Boston Magazine

What Boston Magazine does

Boston Magazine is a regional lifestyle media brand founded in 1971 and headquartered in Boston, Massachusetts, published by the legal entity BGMP Magazine, LLC. The publication serves an audience of more than 2 million monthly readers across print and digital platforms, covering Boston-area news, restaurants, arts, entertainment, real estate, weddings, home design, wellness, and civic life. The product portfolio includes the flagship monthly magazine, two sub-brand publications (Boston Home and Boston Weddings), the Find It Boston directory platform spanning seven service verticals, a portfolio of email newsletters, and experiential events including the annual Best of Boston Soiree.

The business operates four revenue streams: display and classified advertising across print, digital, and social channels; All Access print-and-digital subscriptions billed annually; lead-generation revenue through featured listings in the Find It Boston directories; and event sponsorship tied to branded editorial franchises. Distribution is omnichannel, comprising 350+ retail points across Massachusetts, direct subscriptions via buysub.com, and cross-promotion through Boston Globe Media's portfolio (Boston.com, STAT, The Boston Globe) following the January 2025 acquisition by Boston Globe Media. The company's core technology stack is described as a digital content management system and email newsletter platform; no public APIs, AI features, or proprietary data products are disclosed.

Strategically, Boston Magazine's value is anchored in a set of recurring editorial franchises—Best of Boston (250+ categories), the 150 Most Influential Bostonians list, Top Doctors (2,511 physicians across 81 specialties), Top Senior Living & Care Awards, and the Five Star Wealth Manager program—that drive both reader engagement and advertiser demand. The publication's go-to-market is sales-led, supported by a team of five National Account Directors, a Publisher, and an Associate Publisher. As of the latest available data, Boston Magazine employs between 51 and 100 people and is now a subsidiary brand within Boston Globe Media.

Name

Boston Magazine

Legal name

BGMP Magazine, LLC

Website

https://bostonmagazine.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Regional Lifestyle Media

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industries

News, Politics & Current Affairs Magazines (MPAJAEAO), Arts, Culture & Literary Magazines (MPAJAEAN), Home, Garden & DIY Magazines (MPAJAEAG)

Keywords

• Regional lifestyle media
• Local city magazine
• Digital content publishing
• Wedding planning guides
• Senior living directory

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Advertising: The magazine generates primary revenue through display and classified advertising from brands seeking to reach Boston-area consumers across print, digital, and social platforms.
2. Subscriptions: Print and digital subscription revenue from 'All Access' subscriptions providing full access to magazine content.
3. Find It Boston Directory Services: Lead generation revenue through featured listings for service providers including doctors, dentists, lawyers, real estate agents, senior living communities, and wedding vendors.
4. Events: Revenue from event sponsorships including the annual Best of Boston Soiree and other branded events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Boston Magazine is a Boston-based regional lifestyle media brand publishing a monthly print magazine and associated digital properties covering local restaurants, arts, real estate, weddings, wellness, civic life, and travel across Greater Boston and New England. It monetizes through advertising, All Access subscriptions, Find It Boston service-provider directories (doctors, dentists, lawyers, senior living, real estate, schools, home design, wedding vendors), and sponsored events such as the Best of Boston Soiree. Annual proprietary editorial rankings (Best of Boston, 150 Most Influential Bostonians, Top Doctors, Top Senior Living & Care Awards) reinforce the publication's role as a curated decision-making resource for local consumers.

Product overview

Boston Magazine operates as a multi-platform regional lifestyle media brand offering print and digital content through its flagship magazine alongside specialized sub-brands. The portfolio includes Boston Home (home design and real estate), Boston Weddings (wedding planning), and annual awards programs such as Best of Boston and 150 Most Influential Bostonians. Core offerings are complemented by Find It Boston directories for service providers (doctors, dentists, lawyers, senior living, real estate, schools), event programming (Best of Boston Soiree, Bubbly Brunch), and newsletter subscriptions. The publication was acquired by Boston Globe Media in January 2025, expanding its media portfolio to include The Boston Globe, Boston.com, and STAT.

