DentalPro
- Company typePrivate
- Founded2010
- HeadquartersMilan, Italy
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
DentalPro firmographics
Firmographics- Name
- DentalPro
- Legal name
- DP Group S.p.A.
- Website
- https://dentalpro.it
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
DentalPro industry classification
Industry- Product category
- Dental Care Services
- NAICS
- Offices of Dentists (621210)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)
Keywords
Where DentalPro is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
DentalPro business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Dental Services: Fee-for-service dental care including preventive, restorative, orthodontic, implant, and cosmetic treatments. Revenue generated from consultations, procedures, and treatments at 280+ centers across Italy.
- Oral Care Products: Sale of Oral Care product line including advanced oral hygiene products through pharmacy chains, parapharmacy, own e-commerce shop, and Amazon marketplace.
- Financing and Payment Plans: Revenue enhancement through payment installment plans and financing options (up to 5 years) processed through affiliated credit institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dental hygiene starting at €69 |
| Other | Monthly | Financing available up to 5 years |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
DentalPro product offering
Product offeringCore offering
DentalPro operates a network of 280+ dental centers across Italy delivering fee-for-service dental care including preventive, restorative, orthodontic, implantology, and cosmetic dentistry treatments. The company supports these services with proprietary digital technologies (intraoral scanners, AI-assisted diagnostics, 3D printing, guided surgery) and complementary offerings such as a consumer oral care product line, installment financing, and a patient management portal (MyDentalPro).
Product overview
DentalPro is a dental care group operating the largest network of dental centers in Italy with over 280 centers. The company offers a comprehensive portfolio of dental treatments and services organized around a core patient management platform (MyDentalPro). Services include preventive care (Digital Check-Up, oral hygiene, fluoride treatment), restorative dentistry (implants, prosthetics, conservative dentistry, endodontics), orthodontics (traditional and transparent aligners), aesthetic treatments (dental aesthetics, facial aesthetic medicine), and specialized care (pediatric dentistry, periodontics, conscious sedation). The company differentiates through technology adoption including intraoral scanning, AI-assisted X-ray analysis, guided surgery, and 3D printing for same-day prosthetics. Additionally, DentalPro operates an Oral Care retail line (DentalPro Oral Care) for consumer oral hygiene products, and produces educational content through a podcast series.
Differentiator
Problem solved
Functional benefit
Brands
- MyDentalPro: Patient portal and mobile application allowing patients to manage appointments, care plans, invoices and access their clinical documentation.
- Oral Care Line
- DentalPro Academy
- MedicalPro
Products and services
- Implantologia Dentale (Dental Implants) Surgical technique using dental implants to replace one or more missing teeth, providing functional and aesthetic rehabilitation for patients with tooth loss.
- Ortodonzia Trasparente (Transparent Orthodontics) Clear aligner orthodontic treatment using transparent removable masks to align teeth discreetly and comfortably for adults and adolescents.
- Igiene Orale Professionale (Professional Dental Hygiene) Professional dental cleaning treatment that removes plaque and tartar deep below the gum line, maintaining oral health and reducing risk of dental and gum disease. Priced from €69.
- Protesi Dentali (Dental Prosthetics) Fixed or removable dental prostheses resolving chewing, aesthetic, and phonetic problems for patients who have lost one or more teeth.
- Estetica Dentale (Dental Aesthetics) Dental aesthetic treatments including professional teeth whitening and dental veneers aimed at improving the smile through care of teeth, bone structure, gums, and lips.
- Medicina Estetica Viso (Facial Aesthetic Medicine) Facial aesthetic medicine treatments including hyaluronic acid fillers and biorevitalization to improve lip appearance, expression wrinkles, and overall facial youthfulness.
- Endodonzia / Devitalizzazione (Endodontics) Techniques for treating the internal part of the tooth (dental pulp) when affected by pathologies.
- Odontoiatria Conservativa (Conservative Dentistry) Treatment for caring and reconstructing teeth damaged by cavities or trauma.
- Odontoiatria Pediatrica (Pediatric Dentistry) Dental treatments specifically for children addressing pathologies or problems present in the oral cavity of pediatric patients.
- Parodontologia (Periodontics) Branch of dentistry focused on maintaining the health of the periodontium and treating main periodontal diseases such as gingivitis and periodontitis.
- Sedazione Cosciente (Conscious Sedation) Light anesthesia technique using nitrous oxide or benzodiazepines to induce relaxation in patients, generally associated with amnesia and pain control; available in 13 DentalPro locations.
- Fluorizzazione Dentale (Dental Fluoridation) Preventive dental treatment involving application of fluoride gel to strengthen tooth enamel and prevent cavity formation.
- Digital Check-Up Innovative dental visit conducted using an intraoral scanner that captures 3D digital images of the oral cavity quickly and painlessly, providing enhanced diagnostic capabilities compared to traditional methods.
- Chirurgia Guidata (Guided Surgery) Advanced technique that simulates dental implant placement on computer using 3D reconstruction software to virtually plan the intervention area, achieving precise results and reduced procedure times.
- Oral Care Line (Consumer Products) Oral hygiene product line offering advanced and targeted daily oral care solutions. Products are available in pharmacies, parapharmacies, the online shop (shop.dentalpro-oralcare.it), and Amazon.
- MyDentalPro Patient Portal and Mobile Application Patient portal and mobile application that allows patients to autonomously manage appointments, view treatment plans, check invoices, and access clinical documentation. Available on web and as mobile apps for iOS and Android.
