ATW

What ATW does

ATW (American Two-Way) is a privately held interactive monitoring services company headquartered in North Hollywood, California, operating since the 1970s. The company runs UL-listed central station facilities that deliver 24/7 wholesale monitoring of security, fire, video, elevator, environmental, IoT, vehicle tracking, telehealth, PERS, mPERS, and activity-monitoring systems on behalf of licensed security dealers across North America. ATW originated and holds patents on several foundational central-station technologies, including two-way voice communication, talk-down video, and the Decoder system for signal routing.

The company's technology stack integrates with major wireless carriers (T-Mobile, AT&T) and equipment manufacturers (Alarm.com, Honeywell/AlarmNet, Bosch, DSC, DMP, Avaya, Adtran), enabling its dealers to deliver signal transport, video verification, and IP-based alarm communications. Its AI-enabled Activity Monitoring product learns end-user routines over a roughly 30-day period to surface anomalies for elderly care and wellness check-ins, while its SMS alarm response and voice-controlled applications reflect incremental product additions targeting mobile-first end-users.

ATW generates revenue through three streams: recurring subscription-based wholesale monitoring billed to authorized dealers, transaction-based direct fulfillment (shipping PERS and security hardware under dealer brands), and professional services including end-user billing and financial services. Go-to-market is conducted exclusively through the Authorized Dealer Program, a channel partnership model established in the 1980s. The company is led by CEO Christopher Baskin and has received industry recognition from CSB, ESX, and SAMMYS, with media features including NBC, CBS, ABC, and TIME.

Name

ATW

Legal name

American Two-Way

Website

https://atwcentral.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

American Two-Way (ATW) is a privately held wholesale interactive monitoring services company that provides 24/7 UL-listed central station monitoring for security, fire, video, healthcare, and IoT systems to licensed security dealers across North America through its Authorized Dealer Program.

Ownership category

akta.pro rank

Product category

Wholesale Security and Healthcare Monitoring Services

NAICS

Security Guards and Patrol Services (561612), Security Systems Services (56162)

SIC

Services-Testing Laboratories (8734)

akta.pro industry

PRIMARYHSAHAAAA

Professional Monitoring (Burglar/Intrusion)

Home & Personal Services/Home Security, Alarm & Smart Home Services/Monitored Security & Intrusion Alarm Services

Keywords

• Wholesale monitoring services
• Interactive security monitoring
• Central station services
• PERS telehealth monitoring
• Dealer network monitoring

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Wholesale Monitoring Services: American Two-Way provides interactive wholesale monitoring services to security dealers throughout North America. Dealers white-label the service under their own brand names and pay for monitoring services rendered. The company monitors security, fire, video, IoT, vehicle tracking, and healthcare systems for dealer customer bases.
2. Direct Fulfillment: Product fulfillment services where dealers make sales and ATW ships products directly to customers. Dealers send order details and customer addresses, and ATW packs and ships immediately under the dealer's brand name.
3. Dealer Financial Services: Billing and financial services offered to dealers including end user billing, back office support, and full funding and financial services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ATW (American Two-Way) provides wholesale interactive monitoring services from its UL-listed central station to licensed security dealers across North America. The core offering combines 24/7 monitoring of security, fire, video, elevator, environmental, IoT, vehicle tracking, and healthcare/wellness signals with proprietary two-way voice, talk-down, Decoder, and AI activity monitoring technologies, plus dealer back-office services (direct fulfillment, billing, voice answering, web/mobile portal). Dealers white-label the monitoring under their own brands, while ATW handles the technology, operators, and infrastructure.

