Dr. Fixit
Dr. Fixit, a Pidilite Industries brand, sells waterproofing coatings, sealants, and admixtures plus certified-contractor installation services to Indian homeowners for new construction and repair of leakage, dampness, and seepage issues.
- Company typePrivate
- Founded2001
- HeadquartersAndheri, India
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dr. Fixit does
Dr. Fixit is a waterproofing solutions brand owned by Pidilite Industries Limited, headquartered in Andheri (East), Mumbai, India, and operating pan-India. The brand markets itself as the pioneer of waterproofing in India and serves residential homeowners across two primary use cases: new construction waterproofing (foundation, roof, external walls, bathrooms, water tanks) and repair/renovation of existing leakage, dampness, and seepage issues.
The product portfolio combines cementitious coatings, liquid-applied membranes, elastomeric exterior coatings, crack-bridging polymers, and integral waterproofing admixtures. The flagship Raincoat line is offered in four warranty tiers (5, 10, and 12-year variants) with over 1,000 shades, supported by a proprietary "Colour View" visualization tool. Specialized systems address bathroom waterproofing (Pidifin 2K, Bathseal Select), water tank waterproofing (Pidifin 2K, Dampguard, both CFTRI-approved for potable water), crack repair (Crack-X Paste, PU Foam Injection), and below-ground waterproofing (Bitufix). The technology base is fundamentally chemical, with warranty depth and breadth of formulation rather than software serving as the primary differentiator.
The business model combines one-time product sales through a pan-India dealer network, Amazon India, and direct channels, with professional installation services delivered through a trained and certified contractor/applicator network and a direct site-visit service. Products are unit-priced in Indian Rupees across 1L–20L pack sizes (entry-level Raincoat Neo at INR 370/1L to premium Raincoat Classic at INR 10,530/20L). End customers are exclusively individual homeowners/SMBs; there is no enterprise or institutional customer base disclosed. Brand-level revenue is not separately reported by publicly listed parent Pidilite Industries.
Dr. Fixit firmographics
Firmographics- Name
- Dr. Fixit
- Legal name
- Dr. Fixit (Brand owned by Pidilite Industries Limited)
- Website
- https://drfixit.co.in
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Dr. Fixit, a Pidilite Industries brand, sells waterproofing coatings, sealants, and admixtures plus certified-contractor installation services to Indian homeowners for new construction and repair of leakage, dampness, and seepage issues.
- Ownership category
- akta.pro rank
Dr. Fixit industry classification
Industry- Product category
- Construction Chemicals - Waterproofing Solutions
- SIC
- Adhesives & Sealants (2891), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Waterproof Coatings & Leak Sealing (Basements, Foundations, Roof Coatings) (HSAGADAI)
- akta.pro secondary industries
- Priming, Sealing & Waterproof Coatings (Stain/Smoke Sealing, Damp-Proofing) (HSAPAHAH), Concrete Repair, Sealing & Waterproofing (Coatings/Membranes) (IMAIAKAK), Roof Coating, Sealing & Waterproofing (HSAGAKAG), Bathroom Waterproofing & Leak Remediation (Shower Pan, Membrane, Sealing) (HSAPABAF)
Keywords
Where Dr. Fixit is headquartered
LocationHeadquarters
- HQ city
- Andheri
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Dr. Fixit business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Waterproofing Products: Sale of waterproofing products including coatings, sealants, adhesives, and related chemicals through dealer network, Amazon marketplace, and direct sales. Products are sold as one-time purchases with various pack sizes (1L, 4L, 10L, 20L). Revenue generated from both repair/renovation and new construction market segments.
- Waterproofing Services: Professional waterproofing services delivered through trained and certified applicator network. Includes site inspection, project execution, and post-service warranty. Services are offered for various areas including roofs, bathrooms, walls, basements, and water tanks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dr. Fixit Raincoat Neo - Entry-level elastomeric coating with 5-year warranty |
| Unit Pricing | Pay-as-you-go | Dr. Fixit Raincoat Classic - Mid-tier coating with 10-year warranty |
| Unit Pricing | Pay-as-you-go | Dr. Fixit Raincoat Select - Premium elastomeric coating with 12-year warranty |
| Unit Pricing | Pay-as-you-go | Dr. Fixit Raincoat Star - UV protection coating with 10-year warranty |
| Unit Pricing | Pay-as-you-go | Dr. Fixit Primeseal - Primer for exterior surfaces |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Dr. Fixit product offering
Product offeringCore offering
Dr. Fixit manufactures and sells waterproofing products including elastomeric coatings, primers, sealants, crack fillers, and admixtures for roofs, walls, bathrooms, basements, and water tanks. The brand also delivers professional waterproofing services through a certified applicator network covering roof, bathroom, internal/external wall, below-ground, and water tank waterproofing applications for both new construction and repair/renovation segments.
