Amcrest Technologies
Amcrest Technologies is a US-based distributor of IP surveillance cameras, NVRs, and GPS trackers under the Amcrest, AMLINK, HELIX, and SmartHome brands, serving residential and small-to-medium commercial customers via direct e-commerce, authorized retailers, and a dealer program, with subscription cloud storage and GPS tracking as recurring revenue layers.
- Company typePrivate
- Founded2012
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Amcrest Technologies does
Amcrest Technologies, operating as Amcrest Industries LLC and headquartered in Houston, Texas, is a US-based distributor and brand owner of video surveillance hardware and related services. The company sells IP cameras (PoE and WiFi) in bullet, dome, turret, fisheye, and PTZ form factors at resolutions up to 4K/8MP, network video recorders (NVRs) with up to 32 channels and AI analytics, complete security camera systems, GPS tracking devices, webcams, baby monitors, and specialty cameras (panoramic, night color, doorbell, thermal). The product portfolio is organized under four sub-brands — Amcrest, AMLINK, HELIX, and Amcrest Link/SmartHome — with AMLINK serving as the post-2024 NDAA-compliant line manufactured by Taiwan-based FOXLINK following FCC restrictions on Dahua imports. Amcrest/AMLINK products are designed to interoperate, and RTSP is supported for third-party integration.
Amcrest's business model is hardware-led, monetized primarily through unit sales of cameras and NVRs priced from $23.99 to over $750, with bundled 4-camera systems at $464.99-$569.99. Recurring revenue comes from Amcrest Cloud video storage subscriptions, GPS tracking subscriptions, and one-time Blue Iris video management software licensing. The company employs 11-50 people and has operated in the US market for 12 years without disclosed external funding. Go-to-market combines direct-to-consumer e-commerce (amcrest.com), phone sales, an authorized retailer network, and a dedicated dealer program for security installers. Target customers span residential and SMB commercial segments, with a secondary GPS tracking segment for vehicle and asset monitoring.
The company has invested in computer-vision AI features — human/vehicle detection, face detection, perimeter protection, smart tracking, and ANPR — across camera and NVR lines, and has emphasized US-based warranty and customer support as a brand differentiator against premium incumbents. No API/SDK or proprietary AI platform is offered, and international expansion is constrained by US regulatory restrictions on prior Dahua-sourced products.
Amcrest Technologies firmographics
Firmographics- Name
- Amcrest Technologies
- Legal name
- Amcrest Industries LLC
- Website
- https://amcrest.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Amcrest Technologies is a US-based distributor of IP surveillance cameras, NVRs, and GPS trackers under the Amcrest, AMLINK, HELIX, and SmartHome brands, serving residential and small-to-medium commercial customers via direct e-commerce, authorized retailers, and a dealer program, with subscription cloud storage and GPS tracking as recurring revenue layers.
- Ownership category
- akta.pro rank
Amcrest Technologies industry classification
Industry- Product category
- Video Surveillance Systems
- NAICS
- Electronics and Appliance Retailers (44921), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Smart Security Cameras & Surveillance Systems Retail (CRAIAMAF)
Keywords
Where Amcrest Technologies is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Amcrest Technologies business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Hardware Sales: Sale of IP cameras, NVRs, DVRs, security camera systems, GPS trackers, webcams, baby monitors, and accessories. Products sold directly through e-commerce and through authorized retailers. Hardware is the primary revenue driver with products ranging from $23.99 to over $600.
- Cloud Storage Services: Subscription-based cloud video storage services through Amcrest Cloud platform. Provides remote video access and cloud recording capabilities for camera systems.
- GPS Tracking Services: Subscription-based GPS tracking services with plans and pricing for real-time location tracking of vehicles, assets, and valuables.
- Software Licensing: Sale of video management software including Blue Iris Professional Version, sold as downloadable licenses with pricing competitive versus direct software purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | IP Cameras |
| Unit Pricing | Pay-as-you-go | NVR (Network Video Recorders) |
| Unit Pricing | Pay-as-you-go | Security Camera Systems |
| Unit Pricing | Pay-as-you-go | Webcams |
| Subscription | Monthly | GPS Trackers |
| Subscription | Monthly | Cloud Storage |
| One time/ perpetual license | Pay-as-you-go | Blue Iris Software |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Amcrest Technologies product offering
Product offeringCore offering
Amcrest Technologies designs, distributes, and sells a portfolio of IP surveillance cameras (PoE and WiFi, up to 4K/8MP), NVR/DVR security camera systems, GPS tracking devices, webcams, baby monitors, and specialty cameras (panoramic, night color, doorbell, thermal) under the Amcrest, AMLINK, HELIX, Amcrest Link, and Amcrest SmartHome brands. The company sells primarily through its own e-commerce website (amcrest.com) and authorized retailers to residential and small/medium commercial customers, with complementary subscription services for cloud video storage and GPS tracking.
