Ident-A-Kid
Ident-A-Kid (operating as CENTEGIX) provides cloud-based visitor management and campus safety SaaS to K-12 schools, higher education, healthcare, commercial, government, and public safety customers across thousands of U.S. campuses.
- Company typePrivate
- Founded1986
- HeadquartersSt. Petersburg, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ident-A-Kid does
Ident-A-Kid, operating commercially as CENTEGIX, is a St. Petersburg, Florida-based company founded in 1986 that designs and develops visitor management and campus security systems. Its product portfolio is organized around the CENTEGIX Safety Platform, an integrated suite that includes Visitor Management, Enhanced Visitor Management (with real-time locating via location-aware badges integrated with Safety Blueprint facility maps), CrisisAlert (a wearable panic button with optional Location-aware Video), Safety Blueprint (critical incident mapping), and Reunification. The platform offers QR code and kiosk-based self check-in, ID verification, badge printing, background screening against state sex offender registries and custom no-go lists, configurable check-in workflows, role-based admin permissions, and real-time alerts with historical analytics.
The company sells primarily via annual SaaS subscriptions with custom pricing tied to campus size and feature tier. Distribution combines direct enterprise field sales for school districts, universities, healthcare systems, and government agencies with self-serve kiosks and mobile QR check-in for end users, plus a Platform Partner Program that builds an integration ecosystem with adjacent safety and security vendors. Key integrations include PowerSchool Student Information System (with write-back capability for attendance and visitor records) and One Roster, along with a volunteer screening partnership with Sterling Volunteers. K-12 education is the primary segment, followed by higher education, healthcare, commercial, government, and public safety, with the platform reportedly deployed across thousands of campuses in the United States.
Revenue mechanics, funding history, ownership structure, and management team are not disclosed in the source material. With 11-50 employees and no disclosed external funding, the company appears to operate as a privately-held, bootstrapped firm, with growth driven by product surface expansion (location-aware capabilities, video), vertical diversification (healthcare, government, commercial, public safety), and regulatory tailwinds such as Alyssa's Law in K-12.
Ident-A-Kid firmographics
Firmographics- Name
- Ident-A-Kid
- Legal name
- CENTEGIX
- Website
- https://identakid.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ident-A-Kid (operating as CENTEGIX) provides cloud-based visitor management and campus safety SaaS to K-12 schools, higher education, healthcare, commercial, government, and public safety customers across thousands of U.S. campuses.
- Ownership category
- akta.pro rank
Ident-A-Kid industry classification
Industry- Product category
- Campus Safety / Visitor Management Software
- NAICS
- Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Access Control Management & Credentialing (Badging/Visitor Management Ops) (BPABAMAG)
- akta.pro secondary industries
- Safety Compliance, Audits & Risk Assessments (Security Assessments, CPTED) (EDAEACAN), Emergency Management & Incident Command (EOC/ICS) (EDALAEAD)
Keywords
Where Ident-A-Kid is headquartered
LocationHeadquarters
- HQ city
- St. Petersburg
- HQ country
- United States
- HQ region
- North America
Markets served
Ident-A-Kid business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based software-as-a-service model for visitor management. Available in two options: CENTEGIX Enhanced Visitor Management (includes real-time locating functionality) and CENTEGIX Visitor Management (included as part of the Safety Platform). Likely includes hardware components (kiosks, printers, badges) as part of implementation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Two product tiers: Enhanced Visitor Management (with location tracking) and standard Visitor Management |
Distribution channels3 records
Marketing channels6 records
Ident-A-Kid product offering
Product offeringCore offering
Ident-A-Kid designs and develops custom visitor management and campus security systems for K-12 schools, higher education institutions, healthcare facilities, government agencies, and commercial organizations. The company delivers an integrated safety platform that combines visitor check-in, background screening, real-time locating, and emergency alerting (such as wearable panic buttons) to protect people and property on campuses.
Product overview
CENTEGIX offers a platform-plus-modules architecture centered on the CENTEGIX Safety Platform, which provides a layered approach to campus safety. The core platform integrates several distinct products: Visitor Management (included in the Safety Platform) and Enhanced Visitor Management (an add-on with real-time locating), CrisisAlert (wearable panic button with location-aware video as an add-on), Safety Blueprint (critical incident mapping), and Reunification. The product portfolio spans K-12 Education, Higher Education, Healthcare, Commercial, Government, and Public Safety industries.
Differentiator
Problem solved
Functional benefit
Brands
- Safety Platform: The foundation for a layered safety plan that saves critical time in emergencies
- CrisisAlert
- Visitor Management
- Safety Blueprint
- Reunification
- CENTEGIX Safety Platform
Products and services
- CENTEGIX Visitor Management
Quantifiable outcome
- Reduced front office administrative burden through automated visitor information gathering and identity verification
- +1 more outcomes
Companies that use Ident-A-Kid
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles5 records
Ident-A-Kid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature7 records
Ident-A-Kid partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- PowerSchoolcoreIntegration partnership enabling real-time syncing of student attendance and visitor records with PowerSchool Student Information System. Includes write-back capability to PowerSchool for maintaining student records. Additional SIS integration capabilities available via One Roster standard.
