FISH Window Cleaning at the YWCA Orange County

What FISH Window Cleaning at the YWCA Orange County does

Fish Window Cleaning is a U.S.-based window cleaning franchise founded in 1978 by Mike Merrick in St. Louis, Missouri. The company began franchising in 1998 and has grown to 274+ locally owned and operated locations across 45 states, making it the largest window cleaning franchise in the United States. Headquartered in Chesterfield, Missouri, the firm serves more than 200,000 commercial and residential customers nationwide and ranks No. 185 on Entrepreneur's 2026 Franchise 500 list (No. 1 in the Window Cleaning category) for the 10th consecutive year.

The core service is professional window cleaning for both residential homes and commercial properties, delivered using a purified-water system that removes dirt and pollen without soaps, harsh chemicals, or ladders. Beyond window washing, FISH offers add-on services including gutter cleaning, awning cleaning, exterior light fixture cleaning, ceiling fan cleaning, and pressure washing at select locations. The company also operates a National Accounts program providing centralized account management for multi-location commercial enterprises requiring consistent service across their portfolios.

FISH generates revenue through two principal streams: (1) franchise fees and royalties from its 274+ independently owned and operated franchise locations, and (2) transactional service revenue at the unit level for window cleaning and related services, priced via free on-site estimates and customizable weekly, monthly, or quarterly service plans. Customer acquisition relies on digital presence (website, social media), customer referral programs, and branded fleet vehicles that double as mobile advertising. The customer base is segmented across residential homeowners, local commercial businesses, and national accounts, with franchise sales executed locally and national accounts coordinated centrally. The company is privately held, has no disclosed venture capital or private equity ownership, and operates with a management team led by founder/CEO Mike Merrick and President Randy Cross.

Name

FISH Window Cleaning at the YWCA Orange County

Legal name

Fish Window Cleaning Services, Inc.

Website

https://fishwindowcleaning.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Fish Window Cleaning is the largest U.S. window cleaning franchise, operating 274+ locally owned locations across 45 states serving 200,000+ residential and commercial customers with a purified-water cleaning system. Founded in 1978 and franchising since 1998, it generates revenue through franchise royalties and unit-level service fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Ballwin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Window Cleaning Services: Revenue generated from window cleaning services for residential and commercial customers. Services include interior and exterior window washing, gutter cleaning, awning cleaning, exterior light fixture cleaning, ceiling fan cleaning, and pressure washing at some locations. Pricing is quote-based with free on-site estimates provided.
2. Franchise Fees: The company generates revenue through franchising, with over 275 franchise locations across the country. Each location is independently owned and operated.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

FISH Window Cleaning provides professional interior and exterior window washing services to residential homeowners and commercial businesses, delivered through a franchise network of 270+ locally owned locations across 45 states. Its service menu is anchored by Commercial and Residential Window Cleaning and extended with add-on services including gutter cleaning, awning cleaning, exterior light fixture cleaning, ceiling fan cleaning, and pressure washing at select locations. A National Accounts Program supports multi-location enterprise customers with a single corporate point of contact and consistent service delivery across the franchise network.

Product overview

Fish Window Cleaning operates as a franchise-based service company offering professional window cleaning and related property maintenance services. The core offering consists of Commercial Window Cleaning and Residential Window Cleaning services, which provide interior and exterior window washing for businesses and homes respectively. These core services are complemented by add-on modules including Gutter Cleaning, Awning Cleaning, Exterior Light Fixtures Cleaning, Ceiling Fan Cleaning, Pressure Washing (at select locations), and Reliable Year Round Scheduling. The company also operates a National Accounts Program sub-brand for corporate customers requiring consistent service across multiple locations nationwide. With over 270 locally owned and operated franchise locations across 45 states, the company serves both residential homeowners and commercial businesses with customized cleaning plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Window Cleaning Professional window cleaning services for commercial properties including storefronts, office buildings, and business locations. Services include interior and exterior window washing with custom cleaning packages for weekly, monthly, or quarterly schedules.
• Residential Window Cleaning Window cleaning services for homes including interior and exterior windows, skylights, mirrors, light fixtures, and ceiling fans. Handles tough-to-reach areas up to three stories tall.
• Gutter Cleaning Gutter cleaning and maintenance services to prevent water damage and maintain property appearance.
• Awning Cleaning Professional awning cleaning services to maintain the appearance and longevity of residential and commercial awnings.
• Exterior Light Fixture Cleaning Cleaning services for exterior light fixtures to enhance property appearance and lighting quality.
• Ceiling Fan Cleaning Professional ceiling fan cleaning services to remove dust and improve air quality in residential and commercial spaces.
• Pressure Washing Pressure washing services offered by select franchise locations for exterior surfaces including siding, driveways, and walkways.
• National Accounts Program Corporate account management service providing nationwide coverage with a single point of contact for businesses with multiple locations requiring consistent window cleaning services.