Product overview

ATW (American Two-Way) operates as an interactive wholesale monitoring services platform offering a comprehensive suite of monitoring solutions for security dealers and healthcare providers across North America. The core platform centers on 24/7 UL-listed central station monitoring for security, fire, and healthcare applications. The product portfolio includes: Interactive Security Monitoring as the foundational service, with specialized monitoring modules for Fire Alarm, Video (with talk-down technology), Elevator, Environmental, IoT, and Vehicle Tracking. Healthcare & Wellness services encompass Telehealth (RPM), PERS, MPERS, Activity Monitoring, Wellness Check-Ins, and Medication Management. Dealer Services support the dealer channel with Direct Fulfillment, End User Billing, Voice Answering Services, and Web & Mobile Access (BoldNet Mobile app). ATW's monitoring systems connect through multiple wireless communication partners (T-Mobile, AT&T, Alarm.com, AlarmNet, TelGuard, Connect24) and leverage AI-powered activity monitoring with anomaly detection capabilities. The company holds UL listing certification for its monitoring facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Interactive Security Monitoring Wholesale monitoring service for security alarm systems, including signal verification, operator response, and law enforcement dispatch for residential and commercial properties, delivered to licensed security dealers under their own brand names.
• Fire Alarm Monitoring UL-listed central station monitoring for smoke alarms, fire alarm systems, and fire suppression systems, dispatching local fire departments upon signal receipt for dealer customers.
• Video Monitoring Integrated video surveillance monitoring with alarm verification, live video feed merging, patented talk-down technology, and audio integration for residential and commercial properties.
• Elevator Monitoring 24/7 elevator monitoring service with compliance maintenance for state and municipal codes, location awareness, and emergency response coordination.
• Environmental Monitoring Monitoring for temperature, humidity, water leaks, carbon monoxide, and natural gas in refrigerators, designated areas, and building spaces for dealer customers.
• IoT Monitoring Internet of Things monitoring service connecting household objects, appliances, and healthcare devices using sensors, connectivity (WiFi/Bluetooth/cellular), data processing, and user interface delivery.
• Vehicle Tracking GPS-based vehicle tracking for commercial fleets, municipal vehicles, and personal automobiles, monitoring speed, location, on-board diagnostics, and crash detection.
• Telehealth Monitoring Remote patient monitoring (RPM) service with wearable devices monitoring vital signs including body temperature, glucose, oxygen saturation, pulse rate, and respiration rate, streamed to ATW's UL-listed monitoring center.
• PERS (Personal Emergency Response System) In-home emergency response system allowing users to call for help with the press of a button, designed, patented, manufactured, and monitored by ATW since the 1970s.
• MPERS (Mobile Personal Emergency Response System) Mobile Personal Emergency Response System with GPS and two-way voice for emergency assistance outside the home, supporting active individuals who want to maintain independence.
• Activity Monitoring AI-powered monitoring using sensors throughout the home to learn user routines and detect unusual activity patterns such as decreased meals, extended bed time, or abnormal restroom visits, alerting caregivers to behavior changes.
• Wellness Check-Ins Routine phone call service for older adults living alone to assess wellbeing, ask about health, and report any unusual findings to authorized contacts.
• Medication Management Battery-powered medication dispenser programmed to dispense and alert users at appropriate times, with escalation to contacts if medications are not retrieved.
• Direct Fulfillment Inventory management and product fulfillment service where ATW ships security alarm and PERS equipment under the dealer's brand name directly to end customers.
• End User Billing Outsourced invoicing and collection service for dealers, handling accounts receivable to reduce overhead and protect against internal fraud.
• Voice Answering Services 24/7 live operator answering service using the dealer's company name, ensuring customer calls are answered and brand continuity is maintained.
• Web and Mobile Access (BoldNet Mobile) Secure dealer portal and BoldNet Mobile app providing access to customer accounts, activity reports, account lists, and account on/off test functionality.
• Decoder Technology Licensing Proprietary Decoder technology licensed to leading monitoring centers for efficient two-way voice monitoring.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core.

