Grassroots Analytics
- Company typePrivate
- Founded2017
- HeadquartersWashington, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Grassroots Analytics firmographics
Firmographics- Name
- Grassroots Analytics
- Legal name
- Grassroots Analytics, Inc.
- Website
- https://www.grassrootsanalytics.com/
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Grassroots Analytics industry classification
Industry- Product category
- Fundraising Technology
- NAICS
- Direct Mail Advertising (54186), Direct Mail Advertising (541860), Other Services Related to Advertising (541890)
- SIC
- Services-Direct Mail Advertising Services (7331), Services-Advertising (7310)
- akta.pro primary industry
- Nonprofit & Cause Communications (BPAFADAK)
- akta.pro secondary industries
- Political/GOTV & Advocacy Calling (Campaigns) (BPAAADAK), Creator Tipping, Donations & Micro-Payments (MPACAFAB)
Keywords
Where Grassroots Analytics is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Grassroots Analytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Fundraising Services - Campaigns: Data-driven fundraising solutions for political campaigns including call time lists, donor acquisition via email and mobile, and strategic fundraising consultations. Revenue generated through service fees and per-campaign arrangements.
- Fundraising Services - Nonprofits: Tools and services for nonprofit organizations to optimize development and maximize impact including donor acquisition, email fundraising, direct mail, and P2P texting services.
- Quiller AI Subscription: AI-powered copywriting tool offered as a standalone subscription product with demo-based sales motion. Users can access via Quiller.ai with pricing through sales inquiry.
- STAMP Direct Mail: Cohort-based direct mail fundraising services with pricing under $1 per letter including printing and postage, with cost efficiencies achieved through bulk mailing coordination.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | STAMP Direct Mail Cohort - Under $1 per piece |
| Transaction based/ take rate | Pay-as-you-go | STAMP Cohort - New Donor Acquisition |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Grassroots Analytics product offering
Product offeringCore offering
Grassroots Analytics sells a data-driven fundraising technology platform to progressive political campaigns and nonprofit organizations. Its core deliverables include hyper-targeted donor lists built from a proprietary progressive consumer database, multichannel fundraising execution (email, mobile, peer-to-peer texting, direct mail), and the Quiller AI copywriting copilot that produces personalized fundraising and advocacy content. Services are bundled with dedicated fundraising strategists who advise clients on donor acquisition and program optimization.
Product overview
Grassroots Analytics is a data-driven fundraising technology platform offering a unified ecosystem of products for progressive political campaigns and nonprofit organizations. The core offerings include GA Campaigns and GA Nonprofits for data-driven fundraising across multiple channels, with Quiller serving as the flagship AI-powered copywriting copilot acquired in August 2025. Additional modules include Direct Mail Services, Click Collective (email fundraising), Mobile Fundraising, STAMP Cohort (cohort-based direct mail), P2P Texting, and premium tiers Fundraising Premier and Development Premier. All products are powered by GA's industry-leading progressive consumer database and unified by a mission to lower barriers to civic engagement for progressive organizations.
Differentiator
Problem solved
Functional benefit
Brands
- Quiller: AI-powered copywriting copilot designed to help campaigns, nonprofits, and organizations create high-impact, highly-personalized content for fundraising emails, op-eds, and other communications.
- GA Campaigns
- GA Nonprofits
- GA Venture Fund
Products and services
- Quiller AI-powered copywriting copilot acquired by Grassroots Analytics in August 2025; helps campaigns, nonprofits, and other organizations create high-impact, personalized fundraising emails, op-eds, and advocacy content in their own authentic voice.
- GA Campaigns Data-driven grassroots fundraising service line for Democratic and progressive political campaigns, providing call time lists, donor acquisition via email and mobile, and strategic fundraising consultations.
- GA Nonprofits Tools and services for progressive nonprofit organizations to optimize development and maximize fundraising impact, including donor acquisition, fundraising strategy, and multichannel outreach.
- STAMP Cohort Quarterly cohort-based direct mail fundraising program for progressive organizations, enabling bulk mail discounts by coordinating mailings at union print shops; costs under $1 per letter including postage.
- Click Collective Data-driven email fundraising and list growth service providing access to exclusive targets, free email reactivation, and data cleaning services with free membership.
- Mobile Fundraising Texting list rental service for supporter acquisition through text messaging, with Grassroots Analytics targeting donors, writing copy, and sending texts on behalf of clients.
- P2P Texting Peer-to-peer texting service enabling rapid response fundraising and supporter mobilization at moments of urgency for political and nonprofit clients.
- Direct Fundraising Mail Services Full-service mail programs including address list rentals and cohort discount options for targeted donor outreach through direct mail.
