What Grafik does

Grafik is a privately held, full-service B2B branding and marketing agency founded in 1978 as a woman-owned firm, headquartered in Vienna, Virginia with a second office in Center City Philadelphia. The agency operates three integrated service pillars — Branding (research, naming, positioning, messaging, and identity design), Marketing (SEO, content strategy, social media, media planning and execution, marketing automation, and video), and Web Design & Development (UX research, content strategy, UX/UI design, and custom WordPress-based B2B development) — delivered primarily to mid-market and enterprise clients in complex, regulated verticals including Aerospace & Defense, B2B Technology, Associations & Nonprofits, Professional Services, Education, and Startups. Notable named clients include HII, Vantor, C-SPAN, ManTech, Capella Space, Discovery District Maryland, and the Hertz Foundation, with documented outcomes such as a 378% increase in new users for HII and a TIME Magazine 2026 designation for Vantor.

The firm's revenue model is professional services — predominantly project-based engagements with retainer and campaign-based structures for ongoing marketing programs — supplemented by a GSA Schedule contract (GS-23F-0229N) that enables direct U.S. federal agency work across advertising, integrated marketing, web-based marketing, and graphic design service categories. Go-to-market is direct enterprise sales via the website contact form (which supports RFP upload), industry events (AFA, AUSA, ITSEC, NVTC), referrals, and LinkedIn-led inbound. Pricing is opaque and engagement-scoped rather than publicly listed.

Grafik has accumulated 171+ industry awards and 700+ total recognitions across four decades, and integrates AI tools (ChatGPT 4o, Claude.ai) into content creation and web development workflows. The firm is a certified HubSpot agency partner for marketing automation implementations, maintains a thought leadership blog of 400+ articles, and has approximately 30 named senior professionals plus additional staff for a total headcount estimated at 30-50 FTEs.

Name

Grafik

Legal name

Grafik Marketing Communications, LLC

Website

https://grafik.agency

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Grafik is a privately held B2B branding and marketing agency founded in 1978, serving mid-market and enterprise clients in aerospace & defense, B2B tech, associations, professional services, education, and startups through integrated branding, marketing, and WordPress-based web development services.

Ownership category

akta.pro rank

Product category

Branding and Marketing Agency Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Brand strategy services
• Integrated marketing services
• Web design development
• B2B branding agency
• Marketing automation implementation

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Branding Services: Project-based brand strategy engagements including brand research, naming, brand positioning, brand messaging, and brand identity design. These are typically fixed-scope professional services engagements.
2. Marketing Services: Integrated marketing programs including SEO, content strategy, social media marketing, media planning and execution, marketing automation, and video marketing. Typically structured as ongoing retainer or campaign-based engagements.
3. Web Design and Development: Custom website design and development services, including UX research, information architecture, UX/UI design, and B2B web development. Primarily WordPress-based custom builds with project-based pricing.
4. GSA Schedule Contract: Advertising and integrated marketing services available through the GSA Advertising and Integrated Marketing Solutions Schedule (GS-23F-0229N), covering SINs for advertising, integrated marketing, web-based marketing, commercial art, and graphic design for federal government clients.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Grafik is a full-service B2B branding and marketing agency that delivers three integrated service pillars: Branding Services (brand research, naming, positioning, messaging, and identity), Marketing Services (SEO, content strategy, social media, media planning, marketing automation, and video marketing), and Web Design & Development (UX research, content strategy, UX/UI design, and WordPress-based custom development). The firm specializes in complex, regulated verticals including aerospace & defense, B2B technology, associations & nonprofits, professional services, education, and government, and holds GSA Schedule GS-23F-0229N for federal contracting.

