Caldeira

What Caldeira does

Caldeira is a privately held, founder-owned manufacturer and supplier of cushions and decorative pillows, headquartered in Liverpool, United Kingdom, with wholly owned operations in China (Zhejiang Hao Sheng Textiles, established 2003) and the United States (Caldeira USA, established 2007). Founded in 1986 by Tony Caldeira, who remains Managing Director and CEO, the company sells bespoke and stocked home textile ranges — including Belgian cut velvets, Spanish tapestries, Turkish jacquards and chenilles, seasonal ranges, faux and real furs, digital prints, and outdoor cushions — through dedicated key account managers to leading global retail corporations, attending major industry trade shows (Heimtextil, Spring Fair, New York Home Fashions Market). The company reports customers on every continent and export sales exceeding two-thirds of total cushion revenue, with annual production capacity of over 1 million cushions at its £3m, 85,000 sq ft Knowsley Industrial Park headquarters, which was outfitted with over 1,000 solar panels achieving carbon-negative status in 2023.

The business model combines made-to-order bespoke ranges (multi-year retailer contracts, custom design and merchandising) with stock and closeout inventory (100,000+ pieces, no minimum order quantity) distributed through direct B2B sales channels, UK and U.S. showrooms, and trade exhibitions. Pricing is quote-based and not publicly disclosed. Secondary revenue is generated by renting approximately 50,000 sq ft of surplus industrial space at the Knowsley HQ. In March 2026 Caldeira announced the launch of AI-assisted design technology into the U.S. market, compressing product development timelines from months to days while retaining human designers for final refinement, positioning generative design as a productivity lever for its core manufacturing and merchandising workflow rather than a standalone product.

Name

Caldeira

Legal name

Caldeira UK Ltd

Website

https://caldeira.co.uk

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Caldeira is a privately held, founder-owned manufacturer and global supplier of cushions and decorative pillows, headquartered in Liverpool with wholly owned operations in China and the United States, selling bespoke and stocked home textile ranges to leading retail corporations worldwide through direct B2B sales and trade exhibitions.

Ownership category

akta.pro rank

Product category

Home Textiles - Cushions and Decorative Pillows

NAICS

Other Furniture Related Product Manufacturing (3379)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG)

akta.pro secondary industry

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)

Keywords

• Cushion manufacturing
• Decorative pillows
• Home textiles wholesale
• Bespoke textile products
• Cushion OEM supply

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Cushion and Decorative Pillow Manufacturing and Sales: Caldeira manufactures and supplies innovative and competitive home textile products, primarily cushions and decorative pillows. The company produces bespoke ranges as well as stocked items, with products manufactured in the UK, China and USA. Export sales form over two-thirds of total cushion sales.
2. Real Estate Rental (Secondary): Caldeira rents out approximately 50,000 sq. ft. of industrial/warehouse space at its Knowsley headquarters to other companies, generating rental income from surplus space not required by Caldeira.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Caldeira manufactures and supplies cushions, decorative pillows, and related home textile products (including velvets, tapestries, jacquards, chenilles, knitted plains, faux and real furs, digital prints, outdoor cushions, feather and polyester inners, and eco draught excluders) to retail corporations worldwide. The company produces both bespoke made-to-order ranges and stocked cushion lines from manufacturing facilities in the UK, China, and the USA, exporting over two-thirds of total cushion sales.

Product overview

Caldeira is a leading global cushion and decorative pillow manufacturer offering a comprehensive portfolio of home textile products. The product line includes Belgian Cut Velvets, Spanish Tapestries, Turkish Jacquards & Chenilles, Seasonal Tapestries, Feather and Polyester Inners, Outdoor Cushions & Chair Pads, Woven Plains, Knitted Plains, Patterned Knitted Velvets, Faux Furs, Real Furs, Digital Prints, Jacquards, Chenilles & Tapestries, Crewels, Eco Draught Excluders, plus UK and Chinese Made Stocks & Closeout offerings. The company operates a made-to-order business model with many products featuring low minimum order quantities, complemented by stock and closeout options. Manufacturing facilities are located in the UK (Liverpool/Knowsley), China (Hangzhou/Zhejiang Hao Sheng Textiles), and USA (New York showroom).

