What Veridata Insights does

Veridata Insights is a privately held, Texas-based full-service market research firm founded in 2019 that delivers quantitative and qualitative research, survey programming, participant recruitment, data processing and visualization, and translation services to enterprise, government, and research-firm clients. The company operates the proprietary BizKnowledge Panel alongside the Veridata Media omni-channel recruitment network, applying multi-source recruitment methodologies and three data-quality layers with 40+ forensic detection markers to reach B2B executives, healthcare professionals, and other hard-to-reach audiences with a reported 99.4% show rate and sample launch capability of under one hour.

Underlying technology combines platform-agnostic survey programming, a proprietary community panel infrastructure, digital fingerprinting for fraud detection, and multi-language localization coordinated through international linguists. The company has extended its technology stack into Legal Analytics, applying NLP, machine learning, and predictive analytics to court records and litigation data as an adjacent service line.

Veridata Insights generates revenue through professional-services engagements priced on a quote basis with no project minimums, operating seven days a week, 365 days a year. Customer segments span Healthcare, B2B, and B2C as primary verticals, with secondary segments in market research firms, political polling and government, universities, and non-profits. Named enterprise and government logos include Pfizer, Disney, FedEx, Marriott, and the United Nations, supported by case studies spanning medical, consulting, election polling, and international standards-body engagements across the United States, France, Germany, Japan, and Singapore. The company is woman-owned (Texas SBA certified), privately funded with no disclosed outside investment, and certified to ISO 20252, GDPR, CCPA, and SOC2 Type 2 standards.

Name

Veridata Insights

Legal name

Veridata Insights, LLC

Website

https://veridatainsights.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Veridata Insights is a Texas-based full-service market research firm that delivers quantitative and qualitative research, survey programming, recruitment, and data visualization to enterprise, government, and research-firm clients across B2B, B2C, and Healthcare verticals, anchored by its proprietary BizKnowledge Panel and multi-source recruitment technology.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Market research services
• Survey programming
• Participant recruitment
• Data collection services
• Qualitative research

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Full-Service Market Research: Comprehensive research services including consultation, methodology design, questionnaire review, survey programming, data collection, processing, coding, reporting, analytics, and data visualization. Clients can engage for as much or as little of the process as needed with no project minimums.
2. Survey Programming: Programming services for online surveys from quick polls to large international trackers. Platform agnostic - can program on any client-preferred platform. Includes same day/overnight programming including nights and weekends.
3. Quantitative Research Services: Quantitative research delivery including sample recruitment, survey deployment, and data analysis. 30% of surveys include multi-source recruitment.
4. Qualitative Research Services: Qualitative research including focus groups, in-depth interviews, advisory boards, and online discussion communities. Features extraordinary recruits, excellent show rates, and exceptional client service.
5. Research Recruitment: Recruitment services utilizing validated B2B, B2C, and Healthcare panels along with global network of pre-approved and verified recruitment sources for top-quality participants.
6. Data Processing & Visualization: Data processing, coding, and visualization services ranging from standard data tables to custom dashboards. Provides thoughtful, proactive experience when building deliverables.
7. Translations & Localization: Multi-language project coordination with local translation teams providing language accuracy and multiple QA checks. Around-the-clock service through international linguists.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Veridata Insights is a full-service market research firm that designs and executes quantitative and qualitative research studies, including survey programming, data collection, participant recruitment, data processing, coding, reporting, analytics, and visualization. Services are delivered via a proprietary BizKnowledge panel and a vetted multi-source recruitment network, targeting B2B, healthcare, consumer, and hard-to-reach audiences for enterprise clients worldwide.

Product overview

Veridata Insights is a full-service market research company founded in 2019 that offers a portfolio of integrated research services organized around a core platform of quantitative and qualitative methodologies. The core offerings include Full-Service Research, Survey Programming & Consultation, Quantitative Research, Qualitative Research, Research Recruitment, Data Processing & Visualization, and Translations & Localizations—all delivered through the proprietary BizKnowledge Panel infrastructure. Specialized vertical practices (B2B Market Research, Healthcare Market Research) operate alongside feature modules (Real-Time Market Research, Pricing Strategy Development, Legal Analytics). The company executes research 7 days a week, 365 days a year, with no project minimums, targeting B2B, B2C, and healthcare audiences including hard-to-reach professionals and physicians.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Research End-to-end market research engagement covering consultation and design, methodology development, questionnaire review, programming, data collection, processing, coding, reporting, analytics, and visualization. Clients can engage for as much or as little of the process as needed with no project minimums.
• Survey Programming & Consultation Platform-agnostic survey programming services ranging from quick polls to large international trackers, with same day/overnight programming availability including nights and weekends.
• Quantitative Research Quantitative research delivery including large-scale surveys and statistical analysis, with approximately 30% of surveys incorporating multi-source recruitment. Designed for projects that are urgent, small, large, or complex.
• Qualitative Research Qualitative research services including focus groups, in-depth interviews, advisory boards, and online discussion communities, featuring extraordinary recruits and excellent show rates.
• Research Recruitment Participant recruitment leveraging validated B2B, B2C, and Healthcare panels combined with a global network of pre-approved, verified recruitment sources. Multi-source recruitment methodologies for hard-to-reach audiences including Opinion Leaders and Financial Elites.
• Data Processing & Visualization Data processing, coding, and visualization services ranging from standard data tables to custom dashboards, including real-time analytics dashboards for tracking key metrics.
• Translations & Localizations Multi-language project coordination with local translation teams providing language accuracy and multiple QA checks, with around-the-clock service through international linguists.
• BizKnowledge Panel Proprietary community panel of validated B2B, B2C, and healthcare respondents across the US who have opted to participate in market research studies, providing access to consumers, business professionals, and healthcare audiences with rigorous screening and validation.
• B2B Market Research Specialized B2B market research practice including access to high-level executives and decision-makers, C-level interviews, advisory boards, and industry-specific focus groups. Over 1,500 qualitative interviews conducted in the first half of 2025 with a 99.4% show rate.
• Healthcare Market Research Healthcare-specific market research including physician recruitment across medical specialties and healthcare roles, with rigorous screening and verification for pharmaceutical, medical device, healthcare technology, and healthcare organization research.
• Legal Analytics Legal analytics services using statistical methods, machine learning, NLP, and data visualization to transform legal data (case records, court decisions, contract terms, litigation histories) into actionable insights, including descriptive, diagnostic, predictive, and prescriptive analytics.