Quantifiable outcome

• 500,000 ladder falls occur annually; FISH eliminates ladder risk by using trained technicians with professional equipment

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Semper Fi & America's FundminorOthersFish Window Cleaning proudly supports Semper Fi & America's Fund, a 501(c)(3) organization that supports veterans of all branches of the U.S. Armed Forces and their families. FISH provides direct financial assistance, education support, career assistance, and health and wellness resources to veterans.
• Franchise Business ReviewminorGTM or Marketing PartnerMarket research firm that performs independent surveys of franchisee satisfaction and publishes rankings and awards for franchise companies based solely on actual franchisee satisfaction and performance.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Neighborly: Parent company of multiple home services franchises including Molly Maid, Mr. Handyman, and others. Comparable as a franchise platform operating in residential home services, with overlapping customer bases and franchise development infrastructure.
• Jan-Pro Cleaning Systems: Franchise-based commercial cleaning brand offering janitorial, disinfection, and specialty cleaning services to businesses. Comparable commercial-cleaning franchise model, though Jan-Pro emphasizes interior facility cleaning over exterior window work.
• ServiceMaster Clean: National commercial cleaning franchise network (parent of Merry Maids) offering janitorial and specialty cleaning services to commercial customers. Comparable as a large-scale, multi-service cleaning franchise serving commercial accounts, though broader in scope.
• Merry Maids: Established residential cleaning franchise (owned by ServiceMaster) serving homeowners with recurring maid services. Comparable as a recurring-service home cleaning franchise targeting the same residential customer base, though its core offering is interior house cleaning rather than exterior window work.
• Authority Brands: Franchise platform owning multiple home services brands (e.g., Mr. Rooter, Mr. Electric, Benjamin Franklin Plumbing). Comparable as a multi-brand franchise operator in residential services, providing a strategic acquirer/aggregator reference point for FISH.
• Molly Maid: Neighborly-owned residential cleaning franchise offering house cleaning services to homeowners. Highly comparable as a franchise-based home cleaning services brand serving residential customers, though Molly Maid focuses on interior cleaning while FISH specializes in window/exterior.

Emerging players

• Shine: Tech-enabled home services company offering window cleaning, Christmas light installation, and outdoor services. Comparable as a window cleaning services provider for residential customers with a recurring-service model, though more digitally native and venture-backed.
• College HUNKS Hauling Junk & Moving: National franchise offering junk removal, moving, and labor services to residential and commercial customers. Comparable franchise-driven home services business with similar SMB/local-operator unit economics, though a different core service.

Direct peers

• Sparkle Wash: Long-standing franchise specializing in pressure washing, window cleaning, and exterior cleaning services for residential and commercial customers. Comparable franchise-based exterior cleaning model with overlapping services and customer base.
• Window Genie: Specialty franchise focused on window cleaning, window tinting, and pressure washing for residential and commercial customers. The most direct U.S. peer to FISH, with overlapping service offerings and franchise-driven GTM, though smaller in scale and footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fishwindowclean
• YouTubeyoutube.com/user/fishwindowcleaning
• Facebookfacebook.com/FishWindowCleaning
• LinkedInlinkedin.com/company/fish-window-cleaning
• Instagraminstagram.com/fishwindowclean
• Pinterestpinterest.com/fishwindowclean
• TikToktiktok.com/@fishwindowcleaning

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FISH Window Cleaning at the YWCA Orange County