XMA

What XMA does

XMA Limited is a privately held, family-run UK IT solutions and services provider founded in 1984, headquartered in Nottingham with purpose-built warehouse and certified repair facilities in St Albans, Nottingham, and Livingston (exceeding 80,000 sq ft combined). The company operates as a multi-vendor channel partner and reseller, distributing hardware and software from Apple, Google for Education, HP, Lenovo, Microsoft, Samsung, Acer, HPE, and Dynabook to UK public sector and enterprise customers. Its core technology stack spans hardware procurement and configuration, software deployment, managed services, cloud services, cybersecurity, and circular economy managed services, with proprietary elements including the Customer Asset Portal (30,000+ products, real-time inventory, procurement/finance integration) and Device Management as a Service (DMaaS).

The business generates revenue through five streams: hardware resale (laptops, desktops, networking, peripherals via the XMA Store and direct sales), recurring managed services (DMaaS, Managed Print, Service Desk, Configuration/Build), professional services (consultancy, Windows 11 migration, AI integration, digital transformation), the e-commerce XMA Store for transactional purchases, and Financial Services (hardware leasing). Pricing is quote-based with framework-fixed pricing for public sector clients; multi-year framework agreements underpin most enterprise and public-sector revenue. The company holds approved supplier status on 30+ UK procurement frameworks and is the sole supplier on the Scottish Web and Proprietary Framework, which serves as the primary route to market for Central Government, Blue Light, Local Government, Health & Social Care, Education (HE/FE and Schools), Defence, and Corporate clients. Customer concentration is distributed across named accounts including Cabinet Office, British Business Bank, University of Glasgow, University of Oxford, South Tyneside NHS Foundation Trust, and Gloucestershire Care Services NHS Trust, with the company reporting thousands of customers and over 1.5 million customer devices serviced over its operating history.

Name

XMA

Legal name

XMA Limited

Website

https://xma.co.uk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

IT Solutions and Managed Services

NAICS

Computer Systems Design and Related Services (54151), Computer Facilities Management Services (541513), Computer Systems Design Services (541512), Electronic and Precision Equipment Repair and Maintenance (811210)

SIC

Services-Computer Integrated Systems Design (7373), Services-Management Services (8741), Services-Computer Programming Services (7371)

akta.pro primary industry

IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF)

akta.pro secondary industries

IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG), ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN), IT Service Management (ITSM) Platforms (HDAEALAA), IT Asset Management (ITAM) Platforms (HDAEALAD), IT Knowledge Management & Service Desk Platforms (HDAEALAH), ITSM Platform Implementation & Administration (ServiceNow/JSM/BMC/etc.) (BPAEAJAC)

Keywords

• IT hardware procurement
• Managed IT services
• Public sector IT solutions
• Device lifecycle management
• IT infrastructure services

Headquarters

HQ city

Ruddington

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Sales: Procurement and resale of IT hardware including laptops, desktops, networking equipment, and peripherals from vendor partners such as Apple, HP, Lenovo, Microsoft, Samsung, and Acer. Revenue generated through product sales with configuration and deployment services bundled.
2. Managed Services: Ongoing managed IT services including Device Management as a Service (DMaaS), Managed Print Services, Service Desk support, and configuration/build services. Recurring revenue model typically through framework agreements.
3. Professional Services: Consultancy, advisory, and professional implementation services for technology deployments, Windows 11 migrations, AI integration, and digital transformation projects.
4. E-commerce Store: XMA Store provides direct transactional purchasing for businesses and consumers with straightforward IT procurement needs. Self-serve e-commerce channel.
5. Financial Services: Finance and leasing options for hardware purchases, allowing customers to spread costs over time.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

XMA procures, configures, deploys, and manages IT hardware and software on behalf of UK public sector and enterprise customers. The company delivers end-to-end device lifecycle services including hardware/software configuration, managed IT services (Device Management as a Service, Managed Print, 24/7 Service Desk), cloud and cybersecurity services, and a Circular Economy Managed Service covering refurbishment, secure ITAD, and recycling. It also operates the XMA Store e-commerce platform for transactional IT product purchases and provides consultancy, professional services, and financial/leasing options.

Product overview

XMA is a UK-based IT solutions provider offering a comprehensive portfolio of managed services, hardware procurement, and technology consulting. The core offering centres on device lifecycle management through products like Device Management as a Service (DMaaS), Managed Print Services, and a dedicated Service Desk providing 24/7 support. XMA's Circular Economy Managed Service (CEMS) addresses hardware sustainability and ESG requirements through refurbishment, secure ITAD, and recycling. The XMA Store and E-commerce platform enable direct purchasing of 30,000+ IT products with procurement integration, while Financial Services and Flexible Resourcing provide flexible acquisition and staffing options. AI solutions, Public Cloud Services, and HPC/eSports capabilities serve specialised requirements in education and research sectors. Cyber Security and Software services round out the technology stack offering. XMA operates as a channel partner with major vendors (Apple, HP, Lenovo, Microsoft, Google) and holds status on 30+ public sector procurement frameworks.

