PUSH

What PUSH does

PUSH (legal entity Push, Inc.) is a privately held, Orlando, Florida-based integrated branding and marketing agency founded in 1996 by John Ludwig. The firm serves multi-unit restaurant brands, retail chains, tourism boards, healthcare providers, higher education institutions, and arts & culture organizations, with named enterprise clients including Cinnabon, Winn-Dixie, Sonny's BBQ, Paris Baguette, Auntie Anne's, and Cordaroys. PUSH operates as Agency of Record for these brands, providing eight integrated service lines: Research & Planning, Brand Strategy & Positioning, Digital Platforms, Integrated Media, Marketing, Production, Social Media, and Visual Identity.

PUSH's core technology footprint is minimal by design — the firm is explicitly a professional services agency, not a technology product company. Its core deliverables are creative and strategic outputs (brand systems, integrated media plans, digital platform designs, video and broadcast production via its Pull Films subsidiary, and digital menu solutions via Paperless Menu). The firm cites 500+ industry awards, 165+ brand partnerships, and nearly 30 years of operating history as foundational credibility assets, and positions itself in a deliberate boutique-agency sweet spot: large enough to manage major AOR relationships, small enough to maintain a 'highly personal touch.'

PUSH generates revenue through project-based professional services fees and Agency of Record retainers across brand strategy, creative development, media planning/buying, digital platform development, and production. Its go-to-market is sales-led and relationship-driven, with new business directed through dedicated email channels. The firm maintains wholly-owned ventures — Pull Films (video production), Paperless Menu (digital menu platform), and Push Oddities (experimental creative) — that extend service capabilities. Ownership remains founder-led under CEO John Ludwig, with no institutional or private equity investment disclosed.

Name

PUSH

Legal name

Push, Inc.

Website

https://pushhere.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

PUSH is an Orlando-based integrated branding and marketing agency founded in 1996, serving multi-unit restaurant, retail, healthcare, tourism, and higher education brands with brand strategy, integrated media, creative production, and digital platform services as Agency of Record.

Ownership category

akta.pro rank

Product category

Brand and Integrated Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

akta.pro secondary industries

Social Media & Community Management (PR-led) (BPAFADAM), Influencer Campaign Strategy & Planning (BPAFAHAC), Nonprofit & Cause Communications (BPAFADAK)

Keywords

• Brand strategy services
• Integrated marketing agency
• Restaurant branding
• Retail brand identity
• Media planning buying

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - Creative and Marketing Agency Fees: Push generates revenue through project-based professional services engagements including brand strategy, creative development, media planning/buying, digital platform development, and production services. They are engaged as Agency of Record (AOR) for major clients, suggesting ongoing retainer or project-based fee structures.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Push is an integrated branding and marketing agency that develops brand strategy, visual identity, digital platforms, integrated media planning and buying, production, social media, and marketing campaigns for multi-unit brands. The agency operates as Agency of Record (AOR) for restaurant and retail clients, with primary focus on brands in the 50-250 unit space across restaurants, retail, tourism, healthcare, higher education, and arts/culture.

Product overview

Push is an integrated marketing and branding agency offering eight core services: Research & Planning, Brand Strategy & Positioning, Digital Platforms, Integrated Media, Marketing, Production, Social Media, and Visual Identity. The agency operates across ten industries including restaurants, retail, arts & culture, higher education, healthcare, real estate, sports & entertainment, tourism, and professional services. Push also maintains two ventures: Pull Films (video production) and Paperless Menu (digital menu platform). The agency serves as a strategic partner for multi-unit restaurant brands and retail chains, providing brand development, marketing campaigns, and digital platform development.

