New Way Forward Strategies

What New Way Forward Strategies does

New Way Forward Strategies (NWF Strategies) is a private political campaign consulting firm founded in August 2020 in Silicon Valley, delivering four integrated service modules — Fundraising, Research, Data, and Voter Contact — to Democratic candidates and Democratic Party organizations at federal, state, and local levels across the United States. The firm operates on a professional services model with quote-based engagements and a sales-led go-to-market motion anchored by a "Book an Intro Call" website CTA; revenues are generated through service contracts with campaigns, and pricing is not publicly disclosed. Headcount is reported at 11-50 employees, with leadership including CEO & Co-Founder Sathvik Kaliyur and COO & Co-Founder Jonathan Li alongside a Director of Fundraising, Data & Fundraising Manager, and operational managers for calltime, digital, and organizing functions.

Underlying the service modules is a proprietary internal software stack: ML-powered voter targeting and turnout modeling systems (with claimed turnout prediction accuracy within 0.3% error), real-time visualization dashboards filterable by district, county, or precinct, a data filtration system capable of handling 200+ unique targeting universes for digital ads, an automated candidate intake/onboarding system, and a fellowship program for grassroots field mobilization. AI/ML capabilities include predictive analytics on voter behavior and turnout, NLP-driven sentiment analysis, and recommendation engines for targeting and message optimization. Operational scale includes a stated capacity of 300,000 voter contact calls per day and reported cumulative reach of 100M+ people and $30M+ raised for clients across 25+ states.

The firm's customer base is entirely within the Democratic political ecosystem and includes U.S. Rep. Mary Peltola (AK-AL), Congresswoman Summer Lee (PA), Alaska Democratic Party, Kansas Democratic Party, State Sen. Rachel Ventura (IL), Councilman Kenyan R. McDuffie (DC), State Rep. Donavan McKinney (MI), Will Lawrence (MI), Dr. Abdul El-Sayed (MI Senate), and additional candidates visible on the website logo strip. The company has been recognized via the Reed Awards and claims a 75% election win rate for its clientele as of July 2022. No funding rounds, investors, acquisitions, or parent entities are disclosed; the firm appears to operate as a bootstrapped private entity.

Name

New Way Forward Strategies

Legal name

New Way Forward Strategies

Website

https://nwfstrategies.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

New Way Forward Strategies is a private political campaign consulting firm providing fundraising, research, data analytics, and voter contact services to Democratic candidates and party organizations across federal, state, and local levels, powered by proprietary ML-driven voter targeting and turnout modeling technology.

Ownership category

akta.pro rank

Product category

Political Campaign Consulting

NAICS

Advertising Agencies (541810), Marketing Research and Public Opinion Polling (541910), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Political/GOTV & Advocacy Calling (Campaigns) (BPAAADAK)

Keywords

• Political campaign consulting
• Campaign data analytics
• Voter contact services
• Campaign fundraising operations
• Opposition research services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Political Campaign Consulting Services: Full-service political consulting including fundraising operations, research, data analytics, and voter contact services for Democratic candidates and party organizations at federal, state, and local levels. Revenue generated through service contracts with campaigns, typically structured as ongoing engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

New Way Forward Strategies is a political consulting firm that delivers four integrated service modules for Democratic campaigns: Fundraising (finance plans, digital strategy, donor networks), Research (data-driven messaging, opponent tracking, live research databases), Data (ML-powered voter sentiment dashboards), and Voter Contact (300,000 calls/day field programs). Services are sold as ongoing consulting engagements to candidates and party organizations across federal, state, and local levels in the United States.

Product overview

New Way Forward Strategies is a political campaign consulting firm offering four core service modules: Fundraising (high-speed finance operations and donor networks), Research (data-driven messaging and opponent tracking), Data (ML-powered dashboards and voter analytics), and Voter Contact (300,000 calls/day field programs). These services are powered by proprietary internal tools including a voter targeting system, data filtration system (200+ targeting universes), candidate intake automation, and a fellowship program for field mobilization. The company deploys ML models for voter sentiment analysis and turnout prediction to power campaign decision-making.

Differentiator

Problem solved

Functional benefit

Products and services

• Fundraising

Quantifiable outcome

• 27% increase in low propensity voter participation
• +6 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Catalist: Progressive voter data and analytics cooperative serving Democratic campaigns and progressive organizations at scale, representing a more established alternative for the data/modeling work NWF markets.
• ActBlue: The dominant online fundraising platform for Democratic candidates and committees; NWF's fundraising service operates adjacent to and on top of ActBlue's rails, making it a closely adjacent incumbent.
• NGP VAN: The dominant Democratic campaign technology platform providing voter data, organizing software (VoteBuilder), and fundraising infrastructure — the established incumbent whose technology stack NWF integrates with and competes against for high-value work.

Direct peers

• Rising Tide Interactive: Progressive digital agency serving Democratic campaigns with fundraising, advertising, and data programs, similar in technology-enabled service model to NWF.
• Revolution Messaging: Democratic political consulting firm offering fundraising, voter contact, and digital strategy to progressive candidates, sharing NWF's integrated-services and Democratic-only focus.
• Bully Pulpit Interactive: One of the largest Democratic digital campaign firms, providing strategy, creative, paid media, and analytics for Democratic candidates and causes — comparable scope and target customer to NWF.
• Blueprint Interactive: Digital-first Democratic political consulting firm offering integrated fundraising, paid media, and data services to progressive campaigns, directly competing with NWF's four-module service stack.
• Grassroots Analytics: Data and analytics firm focused exclusively on Democratic and progressive campaigns, providing targeting, modeling, and voter contact services that overlap directly with NWF's Data and Voter Contact modules.
• Authentic Campaigns: Progressive campaign firm providing fundraising, digital strategy, and direct voter contact services to Democratic candidates — closely comparable integrated service model and client base.

Emerging players

• DSPolitical: Programmatic advertising and digital services firm for Democratic campaigns, with partial overlap to NWF's Data and digital fundraising offerings but a narrower, more ad-tech-centric scope.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nwf-strategies

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Way Forward Strategies