What Adoreboard does

Adoreboard Limited is a Belfast-based, privately held AI software company founded in 2011 that builds the Emotics platform for customer experience (CX) and employee experience (EX) analytics. The company's core technology is a proprietary Emotion AI engine that analyzes text-based feedback across 24 emotions and 8 emotional intensities, producing a quantified Trust Score (Adorescore) that connects customer sentiment directly to revenue outcomes. In March 2026, the company unveiled Customer Revenue Impact (CRI) at NVIDIA's GTC conference, leveraging NVIDIA GPU acceleration to reduce per-comment analysis time from 30 seconds to 0.03 seconds — a 923x improvement over manual analysis. The platform integrates natively with Qualtrics, Medallia, SurveyMonkey, Zendesk, Twitter/X, and Reddit, enabling enterprises to ingest feedback from existing VoC and social listening stacks without replacing them.

The company sells tiered SaaS subscriptions (Starter, Business, Enterprise) on annual billing, though pricing is quote-based with all tiers requiring a demo. Distribution is enterprise field sales, targeting Fortune 1000 companies through account-based selling with board-level value propositions centered on the 'Experience Revenue Gap' — the disconnect between traditional CX scores and financial outcomes. Named customers span healthcare (Healthscope), telecommunications (Telstra Wholesale), banking (EQ Bank, Bank of Ireland), insurance (Allstate), retail (Aesop, Primark, Value Retail), social media (TikTok), investment management (Franklin Templeton), and employee engagement (Workvivo by Zoom). Headcount is 11-50 employees, operations are HQ'd in Belfast with presence in the UK, USA, Canada, Australia, and Singapore, and the company holds ISO 27001, ISO 9001, and FSQS certifications. The only disclosed funding is a 2019 angel round via HBAN (Halo Business Angel Network); no subsequent venture rounds are evidenced in the data.

Name

Adoreboard

Legal name

Adoreboard Limited

Website

https://adoreboard.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Adoreboard is a Belfast-based AI company whose Emotics platform analyzes customer and employee feedback across 24 emotions to produce Trust Scores and revenue impact insights for Fortune 1000 enterprises. The company sells tiered SaaS subscriptions via enterprise field sales, serving clients across healthcare, banking, telecom, retail, and insurance.

Ownership category

akta.pro rank

Product category

Customer Experience Analytics Software

NAICS

Software Publishers (513210), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)

akta.pro secondary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

Keywords

• Emotion AI analytics
• Customer experience software
• Feedback analysis platform
• Churn prediction AI
• Trust score measurement

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D

Revenue model

1. SaaS Subscription: Tiered subscription model (Starter, Business, Enterprise) with user-based pricing. Includes data imports, integrations, heartbeat surveys, and advanced analytics capabilities. Enterprise tier includes API access, SSO SAML, and dedicated account management.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels7 records

Core offering

Adoreboard sells a SaaS-based Emotion AI platform called Emotics that analyzes customer and employee feedback text to quantify emotional intensity, generate Trust Scores, predict churn, and link CX themes to financial revenue impact. The platform integrates with survey, customer support, and social listening tools, and produces board-ready strategic reports that prioritize CX issues by revenue impact. Customers include Fortune 1000 companies across healthcare, retail, telecommunications, banking, and insurance.

Product overview

Adoreboard is a Belfast-based AI company offering a unified customer and employee experience analytics platform called Emotics. The core product suite consists of Emotion AI technology (which analyzes text feedback across 24 emotions and 8 intensity levels), the proprietary Trust Score/Adorescore metric, Customer Revenue Impact (CRI) analytics that connect feedback to financial outcomes, and Strategic Storyteller reporting. The platform integrates with survey tools (Qualtrics, Medallia, SurveyMonkey), customer support (Zendesk), and social platforms (Twitter/X, Reddit). Built with scientific methodology from Queen's University Belfast and powered by NVIDIA GPU acceleration, the platform transforms messy feedback into board-ready financial impact reports, enabling organizations to predict churn, quantify trust, and prioritize actions that protect revenue.

Differentiator

Problem solved

Functional benefit

Brands

• Emotics: Browser-based data analytics software application for text and emotion analysis
• Trust Builders Podcast

Products and services

• Emotics SaaS platform that analyzes customer and employee feedback to quantify trust, predict churn, and link CX themes to financial revenue impact. Used by Fortune 1000 enterprise CX and EX teams across healthcare, retail, telecommunications, banking, and insurance.
• Customer Revenue Impact (CRI) AI-powered analytics module that automatically connects customer feedback themes to revenue outcomes, quantifying the financial Risk (erosion/churn) and Opportunity (growth) impact of CX issues. Built on NVIDIA GPU acceleration and used by Value Retail to measure financial opportunity loss from poor customer experience.
• Toneapi Text Analysis Tool API-based text and emotion analysis tool offering programmatic access to Adoreboard's emotion AI capabilities, referenced as a distinct product in the company's terms of use.

Quantifiable outcome

• Reduces manual analysis of feedback by 90-98%
• +7 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature5 records

Partnerships

One partnership is on record.

• NVIDIAflagshipTechnology or Integration · 17 March 2026Adoreboard was selected by NVIDIA to present at GTC 2026, where it unveiled Customer Revenue Impact (CRI) technology powered by NVIDIA GPU acceleration. The partnership enables 923x faster analysis of customer feedback through GPU processing.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Clarabridge (Qualtrics): Text and emotion analytics platform (now part of Qualtrics) that pioneered NLP-driven customer feedback analysis. Direct competitor in emotion/intent extraction, particularly against Adoreboard's emotion AI engine.
• Medallia: Enterprise CX and customer feedback analytics platform that ingests survey, social, and contact-center data to surface experience insights. Direct competitor to Adoreboard with native integration support on its Business/Enterprise plans.
• InMoment: CX intelligence platform combining surveys, social, and text analytics with AI-driven insight generation. Competes directly with Adoreboard on enterprise feedback analytics and is an integration partner on Adoreboard's Business/Enterprise tiers.

Emerging players

• Keatext: AI text analytics platform that analyzes open-ended customer feedback to surface themes, sentiment, and CX drivers. Closely comparable to Adoreboard's Emotion AI use case, especially for Verbatim analysis.
• Wonderflow: Customer feedback analytics and VOC platform using NLP to analyze reviews, surveys, and support tickets. Comparable mid-market CX analytics focus to Adoreboard with adjacent product positioning.
• Chattermill: AI-driven customer feedback analytics platform that unifies survey, review, and support data to surface experience insights. Comparable mid-market/enterprise CX analytics positioning to Adoreboard with a similar AI-led approach.
• CustomerGauge: NPS and CX platform focused on B2B account-level feedback and revenue impact. Highly comparable to Adoreboard's CX-to-revenue thesis, particularly for enterprise B2B clients.
• AskNicely: NPS and customer experience platform for frontline teams that emphasizes real-time feedback collection and action. Overlaps with Adoreboard's NPS/CSAT analytics use case for mid-market and enterprise.

Broad incumbents

• Qualtrics: SAP-owned experience management platform and the dominant CX/EX survey and analytics suite. Both a partner (Adoreboard is an official Qualtrics partner with native integration) and a broad incumbent whose core platform competes with Adoreboard's analytics overlay.
• Sprinklr: Unified customer experience management platform with social listening, care, and marketing capabilities. Adjacent incumbent whose social and CX analytics overlap with Adoreboard's omnichannel feedback use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/adoreboard
• Xx.com/adoreboard
• Facebookfacebook.com/Adoreboard

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adoreboard