- Sterling VolunteerscorePartnership for volunteer management and screening services. Enables efficient management and screening of volunteers to ensure everyone contributing on campus meets safety standards.
- Platform Partner ProgramflagshipStrategic integrations program for safety and security ecosystem partners. Integrates and automates with strategic integrations that work with customer safety and security ecosystem. Includes Platform Partner Portal and opportunity to become a partner.
Scale indicators1 record
Recent moves1 record
Expansion highlights5 records
Ident-A-Kid competitors and assessment
Company assessmentDirect peers
- Proxyclick (Eptura): Proxyclick is a direct competitor in enterprise visitor management software, with comparable QR-code self check-in, badge printing, and configurable workflows. While Proxyclick skews toward corporate and healthcare, it overlaps with CENTEGIX's commercial and healthcare verticals.
- SwipedOn: SwipedOn is a direct peer in cloud-based visitor management with self-service kiosk and mobile check-in. Both vendors target the same mid-market and enterprise visitor authentication use case with comparable SaaS delivery.
- Raptor Technologies: Raptor Technologies is a direct competitor in K-12 visitor management, emergency management, and student tracking. Both vendors compete head-to-head for school district contracts on similar feature sets including background screening, badge printing, and student information system integrations.
- LobbyGuard Solutions: LobbyGuard is a direct K-12-focused visitor management peer providing similar badging, background screening, and SIS integration. It competes for the same K-12 RFPs as CENTEGIX in many districts.
- Frontline Education (Hall Pass): Frontline Education's Hall Pass product is a direct K-12 visitor management peer and is bundled into a broader K-12 administration platform. Comparability stems from overlapping visitor management functionality sold primarily to K-12 school districts with similar SIS integration needs.
Emerging players
- ALICE Training Institute: ALICE provides K-12 active-shooter preparedness training and increasingly bundles safety technology integrations. While primarily a training provider, it competes in adjacent K-12 safety budgets alongside CENTEGIX and is occasionally paired or compared in district-level procurement.
- Singlewire Software (InformaCast): Singlewire InformaCast overlaps with CENTEGIX's CrisisAlert and emergency notification functionality for K-12 and higher education. Both vendors target campus-wide mass notification and incident response use cases and increasingly compete for layered safety platform budgets.
Broad incumbents
- Genetec: Genetec is a broad-incumbent unified security platform with access control, video surveillance, and visitor management. Comparable for enterprise and government deals where buyers want a single physical-security stack rather than a point solution.
- HID Global (EasyLobby): HID Global's EasyLobby product is a broader-incumbent visitor management solution sold as part of HID's identity and access management portfolio. Comparable as a visitor management peer but with much broader enterprise reach and a larger installed base than CENTEGIX.
- Verkada: Verkada is a broad-incumbent cloud physical security platform offering video surveillance, access control, and visitor management. It overlaps with CENTEGIX in commercial and K-12 deals where buyers are consolidating onto a single vendor for multiple security functions.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ident-A-Kid social profiles
Digital presenceIdent-A-Kid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ident-A-Kid leadership team
Management profileNumber of profiles
Ident-A-Kid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ident-A-Kid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ident-A-Kid
What does Ident-A-Kid do?
Ident-A-Kid designs and develops custom visitor management and campus security systems for K-12 schools, higher education institutions, healthcare facilities, government agencies, and commercial organizations. The company delivers an integrated safety platform that combines visitor check-in, background screening, real-time locating, and emergency alerting (such as wearable panic buttons) to protect people and property on campuses.
Is Ident-A-Kid a public or private company?
Ident-A-Kid is a private company. It is classified as unknown and is currently operating.
When was Ident-A-Kid founded?
Ident-A-Kid was founded in 1986. It employs 11 to 50 people.
Where is Ident-A-Kid based?
Ident-A-Kid is headquartered in St. Petersburg, United States, in the North America region.
How does Ident-A-Kid make money?
One revenue line is on record: saaS Platform Subscription.
Who are Ident-A-Kid's main competitors?
Direct peers on record are Proxyclick (Eptura), SwipedOn, Raptor Technologies, LobbyGuard Solutions and Frontline Education (Hall Pass). Emerging players are ALICE Training Institute and Singlewire Software (InformaCast). Broad incumbents are Genetec, HID Global (EasyLobby) and Verkada.
Does Ident-A-Kid have an API?
No public API is recorded for Ident-A-Kid.
What industry is Ident-A-Kid in?
Ident-A-Kid's product category is Campus Safety / Visitor Management Software. Its primary akta.pro industry code is BPABAMAG, Access Control Management & Credentialing (Badging/Visitor Management Ops), with a secondary code of EDAEACAN, Safety Compliance, Audits & Risk Assessments (Security Assessments, CPTED). Its NAICS code is 561621 and its SIC code is 7381.