Silverbean
Silverbean is a B-Corp-certified, UK-headquartered performance marketing agency specialising in affiliate and partnership marketing for enterprise ecommerce brands across retail, finance, subscription, and travel sectors, delivered globally from offices in Newcastle, Chicago, and Sydney.
- Company typePrivate
- Founded2002
- HeadquartersNewcastle Upon Tyne, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Silverbean does
Silverbean is a UK-headquartered performance marketing agency that has specialised in affiliate and partnership marketing since its founding in Newcastle upon Tyne in 2002. The company operates as N21 Limited, is B-Corp certified, and is independently owned with no external funding history. It delivers full-service affiliate programme management — strategy, partner recruitment, performance optimisation, commission engineering, and reporting — leveraging major affiliate network platforms including Impact.com, Awin, Partnerize, Rakuten, and Commission Factory.
The service portfolio has expanded beyond traditional affiliate marketing into adjacent performance channels. In March 2026, Silverbean launched three new service lines — Amazon Affiliate, Performance Influencer, and Performance PR — and separately offers Digital PR, App Partnerships, Strategic Content Partnerships, Brand-to-Brand Partnerships, Search Domination, and an emerging AI Search & LLM Marketing service. The firm also operates the proprietary Open Brand-to-Brand Partnerships Network (launched 2021), which connects more than 190 active brands and has facilitated over 300 introductions, alongside proprietary diagnostic tools including a Forecasting Tool, Affiliate Programme Audit, and Score My Programme Health Check. The Partnership Progression Model and Brand Partnership Matrix are positioned as internal frameworks for partner strategy.
Silverbean monetises through bespoke, quote-based agency retainers aimed at brands with annual revenue of £5 million or more across retail/e-commerce, finance and investment, subscription services, and travel and ticketing. The customer base includes New Balance, HelloFresh, The White Company, Under Armour, John Lewis & Partners, AG1, Sage Appliances, Waitrose, L'OCCITANE, ATG Tickets, Tonies, Grind, and Virgin Australia, among others. Services are delivered globally through wholly-owned offices in Newcastle (UK HQ), Chicago (Americas), and Sydney (APAC), supported by leadership including a Global Managing Director and US Vice President. The company reports an 84.7% three-year average client retention rate and a refer-a-brand scheme paying £250 per qualified lead.
Silverbean firmographics
Firmographics- Name
- Silverbean
- Legal name
- N21 Limited
- Website
- https://silverbean.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Silverbean is a B-Corp-certified, UK-headquartered performance marketing agency specialising in affiliate and partnership marketing for enterprise ecommerce brands across retail, finance, subscription, and travel sectors, delivered globally from offices in Newcastle, Chicago, and Sydney.
- Ownership category
- akta.pro rank
Where Silverbean is headquartered
LocationHeadquarters
- HQ city
- Newcastle Upon Tyne
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Silverbean business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Agency/Management Fees: Silverbean operates as an affiliate marketing agency providing strategic management of affiliate programmes for brands. The company charges for programme management, strategy, recruitment, and performance optimisation services.
- Commission Savings Generated for Clients: The agency generates value by optimising commission structures and strategies, reportedly saving clients $6.77M in commission payments through smart commission strategies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Referral scheme - MQL qualification |
| Other | Pay-as-you-go | Referral scheme - SQO progression |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Silverbean product offering
Product offeringCore offering
Silverbean is a performance marketing agency that manages end-to-end affiliate programmes for enterprise e-commerce, retail, finance, subscription, and ticketing brands. Core services encompass affiliate programme strategy, partner recruitment across major affiliate networks (Impact, Awin, Partnerize, Rakuten, Commission Factory), performance optimisation, performance PR, performance influencer marketing, AI search and LLM marketing, digital PR, app partnerships, brand-to-brand partnerships, and strategic content partnerships.
Product overview
Silverbean is a performance marketing agency offering affiliate and partnership marketing services. The core offering centres on managing affiliate marketing programmes for ecommerce brands, encompassing strategy, partner recruitment, and performance optimisation. The service portfolio includes: Traditional Affiliate Marketing (core), Performance PR, Performance Influencer, AI Search & LLM Marketing, Digital PR, App Partnerships, Brand to Brand Partnerships, Strategic Content Partnerships, and Search Domination services. Supporting tools include a Forecasting Tool, Affiliate Programme Audit, and Programme Health Check. The company also operates an Open Brand-to-Brand Partnerships Network with over 190 active brands, and a Referral Scheme for lead generation. Services are delivered globally across offices in Newcastle (UK HQ), Sydney (AU), and Chicago (US).
