HQ plus
- Company typePrivate
- Founded2012
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
HQ plus firmographics
Firmographics- Name
- HQ plus
- Website
- https://hqrevenue.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
HQ plus industry classification
Industry- Product category
- Hospitality Market Intelligence
- NAICS
- All Other Travel Arrangement and Reservation Services (561599), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Hotel CRS & Booking Engines (THALADAA)
- akta.pro secondary industries
- Booking Engines & Direct Web Booking (THALACAD), Lodging & Vacation Rental Booking Platforms (BPAMAIAC)
Keywords
Where HQ plus is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Markets served
HQ plus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Subscription-based access to the Lighthouse commercial platform covering pricing, performance, direct bookings, and distribution management. Tiered offerings for independent hotels vs groups/chains.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Independent Hotels - Pricing Optimization |
| Subscription | Annual | Groups, Chains & Large Hotels |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
HQ plus product offering
Product offeringCore offering
HQ plus provides updated information on rates and prices of online booking systems, enabling comparison of those rates and prices with competitors. The company delivers competitive rate intelligence and pricing data to the hospitality industry through its online platform at hqrevenue.com.
Product overview
Lighthouse is a commercial operating platform for the travel and hospitality industry, offering a unified platform with multiple integrated modules. The core platform consists of Lighthouse Pricing (AI-powered pricing optimization), Lighthouse Performance (business intelligence and benchmarking), Lighthouse Direct (personalized direct booking), and Lighthouse Distribution (channel management). The platform is augmented by AI products including Ernest (conversational AI teammate), Connect AI (ChatGPT booking integration), and KITT (AI receptionist). For independent hotels, additional modules include Channel Management, Payments, and Reservation Management. Data Solutions and Commercial Strategy Services round out the offering, all powered by what Lighthouse claims is the hospitality industry's largest commercial dataset with billions of daily signals.
Differentiator
Problem solved
Functional benefit
Brands
- Ernest: AI teammate built for hotel commercial teams, providing natural language interactions, recommendations grounded in data, and automated task scheduling.
- Connect AI
- KITT
Products and services
- Booking System Rate Comparison Data service delivering updated rate and price information from online booking systems, allowing hospitality customers to compare their rates and prices against competitors across online travel agency and booking platforms.
Quantifiable outcome
- 20% revenue gain from faster rate adjustments
- +2 more outcomes
Companies that use HQ plus
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles1 record
HQ plus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability9 records
Feature8 records
HQ plus partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- OraclecoreProperty Management System integration partner. Oracle PMS users can integrate with Lighthouse for unified commercial management.
- MewscoreProperty Management System integration partner. Mews PMS users can access Lighthouse commercial intelligence.
- CloudbedscoreProperty Management System integration partner serving independent hotels.
- ShijicoreProperty Management System integration partner for global hotel operations.
- ChatGPTcoreConnect AI enables hotels to appear in ChatGPT conversations with direct booking capability. First direct booking app for hotels in AI conversations.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
HQ plus competitors and assessment
Company assessmentDirect peers
- Duetto: Cloud-based revenue management platform for hotels offering pricing optimization, demand forecasting, and business intelligence. Direct competitor to Lighthouse Pricing and Lighthouse Performance across the same hotel commercial team buyer.
- IDeaS (SAS): Long-established revenue management solutions provider for hotels and casinos, owned by SAS. Competes directly with Lighthouse on pricing optimization, demand forecasting, and group pricing — the historical RMS incumbent in the space.
- RateGain: Publicly-listed travel and hospitality technology company offering rate intelligence, competitive pricing, channel management, and demand-side analytics. Closely comparable to Lighthouse's rate shopping, parity management and distribution offerings.
- SiteMinder: Hotel commerce platform offering channel manager, booking engine, and direct booking solutions. Competes directly with Lighthouse Direct, Lighthouse Distribution, and the Channel Management module for independent and mid-market hotels.
Emerging players
- Atomize: AI-powered revenue management software for hotels focused on automated, real-time pricing recommendations. Smaller and more focused than Lighthouse, but directly competing on the AI-pricing frontier.
- Mews: Modern cloud PMS rapidly gaining share among independent and boutique hotels, and increasingly adding payments, booking engine, and adjacent capabilities. Direct integration partner with Lighthouse today, but a strategic threat as it expands vertically.
- Cloudbeds: Cloud-based PMS, channel manager and booking engine focused on independent hotels — the same primary segment as Lighthouse's independent hotel tier. Adjacent/competing depending on which capabilities the customer prioritizes.
Broad incumbents
- Amadeus Hospitality: Global travel technology giant offering hospitality solutions including PMS, CRS, BI, and revenue management (including the legacy TravelClick business). Competes across most of Lighthouse's portfolio as part of a broader travel ecosystem.
- Oracle Hospitality: Owner of OPERA PMS and broader hotel technology stack including BI and distribution. A core Lighthouse integration partner today, but also a credible competitor if Oracle bundles commercial/AI capabilities natively.
- Shiji Group: Global hospitality technology provider offering PMS, POS, and distribution solutions. Listed as a Lighthouse integration partner, but also building adjacent commercial capabilities that compete with Lighthouse modules.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
HQ plus social profiles
Digital presenceHQ plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
HQ plus leadership team
Management profileNumber of profiles
Profiles5 records
HQ plus funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HQ plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HQ plus
What does HQ plus do?
HQ plus provides updated information on rates and prices of online booking systems, enabling comparison of those rates and prices with competitors. The company delivers competitive rate intelligence and pricing data to the hospitality industry through its online platform at hqrevenue.com.
Is HQ plus a public or private company?
HQ plus is a private company. It is classified as venture growth investor backed and is currently operating.
When was HQ plus founded?
HQ plus was founded in 2012. It employs 11 to 50 people.
Where is HQ plus based?
HQ plus is headquartered in Berlin, Germany, in the Europe region.
How does HQ plus make money?
One revenue line is on record: saaS Platform Subscription.
Who are HQ plus's main competitors?
Direct peers on record are Duetto, IDeaS (SAS), RateGain and SiteMinder. Emerging players are Atomize, Mews and Cloudbeds. Broad incumbents are Amadeus Hospitality, Oracle Hospitality and Shiji Group.
Does HQ plus have an API?
No public API is recorded for HQ plus.
What industry is HQ plus in?
HQ plus's product category is Hospitality Market Intelligence. Its primary akta.pro industry code is THALADAA, Hotel CRS & Booking Engines, with a secondary code of THALACAD, Booking Engines & Direct Web Booking. Its NAICS code is 561599 and its SIC code is 7370.