow Valley Kayak Club, and Canmore Raft Tours. RMA also operates the No Limits Project in partnership with the Craig H Neilsen Foundation targeting the spinal cord injury community, and runs school programs, corporate team-building (Corporate Adventures), and disability-group programming for cohorts of 5–30 participants.

RMA's business model is hybrid nonprofit, combining partial cost-recovery fee-for-service (13% of 2022 funding) with charitable revenue streams: individual donations (33%), government and foundation grants (33%), fundraising events such as ShredAbility, ForeAbility, and SociAbility (8%), and corporate sponsorship (5%) at tiers from $5,000 to $100,000+. Headcount is 11–50 employees, led by Co-Founder and Executive Director Jamie McCulloch, Program Manager Kim Cosman, and a small coordination team. Impact metrics for 2025 disclose 1,000+ participants, 3,000+ total experiences, and 50,000+ activity hours, with a $700,000 Matthew Hamer Legacy facility providing dedicated accessible infrastructure. The organization shows no proprietary software, AI/ML, or patent portfolio; its defensibility rests on venue partnerships, adaptive equipment specialization, and trained volunteer/instructor depth rather than technology.

Name

Rocky Mountain Adaptive

Legal name

Rocky Mountain Adaptive

Website

https://rockymountainadaptive.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Rocky Mountain Adaptive is a Canmore, Alberta–based registered charity that delivers adaptive sport and recreation programs — including sit-skiing, kayaking, hiking, and cycling — to individuals with physical and neurodivergent disabilities across the Bow Valley and Kananaskis regions of Canada.

Ownership category

akta.pro rank

Product category

Adaptive Recreation Services

NAICS

Skiing Facilities (713920), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF)

akta.pro secondary industries

Adaptive & Special Needs Personal Training (HSADAAAL), Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK), Mountain & Alpine Lodges (THAGAIAE)

Keywords

• Adaptive sports programs
• Accessible recreation services
• Disability outdoor adventures
• Inclusive mountain recreation
• Adaptive equipment rentals

Headquarters

HQ city

Canmore

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Fee for Service: Partial cost recovery through participant fees for adaptive sport lessons, experiences, programs, camps, and equipment rentals. Fees are kept as low as possible to avoid creating participation barriers while supporting organizational sustainability.
2. Individual Donations: Direct donations from individuals, families, and community supporters, representing 33% of 2022 funding breakdown.
3. Government and Foundation Grants: Grants from Government of Canada, Government of Alberta, Calgary Foundation, and other foundations representing 33% of 2022 funding.
4. Corporate Sponsorship: Corporate sponsors provide monetary and in-kind donations at various levels (No Limits $100,000+, Excel $50,000-$99,999, Learn $25,000-$49,999, Participate $10,000-$24,999, Equipment $10,000-$15,000, Program $5,000-$10,000).
5. Fundraising Events: Revenue from signature events including ShredAbility (ski scavenger hunt), ForeAbility (golf tournament), SociAbility (town party), and Giving Tuesday/Season campaigns, representing 8% of 2022 funding.
6. Equipment and Program Sponsorship: Specific sponsorship of equipment and programs with naming rights (e.g., 'powered by [Company Name]') and recognition on website, social media, and printed materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Rocky Mountain Adaptive is a charitable organization that creates and provides accessible mountain and outdoor recreation adventures for individuals living with physical and neuro-divergent challenges. The core offering consists of six service categories: Lessons (skill development), Experiences (guided activities), Programs (multi-week courses), Camps (multi-day programs), Rentals (adaptive equipment hire), and Buddies (companion assistance). They deliver year-round programming on trails, water, and snow through an adaptive equipment fleet and trained instructors across the Bow Valley and Kananaskis Country in Alberta, Canada.

Product overview

Rocky Mountain Adaptive is a charitable organization that offers a comprehensive portfolio of accessible adventure programs and services for individuals living with physical and/or neuro-divergent challenges. The core offering consists of six service categories: Lessons (skill development), Experiences (guided activities), Programs (multi-week courses), Camps (multi-day residential programs), Rentals (adaptive equipment hire), and Buddies (companion support). Specific programs include Bowhead Private Lessons for kayaking, Hiking Adventure Days, Women+ Summer Multi-Sport Camps, Corporate Adventures for team building, Disability Groups Programming, School Programs, Adaptive Education sessions, the No Limits Project for spinal cord injury rehabilitation, and William Watson Lodge Programming in Kananaskis Country. Fundraising activities include ShredAbility (ski scavenger hunt), ForeAbility (golf tournament, paused), SociAbility (town party, paused), Malcolm Patio Party, Giving Tuesday, and Giving Season campaigns. The organization operates primarily in the Bow Valley and Kananaskis Country regions of Alberta, Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Lessons

Quantifiable outcome

• 1,000+ participants served in 2025 with 3,000+ total experiences and 50,000+ activity hours
• +2 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

32 partnerships are on record, tiered core, major and minor.

