VisTracks
VisTracks is a cloud-based position and movement analytics platform serving solution providers and partners, operating the Azuga fleet management brand under Bridgestone ownership with GPS tracking, FMCSA-compliant ELD, route optimization, and an AI-powered dual-facing dashcam.
- Company typePrivate
- Founded2008
- HeadquartersLisle, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What VisTracks does
VisTracks, founded in 2008 and headquartered in Lisle, Illinois, is a cloud-based position and movement analytics platform built to serve solution providers and partners in the commercial fleet and mobile asset space. The company operates the Azuga brand, a unified fleet management platform combining GPS vehicle tracking, FMCSA- and CCMTA-compliant Electronic Logging Devices, Hours of Service monitoring, Driver Vehicle Inspection Reports, route optimization, asset and equipment tracking, and an AI-powered dual-facing dashcam for driver safety. Underlying architecture is a cloud-based telematics platform that ingests engine, GPS and video data from in-vehicle hardware, supports automatic US/Canada regulatory rule switching, and exposes its data through a Partner Marketplace with 75+ third-party integrations and an open Developer API.
Azuga is a wholly-owned subsidiary of Bridgestone, the Fortune 500 global tire and rubber company, and is positioned as 'a Bridgestone Company' on its website. The platform is reported to be deployed on more than 400,000 devices, tracking roughly 3 billion miles and 300 million trips annually, with operations concentrated in the United States and Canada. Customer segmentation is hybrid by fleet size (Small Business under 100 vehicles and Enterprise 100+ vehicles) and by vertical, with industry pages covering Insurance, Public Sector, Construction, Electrical, HVAC, Landscaping, Waste Management, Pest Control, Plumbing, Telecom, Logistics and Trucking, Utilities, and Towing.
Revenue is generated primarily through recurring monthly subscriptions for the ELD and fleet tracking software (publicly disclosed pricing starting at $30 per month per ELD device), supplemented by hardware device sales, enterprise fleet management services, and partner marketplace revenue. Go-to-market combines direct enterprise field sales, inside phone-based sales, self-serve mobile app distribution on iOS and Android, a reseller and VAR partner program, and OEM embedded telematics channels. Security and compliance posture includes SOC 2 Type 2 and ISO 27001 certifications alongside the FMCSA and CCMTA regulatory certifications.
VisTracks firmographics
Firmographics- Name
- VisTracks
- Legal name
- VisTracks
- Website
- https://vistracks.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VisTracks is a cloud-based position and movement analytics platform serving solution providers and partners, operating the Azuga fleet management brand under Bridgestone ownership with GPS tracking, FMCSA-compliant ELD, route optimization, and an AI-powered dual-facing dashcam.
- Ownership category
- akta.pro rank
VisTracks industry classification
Industry- Product category
- Fleet Telematics Software
- NAICS
- Support Activities for Transportation (488), Computer Systems Design and Related Services (54151)
- SIC
- Measuring & Controlling Devices, Nec (3829), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Data Integration, APIs & Telematics Data Platforms (TLABAJAM)
- akta.pro secondary industries
- Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Asset Tracking (Non-Powered: Trailers, Containers, Chassis) (TLABAJAC), Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
Keywords
Where VisTracks is headquartered
LocationHeadquarters
- HQ city
- Lisle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VisTracks business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Fleet Tracking and ELD Subscriptions: Monthly subscription-based pricing for GPS fleet tracking and ELD compliance services. Pricing starts at $30/month for ELD devices. Includes software licensing, cloud data access, and compliance monitoring features.
- Hardware Device Sales: Sale of physical GPS tracking devices and ELD hardware that integrate with the fleet management platform.
- Enterprise Fleet Management: Comprehensive fleet management solutions for enterprise clients with 100+ vehicles, likely including professional services and custom implementations.