Differentiator

Problem solved

Functional benefit

Brands

• Boston Home: Home design and property magazine published seasonally by Boston Magazine
• Boston Weddings

Products and services

• Boston Magazine (Print & Digital) Boston's leading monthly lifestyle magazine covering local news, restaurants, style, wellness, home & property, travel, and events, delivered in print and digital with a monthly audience exceeding 2 million readers.
• Find It Boston Directories Searchable directories connecting Boston-area readers with vetted service providers across doctors, dentists, lawyers, senior living, wedding experts, private schools, home design experts, and real estate agents.
• Boston Home Magazine Seasonal publication and website section focused on home design, architecture, real estate, and interior design content for Massachusetts homeowners and buyers.
• Boston Weddings Magazine Annual publication and website section offering wedding planning guides, vendor recommendations, real wedding features, and venue recommendations for New England couples.
• Best of Boston Annual Awards Annual editorial recognition program naming the best restaurants, businesses, people, and experiences in the Boston area across 250-plus categories.
• 150 Most Influential Bostonians Annual power list ranking 150 individuals shaping the Boston region's civic and economic life.
• Top Senior Living & Care Awards Annual awards program recognizing leading senior living communities and care facilities in Massachusetts, developed with research platform DataJoe using state and federal data and consumer reviews.
• New England Travel Awards Reader-nominated and expert-selected recognition of the region's top travel destinations, festivals, ski mountains, and luxury resorts.
• Best of Boston Soiree Annual flagship event celebrating Best of Boston winners with an experiential gathering for readers, advertisers, and honorees.
• Newsletter Subscriptions Email newsletters delivering curated content updates, event invitations, and editorial highlights to subscribed readers.

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Boston Globe MediacoreStrategic or Co-development Partner · 22 January 2025Boston Globe Media acquired Boston Magazine in January 2025, expanding its media portfolio to include The Boston Globe, Boston.com, and STAT. The company plans to retain the magazine's staff, subscriptions, and advertising operations with no change to existing services.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Chicago Magazine: Chicago Magazine publishes a monthly regional lifestyle magazine with dining, real estate, and Top Doctors editions, addressing the same reader profile and advertiser verticals (healthcare, weddings, home, restaurants) as Boston Magazine.
• New York Magazine: New York Magazine is the closest regional lifestyle counterpart, also publishing a monthly magazine plus digital verticals (Vulture, The Cut, Grub Street), events, and curated city rankings serving affluent urban readers and advertisers in the same content verticals as Boston Magazine.
• Los Angeles Magazine: Los Angeles Magazine is a regional lifestyle monthly serving affluent LA readers with content on dining, celebrity, home design, and curated city awards, paralleling Boston Magazine's structure of magazines, annual awards, and events.
• Philadelphia Magazine: Philadelphia Magazine is a direct regional lifestyle peer covering dining, weddings, home, and physician/dentist directories for the Philadelphia metro, mirroring Boston Magazine's editorial mix, directory monetization, and city-focused awards like 'Best of Philly.'
• Atlanta Magazine: Atlanta Magazine is a monthly regional lifestyle publication covering dining, weddings, Top Doctors, and home design for the Atlanta metro, offering a near-analogous product, audience, and revenue mix to Boston Magazine.
• Washingtonian Magazine: Washingtonian is a regional lifestyle publication covering restaurants, weddings, doctors, and DMV-area events with a similar mix of curated awards and advertising-supported digital directories, comparable in operating model to Boston Magazine.

Others

• Boston.com: Boston.com is the digital lifestyle/news property of Boston Globe Media and is now a sister brand to Boston Magazine following the January 2025 acquisition, sharing advertisers, audiences, and cross-promotional channels with Boston Magazine.

Broad incumbents

• Time Out: Time Out is a global city-guide media brand covering dining, things to do, and travel across many metros including Boston-area content, competing for the same advertisers and reader attention as Boston Magazine but operating at a broader, multi-city scale.
• AARP The Magazine: AARP The Magazine is the largest circulation magazine in the US and competes for senior-living, healthcare, and lifestyle advertiser dollars that are also central to Boston Magazine's Top Senior Living & Care and Top Doctors franchises.

Regional players

• Yankee Magazine: Yankee Magazine (now part of newengland.com) is a regional New England lifestyle publication covering dining, travel, and home content overlapping Boston Magazine's New England Travel Awards and regional dining coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BostonMagazine
• Facebookfacebook.com/bostonmagazine
• Instagraminstagram.com/bostonmagazine
• LinkedInlinkedin.com/company/boston-magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boston Magazine