Bosco and Roxy's
Bosco and Roxy's is a family-owned Canadian B2B wholesale bakery that manufactures 392+ gourmet decorated dog cookies, frozen yogurt treats, and seasonal collections for approved pet retailers, kennels, groomers, and vets.
- Company typePrivate
- Founded2007
- HeadquartersLondon, Canada
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Bosco and Roxy's does
Bosco and Roxy's is a family-owned, B2B wholesale manufacturer of gourmet decorated dog cookies, frozen yogurt treats, and related pet products, headquartered in an 80,000 sqft dedicated bakery in London, Ontario, Canada. Founded in 2007 by Jaymie and Michelle Crook as an extension of their Country Paws Boarding dog resort, the company scaled from local pet stores to international pet retail chains by 2013 and now produces 392+ SKUs across themed seasonal collections (Birthday, Cafe, Summer Pirates, Dog Thoughts, Woof It Down, New Naturals, Kennel/Groomer/Vet, and others). The product is built on human-grade, sustainably sourced ingredients with FDA- and AAFCO-recognized safety standards and yogurt-based frosting, with frozen distribution handled by named Canadian partners (Freedom and Anipet).
The company makes money exclusively through wholesale: approved retailer accounts (pet stores, boutiques, kennels, groomers, vets) must clear a $250 minimum order via the Shopify-hosted B2B portal. Revenue streams include standard MSRP-priced cookie cases ($2.19 to $1,598.98), tiered custom cookie programs (starting at $3.50 per unit, volume-priced down to $4.49 at 1,500+ units), a 7-shipment annual autoship/Refill Program (10% discount, 3-shipment minimum), frozen yogurt cases (24/case), and a Dollar Cookie Deals overstock channel (up to 50% off). The brand operates within the Treat Planet family of pet brands, distributing Etta Says! meat-based treats and integrated Pawsitively Gourmet products, with US and UK Shopify storefronts extending the wholesale footprint beyond Canada.
Bosco and Roxy's firmographics
Firmographics- Name
- Bosco and Roxy's
- Legal name
- Bosco and Roxy's Inc.
- Website
- https://boscoandroxys.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bosco and Roxy's is a family-owned Canadian B2B wholesale bakery that manufactures 392+ gourmet decorated dog cookies, frozen yogurt treats, and seasonal collections for approved pet retailers, kennels, groomers, and vets.
- Ownership category
- akta.pro rank
Bosco and Roxy's industry classification
Industry- Product category
- Pet Treat Manufacturing
- NAICS
- Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111)
- SIC
- Cookies & Crackers (2052), Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Pet Treats & Chews (AFADAFAF)
- akta.pro secondary industry
- Manufacturing, Private Label & Co-Manufacturing for Animal Diets (HLAMAHAO)
Keywords
Where Bosco and Roxy's is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Bosco and Roxy's business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
Revenue model
- Wholesale B2B Cookie Sales: BNR sells gourmet decorated dog cookies exclusively wholesale to approved retailers. The company does not sell directly to individual consumers for personal use. Products are sold in cases with varying MSRPs ranging from $2.19 to $1,598.98. Typical case counts range from 4 to 72 units depending on product type.
- Autoship/Refill Program: BNR Refill Program is a subscription/autoship model delivering 7 seasonal shipments of cookies (12 pre-selected SKUs per shipment) every 4-6 weeks. Subscribers receive 10% discount on autoship orders. Minimum commitment of 3 shipments required. Free shipping on 24+ cases.
- Custom Cookie Orders: Custom 6-inch bone program with tiered pricing based on volume (100-500 units at $5.49 each, 501-1499 at $4.99 each, 1500+ at $4.49 each). Fully custom cookies starting at $3.50 per cookie for minimum 100 units, with pricing increasing based on complexity.
- Deep Discount/Overstock Sales: Dollar Cookie Deals program offers deep discounts (up to 50% off) on overstock items approaching best-by dates. Requires 6-case minimum order. Provides retailers access to shorter sell-window inventory at reduced prices.