Product overview
Amcrest Technologies offers a comprehensive video surveillance ecosystem comprising multiple product lines. The core offerings include IP cameras (PoE and WiFi) in various form factors (bullet, dome, turret, fisheye, PTZ) with AI capabilities up to 4K resolution, and Security Camera Systems combining NVRs with cameras. Sub-brands include AMLINK (NDAA-compliant cameras from FOXLINK), HELIX (professional-grade cameras), Amcrest Link (budget WiFi cameras), and Amcrest SmartHome (consumer smart home cameras). The ecosystem is complemented by GPS trackers, cloud storage SaaS, mobile apps (Amcrest View Pro, AMLINK Pro, Helix Pro), webcams, baby monitors, and specialty cameras (panoramic, night color, doorbell, thermal). Products support RTSP for third-party integration and are compatible across brands for system expansion.
Differentiator
Problem solved
Functional benefit
Brands
- AMLINK: NDAA-compliant IP cameras and NVRs designed for residential and commercial applications, developed through partnership with FOXLINK for the US market following FCC restrictions on Dahua products.
- HELIX
- Amcrest Link
- Amcrest SmartHome
Products and services
- IP Cameras (PoE and Wireless) HD IP security cameras transmitting up to 4K (8MP) video over PoE or WiFi with features including AI detection, night vision, two-way audio, and weatherproof housings (IP65-IP67). Available in bullet, dome, turret, fisheye, and PTZ form factors for residential and commercial security applications.
- Security Camera Systems (NVR/DVR) Complete surveillance systems combining NVRs (network video recorders) with IP cameras. Includes 4K AI NVRs with up to 32 channels, facial recognition, and up to 80TB storage capacity for residential and commercial properties.
- GPS Trackers 4G LTE GPS tracking devices for vehicles, assets, pets, and children with real-time location tracking, text/email/push alerts, and magnetic waterproof cases. Includes models like the GL310 4G LTE, paired with subscription plans.
- Amcrest Cloud Storage SaaS cloud video storage service with subscription plans for remote video access and backup. Login and account management via amcrestcloud.com, with multiple storage tiers and retention periods.
- Webcams USB webcams with resolutions up to 1080p Full HD, built-in microphones, privacy covers, and dual-mic arrays for video conferencing and streaming. Priced from $23.99 to $59.99.
- Baby Monitors Indoor WiFi cameras with baby monitor mode, sound detection, two-way audio, and night vision for nursery monitoring.
- Panoramic Cameras Wide-angle security cameras offering 180-degree to 360-degree panoramic views using dual-lens or fisheye technology for comprehensive area coverage.
- True Night Color Cameras Security cameras with full-color night vision technology providing enhanced visibility in low-light conditions without infrared illumination. Premium models achieve 100ft color night vision range.
- WiFi Video Doorbell Cameras Doorbell cameras with 2K resolution, AI detection, two-way talk, and integration with mobile apps for front door security monitoring.
- Thermal Body Temperature Cameras Thermal imaging cameras for non-contact body temperature screening and monitoring solutions.
- Security Accessories Supporting products including mounting brackets, junction boxes, cables, hard drives (Seagate SkyHawk surveillance drives), and surveillance monitors.
Quantifiable outcome
- 100ft Color Nightvision range on premium cameras
- +5 more outcomes
Companies that use Amcrest Technologies
Customer profileSegments3 records
Ideal customer profiles3 records
Amcrest Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature10 records
Amcrest Technologies partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FOXLINKcorePartnership with FOXLINK to launch AMLINK brand of IP surveillance products following FCC regulations blocking Dahua imports. FOXLINK is a publicly traded global electronics manufacturer based in Taiwan and an NVIDIA strategic partner. AMLINK delivers NDAA-compliant IP cameras and NVRs for residential and commercial applications with RTSP third-party integration support.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Amcrest Technologies competitors and assessment
Company assessmentDirect peers
- Swann Communications: Competitor in consumer/prosumer wired and wireless security camera systems with NVR bundles, AI detection features, and a multi-channel retail/distribution model very similar to Amcrest's.