- Partner Marketplace Services: Integration and partnership marketplace offering telematics ecosystem extensions and third-party service integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | ELD Compliance Plan starting at $30/month |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
VisTracks product offering
Product offeringCore offering
VisTracks (operating as Azuga) provides a cloud-based fleet management and telematics platform combining GPS vehicle tracking with FMCSA/CCMTA-compliant Electronic Logging Devices (ELD) for Hours of Service and DVIR compliance. The offering includes hardware devices, a subscription software platform, route optimization, asset/equipment tracking, dual-facing AI dashcam, driver safety scoring, and a partner marketplace with 75+ telematics integrations.
Product overview
VisTracks (operated as Azuga) offers a unified fleet management platform designed for both small business fleets (under 100 vehicles) and enterprise fleets (100+ vehicles). The core offering centers on Azuga Fleet Tracking (GPS tracking) with integrated Azuga ELD for compliance management. Add-on modules include route optimization (Azuga Routes), asset management, Dual-Facing AI Dashcam for driver safety, mobile app access (Azuga Fleet Mobile), driver rewards programs, OEM embedded telematics, equipment management, SafetyIQ for multi-provider fleet oversight, and scheduled maintenance monitoring. The platform is available through monthly subscription starting at $30/mo for ELD devices and integrates with 75+ telematics tools via a partner marketplace.
Differentiator
Problem solved
Functional benefit
Products and services
- Azuga ELD FMCSA- and CCMTA-compliant Electronic Logging Device (ELD) that automatically tracks Hours of Service (HOS) and Driver Vehicle Inspection Reports (DVIRs), supporting US and Canadian driving rules with multilingual (English, French Canadian, Spanish) capability on Android and iOS.
- Azuga Fleet Tracking Cloud-based GPS fleet tracking solution delivering real-time vehicle location, route history, and fleet visibility. Marketed as simple, affordable, and scalable for fleets of any size.
- Azuga Routes Route optimization solution for last-mile scheduling, delivery route planning, and logistics management across organizations of all kinds.
- Azuga Asset Management Asset tracking and management solution designed to boost efficiency and protect high-value assets via telematics.
- Dual-Facing AI Dashcam AI-powered dual-facing dashcam that monitors both the road ahead and the driver cabin using computer vision, bundled with GPS fleet tracking for driver safety.
- Azuga Fleet Mobile App Fleet management mobile application for drivers and field personnel that enables shift optimization and access to fleet features on Android and iOS devices.
- Driver Rewards (SafeFleet) Driver incentive and rewards program (SafeFleet) with exclusive tailored services designed to drive safer driving behavior and improve fleet engagement.
- Azuga OEM Fleet OEM embedded telematics solution that allows fleet operators to enable telematics capabilities within their vehicles through OEM partnerships.
- SafetyIQ Centralized fleet oversight platform that consolidates fleets from any telematics provider under a single account to assess risk and driver performance.
- Azuga Scheduled Maintenance Fleet maintenance module that ensures longer vehicle life via continuous vehicle health monitoring and proactive maintenance scheduling.
- Azuga Equipment Management Cost-effective telematics solution for tracking and managing small equipment and tools to streamline field operations.
Quantifiable outcome
- Reduced driver violations through proactive HOS alerts
- +3 more outcomes
Companies that use VisTracks
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles3 records
VisTracks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature6 records
VisTracks partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Partner Program (Resellers and VARs)minorAzuga Partner Program enables resellers and value-added resellers to sell and distribute Azuga fleet management solutions to end customers. Partners gain access to marketplace listing and sales support.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
VisTracks competitors and assessment
Company assessmentDirect peers
- Geotab: Geotab is a leading fleet telematics and ELD provider with a comparable GPS tracking, HOS, and driver behavior platform. Direct head-to-head competitor in North American commercial fleets and an industry benchmark for ELD compliance.
- Samsara: Samsara offers a unified fleet management platform combining telematics, ELD, AI dashcams, equipment monitoring, and workflow software. Direct competitor across VisTracks/Azuga's full product stack with strong enterprise traction.