- Frozen Yogurt Products: Frozen Yogrrrz frozen yogurt for dogs sold in 24-case format with MSRP of $4.99 per unit. Currently available in Canada through distributors Freedom and Anipet. USA distribution coming soon.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom 6-inch Bone Program - Volume-based pricing tiers |
| Unit Pricing | Pay-as-you-go | Fully Custom Cookies - Complexity-based pricing |
| Subscription | Multi-year contract | BNR Refill Program Autoship - 10% discount subscription |
| Unit Pricing | Pay-as-you-go | Dollar Cookie Deals - Deep discount overstock |
| Unit Pricing | Pay-as-you-go | Standard MSRP Range |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Bosco and Roxy's product offering
Product offeringCore offering
Bosco and Roxy's (BNR) is a wholesale pet treat manufacturer that produces hand-decorated gourmet dog cookies and frozen yogurt treats from an 80,000 sqft manufacturing facility in London, Ontario. The company sells exclusively to approved retail partners (pet stores, kennels, groomers, veterinary clinics) with a $250 order minimum, offering seasonal themed collections, custom cookie programs, and a subscription-based autoship refill program.
Product overview
Bosco and Roxy's is a family-owned gourmet dog cookie company offering a diverse portfolio of decorated treats and related products. The core offering consists of hand-decorated, human-grade cookies available in numerous themed collections (Birthday, Cafe, Summer Pirates, Dog Thoughts, Woof It Down, Canine Classics, and seasonal offerings). The company operates a subscription-based BNR Refill Program for recurring orders, a custom cookie program for personalized bulk orders, and retail display solutions. Additional offerings include Frozen Yogrrrz (frozen yogurt treats), advent calendars, treat cups, and deep discount programs for overstock items. The company also distributes Etta Says! meat-based treats and partnered Pawsitively Gourmet products under the Treat Planet family of brands. Bosco and Roxy's sells exclusively to approved wholesale retailers with a $250 minimum order requirement.
Differentiator
Problem solved
Functional benefit
Brands
- Frozen Yogrrrz: Frozen yogurt product line for dogs available in Strawberry Banana, Vanilla, and Peanut Butter flavors.
Products and services
- Gourmet Decorated Dog Cookies
- Frozen Yogrrrz
- Custom 6 Inch Bone Program
- BNR Refill Program
- Birthday Collection
- Cafe Collection
- New Naturals Collection
- Summer Pirates Collection
- Summer Sniff-Ari & Sea Collection
- Woof It Down Collection
- Dog Thoughts Collection
- Kennel, Groomer & Vet Collection
- Proud to Serve Collection
- Etta Says! Meat-Based Treats
- Advent Calendars for Dogs
- Retail Display Solutions
Companies that use Bosco and Roxy's
Customer profileNamed customers4 records
Bosco and Roxy's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature4 records
Bosco and Roxy's partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- Treat PlanetcoreBNR operates under Treat Planet's family of brands. Treat Planet acquired/partnered with Pawsitively Gourmet and integrated it into their BNR division, expanding product offerings to include frosted and packaged cookies through expanded e-commerce platforms.
- Freedom and AnipetmajorDistributors for Frozen Yogrrrz products in Canada. They handle payment collection and order fulfillment for frozen product distribution within Canada. USA frozen distribution is planned.
- Treat Planet Family of BrandscoreBNR is part of the Treat Planet family including brands like Etta Says!, Cosmo's Snack Shack, Snicky Snack, Wufers, Hare of the Dog, and Pawsitively Gourmet. These operate as sister brands under the same parent company.
- WufersmajorBNR's sister site wufers.com serves individual consumers, directing them away from wholesale site. BNR exclusively sells wholesale to retailers while Wufers handles direct-to-consumer sales.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Bosco and Roxy's competitors and assessment
Company assessmentDirect peers
- Three Dog Bakery: Founded in 1989, Three Dog Bakery is the closest direct peer — a gourmet, decorated dog cookie and treat brand with both retail bakery storefronts and wholesale distribution to pet retailers. Highly comparable in product format (decorated cookies, special occasions), target customer (boutique pet retail), and premium positioning.
- Bocce's Bakery: Direct-to-consumer and wholesale gourmet dog treat brand focused on soft-baked, limited-ingredient, themed biscuits with a strong brand-led, photo-friendly aesthetic. Directly comparable in product format (decorated/seasonal dog cookies), premium positioning, and audience of design-conscious pet parents.