Differentiator

Problem solved

Functional benefit

Brands

• XMA Store: An e-commerce platform providing straightforward IT product purchasing for businesses and consumers, offering real-time inventory updates and secure ordering.
• XMA Service Hub
• Circular Economy Managed Service (CEMS)

Products and services

• Circular Economy Managed Service (CEMS) Hardware lifecycle management service enabling organisations to lower carbon emissions, reduce costs, and achieve ESG goals through device reuse, refurbishment, and responsible disposal with secure data erasure.
• Device Management as a Service (DMaaS) Comprehensive device lifecycle management covering provisioning, maintenance, and retirement of endpoint devices across enterprise environments.
• Managed Print Services End-to-end print infrastructure management including device monitoring, supplies replenishment, and maintenance services to optimise printing operations and reduce costs.
• Service Desk 24/7 IT support delivered remotely or on-site, providing intelligent service desk capabilities and ensuring smooth operation of client services.
• Configuration and Build Device configuration, asset tagging, testing, and seamless deployment services that simplify hardware and software implementation for customers.
• Artificial Intelligence (AI) Solutions Bespoke AI solutions for educational institutions and businesses, including adaptive learning platforms, intelligent research assistants, automated assessment tools, and data-driven analytics.
• Public Cloud Services Cloud infrastructure and migration services enabling organisations to transition to and optimise public cloud environments.
• Consultancy and Advisory Strategic technology consulting services helping organisations align IT investments with business objectives and navigate digital transformation.
• Professional Services Expert deployment, implementation, and project management services supporting technology adoption across customer environments.
• Managed Services Comprehensive ongoing IT management covering infrastructure monitoring, support, maintenance, and optimisation of customer technology environments.
• XMA Store Online self-service purchasing portal offering 30,000+ IT products with real-time inventory updates, secure ordering, and tailored pricing for businesses and consumers.
• Financial Services Technology financing and leasing solutions enabling organisations to acquire IT hardware through flexible payment structures.
• Cyber Security Security solutions and services protecting organisational IT infrastructure, endpoints, and data from cyber threats.
• End User Compute (EUC) Desktop and laptop provisioning, management, and lifecycle services for enterprise endpoint environments.
• HPC and eSports High-performance computing infrastructure and eSports facility solutions for research institutions, universities, and gaming communities.

Quantifiable outcome

• Over £100,000 saved for Ivy Learning Trust through cloud operating software revitalisation of existing hardware instead of purchasing new devices
• +1 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• ApplecoreTechnology or IntegrationXMA is an Apple partner providing education and enterprise Apple device deployments including iPads and MacBooks. The company has delivered major Apple deployments for education institutions including Bertha Park High School and Teesside University.
• Google for EducationcoreTechnology or IntegrationXMA provides Google for Education solutions including Chromebooks and Google Workspace deployment. The company supports cloud-first digital transformation strategies for educational institutions.
• MicrosoftcoreTechnology or IntegrationXMA is a Microsoft partner providing Windows devices, Microsoft 365 solutions, and Windows 11 migration services. The company helps organisations transition to Windows 11 and leverage Microsoft technologies.
• HPcoreTechnology or IntegrationXMA distributes HP hardware including laptops and printers. HP is one of the major vendor partners referenced in component shortage bulletins and stock availability.
• LenovocoreTechnology or IntegrationXMA is a Lenovo partner offering Lenovo ConnectEd trade-in programmes and Lenovo devices. The partnership includes trade-in value recovery and sustainable device refresh programmes.
• SamsungcoreTechnology or IntegrationXMA distributes Samsung devices including tablets and mobile devices as part of its hardware portfolio through the Scottish Web and Proprietary Framework.
• AcercoreTechnology or IntegrationXMA partners with Acer for Chromebooks, Chromebox devices, and digital signage solutions. The company offers Acer Chromebook Plus evaluation programmes for educational institutions.
• HPE (Hewlett Packard Enterprise)coreTechnology or IntegrationXMA provides HPE solutions including HPE Morpheus VM Essentials for virtualisation, HPE ProLiant servers, and HPE Alletra Storage. Partnership focuses on enterprise infrastructure and virtualisation solutions.
• DynabookcoreTechnology or IntegrationXMA distributes Dynabook devices for enterprise and education deployments, including university device rollouts.
• National ForestminorStrategic or Co-development PartnerXMA partners with the National Forest to plant trees as part of its ESG sustainability initiatives. The partnership includes a dedicated grove and interactive Sustainability Wheel activities at events.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Softcat: UK-based IT reseller and managed services provider serving public sector, SME, and corporate customers. Direct competitor to XMA on UK procurement frameworks, hardware procurement, and a comparable managed services portfolio.
• SCC: Europe's largest independent IT services group with deep UK public sector presence. Competes head-to-head with XMA on framework agreements, hardware provisioning, and managed services for Central Government, Education, and Healthcare.
• Computacenter: Major UK and European IT infrastructure provider with a similar multi-vendor procurement and managed services model. Directly comparable on public sector frameworks, enterprise device lifecycle, and vendor partnerships.
• Bytes Technology: UK-focused IT software, security, and licensing specialist that overlaps with XMA's procurement and managed services offering, particularly for corporate and public sector customers.
• Phoenix Software: UK IT software licensing and asset management specialist with public sector exposure. Comparable to XMA's procurement and IT asset management capabilities, though more software-licensing oriented.

Broad incumbents

• Bechtle: European IT systems integrator and reseller with a wider geographic and product footprint than XMA. Competes on enterprise IT procurement, managed services, and public sector contracts across Europe.
• CDW Corporation: Global large-scale IT solutions provider with broad hardware procurement, managed services, and public sector expertise. Compares to XMA's end-to-end lifecycle model at much larger scale.
• Insight Enterprises: Global IT solutions integrator offering hardware, software, and services to enterprise and public sector. Direct overlap with XMA's device lifecycle, managed services, and cloud practices.
• SHI International: Large-scale IT solutions provider combining hardware procurement, software licensing, and managed services for enterprise and public sector clients. Comparable to XMA on multi-vendor fulfilment.

Emerging players

• Trustco: UK public sector-focused IT reseller and managed services provider. Smaller and more specialised than XMA but competes on overlapping framework agreements in Education and Local Government.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wearexma
• YouTubeyoutube.com/user/XMA4education
• LinkedInlinkedin.com/company/xma-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XMA