- Motive: Motive (formerly KeepTruckin) is a fleet management and ELD platform serving commercial trucking and adjacent verticals. Direct peer competing on ELD compliance, AI dashcams, and fleet visibility.
- Verizon Connect: Verizon Connect provides fleet management, ELD, GPS tracking, and asset management for commercial fleets. Directly comparable offering and target customer base, backed by a major telecom carrier.
- Lytx: Lytx is a video telematics leader specializing in AI-powered dashcams and driver safety programs. Closest direct peer to VisTracks/Azuga's AI dashcam and driver behavior offering, with overlap in fleet safety and compliance.
- Webfleet (Bridgestone): Webfleet is Bridgestone's European fleet management platform offering telematics and ELD solutions. Sister company within the same corporate parent with overlapping product, making it both a peer and a potential internal coordination point.
- KeepTruckin (now Motive): Motive, formerly branded KeepTruckin, is one of the largest ELD and fleet management platforms in North America. Highly comparable go-to-market focused on trucking compliance with strong SMB mobile-first adoption.
Emerging players
- Fleetio: Fleetio is a fleet maintenance and operations management software platform with growing telematics integrations. Comparable in fleet management software focus, with partial overlap in maintenance and asset visibility use cases.
Broad incumbents
- Trimble Transportation: Trimble offers a broad transportation technology portfolio including fleet management, ELD, and logistics software. Overlaps with VisTracks/Azuga but operates across a much wider surface area including supply chain and construction.
- Omnitracs: Omnitracs is a long-standing fleet management and ELD provider serving trucking and logistics. Legacy incumbent with overlapping compliance and fleet visibility offerings, though product depth and innovation pace differ from VisTracks/Azuga.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
VisTracks social profiles
Digital presenceVisTracks compliance and trust
Trust signalCompliance4 records
VisTracks financial estimates
Financial estimateRevenue estimate
Valuation estimate
VisTracks leadership team
Management profileNumber of profiles
VisTracks funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VisTracks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VisTracks
What does VisTracks do?
VisTracks (operating as Azuga) provides a cloud-based fleet management and telematics platform combining GPS vehicle tracking with FMCSA/CCMTA-compliant Electronic Logging Devices (ELD) for Hours of Service and DVIR compliance. The offering includes hardware devices, a subscription software platform, route optimization, asset/equipment tracking, dual-facing AI dashcam, driver safety scoring, and a partner marketplace with 75+ telematics integrations.
Is VisTracks a public or private company?
VisTracks is a private company. It is classified as corporate owned and is currently operating.
When was VisTracks founded?
VisTracks was founded in 2008. It employs 11 to 50 people.
Where is VisTracks based?
VisTracks is headquartered in Lisle, United States, in the North America region.
How does VisTracks make money?
Four revenue lines are on record. Fleet Tracking and ELD Subscriptions are the primary driver. The others are hardware Device Sales, enterprise Fleet Management and partner Marketplace Services.
Who are VisTracks's main competitors?
Direct peers on record are Geotab, Samsara, Motive, Verizon Connect, Lytx, Webfleet (Bridgestone) and KeepTruckin (now Motive). Fleetio is listed as an emerging player. Broad incumbents are Trimble Transportation and Omnitracs.
Does VisTracks have an API?
Yes. Open Application Programming Interface for developers. The Developer API documentation is available at developer.azuga.com. Specific API capabilities, auth methods, rate limits, or versioning details are not specified in the source content. Developer documentation is at developer.azuga.com/reference/getting-started.
What industry is VisTracks in?
VisTracks's product category is Fleet Telematics Software. Its primary akta.pro industry code is TLABAJAM, Data Integration, APIs & Telematics Data Platforms, with a secondary code of TLABAJAG, Driver Behavior, Safety & Video Telematics (Dashcams/AI). Its NAICS code is 488 and its SIC code is 3829.