- Wet Noses: Organic, human-grade dog treat maker specializing in decorated cookies and small-batch seasonal items distributed through independent pet retail. Directly comparable in the 'gourmet decorated cookie for dogs' niche and boutique pet retail channel.
- Cloud Star: Mid-sized premium natural dog treat maker (Buddy Biscuits, Wag More Bark Less) selling primarily through independent pet retail and natural food channels. Closely comparable in size, wholesale B2B model, decorated/baked cookie format, and premium natural-ingredient positioning.
Broad incumbents
- The Honest Kitchen (treats): Broader premium human-grade pet food brand offering treats and cookies alongside meals and toppers. Comparable in human-grade ingredient story and premium positioning, but operates as a broader portfolio rather than a cookie/treat specialist.
- Castor & Pollux (Organix): Established organic/natural pet food and treat brand owned by Post Holdings. Overlaps with BNR on natural, premium-positioned dog treats and decorated cookie SKUs but sells through mass grocery and big-box pet retail as part of a much wider portfolio.
- Milk-Bone (J.M. Smucker): Mass-market dog biscuit brand owned by The J.M. Smucker Co., distributed in essentially every grocery and mass channel in North America. Serves as the incumbent benchmark for scale, distribution, and price pressure that BNR's premium positioning must differentiate against.
Emerging players
- Open Farm: Premium, ethically sourced pet food and treat brand with growing wholesale presence in independent pet retail. Comparable on human-grade/sustainability narrative and premium pricing, though newer and more focused on kibble/fresh food than decorated treats.
- Stella & Chewy's: Premium raw and freeze-dried pet food/treat brand distributed through independent pet retail and natural food channels. Comparable in premium positioning, human-grade sourcing, and wholesale channel strategy, though focused on raw nutrition rather than baked treats.
Others
- Etta Says! (sister brand): Meat-based sticks, chews, and treats brand already distributed through the BNR/Treat Planet platform. Directly comparable as a treat SKU distributed via the same wholesale channel and sales force, and effectively a portfolio peer within the Treat Planet family.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Bosco and Roxy's social profiles
Digital presenceBosco and Roxy's compliance and trust
Trust signalCompliance3 records
Bosco and Roxy's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bosco and Roxy's leadership team
Management profileNumber of profiles
Bosco and Roxy's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bosco and Roxy's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bosco and Roxy's
What does Bosco and Roxy's do?
Bosco and Roxy's (BNR) is a wholesale pet treat manufacturer that produces hand-decorated gourmet dog cookies and frozen yogurt treats from an 80,000 sqft manufacturing facility in London, Ontario. The company sells exclusively to approved retail partners (pet stores, kennels, groomers, veterinary clinics) with a $250 order minimum, offering seasonal themed collections, custom cookie programs, and a subscription-based autoship refill program.
Is Bosco and Roxy's a public or private company?
Bosco and Roxy's is a private company. It is classified as family owned and is currently operating.
When was Bosco and Roxy's founded?
Bosco and Roxy's was founded in 2007. It employs 51 to 100 people.
Where is Bosco and Roxy's based?
Bosco and Roxy's is headquartered in London, Canada, in the North America region.
How does Bosco and Roxy's make money?
Five revenue lines are on record. Wholesale B2B Cookie Sales are the primary driver. The others are autoship/Refill Program, custom Cookie Orders, deep Discount/Overstock Sales and frozen Yogurt Products.
Who are Bosco and Roxy's's main competitors?
Direct peers on record are Three Dog Bakery, Bocce's Bakery, Wet Noses and Cloud Star. Broad incumbents are The Honest Kitchen (treats), Castor & Pollux (Organix) and Milk-Bone (J.M. Smucker). Emerging players are Open Farm and Stella & Chewy's. Etta Says! (sister brand) is listed as an others.
Does Bosco and Roxy's have an API?
No public API is recorded for Bosco and Roxy's.
What industry is Bosco and Roxy's in?
Bosco and Roxy's's product category is Pet Treat Manufacturing. Its primary akta.pro industry code is AFADAFAF, Pet Treats & Chews, with a secondary code of HLAMAHAO, Manufacturing, Private Label & Co-Manufacturing for Animal Diets. Its NAICS code is 311111 and its SIC code is 2052.