Easy Clinic

What Easy Clinic does

Easy Clinic, operated by Novel Medicare Solutions Pvt Ltd and headquartered in Kolkata, India, is an AI-powered electronic medical records (EMR) and clinic management software vendor founded in 2007/2008. The platform unifies EMR, practice management and clinic administration across four clinic-type editions — Individual Doctor & Specialist Clinic, Group Practice & Polyclinic, Multi-Location Clinic Chain, and Hospital OPD & Nursing Home — and includes modular add-ons for patient engagement, reports and dashboards, payor management, revenue management, appointment scheduling, inventory and pharmacy, teleconsultation, billing and payments, communication, lab and radiology, multi-location central control, and a no-code workflow manager. The company supports 20+ medical specialties, serves 5,000+ doctors across 18 countries and processes 200,000+ prescriptions daily. Technology is built on a proprietary low-code platform with HL7 FHIR, DICOM, ICD-10, SNOMED, LOINC and CPT interoperability, Azure Data Factory and Power BI integration, and a base of HIPAA, GDPR, PCI-DSS and India's ABHA certifications.

The flagship AI capability is CuraPilot, an AI clinical copilot developed in collaboration with OpenAI and deployed as one of the world's earliest AI-assisted clinical decision support systems at Penda Health in Nairobi, where it was validated across 39,849 patient visits and published in Nature Health. CuraPilot adds clinical decision support, cross-visit pattern recognition, drug interaction checks, 45-day supply chain forecasting, claims auditing and AI-powered documentation on top of existing EMRs.

Easy Clinic operates a tiered SaaS subscription model — monthly for solo and group practices, annual for chains and hospital OPDs — supplemented by professional services and enterprise licensing, with a 14-day free trial and 30-day money-back guarantee. GTM blends enterprise field sales (including a 90-day proof of concept for hospitals and chains), product-led self-serve onboarding for individual practitioners, a partner referral program and direct regional sales through an Africa regional HQ in Nairobi. Customer base is SMB-heavy across solo practitioners and group practices, with named enterprise references including Penda Health and Qualitas Health.

Name

Easy Clinic

Legal name

Novel Medicare Solutions Pvt Ltd

Website

https://easyclinic.io

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Easy Clinic is an India-headquartered SaaS vendor of AI-powered EMR and clinic management software, serving 5,000+ doctors across 18 countries with tiered subscription editions for solo practices, polyclinics, clinic chains and hospital OPDs.

Ownership category

akta.pro rank

Product category

Healthcare Practice Management Software

NAICS

Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Prepackaged Software (7372)

akta.pro primary industry

Ambulatory & Physician Practice EHRs (HLACAAAB)

Keywords

• Electronic medical records
• Clinic management software
• Healthcare practice management
• AI clinical decision support
• Teleconsultation platform

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Cloud-based subscription model for clinic management software. Pricing varies by clinic type and feature requirements. Includes EMR, practice management, AI features, and support. Scale from solo practice to multi-location chains.
2. Professional Services & Implementation: Implementation, customization, and training services for enterprise deployments including 90-day proof of concept programs and dedicated account management.
3. Enterprise Licensing: Custom enterprise agreements for large clinic chains and hospital networks with dedicated data warehouse, custom integrations, and extended support SLAs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Easy Clinic provides cloud-based, AI-powered Electronic Medical Records (EMR) and clinic management software for solo practitioners, polyclinics, multi-location clinic chains, and hospital outpatient departments across 18 countries. The platform combines patient records, appointment scheduling, billing, inventory, pharmacy, teleconsultation, and patient engagement modules with an AI clinical copilot (CuraPilot) developed in collaboration with OpenAI. It is sold as a tiered SaaS subscription with optional professional services and enterprise licensing.

Product overview

Easy Clinic offers a unified AI-powered healthcare software platform combining EMR, practice management, and clinic administration. The core Easy Clinic Platform serves as the foundation, with CuraPilot added as an AI intelligence layer (developed in collaboration with OpenAI, peer-reviewed in Nature Health). Multiple specialized platforms target different clinic types: Doctor Clinic Software for solo practitioners, Polyclinic Software for multi-specialty group practices, Clinic Chain Software for multi-location networks, and Hospital OPD & Nursing Home Software. The platform includes modular add-ons including EMR, Patient Engagement Portal/App, Reports & Dashboards, Payor Management, Revenue Management, Appointment Scheduling, Inventory & Pharmacy, Teleconsultation, Billing & Payments, Communication Hub, Lab & Radiology, Multi-Location Central Control, and Workflow Manager. The system is built on a proprietary low-code platform enabling customizations and integrates with standards like HL7 FHIR, DICOM, and multiple coding standards (ICD-10, SNOMED, LOINC, CPT).

Differentiator

Problem solved

Functional benefit

Brands

• CuraPilot: AI clinical copilot and intelligence layer that provides clinical decision support, safety alerts, diagnostic analysis, voice commands, supply chain intelligence, operations analytics, claims optimisation, and telemedicine integration for healthcare organisations.