Differentiator

Problem solved

Functional benefit

Products and services

• Belgian Cut Velvets High-quality cut-velvet cushions and decorative pillows produced in collaboration with Belgium's finest cut-velvet fabric weavers, supplied to retail customers worldwide.
• Spanish Tapestries Bespoke panel and 'all-over' cushion ranges in geometric and floral designs, manufactured in partnership with world-leading Spanish tapestry mills for retail customers.
• Turkish Jacquards and Chenilles Bespoke ranges of cushions and decorative pillows made from upholstery weight jacquards, chenilles, and cut-velvet fabrics woven in Turkey.
• Seasonal Tapestries Large bespoke ranges of Christmas cushions, Holiday pillows, and seasonal cushions for spring/Easter and fall/harvest, manufactured in partnership with Spanish tapestry mills.
• Feather and Polyester Inners Recycled hollowfibre filled inners manufactured in the UK and China, plus imported feather filled inners, supplied at competitive pricing to retail customers.
• Outdoor Cushions and Chair Pads Outdoor chair pads and cushions manufactured in the UK and China, available in plain and patterned fabrics to give retailers choice and value.
• Woven Plains Core woven plain cushions made from chenilles, textures, cottons, linens, and faux leathers, often supplied with low minimum order quantities.
• Knitted Plains Knitted plain cushions including velvets, ribbed plains, and pinsonics, with fabrics often stocked by the supplier for low minimum order quantities.
• Patterned Knitted Velvets Patterned knitted velvets from leading knitted velvet companies in China, available in solids and multi-colours.
• Faux Furs Faux fur cushions and throws in many styles of faux fur, with many fabrics stocked by the supplier for low minimum order quantities.
• Real Furs Real fur cushions produced in partnership with one of China's leading real fur cushion companies, using Mongolian and New Zealand sheepskins ethically sourced as food by-products.
• Digital Prints Unique printed cushions created with customers using many base fabrics which are stocked by suppliers, with low minimum order quantities.
• Jacquards Jacquard cushions made from upholstery weight and curtain weight jacquards, delivering high quality patterned jacquard cushions to retail customers.
• Chenilles and Tapestries Multi-coloured cushions and decorative pillow ranges created using upholstery weight chenilles and tapestry fabrics.
• Crewels Crewel cushions produced in partnership with one of China's leading crewel mills, with Caldeira providing design and colour direction, featuring low minimum order quantities.
• UK Made Stocks and Closeout Overmakes and clearance items from Caldeira UK manufacturing operations, available to retailers and wholesalers through the sales team with no minimum order quantities.
• Chinese Made Stocks and Closeout Closeout deals from Caldeira's wholly owned China factory Zhejiang Hao Sheng Textile Co. Ltd, available in both China and the UK through the Caldeira sales team.
• Eco Draught Excluders Draught excluders made from reclaimed fabrics destined for landfill, filled with recycled fibre to help save energy in the home.

Quantifiable outcome

• Product development timeline reduced from months to days using AI-assisted design
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Zhejiang Hao Sheng Textiles Co. LtdcoreStrategic or Co-development Partner · 14 January 2024Wholly owned Caldeira China factory, also referred to as Caldeira China, manufactures and sources products that can be sold FOB Shanghai or via the UK or USA. Led by Pei Gai Hong (Sophia), the factory produces cushions with short lead times and low minimum order quantities.
• Baltic BroadbandcoreTechnology or Integration · 12 December 2022Strategic partnership between Caldeira and Liverpool-based digital connectivity specialist Baltic Broadband to deliver ultra-fast broadband of up to 40Gbps to the Knowsley Industrial Park from a new Digital Hub at Caldeira's headquarters. Powered by Caldeira's renewable solar energy.
• Excello LawminorImplementation/ SI/ Consulting Partner · 12 December 2022Caldeira was advised legally on property-related matters of the headquarters acquisition by Excello Law in Liverpool. Peter McHugh, Commercial Property Lawyer, led the legal team.
• B8 Real EstateminorChannel Partner/ Reseller/ Distributor · 12 December 2022Commercial Real Estate Specialists B8 Real Estate markets the approximately 50,000 sq. ft. of surplus industrial/warehouse space at Caldeira's Knowsley headquarters.
• Knowsley Council, Chamber of Commerce and Growth HubminorStrategic or Co-development Partner · 12 December 2022Local government and business support organizations that have welcomed and supported Caldeira's investment in the Knowsley Industrial Park, including recognition of the company's contributions to Net Zero targets.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Sferra: Premium home textile manufacturer (linens, pillows, throws) supplied through specialty retailers and luxury department stores. Comparable in finished textile product manufacturing for high-end retail customers.
• Anichini: US-based luxury home textile manufacturer producing bedding, pillows, and decorative textiles for specialty retail and designers. Comparable premium home textile manufacturing model with bespoke and stock offerings.
• Sobel Westex: Manufacturer of luxury pillows, mattress toppers, and home textile bedding products sold through retail and hospitality channels. Comparable specialty home textile manufacturing and B2B retail focus.
• Pacific Coast Feather Company: US-based manufacturer and B2B supplier of pillows, comforters, and bedding textiles to major retailers. Comparable product mix (pillows, fills) and B2B retail distribution model to Caldeira.
• Hollander Sleep Products: Manufacturer of pillows, mattress toppers, and bedding components (feather, down, synthetic fills) sold B2B to retailers. Directly comparable to Caldeira's feather/polyester inners business and home textile manufacturing model.
• Kravet: Family-owned B2B distributor and converter of decorative fabrics and home furnishings (including cushions and trimmings) to interior designers and retailers. Comparable B2B home textile distribution and global sourcing model.

Emerging players

• Surya: US-based home decor company manufacturing and distributing rugs, pillows, and soft furnishings to retailers globally. Comparable soft furnishings product line, B2B retail distribution, and global sourcing footprint.
• Jaipur Living: US-based home textile company focused on rugs, pillows, and soft furnishings with global manufacturing (India). Comparable soft furnishings category, B2B retail model, and design-led positioning.

Broad incumbents

• Williams-Sonoma (Pottery Barn / West Elm): Large US home furnishings retailer with proprietary brands (Pottery Barn, West Elm) selling decorative pillows and soft furnishings. Comparable end-market but operates a vertically integrated retail brand rather than B2B manufacturing.
• IKEA (Inter IKEA / Ingka): Global home furnishings retailer offering cushions and decorative textiles as part of a broad product portfolio. Comparable end category but operates at scale as a direct-to-consumer retailer, not a B2B manufacturer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/caldeira-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caldeira