Stay

What Stay does

STAY Worldwide Limited operates a design-led serviced apartment business from a single 169-apartment property at Hawley Wharf in Camden, London. The legal entity is a UK private limited company that provides reservations, sales, marketing, and operational services for apartments held within HWC Apartments Limited; both entities sit under the holding company Labtech Investments Limited. The core product portfolio comprises seven apartment tiers across one-, two-, and three-bedroom configurations in Classic, Standard, and Premium variants, ranging from 55m² to 130m², with nightly rates of £255 to £540 inclusive of VAT. The technical platform centres on a virtual concierge tablet deployed in every apartment, an integrated booking engine on stay.com and direct-book.com, Matterport 3D virtual tours, and a Travelclick (Amadeus) reservation system connecting to third-party booking channels.

The business model is hybrid direct-to-consumer and sales-led. Short stays of 7+ nights are self-served through the website and booking platform; stays of 14+ nights receive tiered discounts of 4-10%; long-term rentals of 6+ months operate as 'Rent a Home' with flexible contracts up to three years and optional all-inclusive rent. A dedicated sales team handles corporate accounts, government contracts, insurance emergency housing, global mobility providers, film and engineering crew bookings, medical travellers, and HR/PA-driven corporate bookings. Ancillary revenue includes pet fees, damage deposits, housekeeping add-ons, and replacement charges.

Customer segmentation spans business travellers, leisure families, government employees, insurance-displaced households, global mobility expats, film and project crews, and medical travellers. Operational headcount is reported at 1-10, indicating a lean team that relies heavily on outsourced property operations and the shared LABS co-working infrastructure on-site. Sustainability is a recurring brand pillar, evidenced by Green Tourism Gold Award status since 2022, Greengage ECOSmart Plus certification, Glasgow Declaration signatory status, ISAAP accreditation, and a reforestation partnership that plants a tree for every booking. The company has not disclosed funding rounds, M&A activity, or financial results.

Name

Stay

Legal name

STAY Worldwide Limited

Website

https://stay.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

STAY operates 169 design-led serviced apartments at Hawley Wharf in Camden, London, offering nightly, extended-stay, and long-term rental accommodation for business travellers, corporate clients, families, and project crews under Labtech Investments Limited.

Ownership category

akta.pro rank

Product category

Serviced Apartments

NAICS

Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Corporate Extended-Stay Housing (Relocation & Project-Based) (THAMAFAA)

akta.pro secondary industries

Executive Apartments (Corporate Housing) (THAGAEAD), Extended-stay serviced apartments (weekly/monthly) (THAMACAD), Extended-Stay Hotels (THAMAFAD)

Keywords

• Serviced apartments
• Extended stay accommodation
• Corporate housing
• Short-term rentals
• Apartment rentals

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Short Stay Accommodation: Nightly rates for stays of 7+ nights, ranging from £255 to £540 per night depending on apartment type and season. Rates include weekly housekeeping, all bills, and access to on-site facilities.
2. Extended Stay Rental: Monthly rental options for stays of 6+ months with flexible contract terms (6 months to 3 years), no admin fees, optional all-inclusive rent covering council tax, utilities, and weekly housekeeping. Discounts of 4-10% apply for extended bookings of 14-90+ nights.
3. Additional Charges and Incidentals: Revenue from pet fees (£10/day + VAT, £500 deposit), damage deposits (£250-£650 depending on stay length), additional housekeeping services, lost key/fob replacement (£25 each), gym pass replacement (£10), and call-out charges for locked-out residents.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Stay operates design-led serviced apartments at Hawley Wharf in Camden, London, offering 169 fully furnished apartments ranging from 55m² to 130m². The company provides flexible stay durations spanning nightly short stays (7+ nights), extended stays (14+ nights with progressive discounts), business stays for corporate clients, and long-term rentals (6+ months) with all-inclusive options.

Product overview

STAY is a design-led serviced apartment operator offering a portfolio of managed apartments in Camden, London. The core offering comprises seven apartment product tiers across one-, two-, and three-bedroom configurations—Classic, Premium, and Standard variants—with sizes ranging from 55m² to 130m², nightly rates from £255 to £540, and premium tiers offering additional space and bathrooms. Supporting the core nightly product are three complementary stay formats: Extended Stays (14+ nights with progressive discounts up to 10%), Rent a Home (6+ month long-term rentals with all-inclusive options), and Business Stays (corporate-rate accommodation with dedicated account management). A pet-friendly accommodation add-on is available across all stay types. All apartments feature private balconies, dedicated workspaces, weekly housekeeping, and access to on-site gym and guest lounges. The company also operates a partnership with LABS for co-working space adjacent to the property.

Differentiator

Problem solved

Functional benefit

Brands

• LABS: Sister brand delivering customisable workspaces for businesses. LABS provides co-working spaces with health and wellbeing focus, located at Hawley Wharf with members having access to varied program of community events.

