What Reputation X does

Reputation X is a privately held online reputation management (ORM) firm founded in 2005 and headquartered in Austin, Texas, operating as a subsidiary of Obtainium Ventures LLC. The company delivers 'done-for-you' services to executives, public figures, companies, and PR/marketing agencies across 100+ countries, with a U.S.-based team covering 25+ languages. Its core services span three categories: reputation repair (search result suppression, content removal via legal/technical/strategic methods), brand improvement (Knowledge Panel optimization, review management, reputation strategy and marketing), and Wikipedia services (article editing, creation, and monitoring). The firm also offers Generative Engine Optimization (GEO) to manage how brands are represented in AI search platforms including ChatGPT, Gemini, Perplexity, Copilot, and Claude. Its proprietary technology stack centers on the RepuScore algorithm — a registered trademark developed in 2014 that produces a 0-100 reputation score across five dimensions (Search Visibility, Sentiment Score, Review Rating, Content Control, and Risk Level) — supported by a suite of 11+ free AI-powered tools (Schema Builder, SERP Simulator, Wikipedia Notability Checker, Knowledge Panel Checker, ROI Calculator, etc.) that function as a self-service lead generation funnel.

The business model is a hybrid of managed services and project-based engagements with no long-term lock-in contracts. Pricing is custom-quoted and ranges from $250/month for basic review monitoring to $15,000+/month for full-service corporate overhauls including crisis response and international coverage. Typical managed engagements span 6-12 months and include a dedicated strategist and content team; Wikipedia editing projects run $3,000-$10,000+ depending on complexity, while Knowledge Panel creation starts at $7,000 one-time with optional $1,500/month maintenance. A white-label agency channel serves as a B2B distribution layer, generating $1M+ cumulative revenue with one anchor PR partner over 8 years. Go-to-market is sales-led enterprise field and inside sales, with every engagement initiated via a free, no-obligation assessment and NDA-protected consultation; the firm does not advertise on paid channels and relies instead on a content-marketing engine built around 420+ published blog articles, free tools, earned media (Clutch, Trustpilot, Google, BBB A+), and case-study conversion.

Name

Reputation X

Legal name

Obtainium Ventures LLC

Website

https://reputationx.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Reputation X is an online reputation management firm founded in 2005 that delivers Wikipedia editing, search suppression, content removal, Knowledge Panel optimization, review management, and AI search (GEO) services to executives, public figures, companies, and PR agencies across 100+ countries.

Ownership category

akta.pro rank

Product category

Online Reputation Management Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

akta.pro secondary industry

Search, Review & Ratings Management (SEO/Content/Platforms/Local Listings) (MPAAAOAC)

Keywords

• Online reputation management
• Wikipedia editing services
• Search result suppression
• Review management services
• Generative engine optimization

Headquarters

HQ city

Mill Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Reputation Management Services (Managed/Full-Service): Monthly managed service engagements for reputation repair, suppression, and protection. Clients receive dedicated strategist, content team, and ongoing monitoring. Professional and Enterprise tiers include bi-weekly or quarterly strategy calls and regular progress reporting. Monthly billing with no long-term lock-in contracts.
2. Review Management Services: Tiered review management plans ranging from basic monitoring ($250/month) to full-service management ($1,500-$5,000+/month). Addresses review volume, ratings improvement, response management, and harmful review removal.
3. Wikipedia Editing and Creation Services: Project-based one-time or episodic engagements for Wikipedia article creation, editing, and monitoring. Pricing from $3,000 to $10,000+ depending on complexity. Includes Basic Edit, Comprehensive Edit, and Premium Creation tiers with optional monitoring add-ons.
4. Knowledge Panel Services: One-time panel optimization or creation services, plus ongoing monthly maintenance. Knowledge Panel optimization starts as a one-time fee; ongoing management from $1,500/month.
5. Generative Engine Optimization (GEO): AI search optimization services with AI audit, active optimization, and enterprise GEO tiers. Assessment-level engagements and ongoing monthly campaigns with dedicated GEO strategist.
6. Reputation Strategy and Advisory: Strategy engagements ranging from basic audit ($2,500) to comprehensive strategic advisory ($10,000+). Monthly ongoing advisory relationships available.
7. White Label / Agency Partnership: B2B white-label reputation management services delivered under partner agency branding. Sustained partnership generating over $1M in cumulative agency revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Reputation X is a fully managed online reputation management firm that repairs, protects, and elevates how individuals and brands appear across Google, Bing, Wikipedia, and AI search platforms (ChatGPT, Gemini, Perplexity). Core paid offerings include search result suppression, content removal and correction, Wikipedia editing and creation, Wikipedia monitoring, Google Knowledge Panel optimization, multi-platform review management, Reputation Strategy advisory, Reputation Marketing, Proactive Reputation Protection, and Generative Engine Optimization (GEO). The firm complements these paid services with a public suite of free reputation tools such as RepuScore, Wikipedia Notability Checker, Schema Builder, and Google Entity Finder.