Product overview
Dr. Fixit is a comprehensive waterproofing solutions brand under Pidilite Industries, offering a portfolio of waterproofing products and professional services. The product range includes exterior wall coatings (Raincoat Neo, Raincoat Select, Raincoat Classic, Raincoat Star, Raincoat WPC), primers (Primeseal), bathroom and water tank waterproofing solutions (Pidifin 2K, Dampguard, Bathseal Select), crack repair products (Crack-X Paste, PU Foam Injection), and sealing accessories (Corner Joint Tape, Pipe Collar). Professional waterproofing services cover roof/terrace, bathroom, internal/external walls, below-ground areas, and water tanks. The company operates across major Indian cities including Mumbai, Delhi, Bengaluru, Chennai, Pune, Hyderabad, Ahmedabad, Jaipur, Lucknow, and Indore, providing both repair/renovation and new construction solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Dr. Fixit Raincoat Neo
Quantifiable outcome
- Waterproofing solutions last 10-15 years with proper application
- +1 more outcomes
Companies that use Dr. Fixit
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Dr. Fixit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Dr. Fixit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pidilite Industries LimitedcoreDr. Fixit is a brand owned and operated by Pidilite Industries Limited, one of India's leading adhesive and construction chemical companies. Pidilite provides corporate infrastructure, R&D capabilities, manufacturing scale, and distribution network for the Dr. Fixit brand. The corporate office is located at Ramkrishna Mandir Road, Andheri East, Mumbai.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Dr. Fixit competitors and assessment
Company assessmentDirect peers
- Mapei: Mapei is an Italian construction chemicals leader with an established Indian footprint. It offers comparable cementitious waterproofing, liquid membranes, sealants, and crack-repair systems for residential and commercial buildings, competing head-to-head with Dr. Fixit's Pidifin 2K and Raincoat ranges.
- Fosroc India: Fosroc is a global construction chemicals company with a strong India presence offering waterproofing membranes, sealants, admixtures, and concrete repair products. It targets contractors and developers with similar chemistry and applications to Dr. Fixit's roof, bathroom, and structural waterproofing lines.
- Sika India: Sika India is the local subsidiary of Swiss construction chemicals major Sika AG. It competes directly with Dr. Fixit across waterproofing systems for roofs, basements, water tanks, and bathrooms, and serves both B2B (infrastructure, real estate developers) and B2C channels — the closest direct functional peer in India.
- Weber (Saint-Gobain): Weber, the construction chemicals arm of Saint-Gobain, offers tile adhesives, waterproofing, and façade systems. Its waterproofing portfolio in India directly overlaps with Dr. Fixit's roof and bathroom waterproofing, and it shares the same B2B-contractor and B2C distribution patterns.
- Bostik (Arkema): Bostik, the adhesives and sealants business of Arkema, offers waterproofing sealants, bonding systems, and construction chemicals globally. Its product categories and target use cases (roofs, wet areas, façades) directly overlap with Dr. Fixit's sealant and waterproofing line.
Broad incumbents
- Asian Paints: Asian Paints is India's largest decorative paints company and, through its SmartCare range, offers waterproofing products for walls, roofs, and bathrooms. It competes with Dr. Fixit in homeowner waterproofing channels while leveraging far larger brand and distribution scale as a broad paints incumbent.
- BASF India: BASF India, the local arm of global chemical giant BASF, supplies construction chemicals including waterproofing systems, sealants, and admixtures. While broader in portfolio than Dr. Fixit, its construction chemicals line competes directly with Dr. Fixit's waterproofing products in developer and infrastructure accounts.
- Berger Paints India: Berger Paints is a leading Indian decorative paints major that markets waterproofing coatings (e.g., Home Shield, WeatherCoat) for exterior and interior walls. It overlaps with Dr. Fixit's Raincoat and exterior waterproofing lines and competes through overlapping dealer networks across India.
- Kansai Nerolac Paints: Kansai Nerolac is a major Indian paints company that offers waterproofing and exterior coatings alongside its broader decorative and industrial paints portfolio. It competes with Dr. Fixit through dealer networks for homeowner waterproofing purchases while addressing wider construction chemical use cases.
Regional players
- Choksey Chemicals: Choksey Chemicals is an Indian construction chemicals manufacturer producing waterproofing coatings, admixtures, and repair products. As a smaller Indian player, it competes with Dr. Fixit primarily in regional dealer and project channels rather than through national brand investment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Dr. Fixit social profiles
Digital presenceDr. Fixit compliance and trust
Trust signalCompliance1 record
Dr. Fixit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dr. Fixit leadership team
Management profileNumber of profiles
Dr. Fixit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dr. Fixit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dr. Fixit
What does Dr. Fixit do?
Dr. Fixit manufactures and sells waterproofing products including elastomeric coatings, primers, sealants, crack fillers, and admixtures for roofs, walls, bathrooms, basements, and water tanks. The brand also delivers professional waterproofing services through a certified applicator network covering roof, bathroom, internal/external wall, below-ground, and water tank waterproofing applications for both new construction and repair/renovation segments.
Is Dr. Fixit a public or private company?
Dr. Fixit is a private company. It is classified as corporate owned and is currently operating.
When was Dr. Fixit founded?
Dr. Fixit was founded in 2001. It employs 501 to 1,000 people.
Where is Dr. Fixit based?
Dr. Fixit is headquartered in Andheri, India, in the Asia region.
How does Dr. Fixit make money?
Two revenue lines are on record. Waterproofing Products are the primary driver. The others are waterproofing Services.
Who are Dr. Fixit's main competitors?
Direct peers on record are Mapei, Fosroc India, Sika India, Weber (Saint-Gobain) and Bostik (Arkema). Broad incumbents are Asian Paints, BASF India, Berger Paints India and Kansai Nerolac Paints. Choksey Chemicals is listed as a regional player.
Does Dr. Fixit have an API?
No public API is recorded for Dr. Fixit.
What industry is Dr. Fixit in?
Dr. Fixit's product category is Construction Chemicals - Waterproofing Solutions. Its primary akta.pro industry code is HSAGADAI, Waterproof Coatings & Leak Sealing (Basements, Foundations, Roof Coatings), with a secondary code of HSAPAHAH, Priming, Sealing & Waterproof Coatings (Stain/Smoke Sealing, Damp-Proofing). Its SIC code is 2891.