Differentiator

Problem solved

Functional benefit

Brands

• Pull Films: Sister company film production entity
• Paperless Menu
• Push Oddities

Products and services

• Brand Strategy & Positioning Develops brand mission, vision, values, audience personas, brand filters, and positioning maps to guide brand identity and market positioning for B2B clients, primarily multi-unit restaurant and retail brands.
• Research & Planning Conducts qualitative and quantitative research, ethnographic studies, competitive research, and SWOT analysis to inform brand strategy for client engagements.
• Digital Platforms Designs and builds site UI, web applications, search engine optimization, CRM automation, landing pages, and email design and development for client brands.
• Integrated Media Planning, Buying and Reporting Provides campaign strategy and planning, search engine marketing, display/programmatic advertising, social media advertising, traditional media, and campaign performance analysis for clients.
• Marketing Services Delivers cross-channel campaigns, direct marketing, in-store/retail messaging, sponsorships, grassroots/guerrilla marketing, and internal communications.
• Production Services Provides broadcast/video production, audio/radio, still photography, graphic/animation, production planning and oversight, and talent/usage/rights management.
• Social Media Services Provides strategic planning, content creation and shoots, community management, influencer campaigns and sourcing, paid advertising/lead generation, and reporting and analysis.
• Brand Identity (Visual Identity) Develops brand guidelines and style guides, voice and tone, brand personality, spatial design, branded materials, and photography style direction for client brands.
• Packaging Design Designs packaging for consumer brand clients as part of the agency's integrated brand identity work.
• Environmental Design Provides spatial and environmental design services for restaurant interiors, retail environments, and branded spaces.
• Pull Films (Broadcast and Video Production) Sister company of Push providing video and broadcast production services for client campaigns, including TV commercials and branded video content.
• Paperless Menu (Digital Menu Platform) Digital menu platform solution provided to restaurants, complementary to Push's restaurant branding services.

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Pull FilmsminorOthersSister company specializing in video and broadcast production. Push leverages Pull for TV commercials and video content production for client campaigns.
• Paperless MenuminorOthersVentures portfolio company providing digital menu solutions for restaurants, complementary to Push's restaurant branding services.
• Push OdditiesminorOthersInternal venture for experimental or unconventional projects within the Push creative ecosystem.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Martin Agency: Independent, Richmond-based creative agency of similar size to Push with comparable integrated capabilities (creative, media, digital) and a strong national client roster. Most directly comparable as a mid-sized independent AOR competing for similar enterprise brand budgets.
• Barkley: Kansas City-based independent agency known for integrated brand, creative, and media work with mid-market and enterprise clients. Comparable independent-agency positioning, multi-vertical reach, and full-service model.
• The Richards Group: Dallas-based independent creative and brand agency with deep restaurant, retail, and consumer brand experience. Similar independent ownership structure, integrated services, and track record of long-tenured client relationships.
• BFG Agency: Restaurant and hospitality marketing agency with deep QSR and franchise expertise. Most directly comparable on restaurant vertical specialization, multi-unit brand strategy, and franchise marketing capabilities.
• Anomaly: Independent creative agency with non-traditional structure and integrated brand, advertising, and digital capabilities. Comparable independent positioning and willingness to operate outside holding-company conventions.
• Siegel+Gale: Global brand strategy and design consultancy offering brand positioning, identity, and experience design. Direct competitor in brand strategy and visual identity work for enterprise clients.
• Landor & Fitch: Global branding and design consultancy (WPP) with brand strategy, identity, and experience design capabilities. Comparable brand strategy and visual identity focus for multi-unit consumer brands.
• Mother: Independent, globally-networked creative agency known for integrated brand campaigns and AOR relationships with consumer brands. Comparable independent creative reputation and integrated campaign approach.

Broad incumbents

• Wieden+Kennedy: Larger independent creative agency network with global offices and award-winning integrated brand work. Sets the upper-bound benchmark for independent agency reputation and creative award performance.
• WPP: Global advertising holding company with networks spanning creative, media, data, and PR. Represents the consolidated holding-company competitor Push faces in enterprise AOR reviews where scale and procurement leverage matter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pushhere
• LinkedInlinkedin.com/company/push
• Instagraminstagram.com/pushhere
• TikToktiktok.com/@push.here
• Xx.com/PushHere

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PUSH