Product overview

Grafik is a B2B branding and marketing agency offering three integrated service pillars: Branding Services (brand research, naming, positioning, messaging, and identity), Marketing Services (SEO, content strategy, social media, media planning, marketing automation, and video marketing), and Web Design & Development (UX research, content strategy, UX/UI design, and custom WordPress development). The agency specializes in specific industry verticals including Aerospace & Defense, Associations & Nonprofits, B2B Tech, Education, Professional Services, and Startups & Fast-Growing Ventures. Additional offerings include M&A branding, AI-powered marketing services using ChatGPT 4o and Claude.ai, and HubSpot marketing automation implementations. The portfolio is organized around a strategic creative process delivering brand transformations, integrated campaigns, and digital experiences for clients ranging from defense tech firms to nonprofits.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Comprehensive branding solutions including brand research, naming, brand positioning, brand messaging, and brand identity development. Services help organizations articulate their unique value proposition and build distinctive visual and verbal identities. Targeted at B2B enterprises, defense technology firms, associations, professional services, and education clients.
• Marketing Services Full-suite marketing services encompassing SEO strategy, content strategy, social media marketing, media planning and execution, marketing automation, and video marketing designed to drive brand awareness, lead generation, and customer loyalty for B2B clients.
• Web Design & Development Custom B2B web solutions including UX research, website content strategy, UX/UI design, and WordPress-based development. Builds responsive, SEO-optimized websites that serve as marketing ecosystem backbones with modular design principles.
• Mergers & Acquisitions Branding M&A branding services including immersive research, sound strategy development, and impactful creative execution to unite organizations post-merger with cohesive visual identity and messaging for both internal and external stakeholders.
• Startups & Fast-Growing Ventures Branding Branding and go-to-market services for emerging tech companies including AI, quantum, and SaaS startups, covering brand strategy, visual identity, website development, pitch decks, and launch campaigns.
• AI-Powered Marketing Services AI-enhanced marketing and web development services using ChatGPT 4o and Claude.ai for content creation, campaign personalization, user behavior analysis, and development optimization.

Quantifiable outcome

• 378% increase in new users, 419% increase in sessions, 365% increase in page views (HII campaign)
• +4 more outcomes

Named customers57 records

Segments11 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature4 records

Partnerships

One partnership is on record.

• HubSpotcoreTechnology or IntegrationGrafik is a certified HubSpot agency partner. As such, they design and implement HubSpot-based marketing automation strategies including lead scoring, automated follow-ups, CRM integration, and dynamic content personalization for B2B clients. This partnership is central to Grafik's marketing automation service offering.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Siegel+Gale: Global strategic brand consultancy delivering brand strategy, naming, and design for enterprise and B2B clients. Directly comparable to Grafik in service mix and emphasis on simplifying complex B2B brand narratives.
• Lippincott: Brand strategy and design firm with deep B2B and corporate identity work. Closely mirrors Grafik's brand strategy + identity offering for regulated and complex enterprises.
• Interbrand: Global brand consultancy offering brand strategy, naming, identity, and valuation. A direct competitor for enterprise rebrands and global brand architecture engagements similar to Grafik's aerospace & defense and B2B tech work.
• Landor & Fitch: Brand consulting and design firm with a strong corporate and B2B practice. Competes for the same enterprise rebranding, identity, and brand strategy mandates as Grafik.
• FutureBrand: Global brand consultancy delivering strategy, identity, and experience design. Comparable to Grafik in offering an integrated brand-to-experience engagement model for complex organizations.
• Code and Theory: Digital-first creative agency working with enterprise and B2B brands on brand systems, content, and web experiences. Overlaps with Grafik's integrated brand + digital + web development practice.
• MetaDesign: International brand and design agency focused on brand strategy, identity systems, and digital experiences for enterprise clients. Closely aligned with Grafik's B2B identity and web work.
• BrandExtract: B2B branding agency offering brand strategy, naming, web design, and marketing services. Nearly identical scope and B2B vertical focus to Grafik, making it a head-to-head mid-market peer.
• Moving Brands: Independent brand and experience design consultancy with deep B2B and corporate clients. Comparable to Grafik in combining strategic positioning with identity and digital execution.
• Ruckus Marketing: B2B marketing and branding agency serving technology, professional services, and association clients. Competes with Grafik in the same mid-market B2B brand strategy and integrated marketing niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grafik
• Instagraminstagram.com/grafikagency
• Xx.com/grafik_agency
• Facebookfacebook.com/grafikagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grafik