Quantifiable outcome
- $5 million raised for Jonathan Nez campaign in R+14 district
- +4 more outcomes
Companies that use Grassroots Analytics
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Grassroots Analytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Grassroots Analytics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Quiller AIcoreGrassroots Analytics acquired Quiller AI in August 2025, integrating the AI-powered copywriting tool into the GA ecosystem. Quiller had previously been invested in by GA since its 2023 launch. The acquisition brings generative AI capabilities for fundraising copy to GA's data-driven fundraising platform, with plans for deeper integrations, user support improvements, and expanded training resources.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Grassroots Analytics competitors and assessment
Company assessmentDirect peers
- Givebutter: Modern nonprofit fundraising platform with donation forms, events, and donor management. Comparable as a tech-enabled alternative for small and mid-tier nonprofits evaluating GA's nonprofit fundraising services.
- Impactive: Progressive engagement platform offering P2P texting, relational organizing, and donor tools. Comparable as a digital-first progressive peer competing for the same campaigns and nonprofit customers.
- ActBlue: Dominant progressive online fundraising platform processing small-dollar donations for Democratic campaigns and nonprofits. Directly comparable as a progressive fundraising infrastructure provider and an indirect competitor on donor acquisition tools.
- Mobilize: Progressive-focused event, volunteer, and voter outreach platform. Comparable as a mission-aligned progressive engagement infrastructure provider targeting Democratic and nonprofit customers with similar fundraising-adjacent tools.
- Hustle: Peer-to-peer texting platform widely used by Democratic campaigns and progressive nonprofits. Directly comparable on the texting/P2P revenue stream where GA's Mobile Fundraising competes.
- RumbleUp: P2P texting platform used by political campaigns and nonprofits across the political spectrum. Directly comparable on the peer-to-peer texting service where GA competes for campaign and nonprofit clients.
Broad incumbents
- Bonterra: Suite of nonprofit fundraising and CRM brands (Network for Good, GivingData, EveryAction) serving nonprofits and progressive causes. Broad incumbent serving overlapping nonprofit fundraising customers.
- Classy: Established nonprofit fundraising platform (part of GoFundMe Pro) used by major nonprofits. Comparable as a broader incumbent alternative to GA's nonprofit fundraising services for mid-to-large organizations.
- NGP VAN: Largest Democratic campaign technology vendor (now Bonterra/NationBuilder family), offering integrated donor management, voter contact, and fundraising software. Comparable as the incumbent Democratic campaign tech stack; broader portfolio than GA.
Emerging players
- Strive: Progressive political consulting firm offering campaign services including fundraising strategy. Comparable on the political campaign services side and adjacent to GA's Fundraising Premier offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Grassroots Analytics social profiles
Digital presenceGrassroots Analytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grassroots Analytics leadership team
Management profileNumber of profiles
Profiles6 records
Grassroots Analytics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grassroots Analytics M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grassroots Analytics
What does Grassroots Analytics do?
Grassroots Analytics sells a data-driven fundraising technology platform to progressive political campaigns and nonprofit organizations. Its core deliverables include hyper-targeted donor lists built from a proprietary progressive consumer database, multichannel fundraising execution (email, mobile, peer-to-peer texting, direct mail), and the Quiller AI copywriting copilot that produces personalized fundraising and advocacy content. Services are bundled with dedicated fundraising strategists who advise clients on donor acquisition and program optimization.
Is Grassroots Analytics a public or private company?
Grassroots Analytics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grassroots Analytics founded?
Grassroots Analytics was founded in 2017. It employs 51 to 100 people.
Where is Grassroots Analytics based?
Grassroots Analytics is headquartered in Washington, United States, in the North America region.
How does Grassroots Analytics make money?
Four revenue lines are on record. Fundraising Services - Campaigns are the primary driver. The others are fundraising Services - Nonprofits, quiller AI Subscription and STAMP Direct Mail.
Who are Grassroots Analytics's main competitors?
Direct peers on record are Givebutter, Impactive, ActBlue, Mobilize, Hustle and RumbleUp. Broad incumbents are Bonterra, Classy and NGP VAN. Strive is listed as an emerging player.
Does Grassroots Analytics have an API?
No public API is recorded for Grassroots Analytics.
What industry is Grassroots Analytics in?
Grassroots Analytics's product category is Fundraising Technology. Its primary akta.pro industry code is BPAFADAK, Nonprofit & Cause Communications, with a secondary code of BPAAADAK, Political/GOTV & Advocacy Calling (Campaigns). Its NAICS code is 54186 and its SIC code is 7331.