Gander RV & Outdoors

What Gander RV & Outdoors does

Gander RV & Outdoors is a private U.S. retailer serving RV owners and outdoor enthusiasts, operating under the legal entity FreedomRoads, LLC alongside the related Camping World, CW Direct, and Good Sam brands. The firm runs a 200+ location national dealership network anchored in a Dothan, Alabama headquarters, offering new and pre-owned recreational vehicles across travel trailers, fifth wheels, Class A/B/C motorhomes, camper vans, toy haulers, pop-ups, and destination trailers from major OEMs including Keystone, Thor, Jayco, Heartland, Grand Design, Forest River, Winnebago, and Coachmen. Inventory price points span roughly $15,000 entry-level units to premium fifth wheels and Class A motorhomes exceeding $100,000.

The business operates a vertically integrated RV platform combining (1) unit sales through retail showrooms and the rv.campingworld.com and CW Direct e-commerce channels, (2) captive-style RV financing brokered through Aqua Finance and Alliant Credit Union with monthly payments starting around $99, (3) service, collision, and performance/installation centers across the dealership network, (4) parts and accessories retail, and (5) the Good Sam membership ecosystem offering rewards, discounts, and 24/7 roadside assistance. Go-to-market blends enterprise field sales through physical showrooms with SEO-driven content marketing (blog.campingworld.com), phone-based consultative sales (1-888-626-7576), RV shows and events, and loyalty-driven repeat purchase via Good Sam. Supporting tools include the RV Tow Guide for vehicle compatibility assessment and a "Sell My RV" trade-in platform, plus the Hero Program for military and first-responder discounts.

The revenue model is a mix of one-time unit-sale transactions (new and pre-owned RV sales), transaction-fee income from financed originations, professional-services revenue from service/collision centers, and recurring parts/accessories hardware sales — supplemented by Good Sam membership fees. The company self-describes as "America's #1 RV Dealer." Reported headcount of 1,001-5,000 employees and a 200+ location footprint indicate large-scale operations; however, no explicit revenue figure, ownership structure detail, AI/technology stack disclosure, or named enterprise customer concentration is present in the input data.

Name

Gander RV & Outdoors

Legal name

FreedomRoads, LLC

Website

https://rv.ganderoutdoors.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Gander RV & Outdoors is a U.S. RV retailer operating under FreedomRoads, LLC alongside Camping World, selling new and pre-owned RVs from major OEMs through 200+ dealerships and e-commerce channels, with integrated financing, service, parts, and the Good Sam membership ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Dothan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory and Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New RV Sales: Sale of new recreational vehicles from multiple manufacturers including Keystone, Thor, Jayco, Heartland, Grand Design, Forest River, Winnebago, Coachmen, and others. Pricing ranges from approximately $15,788 to over $63,000.
2. Pre-Owned RV Sales: Sale of used/pre-owned recreational vehicles at various price points.
3. RV Financing: Financing services offered through partnerships with lenders like Aqua Finance and Alliant Credit Union. Monthly payment options ranging from $99/mo to $750/mo based on budget tiers.
4. RV Service & Maintenance: Service centers offering routine maintenance and expert service for RVs.
5. RV Parts & Accessories: Parts and accessories sales through retail locations and online.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Gander RV & Outdoors, operating under the parent entity FreedomRoads, LLC, sells new and pre-owned recreational vehicles (RVs) through a network of 200+ physical dealerships and e-commerce channels. The offering spans multiple RV categories (travel trailers, fifth wheels, Class A/B/C motorhomes, camper vans, toy haulers, and pop-ups) from manufacturers such as Keystone, Thor, Jayco, Heartland, Grand Design, Forest River, and Winnebago. Complementary offerings include RV financing, service and maintenance, parts and accessories, the Good Sam membership rewards program, and 24/7 roadside assistance.

Product overview

Camping World operates as America's #1 RV dealer offering a comprehensive platform for recreational vehicle sales, financing, and services. The core offering consists of new and pre-owned RVs across multiple categories (Travel Trailer, Fifth Wheel, Class A, Class B, Class C, Camper Van, Small Trailer, Pop Up, Toyhauler, Truck Camper, Destination Trailer) sold through 200+ retail locations and the CW Direct online channel. Related services include RV financing partnerships (Aqua Finance, Alliant Credit Union), service and collision centers, parts & accessories sales, and the Good Sam membership rewards program. The company also provides RV ownership support tools including a Tow Guide for vehicle compatibility assessment and roadside assistance. The business operates under FreedomRoads, LLC.

