Brooklyn Flow

What Brooklyn Flow does

Brooklyn Flow is a yoga and wellbeing studio based in Park Slope, Brooklyn, founded by Amy Quinn Suplina (originally operating as Bend + Bloom in 2008). The studio offers in-studio and virtual yoga classes, with specialized programming in prenatal/postnatal yoga, kids yoga, accessible yoga, private sessions, and teacher training. The studio also integrates allied therapy practitioners (massage, bodywork) into its service mix, positioning itself as a multi-disciplinary local wellness hub rather than a single-discipline gym.

The business operates a single physical location supported by more than 30 specialized instructors and uses MindBody as its third-party booking and class management platform. In 2020, the company launched brooklynflow.online, an online streaming platform that extended its reach beyond the Park Slope catchment during the COVID-19 pandemic. The revenue model is consumer-direct and high-volume, with pricing spanning $28 drop-in classes to $195/month unlimited memberships, supplemented by private sessions, allied therapy fees, and tuition from teacher training cohorts (including a 200-hour certification partnership with Shaktiyoga NY beginning February 2027).

Commercial relationships extend beyond core classes: Brooklyn Flow runs an outdoor summer yoga series in partnership with the Prospect Park Alliance (June–August 2026) and has secured sponsorship from NewYork-Presbyterian, indicating institutional and civic alignment. Despite its longevity, Brooklyn Flow remains a single-location, service-led business with no disclosed expansion into additional physical sites and no proprietary technology stack beyond standard SaaS tooling.

Name

Brooklyn Flow

Legal name

Brooklyn Flow

Website

https://brooklynflow.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Brooklyn Flow is a Park Slope, Brooklyn yoga and wellbeing studio offering in-studio and virtual classes, prenatal/postnatal and kids programs, teacher training, and allied therapies, serving local individual practitioners through memberships and drop-ins.

Ownership category

akta.pro rank

Product category

Yoga and Wellness Studio Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Aerial Yoga & Specialty Yoga Modalities (HSADACAH), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)

Keywords

• Yoga studio services
• Prenatal postnatal wellness
• Kids yoga classes
• Yoga teacher training
• Private yoga sessions

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Class Attendance Fees: Revenue from single drop-in classes at $28, class packs (6, 10, or 20 classes), and membership subscriptions (monthly auto-renew or annual). This is the primary revenue stream for the studio.
2. Private Sessions: One-on-one yoga instruction, soundbath meditation, therapeutic yoga, reiki, natal yoga, and mindful strength training sessions priced at $150-$250 per session with additional participants at $35 each.
3. Teacher Training Program: 200-hour Yoga Alliance registered teacher training program offered in partnership with Shaktiyoga NY, priced at $3,700 per trainee with optional payment plans.
4. Allied Therapies: Revenue share or booking arrangements with independent therapeutic providers including massage therapists, acupuncturists, reiki practitioners, and bodyworkers who operate sessions at the studio.
5. Gift Cards: Gift cards sold through MindBody platform for class packages and private sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Brooklyn Flow is a yoga and wellbeing studio in Park Slope, Brooklyn offering in-person and virtual yoga instruction across multiple styles (Vinyasa, Align, Restorative, Foundations, Sunrise Flow), plus specialized programming including a Natal + Baby program, Kids Yoga, a 200-hour Yoga Alliance registered teacher training, private sessions (yoga, therapeutic, soundbath, reiki), and allied therapeutic services such as massage and acupuncture. Services are delivered through a single physical studio, an online virtual library, and seasonal outdoor classes in Prospect Park.

Product overview

Brooklyn Flow is a yoga and wellbeing studio in Park Slope, Brooklyn offering a diverse portfolio of in-person and virtual wellness services. The core offering centers on yoga instruction (Vinyasa, Align, Restorative, Flow + Restore, Foundations, Sunrise Flow, and specialty classes) available at their studio or outdoors in Prospect Park. The business operates as a unified service platform comprising yoga classes, a virtual online library, a comprehensive Natal + Baby Program (prenatal/postnatal yoga, childbirth education, lactation support, infant development), Kids Yoga programming (Tots, Youth, Teen + Tween, Family Yoga), a 200 Hour Teacher Training program (in partnership with Shaktiyoga NY), Private Sessions (yoga, therapeutic, soundbath, reiki, natal, mindful strength), Allied Therapies (massage, acupuncture, reiki, facial sculpting), and seasonal outdoor Prospect Park Yoga. Pricing options include drop-in classes ($28), class packs (6 classes/month at $120, 10-class at $260, 20-class at $480), and memberships (unlimited monthly at $195, annual at $1,980).

