SwipedOn Workplace Sign In System
SwipedOn is a cloud-based workplace sign-in SaaS platform serving 25,000+ workplaces across 70+ countries, unifying visitor management, employee sign-in, desk booking, and emergency evacuation for SMBs, multi-site organizations, and regulated enterprises.
- Company typePrivate
- Founded2013
- HeadquartersTauranga, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SwipedOn Workplace Sign In System does
SwipedOn is a cloud-based workplace sign-in SaaS platform that digitizes and unifies visitor management, employee sign-in/out, desk and resource booking, and emergency evacuation management for physical workplaces. The platform's product surface includes customizable visitor sign-in flows with instant host notification, NFC-based tap sign-in, ID scan and identity matching, SSO, employee time and attendance, incident and delivery management, and a conversational AI Assistant. The technology is delivered as a multi-tenant cloud service with mobile, kiosk, and web clients, plus an API and integration layer for enterprise IT environments. ISO 27001 certification supports procurement into regulated and public-sector buyers.
The company serves a heterogeneous customer base spanning small businesses, multi-site organizations, and enterprises across manufacturing, finance and government, logistics and transport, construction, and education verticals. Named enterprise references include Domino's, Hugo Boss, FedEx, Formula 1, and Levi's, alongside a stated installed base of 25,000+ workplaces across 70+ countries. GTM is hybrid: a product-led self-serve motion with free trials for SMBs, paired with enterprise sales, inside sales, and a partner program for larger and regulated accounts. Revenue is generated via recurring SaaS subscriptions, though pricing is not publicly disclosed.
SwipedOn operates as a product brand under Sign In App Ltd (UK-registered entity, headquartered in Northampton, ISO 27001 certified), with US operations via Sign In App Inc. in St. Petersburg, FL. The wider ownership sits within Sign In Solutions, a holding/investment entity that has consolidated SwipedOn and Sign In App and is building a unified next-generation platform. Early-stage capital was sourced from New Zealand institutional investors (Enterprise Angels, K1W1, New Zealand Venture Investment Fund, Callaghan Innovation); no large late-stage venture rounds are disclosed. The company is private, with 11–50 employees, and is currently operating while transitioning its product line into the combined platform roadmap.
SwipedOn Workplace Sign In System firmographics
Firmographics- Name
- SwipedOn Workplace Sign In System
- Legal name
- Sign In App Ltd
- Website
- https://swipedon.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SwipedOn is a cloud-based workplace sign-in SaaS platform serving 25,000+ workplaces across 70+ countries, unifying visitor management, employee sign-in, desk booking, and emergency evacuation for SMBs, multi-site organizations, and regulated enterprises.
- Ownership category
- akta.pro rank
Where SwipedOn Workplace Sign In System is headquartered
LocationHeadquarters
- HQ city
- Tauranga
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
SwipedOn Workplace Sign In System business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Cloud-based software subscription model with recurring revenue. Customers pay for access to the visitor management platform including visitor sign-in, employee sign-in, desk booking, and compliance features.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
SwipedOn Workplace Sign In System product offering
Product offeringCore offering
SwipedOn/Sign In App is a cloud-based workplace sign-in and visitor management platform that replaces paper visitor logs with customizable digital sign-in flows for visitors and employees. It also provides desk and meeting room booking, emergency evacuation roll-call, ID scanning, visitor approvals, SSO, and an NLP-based AI assistant, delivered as a SaaS subscription to offices, factories, schools and multi-site organizations.
Product overview
Sign In App is a cloud-based unified workplace management platform that combines visitor management, employee sign-in/out, desk/meeting room booking, and health & safety compliance into one connected system. The platform includes the acquired product SwipedOn (now branded as part of Sign In App), plus distinct features such as Sign In App Tap (NFC-based sign-in), AI Assistant (NLP-powered conversational support), ID Scan & Safety Check, Visitor Approvals, Evacuation Management, Employee Sign In, and Desk & Meeting Room Booking. The company is currently building a new combined platform merging the best of both SwipedOn and Sign In App, with enhanced customization, compliance tools, faster evacuation capabilities, and smoother check-in experiences. The platform serves over 25,000 workplaces across 70+ countries with solutions tailored for small businesses, multi-site organizations, highly-regulated environments, education, and public sector.
Differentiator
Problem solved
Functional benefit
Brands
- Sign In App Tap: A feature allowing touchless sign-in capability
- Companion App
- The Access Intelligence Platform
Products and services
- Sign In App Cloud-based unified workplace sign-in platform combining visitor management, employee sign-in/out, desk and meeting room booking, and health and safety compliance tools for small businesses through to multi-site and highly regulated enterprises.
- SwipedOn Original workplace sign-in system providing visitor management, employee sign-in/out, desk and resource booking, and emergency evacuation tracking, now operating as a product brand within the Sign In App portfolio.