Differentiator

Problem solved

Functional benefit

Brands

• CW Direct: Online direct sales platform for RVs and related products
• Good Sam

Products and services

• New RV Sales
• Pre-Owned RV Sales Sale of used / pre-owned recreational vehicles at varied price points and model years, offered through the same 200+ physical dealership network as new RVs.
• RV Financing RV loan financing services, including pre-qualification, facilitated through third-party lending partners Aqua Finance and Alliant Credit Union. Monthly payment options range from $99 to $750 depending on budget tier, term, and vehicle price.
• RV Service & Maintenance Routine maintenance, expert repair, collision services, and performance & installation services for RVs delivered through service centers at 200+ U.S. locations.
• RV Parts & Accessories Retail and online sale of RV parts, accessories, and upgrades for maintenance and personalization, sold through dealership locations and the campingworld.com storefront.
• Sell My RV / Trade-In Service that allows RV owners to sell or trade in their RV directly to the company, with guaranteed trade-in values offered in exchange for new or pre-owned purchases.
• Good Sam Membership Paid membership rewards and discount program for RV travelers that provides member-exclusive savings, discounts, and benefits at the company's dealership locations and partner network.
• Good Sam Roadside Assistance 24/7 emergency roadside assistance for RVers, including towing, lockout help, battery jump-starts, flat tire service, and emergency fuel delivery, delivered through the Good Sam network.
• Hero Program Discount program for military personnel and first responders offering special pricing on RV purchases and related services.
• CW Direct Online direct sales sub-brand channel for browsing and purchasing RVs and related products, operated as a separate e-commerce storefront (direct.campingworld.com).

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• KeystonecoreChannel Partner/ Reseller/ DistributorKeystone is a major RV manufacturer whose products are sold through Camping World dealerships nationwide. Featured brands include Coleman, Cougar, and other Keystone product lines.
• ThorcoreChannel Partner/ Reseller/ DistributorThor Motor Coach products are sold through Camping World as a key manufacturer partner.
• JaycocoreChannel Partner/ Reseller/ DistributorJayco is a leading RV manufacturer with products distributed through Camping World retail locations.
• HeartlandcoreChannel Partner/ Reseller/ DistributorHeartland manufactures travel trailers and fifth wheels sold through Camping World, including the Pioneer brand line.
• Grand DesigncoreChannel Partner/ Reseller/ DistributorGrand Design is a premium RV manufacturer whose products including the Imagine line are sold at Camping World dealerships.
• Forest RivercoreChannel Partner/ Reseller/ DistributorForest River manufactures Salem and Surveyor brand RVs sold through Camping World locations.
• WinnebagocoreChannel Partner/ Reseller/ DistributorWinnebago is a well-known RV brand with motorhomes and towables sold through Camping World.
• Good SamcoreChannel Partner/ Reseller/ DistributorGood Sam is a related brand providing membership rewards, roadside assistance, and discounts. Camping World and Good Sam operate under the FreedomRoads LLC parent company.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Cruise America: Cruise America is the largest RV rental fleet operator in North America; comparable in customer base of RV enthusiasts but operates a rental rather than retail ownership model, providing partial overlap with Gander RV's customer segments.

Direct peers

• Blue Compass RV: Blue Compass RV operates a growing network of RV dealerships across the US with a similar multi-OEM, full-service retail model, and is a direct competitor to large RV dealer networks.
• General RV: General RV is one of the largest family-owned RV dealership groups in the US with supercenter locations; comparable multi-brand new and used RV retail model with service and parts operations.
• Lazydays RV: Lazydays is a publicly-traded multi-location RV dealer with dealerships across the US, directly comparable to Gander RV / FreedomRoads in selling new and used RVs, offering service, parts, and financing under one roof.
• RV One: RV One operates multiple RV supercenter dealerships in the southeastern US, directly competing in the new and pre-owned RV retail and service market.

Broad incumbents

• Winnebago Industries:
• Thor Industries: Thor Industries is one of the world's largest RV manufacturers and a key supplier partner to Gander RV / FreedomRoads. Comparable as the dominant OEM in the same RV ecosystem, though it operates upstream in manufacturing rather than retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GanderOutdoors
• LinkedInlinkedin.com/company/gander-outdoors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gander RV & Outdoors