Product overview

Reputation X offers a comprehensive suite of online reputation management services organized as a platform-plus-modules architecture. The core offerings include Wikipedia Editing, Wikipedia Page Creation, and Wikipedia Monitoring for Wikipedia-related reputation issues; Search Result Suppression and Content Removal & Correction for reputation repair; Knowledge Panel Services for controlling Google search cards; Generative Engine Optimization (GEO) for AI search visibility; Review Management for multi-platform review optimization; Reputation Strategy for custom roadmaps; Reputation Marketing for brand building; and Proactive Reputation Protection for ongoing defense. The portfolio also includes a free tools suite (RepuScore, Schema Builder, Wikipedia Notability Checker, Google Entity Finder, Review Response Generator, SERP Simulator, Knowledge Panel Checker, Content Removal Checker, Competitor Comparison Tool, Review Impact Calculator, and ROI Calculator) that provide self-service reputation analysis and are offered at no cost with no account required. The company operates on a custom pricing model with service tiers ranging from project-based engagements to full-service ongoing campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• RepuScore: Proprietary online reputation score metric (0-100) that analyzes search visibility, sentiment, review ratings, content control, and risk exposure. Launched in 2014.

Products and services

• Search Result Suppression Managed reputation-repair service that pushes negative search results off page one of Google, Bing, and AI platforms through content creation, SEO optimization, digital PR, and content suppression campaigns. Available in Starter, Professional, and Enterprise monthly engagement tiers.
• Content Removal & Correction Service that uses legal (DMCA takedowns), technical (de-indexing, platform removals), and strategic methods to remove or correct inaccurate, defamatory, or harmful content online, including legal content removal coordination. Documented 85%+ removal success rate.
• Wikipedia Editing Professional Wikipedia article editing service that corrects misinformation, reduces editor bias, and develops neutrality. All edits are vetted by an internal peer-review team and submitted through trusted third-party editors, achieving a documented 95%+ acceptance rate.
• Wikipedia Page Creation Wikipedia article creation service for notable individuals, companies, and organizations. Handles notability assessment, source research, article drafting, and submission through trusted editors, with Standard and Premium tiers and 90-day post-publish monitoring.
• Wikipedia Monitoring Continuous monitoring service that tracks Wikipedia article changes, identifies editors, detects bias and policy violations, and assesses AI search impact. Available in Watch, Analyze, and full-protection tiers.
• Knowledge Panel Services Google Knowledge Panel creation, claiming, correction, and ongoing management. Optimizes source data feeding the panel, including Wikipedia, WikiData, and Schema.org markup. Includes image optimization and ongoing maintenance plans.
• Generative Engine Optimization (GEO) AI search optimization service that shapes how brands appear in conversational AI systems (ChatGPT, Gemini, Perplexity, Copilot, Claude) through source material optimization, structured data implementation, WikiData updates, authoritative content placement, and AI monitoring. Offered in Assessment, Active Optimization, and Enterprise tiers.
• Review Management Multi-platform review management including multi-platform monitoring, professional response handling, positive review generation, harmful review removal, and sentiment analysis across Google, Yelp, Facebook, Trustpilot, Glassdoor, and industry-specific review sites. Available in Monitor and Active tiers.
• Reputation Strategy Comprehensive reputation roadmap service including audit, competitive analysis, execution roadmap, risk assessment, and KPI framework. Delivered as Assessment, Roadmap, or ongoing monthly advisory engagements.
• Reputation Marketing Brand improvement service that leverages online reputation as a marketing asset through brand visibility enhancement, content marketing, social proof development, and competitive positioning.
• Proactive Reputation Protection Digital reputation firewall service that builds defensive content, deploys real-time monitoring across search, review, social, and AI platforms, and provides rapid response protocols for emerging threats.
• White-Label Agency Partnership B2B white-label reputation management offering delivered under partner agency branding. Reputation X operates as a confidential silent partner with full NDAs, bespoke strategies, co-authored proposals, and anonymous sales-call participation.
• RepuScore Free proprietary reputation scoring tool that analyzes Search Visibility, Sentiment Score, Review Rating, Content Control, and Risk Level to produce a single score from 0 to 100. Provides results in approximately 30 seconds with no sign-up required.

Quantifiable outcome

• Negative blog post visibility reduced from 90% to under 3% within 90 days for a regional law firm — 97% reduction in exposure
• +7 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature3 records

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Reputation.com: Largest pure-play online reputation management platform for multi-location businesses. Closest direct competitor to Reputation X in ORM services, with overlapping review management and listing optimization offerings.
• Net Reputation: Direct ORM services competitor focused on individuals, executives, and brands. Overlaps with Reputation X on search suppression, content removal, and review management for personal and corporate clients.
• Igniyte: Online reputation management firm serving executives, businesses, and high-net-worth individuals. Competes head-to-head with Reputation X on SERP suppression and personal-brand reputation services.
• WebiMax: Digital marketing agency offering ORM as a core service line. Comparable to Reputation X in combining SEO, content, and reputation services for SMB and mid-market clients.

Broad incumbents

• Birdeye: Well-capitalized customer experience and review management platform serving multi-location enterprises. Overlaps with Reputation X on review management at significantly larger scale and broader product scope.
• Yext: Public digital presence platform for listings, Knowledge Panels, and search experiences. Directly comparable to Reputation X's Knowledge Panel and structured-data offerings, but at enterprise SaaS scale.
• Podium: AI-powered customer communication and review platform for local businesses. Competes with Reputation X's review management tier with a software-led, rather than services-led, model.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering ORM, SEO, and content services. Overlaps with Reputation X on suppression and review management but with broader marketing scope.

Regional players

• Digital Marketing Agency (DMA): UK-based digital agency with a reputation management practice. Comparable offering to Reputation X in ORM services but primarily serves UK and European clients.

Emerging players

• Klear: Influencer marketing and brand-monitoring platform. Adjacent to Reputation X's monitoring and brand-visibility work, with overlapping analytics but different primary use case.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/reputationx
• Facebookfacebook.com/Reputationx
• LinkedInlinkedin.com/company/reputation-x

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reputation X