Quantifiable outcome

• 99.4% show rate across B2B studies
• +4 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ImperiumcoreTechnology or IntegrationImperium provides authentication services for customer identity verification. Veridata Insights transfers personal information including name, address, date of birth, IP address, email and phone number to Imperium for identity confirmation and fraud detection purposes. Imperium uses this data to confirm identities and develop fraud detection products.
• World Lupus FederationminorStrategic or Co-development PartnerVeridata Insights partnered with World Lupus Federation to unlock important insights on lupus, supporting the organization's mission through market research expertise.
• Stevens Institute of TechnologyminorGTM or Marketing PartnerVeridata Insights sponsors the Insights Association IGNITE Data Quality event held at Stevens Institute of Technology, supporting industry data quality standards and innovation.
• Insights AssociationcoreGTM or Marketing PartnerActive member and sponsor of Insights Association events including IGNITE Data Quality event. Participates in South-Atlantic chapter activities supporting industry best practices.
• ESOMARcoreGTM or Marketing PartnerCorporate member of ESOMAR global market research community, participating in industry events and maintaining visibility among international research professionals.
• Quirk's EventsminorGTM or Marketing PartnerAttends Quirk's Events including Chicago 2026 conference at Hyatt Regency O'Hare Chicago, participating in two-day gatherings of client-side researchers and vendor partners.
• AAPORminorGTM or Marketing PartnerAttends AAPOR (American Association for Public Opinion Research) Annual Conference, connecting with polling and survey research professionals.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Schlesinger Group: A large full-service qualitative and quantitative market research firm with strong recruitment capabilities across consumer, healthcare, and B2B audiences. Comparable to Veridata on service breadth, qualitative recruitment, and project-based research delivery model.
• C+R Research: Full-service market research firm offering custom qualitative and quantitative research, recruitment, and analytics. Direct overlap with Veridata in custom research services, panel-based recruitment, and serving consumer/healthcare/B2B clients.
• M3 Global Research: Healthcare-focused market research firm operating a large proprietary physician and healthcare professional panel. Directly comparable to Veridata's healthcare vertical and physician recruitment capabilities, including access to verified medical audiences.
• Reckner: Specialist healthcare and B2B market research firm with deep experience recruiting physicians, healthcare professionals, and senior business audiences. Closely comparable to Veridata's hard-to-reach healthcare and B2B recruitment niche.
• NewtonX: B2B market research platform focused on expert and professional respondent recruitment, with proprietary quality controls similar to Veridata's BizKnowledge panel and forensic detection framework.
• Prodege: Consumer insights and market research firm operating proprietary engagement panels and offering data collection and research services. Comparable to Veridata on panel-driven consumer research and multi-source respondent access.
• Olson Research Group: Mid-sized healthcare market research firm focused on qualitative and quantitative research with physician, payer, and patient audiences. Directly comparable to Veridata's healthcare vertical in scope and audience type.

Broad incumbents

• Dynata: One of the largest first-party data and online panel operators globally, offering survey programming, sampling, and full-service research. A broad incumbent that competes with Veridata on panel access and fieldwork at significantly larger scale.
• Toluna: Global consumer panel operator and research technology provider offering end-to-end quantitative and qualitative solutions. Overlaps with Veridata on online panel recruitment and survey programming but at much larger scale.

Emerging players

• Discuss.io: Qualitative research platform specializing in online focus groups, in-depth interviews, and asynchronous research. Comparable to Veridata's qualitative research and online community offerings, with a more tech-platform delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/veridata-insights
• Xx.com/VeridataInsight
• Facebookfacebook.com/Veridata-Insights-LLC-102381088141734

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veridata Insights