Differentiator
Problem solved
Functional benefit
Products and services
- Affiliate Marketing End-to-end affiliate programme management service covering strategy, partner recruitment across major networks (Impact, Awin, Partnerize, Rakuten, Commission Factory), and performance optimisation for enterprise e-commerce, retail, finance, subscription, and ticketing brands.
- Performance PR Public relations service focused on delivering measurable, revenue-driven PR outcomes for retail and e-commerce brands.
- Performance Influencer Influencer marketing service applying a data-driven, ROI-focused approach to convert creators into measurable growth partners for brand clients.
- AI Search & LLM Marketing Service helping brands improve visibility and influence in AI search platforms and large language models (ChatGPT, Gemini, Claude), addressing how brands are discovered, ranked, and recommended in LLM-driven answers.
- Digital PR Digital public relations service for building brand presence and authority through online channels.
- Amazon Affiliate Service managing Amazon affiliate partnerships and programmes for retail brands seeking measurable online revenue.
- App Partnerships Service managing affiliate partnerships within mobile applications, expanding brand reach through app-based channels.
- Affiliate Partnerships Search Domination Strategic service to maximise visibility across affiliate search terms and identify opportunities to improve placement across high-intent partner pages.
- Brand-to-Brand Partnerships Strategic partnership service connecting brands with complementary businesses to unlock new customer segments through mutual collaboration, supported by the Open Brand-to-Brand Partnerships Network of 190+ active brands.
- Strategic Content Partnerships Partnership development with content publishers and media outlets to secure editorial placements and brand coverage.
Quantifiable outcome
- 40% revenue growth in first 100 days of engagement
- +8 more outcomes
Companies that use Silverbean
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles4 records
Silverbean technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Silverbean partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, flagship and minor.
- Open Brand-to-Brand Partnerships NetworkcoreProprietary network launched in 2021 connecting over 190 active brands for strategic brand-to-brand partnerships and mutual introductions. Has enabled 300+ brand connections.
- Impact.comcoreMajor affiliate network platform used for programme management, tracking, and reporting. Silverbean utilises Impact for client affiliate programmes including Sage Appliances and L'OCCITANE migrations.
- AwincoreMajor affiliate network partner. Silverbean's network expertise spans Awin along with other major platforms for client programme management.
- PartnerizecoreAffiliate network platform in Silverbean's network expertise for programme management and tracking.
- RakutencoreAffiliate network partner. Silverbean managed L'OCCITANE migration from Rakuten to Impact.com.
- Commission FactorycoreAffiliate network in Silverbean's platform expertise for programme management across regions.
- Sage AppliancesflagshipPremium kitchen appliance brand partnership since early 2022. Silverbean manages UK and EU affiliate programmes delivering 89.8% YoY revenue uplift in UK and 151% growth in EU. Won Best Managed Affiliate Programme - SME award.
- GrindcoreLondon-born coffee subscription brand. Silverbean delivered +69.3% YoY revenue uplift with +29.2% subscription growth using strategic partner activation.
- Morphy RichardscoreKitchen appliances brand. Silverbean partnership won Best Managed Affiliate Programme - SME at Performance Marketing Awards 2026.
- ToniescoreChildren's audio entertainment brand. Silverbean transformed programme delivering 94% YoY revenue growth from £2.47M to £4.80M.
- WaitrosecoreUK grocery retailer. Silverbean achieved 211% ROAS increase and 26% YoY revenue growth with 52% less spend.
- L'OCCITANEcoreBeauty brand. Silverbean managed seamless migration from Rakuten to Impact.com, achieving 44 revenue-active partners with 21.64% conversion rate in Q4.
- TopCashbackcoreCashback affiliate partner driving significant results across multiple Silverbean client programmes including Sage Appliances, UK ISA Provider, and global sportswear brand.
- Blue Light CardcoreClosed user group partner generating strong results. Generated £1.1M in revenue for Tonies (85% YoY increase) and 176% sales uplift for global sportswear brand during Cyber Week.
- EasyfundraisingcoreCharity shopping publisher. Easyfundraising won Publisher of the Year at PMAs. Silverbean client partnerships raised £68,680 for charity causes in Q1.
