Mavin Global

What Mavin Global does

Mavin Global is a privately held technology company headquartered in Grand Rapids, Michigan, that operates an AI-software portfolio spanning education, workforce development, enterprise productivity, and preventative health. The company's core offering is an ecosystem of subscription SaaS platforms — including Voila (AI-generated workflows and SOPs), Tyrospot (generative AI skills evaluation), S2B (Students 2 Business career platform), Grow MainStreet (K-8 STEM platform), Scribe (AI career ledger), Minnow (agentic AI for employee engagement), Scrivener (form practice sandbox), and Split Collective (agentic AI for nutrition and healthcare). The company also develops Client SaaS Solutions — roughly a dozen specialized tools built for specific customer requirements — and operates initiatives such as Mavin OER (open education resources) and CAPP 1.0, a Michigan-targeted workforce policy program.

Underlying the portfolio is a stated emphasis on generative AI and agentic AI: products use generative AI for content and SOP generation, autonomous agents to coordinate events (Minnow) or to act as a 'Digital Health Fiduciary' (Split Collective), and multimodal capabilities spanning text, structured data, and image analysis. The portfolio has been positioned at the intersection of K-12 education, K-12 STEM career exposure, higher-education and adult certification, enterprise retention, and preventative nutrition.

Mavin's revenue mechanics are diversified across recurring subscriptions for flagship in-house platforms, subscription-based client SaaS builds, B2B risk-sharing arrangements with healthcare stakeholders (Split Collective), a B2C wellness marketplace (transaction fees), and supply-chain data monetization. Distribution combines a self-serve SaaS front door at mavin.cloud with enterprise direct sales (custom builds scoped with the team). Primary customers named in case studies are two K-12 institutions (Northview High School, Midwest Regional Career Center); state-policy and nonprofit partners (42 North Partners, MASSP, Talent First, Michigan State University K-12 Outreach, USDA NIFA) extend reach into government and grant-funded programs. Pricing is not publicly disclosed.

Name

Mavin Global

Legal name

Mavin Global Company

Website

https://mavinglobal.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Mavin Global is a private AI software company that runs an ecosystem of subscription SaaS platforms for K-12 education, workforce development, enterprise productivity, and preventative health, serving schools, employers, and healthcare stakeholders through self-serve and enterprise channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. In-house Subscription Platforms: Flagship proprietary SaaS platforms developed to streamline business functions and drive growth, available through subscription.
2. Client SaaS Solutions: Specialized tools developed for clients to deliver precision, efficiency, and specific industrial requirements.
3. B2B Risk Sharing (Split Collective): Revenue through B2B risk sharing arrangements with healthcare stakeholders, generating revenue as an 'Operating System for Preventative Health'.
4. B2C Marketplace (Split Collective): Consumer marketplace generating revenue through wellness rebates and direct consumer engagement.
5. Supply Chain Insights (Split Collective): Revenue from providing supply chain intelligence data to B2B partners.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Mavin Global develops and operates an ecosystem of proprietary AI-driven SaaS platforms spanning education (Tyrospot, Grow MainStreet, Students 2 Business), workforce development (CAPP 1.0 initiative), enterprise productivity (Voila, Scribe, Minnow), and health/nutrition (Split Collective). In addition to in-house subscription platforms, the company delivers specialized Client SaaS Solutions tailored to industrial requirements and offers initiatives such as Mavin OER curriculum and the USDA Food Shock K-12 Playbook.

Product overview

Mavin Global operates as an AI-driven technology company offering a dual-track product ecosystem: In-house Subscription Platforms (flagship proprietary platforms including Voila, S2B, Minnow, Tyrospot, Scribe, Scrivener, Split Collective, and Grow MainStreet) and Client SaaS Solutions. The portfolio centers on education technology, career development, organizational productivity, and health/nutrition management. Key products include Voila (AI workflow generator), S2B (student-to-business career platform), Minnow (agentic AI for employee engagement), Tyrospot (AI skills certification), Scribe (AI resume builder), Scrivener (form practice sandbox), Split Collective (AI nutrition management), and Grow MainStreet (K-12 STEM career platform). Initiatives include Mavin OER (open education resources) and CAPP 1.0 (Michigan workforce policy initiative). The company positions itself at the intersection of education, workforce development, and AI-driven productivity tools.

Differentiator

Problem solved

Functional benefit

Brands

• Voila: AI-powered process capture and workflow documentation platform for organizations
• Students 2 Business (S2B)
• Split Collective
• Grow MainStreet
• Tyrospot
• Minnow
• Scrivener
• Scribe
• CAPP 1.0
• Mavin OER

Products and services

• Voila

Quantifiable outcome

• CAPP 1.0 policy aims to expose students in grades 5-12 to at least one real-world job daily, counting toward school attendance
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• 42 North PartnerscoreStrategic or Co-development PartnerCollaborated with Mavin Global to develop the digital platform supporting CAPP 1.0 compliance. 42 North Partners provided input and collaboration for the career exposure policy implementation serving Michigan's grades 5-12 students.
• Michigan Association of Secondary School PrincipalscoreStrategic or Co-development PartnerProvided input and collaboration for CAPP 1.0 digital platform development. The association supports the policy initiative advocating for daily career exposure for Michigan secondary school students.
• Talent FirstcoreStrategic or Co-development PartnerWorkforce development partner contributing to CAPP 1.0 initiative focused on building Michigan's future workforce through early career awareness.
• Michigan State University K-12 OutreachcoreStrategic or Co-development PartnerAcademic partner providing educational expertise for CAPP 1.0 platform development, supporting the policy initiative for Michigan's workforce development.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Guild Education: Bridges education and employment through employer-funded education benefits. Highly comparable to Mavin's S2B and Tyrospot products, which similarly connect learners to career pathways and employer demand.
• Degreed: Skills and career development platform used by enterprises to upskill and reskill workforces. Closely comparable to Mavin's Scribe (career ledger), Tyrospot (skill certification), and Grow MainStreet (K-12 STEM career alignment).
• BetterUp: AI-driven employee engagement, coaching, and retention platform. Directly comparable to Mavin's Minnow, which uses agentic AI to improve employee connection, engagement, and retention.
• Kahoot: Engagement and learning platform widely used in K-12 and enterprise. Comparable to Mavin's Grow MainStreet and S2B in bringing interactive, simulation-based learning into classrooms and workforce programs.
• Pluralsight: Technology skills assessment and training platform for individuals and enterprises. Comparable to Mavin's Tyrospot in AI-driven skills evaluation against real job roles.
• Noom: Consumer and B2B health platform combining behavior change with coaching and data. Overlaps with Mavin's Split Collective in using AI-driven personalization to address preventative health and nutrition.

Broad incumbents

• Coursera: Large-scale online education and credentialing platform serving both individuals and enterprises. Comparable in the career-readiness and certification space where Mavin's Tyrospot and Grow MainStreet compete.
• Workday: Enterprise cloud platform spanning HCM, finance, and planning, with deep adoption in education and healthcare. Overlaps with Mavin's Voila (process/workflow documentation) and Minnow (employee engagement) at the enterprise level.
• 2U: Online education platform partnering with universities and enterprises to deliver degree and short-course programs. Comparable to Mavin's Mavin OER and S2B in bridging education content with employment outcomes.

Emerging players

• UiPath: AI-powered process documentation, workflow automation, and digital twin of business operations. Partially comparable to Mavin's Voila, which similarly captures processes and generates AI-powered SOPs and workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mavinglobal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mavin Global