ID Agent
- Company typePrivate
- Founded2017
- HeadquartersBowie, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
ID Agent firmographics
Firmographics- Name
- ID Agent
- Legal name
- ID Agent
- Website
- https://idagent.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ID Agent industry classification
Industry- Product category
- Cybersecurity SaaS / Digital Risk Protection
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Security & Privacy Managed Services (DLP/Encryption) (BPAEADAL)
- akta.pro secondary industries
- Data Security & Privacy Services (DLP, Encryption, Privacy Ops) (BPAKAHAM), Endpoint Security Managed Services (EDR/XDR) (BPAEADAH)
Keywords
Where ID Agent is headquartered
LocationHeadquarters
- HQ city
- Bowie
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ID Agent business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Dark Web ID: Subscription-based dark web monitoring service for credential protection, sold primarily through MSP partners to their SMB customers.
- SaaS Subscription - BullPhish ID: Subscription-based security awareness training and phishing simulation platform, licensed per organization or per seat through MSP channel.
- SaaS Subscription - Graphus: Subscription-based AI-powered email security service for Microsoft 365 and Google Workspace protection.
- SaaS Subscription - Passly: Subscription-based identity and access management solution combining MFA, SSO, and password vaulting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
ID Agent product offering
Product offeringCore offering
ID Agent sells a suite of people-centric cybersecurity SaaS products delivered primarily through Managed Service Providers (MSPs) and direct to internal IT teams. The portfolio combines Dark Web ID (24/7 dark web credential monitoring), BullPhish ID (security awareness training and phishing simulation), Passly (identity and access management with MFA, SSO, and password vaults), and Graphus (AI-powered email security for Microsoft 365 and Google Workspace), integrated through PSA ticketing systems to deliver layered digital risk protection.
Product overview
ID Agent provides a comprehensive suite of people-centric cybersecurity solutions consisting of four core products: Dark Web ID (dark web monitoring for compromised credentials), BullPhish ID (security awareness training and phishing simulation), Passly (identity and access management with MFA, SSO, and password vaults), and Graphus (AI-powered email security for Microsoft 365 and Google Workspace). These products work together to provide layered protection against credential-based attacks and human error. ID Agent also offers Kaseya 365 User, a bundled subscription combining multiple protection capabilities. The company is a Kaseya company acquired in 2019 and services over 5,000 MSPs and internal IT teams globally.
Differentiator
Problem solved
Functional benefit
Brands
- Dark Web ID: Dark web monitoring solution that combines human and machine intelligence to identify, analyze, and proactively monitor for organization's compromised credentials 24/7/365.
- BullPhish ID
- Passly
- Graphus
Products and services
- Dark Web ID
Quantifiable outcome
- An estimated 90% of security breaches are caused by human error, yet many organizations don't have a program in place to protect the human attack surface. With BullPhish ID, organizations can reduce their chance of experiencing a cybersecurity disaster by up to 70%.
- +3 more outcomes
Companies that use ID Agent
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
ID Agent technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability4 records
Feature4 records
ID Agent partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KaseyacoreKaseya acquired ID Agent in 2019 to add end-user protection to its existing infrastructure protection suite. ID Agent's award-winning products including Dark Web ID (channel's first dark web monitoring platform) and BullPhish ID (first-of-its-kind phishing simulator and security awareness training platform) strengthened Kaseya's IT Complete vision. Since acquisition, ID Agent user base has more than doubled with over 5,000 MSPs now serviced. Kaseya invested ~$13M in R&D with 72+ software releases and 250+ major features launched.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ID Agent competitors and assessment
Company assessmentDirect peers
- Cofense: Cofense specializes in phishing simulation, detection, and user-reported response — closely mirroring BullPhish ID's phishing simulation and Graphus's Phish911 user-reporting workflow. Both sell through channel partners and to enterprise security teams.
