Force of Nature

What Force of Nature does

Force of Nature (legally Force of Nature Meats) is a private, Austin-based direct-to-consumer food company founded in 2019 by Robby Sansom (Co-Founder, CEO & Land Steward). It sells regeneratively raised, grass-fed meats — beef, bison, elk, venison, wild boar, and, since March 2025, heritage slow-growth chicken — sourced from a network of ranchers practicing rotational grazing and eschewing feedlots, antibiotics, added hormones, and GMOs. Products are sold as individual cuts (priced $10.99-$89), curated bundle boxes (Ancestral Blends Box, Best Sellers Box, Big Ol' Beef Box, Grill Master Box, $210-$225), and through a Subscribe & Save subscription model with monthly billing and free shipping on orders over $189. The company also maintains a retail store locator, a customer loyalty program called Regen Rewards, and a Truemed integration that allows HSA/FSA payment. Operations are US-only, with multi-location fulfillment shipping frozen product on dry ice.

The company monetizes almost entirely through its own e-commerce storefront at forceofnature.com, supplemented by retail distribution. There is no proprietary technology platform beyond a standard Shopify-based storefront with subscription, loyalty, and payment integrations. Distribution is a single-channel DTC model with a thin retail overlay; go-to-market relies on organic social (Instagram, Facebook, YouTube, X), content marketing, email, SEO, and earned media in Forbes, Bloomberg, Bon Appétit, The Guardian, and similar outlets. Customer segments are health-conscious, paleo/ketogenic/ancestral-diet-oriented consumers and DTC subscription buyers; no enterprise or wholesale customer logos are disclosed. Revenue, funding history, and headcount below the 11-50 band are not disclosed in the available source material.

Name

Force of Nature

Legal name

Force of Nature Meats

Website

https://forceofnaturemeats.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Force of Nature Meats is an Austin-based, direct-to-consumer e-commerce company selling regeneratively raised, grass-fed meats — beef, bison, elk, venison, wild boar, and heritage chicken — to health-conscious consumers via its online storefront, subscriptions, and select retail partners.

Ownership category

akta.pro rank

Product category

Premium Online Meat Retail

NAICS

Animal Slaughtering and Processing (3116), Meat Retailers (445240)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs) (AFAKALAE)

akta.pro secondary industries

Deer & Elk Farming (Venison) (AFAEAIAD), Bison Ranching (AFAEAIAB), Shelf-Stable Processed Meats (Canned, Retort Pouches, Jerky/Meat Snacks) (AFANAEAJ)

Keywords

• Regenerative meat
• Grass-fed beef
• Ancestral blends
• Meat subscription boxes
• Pasture-raised meats

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce Sales: Force of Nature generates revenue primarily through direct online sales via their e-commerce storefront. Customers purchase individual products, curated bundles, or subscription boxes of regenerative meats. One-time purchases and subscription models provide recurring and transactional revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Force of Nature sells regeneratively raised, grass-fed meat products (beef, bison, elk, venison, wild boar, and heritage slow-growth chicken) directly to consumers through its online storefront, offering individual cuts, ancestral blends combining muscle meat, organ, and bone, and curated bundle boxes. The company supports both one-time purchases and a Subscribe & Save recurring subscription model with U.S.-wide frozen shipping.

Product overview

Force of Nature Meats is a direct-to-consumer e-commerce platform offering regeneratively raised, grass-fed meats delivered to customers' doors. The company sells individual cuts and a curated subscription box model. The product portfolio includes: (1) Curated Bundles (Ancestral Blends Box, Best Sellers Box, Big Ol' Beef Box, Grill Master Box) - themed collection boxes combining multiple products; (2) Ancestral Blends - ground meat products combining muscle meat, organ meat, and bone in beef, bison, venison, and chicken varieties; (3) Individual Cuts - premium steaks (ribeye, NY strip, tenderloin, tomahawk), roasts, grinds, and sausages across beef, bison, elk, venison, and wild boar proteins; (4) Heritage Slow-Growth Chicken - pasture-raised chicken products from heritage breeds including whole chicken, breasts, thighs, and chicken ancestral blend. All products emphasize regenerative agriculture practices, with animals raised on pasture with no feedlots, antibiotics, added hormones, or GMOs. The company offers HSA/FSA payment options and a subscription model for recurring deliveries.