- New BalancecoreGlobal athletic footwear and apparel brand. Long-standing Silverbean client.
- HelloFreshcoreMeal kit subscription service. Long-standing client with affiliate programme management across UK and APAC regions.
- The White CompanycoreUK premium homeware brand. Long-standing client receiving affiliate programme management services.
- Under ArmourcoreGlobal sportswear brand. Silverbean manages European affiliate programme achieving 16.74% revenue target exceeded and 574% ROAS during Cyber Week.
- ATG TicketsflagshipTicketing platform and Silverbean's longest-serving client with 10+ year partnership. Five years of consecutive 100% growth achieved.
- Runner's WorldminorOrganic editorial placement secured through strategic outreach for a footwear brand client. Article contributed 2.8% of total programme revenue with continued performance.
- Honest Brand ReviewsminorContent placement partner for a footwear brand. $800 investment generated 788% YoY revenue growth, demonstrating strong ROI from content partnerships.
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
Silverbean competitors and assessment
Company assessmentDirect peers
- Acceleration Partners: Global affiliate and partnership marketing agency managing programmes for major brands. Directly comparable to Silverbean in services (strategy, recruitment, optimisation), target customer (enterprise ecommerce), and category positioning.
- PartnerCentric: Affiliate and influencer marketing agency serving ecommerce brands across multiple verticals. Closely comparable in offering mix (affiliate management, influencer, content partnerships) and enterprise retail customer base.
- Gen3 Marketing: Specialist affiliate marketing agency operating across EMEA and globally with similar enterprise brand clients. Directly comparable business model and service mix to Silverbean.
- DMi Partners: Affiliate and performance marketing agency serving retail and DTC brands. Comparable as a specialist agency with similar managed programme services and ecommerce customer profile.
Broad incumbents
- Impact.com: Affiliate and partnerships platform that Silverbean uses as a core technology partner. Competes indirectly as networks increasingly bundle managed-service offerings alongside their tracking software.
- Awin: Global affiliate network also providing agency-style services for brands. Overlaps with Silverbean on network access and increasingly on programme management delivery.
- Partnerize: Partnership automation platform and affiliate network used by Silverbean. Comparable in serving the same enterprise affiliate programmes and competing on management capabilities.
- CJ Affiliate: One of the largest global affiliate networks with managed services for enterprise brands. Comparable target market and increasingly overlaps with specialist agency offerings.
- Wpromote: Larger US-headquartered digital marketing agency offering affiliate, paid media, SEO and influencer services. Broader portfolio than Silverbean but overlaps materially in performance marketing for ecommerce brands.
Emerging players
- LTK: Influencer marketing platform and agency now serving creator-led commerce at scale. Comparable as Silverbean extends into Performance Influencer and brand-to-brand partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Silverbean social profiles
Digital presenceSilverbean compliance and trust
Trust signalCompliance1 record
Silverbean financial estimates
Financial estimateRevenue estimate
Valuation estimate
Silverbean leadership team
Management profileNumber of profiles
Profiles5 records
Silverbean subsidiaries and ownership
Company hierarchySubsidiaries2 records
Silverbean funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Silverbean M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Silverbean
What does Silverbean do?
Silverbean is a performance marketing agency that manages end-to-end affiliate programmes for enterprise e-commerce, retail, finance, subscription, and ticketing brands. Core services encompass affiliate programme strategy, partner recruitment across major affiliate networks (Impact, Awin, Partnerize, Rakuten, Commission Factory), performance optimisation, performance PR, performance influencer marketing, AI search and LLM marketing, digital PR, app partnerships, brand-to-brand partnerships, and strategic content partnerships.
Is Silverbean a public or private company?
Silverbean is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Silverbean founded?
Silverbean was founded in 2002. It employs 51 to 100 people.
Where is Silverbean based?
Silverbean is headquartered in Newcastle Upon Tyne, United Kingdom, in the Europe region.
How does Silverbean make money?
Two revenue lines are on record. Agency/Management Fees are the primary driver. The others are commission Savings Generated for Clients.
Who are Silverbean's main competitors?
Direct peers on record are Acceleration Partners, PartnerCentric, Gen3 Marketing and DMi Partners. Broad incumbents are Impact.com, Awin, Partnerize, CJ Affiliate and Wpromote. LTK is listed as an emerging player.
Does Silverbean have an API?
No public API is recorded for Silverbean.