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga Classes
• Virtual Library
• Natal + Baby Program
• Kids Yoga
• 200 Hour Teacher Training
• Private Sessions
• Allied Therapies
• Summer Prospect Park Yoga
• Workshops

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Shaktiyoga NYcoreStrategic or Co-development Partner · 6 February 2027Brooklyn Flow partners with Shaktiyoga NY (led by Julie Dohrman) to deliver a Yoga Alliance registered 200-hour teacher training program. The program is hosted at Brooklyn Flow with Shaktiyoga NY providing curriculum, certification, and faculty. Next training starts February 2027.
• Prospect Park AlliancecoreStrategic or Co-development Partner · 4 June 2026Brooklyn Flow partners with Prospect Park Alliance to host free outdoor yoga classes in Prospect Park every Thursday during summer months (June-August 2026). The partnership provides community wellness programming in one of Brooklyn's most treasured parks.
• NewYork-PresbyterianminorGTM or Marketing Partner · 4 June 2026NewYork-Presbyterian sponsors Brooklyn Flow's Prospect Park summer yoga series, supporting free community wellness programming. This sponsorship enhances NYP's community health visibility while supporting Brooklyn Flow's outdoor offerings.
• Kevin LambminorOthersIndependent Reiki practitioner offering sessions at Brooklyn Flow studio. Achieved full Reiki Master initiation in 2015. Sessions booked through studio's private session request form.
• Marissa Frazier (Bodywork by Marissa)minorOthersIndependent massage therapist offering Traditional Swedish Massage, Deep Therapeutic Massage, sarga bodywork, and digital detox sessions. Books through HeyGoldie platform.
• Peter GiordanominorOthersAcupuncturist and massage therapist with 20+ years experience blending western and eastern modalities. Offers acupuncture, craniosacral, myofascial, lymphatic, neuromuscular therapy plus shiatsu, tuina, and taichi.
• Lara Kohn ThompsonminorOthersLicensed massage therapist and perinatal specialist offering therapeutic deep tissue, relaxation massage, Manual Lymph Drainage, and CranioSacral therapy. Works with movement and breath-centered therapies.
• Esteban RoaminorOthersSound meditation practitioner and certified mindfulness instructor specializing in therapeutic soundscapes. Offers private and group sound meditation sessions at the studio.
• Bobbea Bermudez (Olé Integrative Bodycare)minorOthersIndependent practitioner offering Facial Sculpting, Buccal Massage, Lymphatic Drainage and Skin Care services using philosophies and techniques from both Eastern and Western traditions.
• Rachel Welch (Revolution Motherhood)minorOthersGlobal community for moms offering cutting-edge fitness and personalized recovery programs. Partners with Brooklyn Flow for prenatal to multi-years postpartum programming.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sky Ting Yoga: NYC-based yoga studio chain offering group classes, teacher training, and a digital library. Direct comparable as a Brooklyn/Manhattan community-centered yoga brand with similar subscription and class pack pricing structures.
• Y7 Studio: Multi-location NYC yoga studio known for hip-hop heated yoga and a strong brand identity. Comparable as a boutique NYC yoga operator targeting a similar millennial wellness consumer with subscription and class-pack monetization.
• Pure Yoga: Premium NYC-based yoga studio with multiple Manhattan locations, teacher training programs, and a wide variety of class styles. Comparable as a multi-format urban yoga studio with membership and training revenue streams.
• Modo Yoga: Global yoga studio chain with hot yoga, teacher training, and community programming. Comparable as a community-focused yoga brand combining memberships, certification programs, and inclusive positioning.
• Strala Yoga: NYC-based yoga brand founded by Tara Stiles offering studio classes, online classes, and teacher training. Comparable as a Brooklyn/NYC-rooted yoga brand with a strong digital offering and lifestyle-oriented positioning.
• Bend + Bloom: Park Slope, Brooklyn yoga studio founded by Amy Quinn Suplina in 2008 (predecessor brand to Brooklyn Flow). Directly comparable as a neighborhood yoga studio in the same Brooklyn submarket with overlapping class offerings.

Broad incumbents

• CorePower Yoga: Largest US yoga studio chain with hundreds of locations and a digital subscription platform. Comparable on business model (memberships, teacher training, virtual library) but operates at substantially greater scale and geographic reach than Brooklyn Flow.
• YogaWorks: Established multi-location yoga studio chain offering group classes, teacher training, and workshops. Comparable as a yoga brand combining physical studios with teacher certification programs and digital offerings.
• Peloton: Connected fitness platform offering yoga, meditation, and strength classes via subscription streaming. Comparable as a scaled digital wellness subscription model competing for the same consumer yoga dollar outside the studio setting.

Emerging players

• Glo: Subscription-based online yoga and meditation platform offering on-demand classes from prominent instructors. Comparable as a virtual yoga alternative that competes with Brooklyn Flow's brooklynflow.online offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bklynflow
• Facebookfacebook.com/bendandbloom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brooklyn Flow