Products and services

• Serviced Apartments

Quantifiable outcome

• Green Tourism Gold Award achieved consistently since 2022
• +2 more outcomes

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• LABScoreStrategic or Co-development PartnerLABS is STAY's sister brand providing customisable workspaces for businesses. Located at Hawley Whley Lock adjacent to STAY Camden, LABS offers co-working spaces, private offices, and meeting rooms. STAY guests receive access to LABS facilities including phone booths and member events. Both brands are owned by Labtech Investments Limited and share the Hawley Wharf property, with STAY's gym managed by LABS.
• More TreescoreStrategic or Co-development PartnerReforestation partnership through which every booking at STAY Camden results in a tree being planted. Trees are strategically planted across UK and international reforestation projects including Kent (UK), Canada, Haiti, Senegal, Tanzania, and Kenya. Projects support ecosystem restoration, biodiversity enhancement, and carbon sequestration.
• Mission: Net ZerominorStrategic or Co-development PartnerSustainability consultancy partner working with STAY's Green Team to identify opportunities for reducing environmental impact and driving sustainability within operations as part of the company's journey towards a greener future.
• Corretto by the CanalminorGTM or Marketing PartnerCanal-side Italian restaurant offering breakfast service from 8.30am to 11am daily, located steps from STAY apartments. Serves Italian classics, freshly baked pastries, vegan options, and kids' meals. Recommended in STAY's neighbourhood guides and promotional materials for guests.
• The Innocent HoundminorGTM or Marketing PartnerPet supplier providing healthy treats and hand-crafted toys for STAY's dog-friendly guests. Partnership supports STAY's pet-friendly policy and is featured in neighbourhood guides for pet owners staying at STAY Camden.
• Time4TreesminorStrategic or Co-development PartnerTree planting organisation managing STAY's Kent reforestation initiative near Dartford. Project plants diverse native species including Oak, Beech, Silver Birch, Rowan, Field Maple, Wild Cherry, and Wild Service Tree. Each tree sequesters approximately 1.5 tonnes of CO2 over its lifetime.
• Green TourismcoreOthersInternationally respected accreditation scheme for sustainable tourism. STAY has consistently achieved Gold Award since 2022, recognised for environmental practices across energy, waste, water, and carbon emissions.
• GreengagecoreOthersEnvironmental certification organisation providing ECOSmart Plus accreditation to STAY Camden. Certifies sustainable practices in accommodation sector including energy efficiency and eco-friendly operations.
• ISAAPcoreOthersInternational Serviced Apartments Accreditation Programme providing compliance accreditation to STAY. Ensures adherence to international standards for quality, safety, and compliance in the serviced accommodation sector.
• Camden FoodbankminorGTM or Marketing PartnerLocal foodbank partnership where STAY collects weekly donations of surplus or unopened food items from guests to support the local community. Part of STAY's broader social responsibility initiative.
• Cats ProtectionminorGTM or Marketing PartnerPartnership for collecting unused pet items to donate to Cats Protection charity. STAY collects pet-related donations as part of its pet-friendly accommodation services and community engagement.
• ASAP (Association of Serviced Apartment Providers)coreOthersUK trade association representing serviced apartment providers. STAY is a member and was recognised with an ASAP Award in 2024. Association sets industry standards and promotes the sector.
• Guardians StudiosminorGTM or Marketing PartnerBoutique fitness studio in Camden featured in STAY's neighbourhood guides for health and wellness activities. Partnership supports STAY's wellness positioning and offers guests fitness options within the local community.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Native: Design-led serviced apartment brand in London targeting extended-stay business and leisure travellers, competing head-to-head with STAY on product design and central locations.
• Frasers Hospitality: Global serviced residence operator with London properties catering to corporate housing, relocations, and extended stays — overlapping with STAY's business stay proposition.
• Citadines (The Ascott Limited): International aparthotel brand with a London presence, offering studio and apartment-style accommodation for business and leisure travellers on short and extended stays.
• Staycity Aparthotels: One of Europe's largest aparthotel operators with a significant London presence, offering short-stay and extended-stay serviced apartments targeting the same business and leisure segments as STAY.
• Rockwell East: London serviced apartment operator providing design-led extended-stay apartments for corporate and leisure guests, directly comparable to STAY's design and amenity proposition.
• SACO (The Serviced Apartment Company): Established UK serviced apartment provider with a strong London footprint, directly competing with STAY on extended-stay corporate, relocation, and leisure bookings.
• Marlin Apartments: London-based serviced apartment provider offering short and extended stays with on-site amenities; comparable to STAY's product mix and corporate traveller target audience.
• Cheval Residences: London-focused luxury serviced apartment operator offering short and extended stays for corporate clients and relocators — a close direct comparator to STAY's premium positioning.

Others

• LABS: Sister brand under common Labtech Investments ownership providing co-working and workspace at Hawley Wharf; not a hospitality competitor but a strategic ecosystem partner and distribution channel for STAY.

Broad incumbents

• Airbnb: Global short-stay rental marketplace with a large London inventory of apartments competing for the same extended-stay leisure and corporate travellers that STAY targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC97YRO-blrI3DIvdPuz67VA
• Facebookfacebook.com/STAY-1474003532731556
• LinkedInlinkedin.com/company/stay-worldwide
• Instagraminstagram.com/stay_worldwide
• Xx.com/staydotcom

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stay