Products and services

• Easy Clinic Platform AI-powered EMR and clinic management software platform combining Electronic Medical Records (EMR), Practice Management, and Clinic Administration tools. Designed for solo clinics through 500+ location chains across 18 countries, integrating clinical documentation, billing, scheduling, inventory, pharmacy, telemedicine, and analytics into a unified system.
• CuraPilot AI Clinical Copilot AI intelligence layer that sits on top of the Easy Clinic EMR and hospital information systems, providing 11 clinical, operational, and financial AI capabilities including clinical decision support, cross-visit pattern recognition, supply chain forecasting, claims optimization, and patient engagement automation.
• Doctor Clinic Software EMR and practice management software designed for individual doctor clinics and solo practitioners, featuring specialty-oriented EMR templates, AI-assisted differential diagnosis, and point-and-click clinical documentation.
• Polyclinic Software EMR and practice management solution for multi-specialty polyclinics and group practices with collaborative workflows, integrated billing across departments, pharmacy dispensing, lab management, and advanced financial accounting.
• Clinic Chain Software Enterprise solution for multi-location clinic chains with centralized control, clinical SOP monitoring, patient engagement portal, insurance management, logistics and stock transfer across locations, and dedicated data warehouse reporting.
• Hospital OPD & Nursing Home Software EMR and practice management for hospital outpatient departments and nursing homes with multi-department billing, complex appointment scheduling, walk-in management, and integrated diagnostic and pharmacy services.

Quantifiable outcome

• 16% fewer diagnostic errors with CuraPilot AI deployment (Penda Health, Nairobi - 39,849 patient visits studied)
• +8 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability8 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered core, notable and minor.

• OpenAIcoreStrategic or Co-development PartnerCo-development partnership for AI-assisted clinical decision support systems. Easy Clinic developed CuraPilot AI copilot in collaboration with OpenAI. One of the world's earliest deployments of AI-assisted clinical decision support developed jointly. The partnership enables advanced AI capabilities including cross-visit pattern recognition, diagnostic analysis, and clinical decision support integrated into the Easy Clinic EMR platform.
• Penda HealthcoreStrategic or Co-development PartnerStrategic deployment partnership with Penda Health in Nairobi, Kenya. Penda Health served as the pilot deployment site for CuraPilot AI clinical decision support system. Study involved 15 clinics, 108 physicians, and 39,849 patient visits. Results published in Nature Health showing 16% fewer diagnostic errors and 100% clinician satisfaction. Penda Health is Kenya Ministry of Health and Kenya Digital Health Agency approved.
• Novel Medical SolutionscoreOthersReferenced in customer testimonials as the parent/sister company providing Easy Clinic support services. Dr. Vijay Ramanathan testimonial mentions 'Easy Clinic and the support services offered by Novel Medical Solutions were efficient, affordable, prompt, satisfactory, genuine and professional.' Likely the entity behind Easy Clinic brand.
• Qualitas HealthnotableTechnology or IntegrationCustomer case study: One of Malaysia's largest clinic chains implemented Easy Clinic's Reports and Dashboard module. Improved operational efficiency and patient satisfaction. Success story featured in Easy Clinic marketing materials.
• Kenya Ministry of HealthminorOthersGovernment health authority that approved the CuraPilot AI clinical decision support system deployment at Penda Health clinics in Kenya.
• Kenya Digital Health AgencyminorOthersGovernment digital health authority that approved the CuraPilot AI clinical decision support system deployment.
• AMREF Ethics CommitteeminorOthersEthics committee that approved the clinical study for CuraPilot AI deployment at Penda Health, enabling the peer-reviewed research published in Nature Health.

Scale indicators19 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HealthPlix: India-based AI-powered EMR platform serving physician practices across specialties. Most direct domestic competitor with similar specialty-EMR positioning and AI-assist features.
• Practo: India-origin digital health platform offering practice management, EMR, and patient booking for doctors and clinics. Overlaps directly with Easy Clinic's SMB ambulatory positioning across India and SEA.
• DocOn: India-focused EMR and clinic management software for individual doctors and small practices. Comparable in target customer (solo/small clinics) and feature scope (EMR, scheduling, billing).
• Tebra (formerly Kareo): US-focused cloud EHR and practice management platform for independent practices and small medical groups. Closest Western analog in target segment (independent ambulatory practices) and SaaS delivery model.
• DrChrono: Cloud-based EHR and medical billing platform targeting small to mid-sized medical practices. Comparable SaaS model, specialty templates, and AI-assisted documentation roadmap.

Broad incumbents

• eClinicalWorks: Large US ambulatory EHR vendor serving practices of all sizes. Competitor in the broader ambulatory EHR market with significantly larger scale and broader feature set, including AI scribe and decision support.
• Athenahealth: Major US cloud-based EHR and practice management vendor with network-enabled services for ambulatory care. Represents the established enterprise-tier competitor Easy Clinic aspires to win deals against.
• Oracle Health (Cerner): Global enterprise EHR incumbent with growing ambulatory footprint and AI features. Represents the long-term competitive ceiling as Easy Clinic attempts to scale beyond emerging markets.

Emerging players

• Bahmni: Open-source hospital information system deployed in low-resource settings across Africa and South Asia. Competes for the same emerging-market clinic and hospital OPD contracts with a free, community-supported alternative.
• OpenMRS: Open-source medical record platform widely used in Africa and low-resource environments. Easy Clinic's CuraPilot even integrates with OpenMRS at Penda Health, highlighting it as both partner and indirect competitor for emerging-market deployments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/easyclinic
• YouTubeyoutube.com/@EasyClinicSoftware
• Facebookfacebook.com/Easycliniconline
• LinkedInlinkedin.com/company/easy-clinic
• Instagraminstagram.com/easycliniconline

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easy Clinic