- Reolink: Direct-to-consumer IP camera and NVR brand offering very similar product lines (PoE, WiFi, solar, 4K, AI human/vehicle detection, NVR systems). Competes with Amcrest in the same mid-market value segment across both residential and prosumer categories.
- Lorex Technology: Direct competitor offering IP security cameras, NVR/DVR systems, and complete security bundles through e-commerce and retail channels. Targets similar home and SMB segments with comparable AI feature sets and pricing.
Broad incumbents
- Hikvision: World's largest IP camera manufacturer and Amcrest's category-defining incumbent. Sells across residential, SMB, and enterprise with extensive product breadth; Amcrest's original partner Dahua and remaining competitors all define offerings against this baseline.
- Dahua Technology: Former Amcrest manufacturing partner and second-largest global IP surveillance manufacturer. Now restricted in the US by FCC rules but directly comparable in product specs, ODM economics, and category coverage; relevant for sourcing-and-supply benchmarking.
- Ring (Amazon): Amazon-owned smart-home security camera/doorbell brand that Amcrest explicitly positions against. Competes primarily on ecosystems (Alexa, mobile-first install) and bundled Ring Protect subscription — a different model but directly substitutes for entry-level and home-security buyers.
- Google Nest (Nest Cam): Google's smart-home camera brand offering battery and wired cams with Nest Aware subscriptions. Competes with Amcrest's SmartHome and budget WiFi line on ease-of-use, smart-home integration, and recurring services.
- Arlo Technologies: Publicly traded smart home security camera company with premium positioning, AI features, and subscription-led monetization (Arlo Secure). Comparable on premium AI camera features and recurring revenue, but at a higher price point than Amcrest.
- ADT Inc. Established security provider with professionally installed and monitored camera systems plus recurring monitoring subscriptions. Competes with Amcrest's commercial-tier products (AMLINK/HELIX) where professional installation and monitored services are required.
Emerging players
- Eufy (Anker Innovations): Anker's smart-home security sub-brand with strong direct-to-consumer positioning, AI-driven features (human/vehicle detection, color night vision), and competitive pricing. Increasingly overlapping with Amcrest's consumer SmartHome and budget WiFi tiers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Amcrest Technologies social profiles
Digital presenceAmcrest Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amcrest Technologies leadership team
Management profileNumber of profiles
Profiles1 record
Amcrest Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amcrest Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amcrest Technologies
What does Amcrest Technologies do?
Amcrest Technologies designs, distributes, and sells a portfolio of IP surveillance cameras (PoE and WiFi, up to 4K/8MP), NVR/DVR security camera systems, GPS tracking devices, webcams, baby monitors, and specialty cameras (panoramic, night color, doorbell, thermal) under the Amcrest, AMLINK, HELIX, Amcrest Link, and Amcrest SmartHome brands. The company sells primarily through its own e-commerce website (amcrest.com) and authorized retailers to residential and small/medium commercial customers, with complementary subscription services for cloud video storage and GPS tracking.
Is Amcrest Technologies a public or private company?
Amcrest Technologies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amcrest Technologies founded?
Amcrest Technologies was founded in 2012. It employs 11 to 50 people.
Where is Amcrest Technologies based?
Amcrest Technologies is headquartered in Houston, United States, in the North America region.
How does Amcrest Technologies make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are cloud Storage Services, GPS Tracking Services and software Licensing.
Who are Amcrest Technologies's main competitors?
Direct peers on record are Swann Communications, Reolink and Lorex Technology. Broad incumbents are Hikvision, Dahua Technology, Ring (Amazon), Google Nest (Nest Cam), Arlo Technologies and ADT Inc.. Eufy (Anker Innovations) is listed as an emerging player.
Does Amcrest Technologies have an API?
No public API is recorded for Amcrest Technologies.
What industry is Amcrest Technologies in?
Amcrest Technologies's product category is Video Surveillance Systems. Its primary akta.pro industry code is CRAIAMAF, Smart Security Cameras & Surveillance Systems Retail. Its NAICS code is 44921 and its SIC code is 5731.