- KnowBe4: KnowBe4 is the market-leading security awareness training and phishing simulation platform, directly comparable to BullPhish ID. Both target MSP-served SMBs and compete head-to-head in the channel for training and phishing-simulation budget.
- Hoxhunt: Hoxhunt is an enterprise security awareness and phishing simulation platform that competes with BullPhish ID, particularly in mid-market and enterprise accounts. It is an emerging direct competitor with strong AI-driven personalization.
- Curricula: Curricula is a security awareness training platform aimed at SMBs with engaging, narrative-driven content. It competes head-to-head with BullPhish ID for the small-business training budget, particularly via MSP and reseller channels.
Broad incumbents
- Mimecast: Mimecast is a major email security, archiving, and resilience platform that competes directly with Graphus for Microsoft 365 and Google Workspace customers. It is a larger, publicly-traded incumbent with broader portfolio coverage.
- CyberArk: CyberArk is a leading identity security and privileged access management vendor. It overlaps with Passly in MFA/SSO and represents a broader incumbent for ID Agent's identity and access management product line, especially in enterprise accounts.
- Proofpoint: Proofpoint is a leading enterprise email security and security awareness vendor, competing with Graphus on email threat protection and with BullPhish ID on awareness training. It is a broader incumbent with a much larger installed base.
- Arctic Wolf: Arctic Wolf is a leading MDR/MSSP serving SMB and mid-market customers — many via the MSP channel. It is a broader incumbent that competes indirectly with ID Agent's managed security stack and is increasingly integrating dark web and awareness capabilities.
- Microsoft Defender for Office 365: Microsoft Defender for Office 365 is the default email security layer inside Microsoft 365, competing directly with Graphus. As a bundled incumbent, it represents the most significant pricing and feature competitor for ID Agent's email security product.
Emerging players
- LastPass: LastPass is a consumer-and-business password manager and MFA provider, directly comparable to Passly's password vaulting and MFA capabilities. It overlaps significantly in MSP-served SMB identity and access management use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ID Agent social profiles
Digital presenceID Agent financial estimates
Financial estimateRevenue estimate
Valuation estimate
ID Agent leadership team
Management profileNumber of profiles
Profiles3 records
ID Agent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ID Agent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ID Agent
What does ID Agent do?
ID Agent sells a suite of people-centric cybersecurity SaaS products delivered primarily through Managed Service Providers (MSPs) and direct to internal IT teams. The portfolio combines Dark Web ID (24/7 dark web credential monitoring), BullPhish ID (security awareness training and phishing simulation), Passly (identity and access management with MFA, SSO, and password vaults), and Graphus (AI-powered email security for Microsoft 365 and Google Workspace), integrated through PSA ticketing systems to deliver layered digital risk protection.
Is ID Agent a public or private company?
ID Agent is a private company. It is classified as corporate owned and is currently operating.
When was ID Agent founded?
ID Agent was founded in 2017. It employs 11 to 50 people.
Where is ID Agent based?
ID Agent is headquartered in Bowie, United States, in the North America region.
How does ID Agent make money?
Four revenue lines are on record. SaaS Subscription - Dark Web ID is the primary driver. The others are saaS Subscription - BullPhish ID, saaS Subscription - Graphus and saaS Subscription - Passly.
Who are ID Agent's main competitors?
Direct peers on record are Cofense, KnowBe4, Hoxhunt and Curricula. Broad incumbents are Mimecast, CyberArk, Proofpoint, Arctic Wolf and Microsoft Defender for Office 365. LastPass is listed as an emerging player.
Does ID Agent have an API?
No public API is recorded for ID Agent.
What industry is ID Agent in?
ID Agent's product category is Cybersecurity SaaS / Digital Risk Protection. Its primary akta.pro industry code is BPAEADAL, Data Security & Privacy Managed Services (DLP/Encryption), with a secondary code of BPAKAHAM, Data Security & Privacy Services (DLP, Encryption, Privacy Ops). Its NAICS code is 5182 and its SIC code is 7370.