NMRKT
NMRKT was a small New York-based data and analytics startup, founded in 2013, that built purchase-intent tools for online publishers to help them optimize revenue and engagement.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
NMRKT firmographics
Firmographics- Name
- NMRKT
- Website
- https://nmrkt.com
- Company type
- Private
- Founded year
- 2013
- Headcount range
- 1–10 employees
- Short description
- NMRKT was a small New York-based data and analytics startup, founded in 2013, that built purchase-intent tools for online publishers to help them optimize revenue and engagement.
- Ownership category
- akta.pro rank
NMRKT industry classification
Industry- Product category
- Publisher Audience Monetization
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)
Keywords
Where NMRKT is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
NMRKT business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
NMRKT product offering
Product offeringCore offering
NMRKT provides a platform that unlocks audience purchase intent signals for online publishers, enabling them to optimize overall revenue and engagement. The product appears to surface commerce-intent data tied to publisher audiences so that editorial and monetization teams can make data-informed decisions.
Differentiator
Problem solved
Functional benefit
Products and services
- Audience Purchase Intent Platform
Companies that use NMRKT
Customer profileIdeal customer profiles1 record
NMRKT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NMRKT competitors and assessment
Company assessmentBroad incumbents
- Taboola: Taboola is a large public adtech platform that helps publishers monetize through content recommendations and audience targeting. It is comparable to NMRKT as a publisher monetization and audience-intent technology provider.
- Outbrain: Outbrain is a leading native advertising and content discovery platform for publishers. It overlaps with NMRKT's audience-intent and revenue-optimization proposition for online publishers.
- LiveRamp: LiveRamp is a large data connectivity platform enabling identity resolution and audience monetization across publishers and advertisers. Comparable to NMRKT as infrastructure for unlocking audience value.
Direct peers
- Permutive: Permutive is a publisher data platform that enables real-time audience targeting and first-party data activation. It is highly comparable to NMRKT's audience purchase-intent and revenue-optimization focus for publishers.
- TripleLift: TripleLift is a programmatic advertising technology company focused on native and visual ad formats for publishers. Comparable to NMRKT as a publisher monetization technology provider.
- 33Across: 33Across operates identity and audience data solutions for publishers and advertisers. Comparable to NMRKT in the audience-intent and publisher monetization space.
- Audigent: Audigent is a data activation platform that packages publisher first-party audiences for advertisers. It overlaps with NMRKT's purchase-intent and audience optimization offering for publishers.
- Sharethrough: Sharethrough is a programmatic native advertising platform serving publishers with audience-driven monetization. Comparable to NMRKT in serving the publisher revenue optimization use case.
Emerging players
- Parrable: Parrable is a cross-device identity and audience connectivity provider for publishers and platforms. Comparable to NMRKT's audience-intent and publisher monetization focus.
- ID5: ID5 provides identity resolution technology that enables publishers to better recognize and monetize audiences. Comparable to NMRKT in the publisher audience-data infrastructure layer.
Market position
Customer concentration
NMRKT social profiles
Digital presenceNMRKT financial estimates
Financial estimateRevenue estimate
Valuation estimate
NMRKT leadership team
Management profileNumber of profiles
Profiles2 records
NMRKT funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NMRKT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NMRKT
What does NMRKT do?
NMRKT provides a platform that unlocks audience purchase intent signals for online publishers, enabling them to optimize overall revenue and engagement. The product appears to surface commerce-intent data tied to publisher audiences so that editorial and monetization teams can make data-informed decisions.
When was NMRKT founded?
NMRKT was founded in 2013. It employs 1 to 10 people.
Where is NMRKT based?
NMRKT is headquartered in New York, United States, in the North America region.
Who are NMRKT's main competitors?
Broad incumbents on record are Taboola, Outbrain and LiveRamp. Direct peers are Permutive, TripleLift, 33Across, Audigent and Sharethrough. Emerging players are Parrable and ID5.
Does NMRKT have an API?
No public API is recorded for NMRKT.
What industry is NMRKT in?
NMRKT's product category is Publisher Audience Monetization. Its primary akta.pro industry code is MPAAALAH, Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research). Its NAICS code is 541910 and its SIC code is 7310.