Differentiator

Problem solved

Functional benefit

Products and services

• Ancestral Blends Box A curated bundle containing 16 items of various ancestral blend products, offering ground meats made from regeneratively raised animals combining muscle meat, organ meat, and bone for comprehensive nutrition; aimed at premium meat consumers.
• Best Sellers Box A curated bundle of 12 top-selling regenerative meat items, featuring a selection of steaks, cuts, and grinds from grass-fed beef and other proteins; aimed at premium meat consumers.
• Big Ol' Beef Box A comprehensive beef bundle containing 12–20 items of various beef cuts, steaks, and grinds from regeneratively raised cattle; aimed at premium beef consumers.
• Grill Master Box A curated grilling bundle with 7 premium cuts ideal for grilling season, featuring regeneratively raised beef and other proteins; aimed at premium meat consumers.
• Grass Fed Beef Ancestral Blend A regenerative beef ancestral blend featuring grass-fed beef combined with organ meat and bone, providing nutrient-dense nutrition in a 16oz package; for health-conscious consumers.
• Grass Fed Bison Ancestral Blend A regenerative bison ancestral blend featuring grass-fed bison combined with organ meat and bone, packaged in 14oz; for health-conscious consumers.
• Grass Fed Venison Ancestral Blend A regenerative venison ancestral blend featuring grass-fed wild venison combined with organ meat and bone; for health-conscious consumers.
• Heritage Slow-Growth Chicken Ancestral Blend A regeneratively raised chicken ancestral blend combining pasture-raised heritage chicken with organ meat and bone for complete nutrition; launched as part of the company's 2025 chicken category expansion.
• Grass Fed Beef Ribeye Steak Premium 10oz regeneratively raised grass-fed beef ribeye steak, featuring exceptional flavor and nutrient density; for premium steak consumers.
• Grass Fed Beef NY Strip Steak Premium regeneratively raised grass-fed beef New York strip steak, a leaner premium cut with exceptional taste; for premium steak consumers.
• Grass Fed Beef Tenderloin Filet Premium 6oz regeneratively raised grass-fed beef tenderloin filet, known for its tenderness and rich flavor; for premium steak consumers.
• Grass Fed Beef Tomahawk Premium 36oz regeneratively raised grass-fed beef tomahawk steak, a bone-in ribeye with impressive presentation; for premium steak and grilling consumers.
• Grass Fed Bison Ribeye Steak Premium regeneratively raised grass-fed bison ribeye steak, offering a leaner alternative to beef with rich flavor; for premium steak consumers.
• Grass Fed Venison Steak Medallions Two 4oz regeneratively raised grass-fed venison steak medallions, premium cuts of wild venison; for premium steak and game-meat consumers.
• Grass Fed Beef Chuck Roast Approximately 2.25lb regeneratively raised grass-fed beef chuck roast, ideal for slow cooking and braising; for home-cooking consumers.
• Grass Fed Ground Beef 85/15 Regeneratively raised grass-fed ground beef with an 85/15 lean-to-fat ratio, suitable for various cooking applications; for general household meat consumers.
• Grass Fed Ground Elk Regeneratively raised grass-fed ground elk, a lean game meat prized for its exceptional flavor and nutritional profile; for game-meat consumers.
• Grass Fed Venison and Beef Breakfast Sausage A blend of regeneratively raised grass-fed venison and beef breakfast sausage, combining lean game meat with traditional beef; for breakfast and household meal consumers.
• Grass Fed Beef Ancestral Blend Classic Meatballs Ready-to-cook grass-fed beef ancestral blend meatballs in a 14oz bag, made from regeneratively raised cattle; for convenient home meal consumers.
• Grass Fed Beef Ancestral Blend Sausage Ready-to-eat regeneratively raised grass-fed beef ancestral blend sausage in a 10oz package; for convenient home meal consumers.
• Heritage Slow-Growth Chicken Breasts Premium heritage slow-growth chicken breasts from pasture-raised chickens, approximately 1lb package, raised on pasture with unlimited access to healthy environments; for premium poultry consumers.
• Heritage Slow-Growth Chicken Thighs Premium heritage slow-growth chicken thighs from pasture-raised chickens, offering superior flavor compared to conventional chicken; for premium poultry consumers.
• Heritage Slow-Growth Whole Chicken A whole pasture-raised heritage slow-growth chicken weighing 3.5–4lbs, from regeneratively raised poultry; for premium poultry and whole-roast consumers.