• Alberta ParkscoreStrategic or Co-development PartnerPartnership to offer programming at William Watson Lodge and other Alberta Parks locations. Government of Alberta Civil Society Grant supports programming at William Watson Lodge in Peter Lougheed Provincial Park.
• Parks CanadacoreStrategic or Co-development PartnerPartner providing program locations and support for adaptive recreation in national parks areas.
• Sunshine VillagecoreStrategic or Co-development PartnerPrimary ski resort partner providing location for sit-ski programs, lessons, events, and volunteer activities. Offers complimentary lift tickets and season passes for volunteers.
• ArcteryxmajorGTM or Marketing PartnerSponsor providing logo placement on instructor jackets worn during program delivery, and additional sponsorship support. Logo appears on RMA website sponsor page.
• Sunshine VillagecoreStrategic or Co-development PartnerPrimary ski resort partner for adaptive skiing programs, events, and volunteer activities. Provides in-kind support including lift tickets and venue access.
• Lake Louise ResortmajorStrategic or Co-development PartnerSki resort partner providing programming location for adaptive skiing and snowboarding activities.
• Mt NorquaymajorStrategic or Co-development PartnerSki resort partner providing programming location for adaptive skiing and snowboarding activities.
• NakiskamajorStrategic or Co-development PartnerSki resort partner providing programming location for adaptive skiing and snowboarding activities.
• Marmot BasinmajorStrategic or Co-development PartnerSki resort partner providing programming location for adaptive skiing and snowboarding activities.
• AquabaticscoreStrategic or Co-development PartnerPaddlesports partner providing programming location and support for adaptive kayaking and canoeing activities.
• Bow Valley Kayak ClubcoreStrategic or Co-development PartnerKayak club partner supporting adaptive paddlesports programming and expertise.
• Canmore Raft TourscoreStrategic or Co-development PartnerRafting partner providing white water rafting experiences for corporate adventures and disability groups.
• Chinook RaftingcoreStrategic or Co-development PartnerRafting partner providing white water experiences for adaptive guests in corporate adventure programs.
• Gear Up Mountain SportsmajorGTM or Marketing PartnerEquipment sponsor providing gear and support for adaptive sports programming.
• Spinal Cord Injury AlbertacoreStrategic or Co-development PartnerHealthcare partner supporting the No Limits Project and providing referrals and support for individuals with spinal cord injuries.
• Canadian Disability Participation ProjectcoreStrategic or Co-development PartnerResearch and advocacy partner working on disability participation initiatives.
• Ultimate Para Sports AssociationcoreStrategic or Co-development PartnerPara sports organization partner supporting adaptive sport programming and advocacy.
• Rundle Riders Therapeutic Riding AssociationminorStrategic or Co-development PartnerTherapeutic riding partner providing complementary programming opportunities.
• The SourceminorGTM or Marketing PartnerEquipment partner providing boards and gear for adaptive sports.
• Alpine Canada AlpinmajorStrategic or Co-development PartnerNational sport organization partner. Logo appears on RMA website sponsor page.
• Banded Peak BrewingminorGTM or Marketing PartnerLocal brewery sponsor. Logo appears on RMA website sponsor page.
• Blue Earth RenewablesminorGTM or Marketing PartnerSponsor. Logo appears on RMA website sponsor page.
• MTNPK GlasswareminorGTM or Marketing PartnerSponsor providing glassware donations. Logo appears on RMA website sponsor page.
• Can Sign IncminorGTM or Marketing PartnerSign company sponsor. Logo appears on RMA website sponsor page.
• Silvertip ResortminorStrategic or Co-development PartnerSki resort partner in the Bow Valley area.
• Bishops UniversityminorStrategic or Co-development PartnerUniversity partner supporting adaptive sports initiatives.
• Banff Centre for Arts and CreativityminorStrategic or Co-development PartnerArts and culture partner in Banff.
• Adaptable OutdoorsminorStrategic or Co-development PartnerAdaptive outdoors organization partner.
• Community CruisersminorStrategic or Co-development PartnerCommunity organization partner for adaptive cycling.
• BC Adaptive Snow SportsminorStrategic or Co-development PartnerBritish Columbia adaptive snow sports organization partner.
• Canmore Illusions Gymnastics ClubminorStrategic or Co-development PartnerGymnastics club partner in Canmore.
• Ultimate SportsminorStrategic or Co-development PartnerSports retailer partner.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Canadian Adaptive Snowsports (CADS): National Canadian organization coordinating adaptive snowsports programs across provincial chapters. Directly comparable in mission and activity categories (sit-ski instruction, ski resort partnerships) but operates as a federation rather than a single-site provider.
• Move United: US national nonprofit (formerly Disabled Sports USA) coordinating a network of community-based adaptive sports programs. Broader umbrella comparable in mission and member-program structure but operates as federation rather than direct service provider.

Direct peers

• BC Adaptive Snow Sports: BC-based adaptive snow sports provider offering sit-ski and snowboard instruction across multiple BC resorts. Closest regional peer to RMA given identical service mix, target population, and resort-partnership distribution model.
• National Ability Center: Park City, Utah-based adaptive recreation nonprofit offering skiing, rafting, hiking, and equestrian programs year-round for individuals with disabilities. Closest US peer in scope, multi-sport model, and resort-based delivery.
• Challenge Aspen: Colorado-based adaptive sports nonprofit providing skiing, rafting, hiking and camps for individuals with disabilities. Directly comparable in mountain-resort-anchored, multi-sport, multi-season adaptive recreation model.
• Whistler Adaptive Sports Program: Adaptive ski and mountain sports program at Whistler Blackcomb offering sit-ski lessons, camps, and summer programs. Direct regional peer serving a similar mountain resort context with identical customer segments.
• Breckenridge Outdoor Education Center (BOEC): Colorado adaptive outdoor education nonprofit offering skiing, rafting, hiking, and rock climbing instruction. Comparable multi-sport adaptive programming model with strong volunteer component and similar target population.
• Steamboat Adaptive (Steamboat Springs): Adaptive ski and snowboard program at Steamboat Resort in Colorado offering lessons and year-round programming for individuals with disabilities. Directly comparable in single-resort-anchored delivery and customer mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RockyMtnAdaptiv
• YouTubeyoutube.com/user/RMASCNoLimits
• Facebookfacebook.com/rockymountainadaptive
• Instagraminstagram.com/_rockymountainadaptive_

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocky Mountain Adaptive