Vacationland

What Vacationland does

Vacationland is a privately held, full-service RV dealership founded in 1967 and headquartered in Big Rock, Illinois, operating continuously for 57+ years under the legal name Vacationland Inc. The company serves individual consumers in the Midwest U.S. market from a single physical location open seven days a week, and carries an inventory of 154 RVs spanning towables (travel trailers, fifth wheels, toy haulers, expandable, camping, teardrop, destination), truck campers, and motorized units (Class A, B, C), across manufacturers including Aliner, KZ, Forest River, nuCamp, Jayco, Keystone, and Palomino. Pricing on the sales floor ranges from approximately $5,999 to $99,900 per unit.

Revenue is generated across five streams: one-time RV sales, usage-based travel trailer rentals ($170/night with two-night minimum), parts and accessories retail (518+ SKUs), transactional service and maintenance, and recurring monthly outdoor storage subscriptions ($50–$80/month). The service operation is staffed by factory-trained technicians offering winterization, roof resealing, hitch installation, and appliance repair. Ancillary revenue is captured through channel partnerships for financing (Priority One, Sunbit), insurance (American Adventure Insurance Agency representing Progressive, American Modern, Foremost, National Interstate), and extended vehicle service contracts (Compass RV Protection).

The go-to-market motion is sales-led, anchored by the physical showroom at 47W529 US Route 30 and an 18-acre storage facility approximately 10 minutes west of Aurora. Customer acquisition relies on the company's e-commerce website (vacationland.net), 586 verified Google reviews with a Trustindex Excellent rating, social sharing (Facebook, X, Pinterest, Nextdoor), and word-of-mouth referrals across multiple generations of customers. The underlying technology is a standard WordPress e-commerce platform; no proprietary software, AI/ML systems, APIs, or mobile applications are disclosed.

Name

Vacationland

Legal name

Vacationland Inc.

Website

https://vacationland.net

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Vacationland is a privately held, full-service RV dealership founded in 1967 in Big Rock, Illinois, serving Midwest individual consumers with new and used RV sales, rentals, parts, service, and outdoor storage.

Ownership category

akta.pro rank

Headquarters

HQ city

Big Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. RV Sales: Sale of new and used recreational vehicles including travel trailers, fifth wheels, toy haulers, motorhomes, and truck campers. Offers both direct purchases and trade-in/financing options.
2. RV Rentals: Short-term rental of travel trailers with two-night minimum. Includes pickup/return with training sessions. Additional fees for security deposit, pet accommodation, and holding tank cleaning.
3. Parts & Accessories: Sale of RV parts, accessories, appliances, and camping supplies through inventory of 518+ items.
4. Service & Maintenance: RV repair and maintenance services including winterize, summerize, wheel bearing repacking, roof resealing, hitch installation, and appliance service.
5. Storage: Outdoor RV, boat, and vehicle storage with monthly rates ranging from $50-$80 based on unit length. Additional services include dump station, propane filling, and on-site service.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Vacationland is a full-service RV dealership selling new and used recreational vehicles (travel trailers, fifth wheels, toy haulers, motorhomes, truck campers, and more) across multiple manufacturers. It complements sales with travel trailer rentals, an RV parts and accessories department, factory-trained service and maintenance, and a secure 18-acre outdoor storage facility for RVs, boats, and vehicles.

Product overview

Vacationland is a full-service RV dealership offering a comprehensive portfolio of products and services for recreational vehicle customers. The core business combines new and used RV sales with related services including rentals (try-before-you-buy or weekend getaways), professional service and maintenance (factory-trained technicians), parts and accessories sales, and secure outdoor storage. Additional services include financing through Priority One, insurance representation, extended protection plans (Compass RV Protection), and sell-your-RV programs. The company carries diverse inventory spanning multiple RV manufacturers including Aliner, KZ, Forest River, Sunset Park, nuCamp, Jayco, Keystone, Palomino, Coachmen, Dutchmen, Starcraft, Encore, and Braxton Creek across various types: travel trailers, fifth wheels, toy haulers, expandable trailers, camping trailers, teardrop trailers, destination trailers, truck campers, and motorhomes (Class A, B, C).

Differentiator

Problem solved

Functional benefit

Products and services

• New and Used RV Sales
• Travel Trailer Rentals
• RV Service and Maintenance
• RV Parts and Accessories
• RV, Boat and Vehicle Outdoor Storage
• Sell Your RV (Trade-In, Consignment, Buy-On-The-Spot) Service allowing customers to sell their campers via consignment, trade-in, or immediate purchase by Vacationland. Includes free market appraisals based on previous sales, NADA book value, and current market conditions. Targeted at RV owners wanting to liquidate or upgrade their existing unit.

Quantifiable outcome

• 586 verified customer reviews with Excellent rating

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• American Adventure InsurancecoreChannel Partner/ Reseller/ DistributorInsurance partner representing multiple top-rated RV insurance carriers including Progressive Insurance, American Modern, Foremost, and National Interstate. Offers specialized RV coverages including total loss replacement, agreed value coverage, emergency expense, personal belongings replacement, 24/7 roadside assistance, and full-timer coverage.
• Compass RV ProtectionminorChannel Partner/ Reseller/ DistributorVehicle service contract provider offering multiple levels of coverage and various terms based on vehicle year. Also provides tire and wheel coverage to protect from repair or replacement costs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Camping World Holdings: The largest US RV retailer (NYSE: CWH), operating hundreds of SuperCenters across the country with new/used RV sales, service, parts, and storage — a direct full-service competitor to Vacationland, headquartered near Lincolnshire, IL.
• General RV Center: One of the largest family-owned RV dealership groups in the US, operating multiple SuperCenters offering new/used RV sales, service, parts, and financing — comparable scope and ownership profile to Vacationland's full-service model.
• Lazydays RV: A publicly traded, dedicated RV dealership chain (NASDAQ: LAZY) with full-service offerings across sales, service, and storage — directly comparable to Vacationland's integrated service stack.
• Cruise America: The largest RV rental operator in North America, offering short-term motorhome rentals; directly comparable to Vacationland's travel-trailer rental program and adjacent sales/service business.
• El Monte RV: A long-established RV rental and sales company combining short-term rentals with new/used sales and accessories — closely mirrors Vacationland's combined rental-plus-sales offering.
• Gander RV & Outdoors: A value-positioned RV retail brand owned by Camping World; operates stores focused on outdoor and recreational vehicles with adjacent services, competing for overlapping Midwest customers.
• Stoltzfus RV: A family-owned, multi-generation RV dealership group in the Mid-Atlantic with full-service sales, service, and parts — comparable business model and ownership type to Vacationland.
• Terrytown RV: A well-established regional full-service RV dealer offering new/used sales, service, parts, and financing in the Midwest — closely comparable in scale and offering mix to Vacationland.

Others

• RV Trader: The largest online RV marketplace in North America; not a direct dealer competitor but an enabling channel that increasingly substitutes for in-person dealership browsing, posing a structural risk to traditional dealer traffic.
• Kampgrounds of America (KOA): The largest campground network in North America, complementary rather than competitive — but its growing RV resort/long-term-stay footprint overlaps with Vacationland's outdoor storage and adjacent RV-park positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/vacationlandrv
• LinkedInlinkedin.com/company/vacationland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vacationland