Quantifiable outcome
- Replaced paper-based visitor logs with compliant, customizable digital sign-in software
- +2 more outcomes
Companies that use SwipedOn Workplace Sign In System
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles3 records
SwipedOn Workplace Sign In System technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature11 records
SwipedOn Workplace Sign In System partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
SwipedOn Workplace Sign In System competitors and assessment
Company assessmentDirect peers
- Traction Guest: Traction Guest provides enterprise-grade visitor management software with a focus on compliance, security, and complex multi-tenant deployments. Closely comparable to SwipedOn/Sign In App in target verticals (finance, government, manufacturing) and feature scope.
- ALICE Reception: ALICE is a UK-based visitor and front-desk management platform serving hotels, offices, and serviced spaces. Closely comparable in visitor sign-in workflows, target customer (UK SMB/mid-market), and feature surface to SwipedOn.
- iLobby: iLobby delivers enterprise visitor management with iPad-based kiosk sign-in, badge printing, and watchlist screening. Direct competitor to SwipedOn in mid-market and enterprise facility security deployments.
- Envoy: Envoy is the leading visitor management SaaS for offices, offering visitor sign-in, delivery management, and desk booking. Directly competes with SwipedOn/Sign In App across SMB and enterprise workplace deployments globally.
- Sine (Arup): Sine offers visitor management, contractor induction, and workplace sign-in for facilities and construction. Overlaps SwipedOn's visitor and contractor workflows, particularly in Asia-Pacific and construction verticals.
- Proxyclick (now part of Nokia): Proxyclick is a European-headquartered visitor management platform acquired by Nokia, serving global enterprises. Directly comparable feature set and go-to-market (enterprise-focused, multi-language, compliance-led).
Broad incumbents
- OfficeSpace Software: OfficeSpace is a workplace management platform covering desk booking, space planning, and visitor management. Adjacent competitor with broader facility-planning scope, overlapping SwipedOn on resource booking.
- Verkada (Visitors): Verkada bundles visitor management into a broader cloud physical security platform (cameras, access control, intercoms). Competes with SwipedOn where buyers prioritize integrated physical security stack over best-of-breed visitor UX.
- Robin: Robin is a workplace experience and desk/room booking platform with hybrid-work and visitor features. Overlaps SwipedOn on resource booking and employee/visitor experience from a broader workplace-experience angle.
Emerging players
- Skedda: Skedda specializes in space and desk booking for hybrid offices with strong configurability. Comparable to SwipedOn's desk and resource booking module, though more narrow in product scope (no visitor mgmt).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SwipedOn Workplace Sign In System social profiles
Digital presenceSwipedOn Workplace Sign In System compliance and trust
Trust signalCompliance1 record
SwipedOn Workplace Sign In System financial estimates
Financial estimateRevenue estimate
Valuation estimate
SwipedOn Workplace Sign In System leadership team
Management profileNumber of profiles
Profiles5 records
SwipedOn Workplace Sign In System funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SwipedOn Workplace Sign In System M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SwipedOn Workplace Sign In System
What does SwipedOn Workplace Sign In System do?
SwipedOn/Sign In App is a cloud-based workplace sign-in and visitor management platform that replaces paper visitor logs with customizable digital sign-in flows for visitors and employees. It also provides desk and meeting room booking, emergency evacuation roll-call, ID scanning, visitor approvals, SSO, and an NLP-based AI assistant, delivered as a SaaS subscription to offices, factories, schools and multi-site organizations.
Is SwipedOn Workplace Sign In System a public or private company?
SwipedOn Workplace Sign In System is a private company. It is classified as venture growth investor backed and is currently operating.
When was SwipedOn Workplace Sign In System founded?
SwipedOn Workplace Sign In System was founded in 2013. It employs 11 to 50 people.
Where is SwipedOn Workplace Sign In System based?
SwipedOn Workplace Sign In System is headquartered in Tauranga, New Zealand, in the Oceania region.
How does SwipedOn Workplace Sign In System make money?
One revenue line is on record: saaS Subscription.
Who are SwipedOn Workplace Sign In System's main competitors?
Direct peers on record are Traction Guest, ALICE Reception, iLobby, Envoy, Sine (Arup) and Proxyclick (now part of Nokia). Broad incumbents are OfficeSpace Software, Verkada (Visitors) and Robin. Skedda is listed as an emerging player.
Does SwipedOn Workplace Sign In System have an API?
Yes. Sign In App offers an API for integrations. The 'Integrations & API' feature is listed among the product features, indicating developer/API access is available. Specific details such as API type (REST/GraphQL), authentication method, rate limits, or versioning were not provided in the source material. Developer documentation is at signinapp.com/features/integrations?hsLang=en.