- DentalPro Academy Educational and training programs for dental professionals offered by the DentalPro group, supporting professional development across its network.
- MedicalPro (Polyclinic Services) Polyclinic medical services offered alongside dental care at select DentalPro locations including Busnago, Casorate Primo, Montano Lucino, Orbassano, San Martino Siccomario, and Milano Piazzale Velasquez.
Quantifiable outcome
- Over 1 million patients served since 2010
- +3 more outcomes
Companies that use DentalPro
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
DentalPro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
DentalPro partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- FaschimminorHealth insurance fund partnership allowing members to access DentalPro services with coverage benefits.
- OneNetminorNetwork partnership for health services access.
- WelionminorHealth fund partnership for dental services coverage.
- MyAssistanceminorAssistance services partnership.
- OdotonetworkminorDental network partnership for coordinated care access.
- Blue AssistanceminorHealth assistance fund partnership.
- Poste ProtezioneminorInsurance partnership through Poste Italiane.
- Assidai Fasi OpelminorSupplementary health fund partnership.
- CaspieminorHealth fund partnership.
- AxaminorInsurance partnership for dental coverage.
- Chora MediaminorPodcast production partnership for the 'Sorriso in Salute' dental health podcast series.
- Affiliated Credit InstitutionscorePartner financial institutions providing installment payment and financing options up to 5 years for patients.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
DentalPro competitors and assessment
Company assessmentEmerging players
- ClearCorrect: Direct-to-dentist clear aligner manufacturer competing in the same orthodontic category DentalPro markets via its transparent aligner offering. Comparable in product category and adjacent to DentalPro's clinical services.
- Dentaid (Spain): European dental services group with growing clinic footprint and consumer oral care product line. Comparable to DentalPro in combining multi-site clinics with a retail oral hygiene brand.
Direct peers
- Impress (formerly Impress Clear Aligners): European dental chain (HQ Barcelona) specializing in clear aligner orthodontics with own clinics across Spain, Italy, UK, and other markets. Directly comparable as a tech-enabled, multi-country European dental group overlapping with DentalPro in Italy.
- Vitaldent: Spanish-headquartered dental clinic chain with hundreds of centers across Spain and Portugal, focused on affordable family dentistry. Closest direct European peer in business model and service breadth to DentalPro.
- myDentist (UK): Largest dental provider in the UK with hundreds of NHS-and-private clinics, similar in scale, multi-site family/general dentistry focus, and consumer-facing positioning to DentalPro.
Others
- Straumann Group: Global leader in dental implants, prosthetics, and digital dentistry equipment. Comparable as a key supplier/integrator of the implantology and digital dentistry workflows that DentalPro deploys across its centers.
- Dentsply Sirona: Major global manufacturer of dental equipment, consumables, and digital dentistry solutions including CAD/CAM and intraoral scanners used by DentalPro and its peers across the dental chain industry.
- Align Technology: Maker of Invisalign clear aligners and iTero intraoral scanners; a primary technology enabler for the orthodontic and digital scanning services DentalPro sells at retail across its network.
Broad incumbents
- Aspen Dental Management: One of the largest US-based dental support organization (DSO) chains with hundreds of branded offices, directly comparable to DentalPro's asset-light, multi-site dental group model focused on affordability and accessibility for mainstream consumers.
- Heartland Dental: US-leading DSO supporting thousands of dentist offices across the country with centralized operations, technology, and financing. Highly comparable in scale, multi-site model, and tech-enabled service delivery to DentalPro.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
DentalPro social profiles
Digital presenceDentalPro financial estimates
Financial estimateRevenue estimate
Valuation estimate
DentalPro leadership team
Management profileNumber of profiles
Profiles1 record
DentalPro subsidiaries and ownership
Company hierarchySubsidiaries10 records
DentalPro funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DentalPro M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DentalPro
What does DentalPro do?
DentalPro operates a network of 280+ dental centers across Italy delivering fee-for-service dental care including preventive, restorative, orthodontic, implantology, and cosmetic dentistry treatments. The company supports these services with proprietary digital technologies (intraoral scanners, AI-assisted diagnostics, 3D printing, guided surgery) and complementary offerings such as a consumer oral care product line, installment financing, and a patient management portal (MyDentalPro).
Is DentalPro a public or private company?
DentalPro is a private company. It is classified as corporate owned and is currently operating.
When was DentalPro founded?
DentalPro was founded in 2010. It employs 501 to 1,000 people.
Where is DentalPro based?
DentalPro is headquartered in Milan, Italy, in the Europe region.
How does DentalPro make money?
Three revenue lines are on record. Dental Services are the primary driver. The others are oral Care Products and financing and Payment Plans.
Who are DentalPro's main competitors?
Emerging players on record are ClearCorrect and Dentaid (Spain). Direct peers are Impress (formerly Impress Clear Aligners), Vitaldent and myDentist (UK). Others are Straumann Group, Dentsply Sirona and Align Technology. Broad incumbents are Aspen Dental Management and Heartland Dental.
Does DentalPro have an API?
No public API is recorded for DentalPro.
What industry is DentalPro in?
DentalPro's product category is Dental Care Services. Its primary akta.pro industry code is HLABAAAI, Membership/Subscription & Direct-Pay General Dentistry Practices. Its NAICS code is 621210 and its SIC code is 8000.