Quantifiable outcome

• Products feature 4.7+ star average ratings with hundreds of reviews per product

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• ButcherBox: ButcherBox is the leading direct-to-consumer meat subscription service offering grass-fed beef, free-range chicken, and heritage pork. Force of Nature competes directly with ButcherBox on subscription DTC, premium positioning, and curated bundles, but differentiates via regenerative sourcing and game proteins (bison, elk, venison).
• Crowd Cow: Crowd Cow is a D2C meat retailer selling 100% grass-fed beef, wagyu, and other proteins with single- and subscription-based ordering. Comparable to Force of Nature through direct-to-consumer meat delivery, transparent sourcing, and curated bundles for health/quality-conscious consumers.
• Moink: Moink is a subscription-based DTC meat company delivering pasture-raised, ethically sourced proteins to consumers. Operates with a similar mission-driven, regenerative/ethical farming focus and bundle subscription structure that directly overlaps with Force of Nature's value proposition.
• Wild Past: Wild Past is a DTC meat brand focused on 100% pasture-raised, grass-fed meats delivered directly to consumers. Comparable through D2C subscription model, ethical sourcing narrative, and curated bundle boxes aimed at health-conscious omnivores.
• Good Ranchers: Good Ranchers is a pasture-raised, American-rancher-sourced DTC meat delivery service offering bundles and cuts. Comparable through D2C model, transparent rancher sourcing, and curated bundles emphasizing US regenerative/rancher-direct supply.
• Porter Road: Porter Road is an online butcher specializing in pasture-raised, humanely raised meats with curated boxes and individual cuts. Directly comparable to Force of Nature in DTC meat delivery, chef-quality cuts, and subscription-style bundle offerings for premium consumers.
• Grassland Beef / US Wellness Meats: US Wellness Meats (formerly Grassland Beef) is a direct-to-consumer and online retailer specializing in grass-fed and grass-finished beef, bison, lamb, and other proteins. Comparable through DTC ordering of regeneratively raised meats, broad specialty protein catalog, and subscription-friendly curated assortments.

Emerging players

• Greener Pastures Chicken: Greener Pastures Chicken is a regenerative poultry producer distributing pasture-raised chicken products. Partial overlap with Force of Nature's newly launched Regenerative Poultry Program — relevant competitor in the regenerative chicken category specifically.

Broad incumbents

• Applegate Farms: Applegate Farms is a large natural/organic meat brand offering antibiotic-free, organic, and grass-fed beef, chicken, and pork across retail. Comparable to Force of Nature through clean-label, no-antibiotic positioning and similar premium consumer segment, but operates at much larger scale through traditional retail rather than DTC.
• Niman Ranch: Niman Ranch is a large sustainable/regenerative meat company supplying restaurants, retailers, and direct customers with humanely raised, all-natural meats. Comparable through regenerative/ethical farming standards and premium positioning, though they primarily serve food service and grocery rather than DTC subscriptions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fonmeats
• YouTubeyoutube.com/channel/UCkH4nfYuzjZXCPuuHL-swNg
• Facebookfacebook.com/forceofnaturemeats
• Instagraminstagram.com/forceofnaturemeats
• LinkedInlinkedin.com/company/force-of-nature-meats

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Force of Nature