• T-MobilecoreTechnology or IntegrationWireless communication partner providing cellular connectivity for monitoring systems and IoT devices. ATW leverages T-Mobile's network for reliable data transmission for security, healthcare, and IoT monitoring services.
• Alarm.comcoreTechnology or IntegrationWireless communication partner providing platform integration for security and smart home monitoring systems. Alarm.com platform enables interactive monitoring capabilities for ATW dealer customers.
• AT&TcoreTechnology or IntegrationWireless communication partner providing cellular network services for monitoring systems. AT&T's network supports security monitoring and IoT connectivity across the ATW dealer network.
• AlarmNetcoreTechnology or IntegrationHoneywell'sAlarmNet provides alarm monitoring communications infrastructure for IP-based security systems, enabling ATW to receive and process alarm signals from connected security installations.
• TelepacificcoreTechnology or IntegrationTechnology partner providing telecommunications infrastructure connecting ATW's monitoring systems with dealer operations and end customers.
• DSC (Digital Security Controls)coreTechnology or IntegrationSecurity equipment manufacturer partner providing alarm panels and sensors that integrate with ATW's monitoring center for security system monitoring services.
• HoneywellcoreTechnology or IntegrationSecurity and building technology manufacturer providing alarm systems, fire detection, and building management products that connect to ATW's monitoring network.
• BoschcoreTechnology or IntegrationSecurity equipment manufacturer partner providing intrusion detection, fire detection, and communication systems that integrate with ATW monitoring services.
• DMP (Digital Monitoring Products)coreTechnology or IntegrationSecurity panel manufacturer providing alarm control panels that connect to ATW's central station monitoring services for dealer customers.
• Bradley Data (later Bold Group)coreStrategic or Co-development PartnerStrategic collaboration in the 1980s on the creation of Central Station automation software. This partnership resulted in industry-standard monitoring center software systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• COPS Monitoring: COPS is a wholesale-only central station that monitors alarm accounts for independent security dealers across North America — the same go-to-market as ATW. It competes head-to-head on UL-listed facilities, dealer programs, and recurring monitoring revenue, making it ATW's closest comparable.
• Rapid Response Monitoring: Rapid Response is a large wholesale central station offering intrusion, fire, medical, IoT, and video monitoring services to independent dealers. Its Novera platform overlaps directly with ATW's interactive monitoring, video talk-down, and dealer portal capabilities.
• AvantGuard Monitoring Centers: AvantGuard is a wholesale central station focused exclusively on serving independent alarm dealers with UL-listed monitoring. It competes with ATW on dealer onboarding, recurring monitoring fees, and value-added dealer services — a near-clone business model.
• Affiliated Monitoring: Affiliated Central (now Affiliated Monitoring) is a wholesale-only monitoring company serving security dealers with 24/7 UL-listed central stations. Like ATW it targets independent dealers with white-label monitoring, video verification, and mPERS offerings.
• National Monitoring Center (NMC): NMC operates a wholesale 24/7 UL-listed central station monitoring security, fire, medical, and IoT signals for dealers across North America. Its dealer program and service portfolio are directly parallel to ATW's interactive monitoring suite.
• Security Partners: Security Partners is a wholesale central station monitoring company focused on independent dealers. It offers intrusion, fire, video, and PERS monitoring under white-label arrangements — competing for the same dealer accounts as ATW.

Emerging players

• Alarm.com: Alarm.com is a cloud platform for smart-home and commercial security that integrates with ATW's central station and is also embedded into many dealer offerings. While currently a partner, it competes long-term as an end-to-end monitoring alternative that can disintermediate wholesale-only central stations.

Broad incumbents

• ADT Inc. ADT is the largest US residential and commercial security provider, operating its own national monitoring infrastructure and dealer/partner network. It is a broad incumbent whose vertically integrated model competes with the dealer channel ATW serves.
• Brinks Home Security: Brinks Home (formerly Monitronics) is a major US residential security and monitoring company operating its own central stations and authorized dealer network, competing for both end customers and dealer relationships that ATW relies on.

Others

• Bold Group (Manitou / BoldNet): Bold Group is the central-station automation software vendor whose Manitou/BoldNet platforms (the ATW dealer app) are used across the monitoring industry. It is ATW's historical strategic partner and a key enabling technology vendor for wholesale central stations broadly.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATW